Running The Shop

Chris Cloutier is co-owner of Golden Rule Auto Care in Dallas Texas and CEO of Auto Tex Me. He spent many years in the software industry developing solutions for companies like Southwest Airlines, and Wyndham Intl. He’s worked for companies that understood the marriage of service and software, and have applied it in an effective way. Chris has his ASE C1: Automobile Service Consultant Certification Test (C1). He brings the business side to the business and his brother Pat brings the Braun. Chris is also a musician. Hear Chris’s previous episodes HERE. Autotex.me website HERE. Key Talking Points 3D printingWill change the way shops do business and how parts are delivered   Customization- printing car in future?  Speed of delivery with parts Voice technologyHaving conversations with technology instead of keyboard use Intuitive user interface- “point, swipe and talk” technicians can talk faster than they can write on paper for DVI’s Ask Alexa who’s the best auto shop in your area- get your name in voice results  Consider getting an Alexa and using it in your shop to acclimate your employees to emerging technologies Google searchAI/ML- Artificial intelligence and machine learningMachines are learning and becoming ‘smarter’  Data models- your data is important because it “feeds’ models AutoText.meBaywatcher.io- real time based statistics with cameras and license plate recognitionShop efficiency 30-40% of time your shops making money in bays 60% of time bays aren’t making money Bay management- how long has car been in bay? Free brake check- is it really free? Hour diagnostics- is it really an hour? Thanks to Chris Cloutier for his contribution to the aftermarket’s premier podcast. Link to the ‘BOOKS‘ page, highlighting all books discussed in the podcast library HERE. Leaders are readers. Listen for free on Apple Podcasts, Google Podcasts, Spreaker, iHeart Radio, Spotify, Podchaser, and many more. Mobile Listening APP’s HERE Find every podcast episode HERE. Every episode is segmented by Series HERE. Key Word Search HERE. Be socially involved and in touch with the show: Facebook   Twitter   Linked In   Email Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE. Buy me a coffee This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve.  The Virtual AAPEX Experience 2020 is in the record books. Virtual AAPEX lived up to presenting leading-technical and business management training from some of the industry’s best and brightest. Now set your sights on the homecoming in Las Vegas in 2021. Mark your calendar now … November 2-4, 2021, AAPEX // Now more than ever. This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com/carm Click to go to the Podcast on Remarkable Results Radio

https://www.youtube.com/watch?v=ZD97qpbKnqM&t=139s Doug Grills from AutoStream Car Care Center is a chain of 7 family-owned, automotive service facilities that deliver honest and professional automotive repair and maintenance services to customers in the Greater Baltimore/Washington, DC area. Doug along with his partner Rick Levitan has been around the service station business for over 25 years and has built their reputation by offering best-in-class service to their customers. All AutoStrem Car Care technicians are ASE Certified and the shops are AAA approved. Listen to Doug’s previous episodes HERE. Mike DelaCruz- National Sales Manager, Auto at Broadly Clint White has been passionately immersed in the Automotive Industry for over 25 years. He is a Service Advisor Coach & Shop Consultant with CWI and currently holds multiple ASE certifications. He began his career as a Technician at a local two bay shop in 1995 and over the course of the next two and a half decades honed his sales, technical, and management skills while living in Washington & S.E. Idaho. During his journey, he has never stopped learning and has been blessed to work for and with those who value education, training, and coaching. In everything he does, Clint is focused on people and excellence! Whether it be coaching & training Service Advisors to sell with passion & integrity or working directly with Shop Owners to improve team accountability and streamline process implementation, Clint’s passion is to elevate the Automotive Industry across the nation to ensure every customer consistently receives the highest level of service. Previous episodes HERE Key Talking Points Being On Time Responsibility and create an environment you want to be in and be on time Avoid anxiety when rushing Be early to be on time for your customers Being late affects ourselves and other people Making an Effort Showing effort and giving 100% is showing commitment, demonstrating to everyone else on team Be focused on your work, lead by example, don’t miss things you’re required to do Being High Energy Doesn't mean coffee or energy drinks, its having an internal flame People are drawn to others with high level energy Introvert- quietly stir the flame, be intentional, choose enthusiasm Stress kills energy- humor, exercise, sleep etc Create work life harmony- life outside of work that stirs your passion will reenergize you Having a Positive Attitude Take a hard look at the impact you have on people and business You don’t know what is going on in other peoples lives- words and attitude are powerful Do you want to have a positive or negative impact on others? Leave your problems at the door and be kind Failures and disappointments happen- vent upward not downward Being Passionate Passion involves feeling and emotion and is infectious Smile when answering the phone- “feel the smile” Sales- the transference of feelings Using Good Body Language First impressions are everything- made within 7 seconds of contact Positive non verbal cues- engaged, approachable Eye contact, smiling, posture, arms and hands (cross arms, hands in pockets =not engaged) Non verbal cues must match your verbal cues! Being Coachable No ego when coming together to achieve a common goal- build together  Allow yourself to be coachable- be humble and open to learning/new ideas Doing a Little Extra Be willing to go above and beyond Price of entry- doing what you’re required to do. Living the job description Push yourself and take initiative  Being Prepared 100% effort- proactive to be prepared Cant serve others when ill prepared  Essential and not optional when it comes to reducing stress Success doesn't come from what you do occasionally, it comes from what you do consistently  Having a Strong Work Ethic Always building a reputation- invest in yourself, team and company Work hard and generate results Chick fil-A https://www.youtube.com/watch?v=2v0RhvZ3lvY A special thanks to Doug Grills, Mike DelaCruz and Clint White for their contribution to the aftermarket. Books Page HERE Listen to all Remarkable Results Radio, For The Record and Town Hall Academy episodes. Facebook   Twitter  LinkedIn   Instagram  Youtube   Email   Mobile Listening APP’s HERE Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE. Buy Carm a Cup of Coffee  This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com This episode is brought to you by Shop Marketing Pros. Your guides are Kim and Brian Walker with a rich history as shop owners and industry veterans. When someone searches for a shop, who are they finding? Your competitors? It should be you! The good people over at Shop Marketing Pros know how to drive website traffic and make Google work for you! www.shopmarketingpros.com Click to go to the Podcast on Remarkable Results Radio

Please login or register to view this content.

Donny Seyfer. AMAM, the executive officer of NASTF (National Automotive Service Task Force) Donny spent years as co-owner of Seyfer Automotive, in Wheat Ridge, CO as a 3rd generation owner, and has over 30 years of automotive experience as a technician, manager and service consultant. His Dad started in 1961 and his grandfather was building race cars before that. Donny is past chairman of ASA and serves on many industry boards and committees. Listen to Donny’s previous episodes HERE. The National Automotive Service Task Force, NASTF, is a cooperative effort among the automotive service industry, the equipment and tool industry and automotive manufacturers. Click HERE to Join NASTF.  Key talking points NASTFChanging operational strategy Tight, secure, proven- creating methodology     Giving technicians access  Get cars repaired- the owner of the vehicle is a mutual customer between manufacturers and aftermarket  SDRM- secure data release modelAvailable to the aftermarket- access to immobilizer, pin codes, radio codes and keycodes when needed for repair   The requirement for VSP (vehicle security profession):Commercial general liability  Technicians have to be covered by insurance and have a business involved Holding technicians accountable for their skillset   Proof of employment, federal employer ID for business and driver’s license- all publically available information Assisted Immobilizer Reprogramming- soft launch access vehicle over the internetAround 250,000 shops and 750 mobile diagnosticians in US Collectively 25% have capabilities and equipped to do so Stopgap as more technicians become IT capable  Capabilities for mobile diagnosticians to legally and securely connect to vehicles remotely without having to be there Right to repair- everyone has access but how efficient is it?Certain skills and cost of entry to do some limited operations have outrun industry How do you rationalize spending $8,500 on a scan tool you’ll only use once a year? NASTF went live with the program with 2 remote companies who have their licensing in place and one mobile company that was willing to work through the details with us.  Licensing of the software- NASTF has already had 4 meetings with automakers, mobile techs and remote companies to gain an understanding of the needs and requirements Thanks to Donny Seyfer for his contribution to the aftermarket’s premier podcast. Link to the ‘BOOKS‘ page, highlighting all books discussed in the podcast library HERE. Leaders are readers. Listen for free on Apple Podcasts, Google Podcasts, Spreaker, iHeart Radio, Spotify, Podchaser, and many more. Mobile Listening APP's HERE Find every podcast episode HERE. Every episode is segmented by Series HERE. Key Word Search HERE. Be socially involved and in touch with the show: Facebook   Twitter  LinkedIn   Instagram  Youtube   Email   Join the Ecosystem - Subscribe to the INSIDER NEWSLETTER HERE. Buy me a coffee Gold Certification recognizes top tier NAPA AutoCares with a high level of participation in the AutoCare program. The program was built by AutoCare Centers for AutoCare Centers to provide a consistent consumer experience, maximize technology leverage, and reward NAPA’s most committed partners. In other words, Gold Certified AutoCare Centers are the standard bearers for the AutoCare brand nationwide. Simply put, the Gold Certified NAPA AutoCare program, powered by your local shop brand, will separate you from the rest helping you boost your bay counts and your average repair orders. Learn more about NAPA AutoCare, Gold Certification, and the hundreds of other benefits the NAPA family has to offer by talking with your servicing NAPA store or visiting www.NAPAAutoCare.com. Click to go to the Podcast on Remarkable Results Radio

Please login or register to view this content.

The Panel: AJ Nealey, Nealey’s Auto Service, Edgewater, MD John Klarkowski, AutoPro Auto Service, Brooklyn Park, MN Talking Points: Discover the number of cars that pass by your location. Search for Car Count in your County Find a state or county website They may update the numbers yearly Number of cars, trucks, etc AJ started with a DIY sign His new sign cost him $42K The company he hired did the permitting AJ justified at $700 per month because his referrals justified the investment If he gets 3 new customers a month. Sign pays for it. His driveby referrals doubled Lights up at night AJ can change the sign wording from anywhere Seasonal message If it is going to rain that day he can put up a message on wiper blades AJ has over-communicated his brand message and is totally consistent John started with not much money and created signs on a budget The old-style sign with the letters needed to be changed 15’ up in the air John’s is located off the path with only 4,000 cars a day going by Installed digital sign and he saw within 8 months an increase in car count of 20% People said they discovered him because of his sign Digital signs grab attention His signs change every 20 seconds Check with your local ordinances The messages are their unique selling points The messages are conversation starters John started to change his clientele from the shop he purchased. A strong reason for the branding and signage change Product packaging shows professionalism John’s investment is prox $15K for his digital sign He went with monochrome. A single color AJ went with color in his digital sign Make your branding professional that may include a new sign More car count More professional customers John $120K increase in revenue because of his sign and branding investment   Link to the ‘BOOKS‘ page, highlighting all books discussed in the podcast library HERE. Leaders are readers. Listen for free on Apple Podcasts, Google Podcasts, Spreaker, iHeart Radio, Spotify, Podchaser, and many more. Mobile Listening APP’s HERE Find every podcast episode HERE. Every episode is segmented by Series HERE. Key Word Search HERE. Be socially involved and in touch with the show: Facebook   Twitter   Linked In   Email Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE. Buy me a coffee Are you seeing auto shops in your area get hundreds of 5-star Google reviews and are you feeling left behind because your shop only has a few? Hey look, Broadly is your answer to getting more online reviews. With more reviews, your business will rank higher in search results — and that means more customers coming into your shop every day. Broadly helps you automatically request reviews so that your customers can promote your business with just one click. When you immediately ask for a review after service, when the experience is still fresh in their mind, // you’re more likely to get a 5-star positive review. Plus, asking for feedback makes your customer feel valued and more connected to your business. Isn’t that what you want a connected customer? See how Broadly can help grow your auto shop.  Visit www.getbroadly.com/carm to learn more. Click to go to the Podcast on Remarkable Results Radio

Your weekly broadcast production with wisdom shared by our guest host and a virtual shop tour. There is a trivia challenge and a special fortune cookie wisdom shared.  Guest Host Keith Knowlton and his wife Linda talk about married partners. Keith's previous episodes HERE. Virtual Shop Tour by Trent Pickering from Pickering’s at Lakewood, CO. Trent's previous episodes HERE. Trivia Challenge: What was the only car to appear on Time and Newsweek covers at the same time?   Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. By always innovating, Dorman has led the way in growing the aftermarket. Here you will see a few examples of a Dorman OE Fix. An OE FIX is a Dorman repair solution you can’t get from the original equipment manufacturer. It means they found a situation where they believe the OEM wasn’t giving repair professionals what they wanted, so we fixed it. Everything Dorman does is centered around providing customer value, both in the quality of products, and the creativity of solutions. Our engineers and designers go out of their way to save repair technicians time and save vehicle owners money. Want to really go under the hood? Take the Dorman Virtual Tour at www.DormanProducts.com/Tour Click to go to the Podcast on Remarkable Results Radio

Emily Chung is a proud mom of two energetic boys. She owns and operates AutoNiche, a family-friendly auto repair shop in Markham. She is a licensed Automotive Service Technician, and Automotive Writer with various publications. She also teaches in the Automotive Business School of Canada at Georgian College. Emily holds a degree from the University of Waterloo in Psychology and Business, and her previous jobs include Psychometrist and Human Resources Associate. She has appeared on various media including Breakfast Television, Cityline, and the Marilyn Denis Show. She is passionate about her work; together with her staff, AutoNiche’s purpose is to bring better communication and client service to the auto repair experience. Check Emily’s previous episodes HERE. Key Talking Points Communication with your customers-educating them about their vehicleBeing aware of different communication styles  Communicating with babies and puppies-we tailor our communication to them because we have no expectations that they will communicate to our quadrant levelYou can 100% adjust your communication style- are we intentional/aware of it Responsibility of communicator- be temporarily a part of their own quadrant  Coding clients- providing a baseline for approaching a conversationNot set in stone coding Quickly lookup communication style in shop management system for others in the business Your job is to serve the customers the best way possible  Quadrants- are they task oriented or people oriented? Structured or non structured?Controler- structured and task oriented (very direct and to the point) Analyst- structured but more people oriented (want to know details and specs) Promoter- people oriented and structured (energetic, first on bandwagon, get it done energy and fun) Supporter- non structured and people oriented (love harmony and connecting)  Each quadrant gets recharged by different things- tap into it in order to communicate efficiently  True leaderAbility to move in between quadrants and speak effectively for listener Training your staff- have each employee find out what quadrant they’re in, pros and cons of each quadrant, practice giving inspection sheet to different quandrants   Psychometry- run tests and administer surveys, analysis and recommendations     Download for Carm Capriotto’s Chart on How To Communicate With the Four Basic Types HERE. Tony Robins Site Mentioned HERE. Link to previous Town Hall Academy episode 041 "The Value of Knowing Your Customers Observable Behaviors (DISC) from November 2017 HERE.     Thanks to Emily Chung for her contribution to the aftermarket’s premier podcast. Link to the ‘BOOKS‘ page, highlighting all books discussed in the podcast library HERE. Leaders are readers. Listen for free on Apple Podcasts, Google Podcasts, Spreaker, iHeart Radio, Spotify, Podchaser, and many more. Mobile Listening APP’s HERE Find every podcast episode HERE. Every episode is segmented by Series HERE. Key Word Search HERE. Be socially involved and in touch with the show: Facebook   Twitter   Linked In   Email Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE. Buy me a coffee This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve.  The Virtual AAPEX Experience 2020 is in the record books. Virtual AAPEX lived up to presenting leading-technical and business management training from some of the industry’s best and brightest. Now set your sights on the homecoming in Las Vegas in 2021. Mark your calendar now … November 2-4, 2021, AAPEX // Now more than ever. This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com/carm Click to go to the Podcast on Remarkable Results Radio