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Found 8 results

  1. Got your attention? Please read on... In case you were hibernating the last year and half, you had to notice all the increases around you. From food, gas, utilities, taxes, insurance, etc., etc., etc. Not to mention all the training and tool investment we must make from now on, to remain in the business. I have been preaching this for decades: As an industry we don't charge enough, especially when it comes to labor. While there are ways to increase labor dollars, for example: becoming more productive, making sure that we charge for complex testing and driveability; Base labor r
  2. What's your houlr labor rate and where are you located? We're currently at $95 in Texas
  3. We now have a nice tool available to all premium and platinum members under the tools menu, where you can view labor rates entered by our members on an easy to use map, similar to our member map. This is designed to give you an idea of where you are vs the market in your area. As you zoom in, the circle averages open up to more specific areas. If you aren't currently a subscribed premium or platinum member, you can upgrade here.
  4. The other day, a local fellow shop owner, was complaining to me that his plumber just charged him $225 labor for a house call. My response was, "And why do you have an issue with that?" I know this plumber; he is very successful, in high demand in the area, does great work and provides a VALUBALE service. Does this sound familiar? You bet....sounds like you and your business!!! When the day comes that all of us truly know what we are worth and charge for it, that will be the day when all us raise the level of the auto industry, begin to attract more people to us, pay our employees
  5. For those with bodyshops, here is some interesting reading: http://www.bodyshopsolutions.com/WordPress/?p=111 bodyshopsolutions.com/WordPress/ John Shortell I’ve taken a part time job working at an independent body shop close to my home writing estimates and supplements and harassing insurance companies. I’ve been at it for a few months now and up until recently I haven’t seen or heard from a Progressive appraiser. Finally, several weeks ago, I had a customer who was hit by one of Progressive’s insureds. Because I’m in a different area of the stat
  6. There are quite a few threads about pricing but I think it might be better to shift that discussion to value. How do you add value for your customers? For example, we have a very clean waiting room with coffee, wifi, nice music etc... We also, answer the phone in the happiest way possible, we use tablets for inspections, we vacuum the front footwells for all oil changes, we have demo parts to help educate customers and we have a 3yr 36k warranty. Recently I've been trying to dream up ways to add even more value so I can compete hard on what I deliver. For example, I just added a 20 year m
  7. I got a call the other from a shop owner friend asking me to help calculate his labor rate. I told him that before you calculate your labor rate, you should check your labor production (also known as effective labor rate). I asked him to total up his total tech paid hours for the month and then divide those hours by his total labor dollars sold for the month. He got back to me and was surprised that although he posted a $90.00 labor rate, his actual labor dollars per hour was only $62.00. I pointed out that this is a production problem, not a labor rate price issue. Raising labor p


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