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  2. Techs and Specialty Tools

    That mkx axle seal can be ordered with or without the special tool. Right from Ford. You should take a look at the tsbs. Do you pay hourly or fr? If you’re paying fr, do you pay them to do it again when it comes back?
  3. Today
  4. We have been growing tire sales for the last few years and have considered offering in house road hazard warranty. For the shops offering road hazard was curious what your pricing model is and how your claim process works. Any insights would be greatly appreciated!
  5. For the shops out there using Facebook ads I’m curious if you are managing your own ad campaigns or if you have a company doing it for you? i tried a few campaigns on my own that charged per like. I found that even though the region and demographics were clearly set there were people far outside my target area which ended up likening the page. If you have someone managing your campaign can you let me know what company you use and if you do it on your own what are your tips or tricks and what is your specific call to action?
  6. I am not a computer guy and have never built a website. With that in mind here are my thoughts. It doesn't need to be too complicated. It needs to load fast and be easy to navigate. You should have a phone number, address, and some kind of directional map available on the first page. Customers should have the ability to book an appointment. Print needs to be large enough to be easily read. Car-x has given us the capability for customers to book appointments on line. We get on average 4-8 such appointments every month. About 60% of these are first time customers.
  7. Could we extend on this topic adding what does an Automotive Repair Shop really need on their site. I have built a lot of websites over the years. I still struggle with what is really needed. There are some nice looking sites here but some of them are quite busy and overwhelming. What do customers want to see? There is a shop across the parking lot from us. They have a one page website that is at least 10 years old. They don't have any social media accounts but if you search for auto repair in our city, they used to come up on the first page almost every time. I just checked and they are currently on the top of the second page. I did a backlink check and there are only 4 to their site. I have too many websites, I have considered very basic site with some special offers on the home page to entice people. What are your thoughts? Scott
  8. Yesterday
  9. best ROI for advertising

    BNI was cheap compared to everything else and has been great. I can pull up my revenue numbers from it, but I know without a doubt it has paid for itself. Downside is you have to attend weekly meetings for about 1.5 hours. So unless you can step away from your shop for that long, don't waste your money.
  10. We use kukui for our webpage and listing. Not cheap, but they do a great job. As far as adwords, we spend about $400/month
  11. Credit cards

    Yes, I agree...Square sounds expensive compared to the others many have listed in this post. I have a friend who runs a local window tint shop and another friend who runs a local auto detail shop. Both use Square...or at least they did the last time I was in their shops which has been a year or two. I could see, though, where spending a little time researching these options could save a business quite a substantial amount of money each month.
  12. Credit cards

    That is an interesting website that I will have to explore further. We are using our bank which averages overall about 2%. They provided the machine free of charge with no contract. Square is more expensive and seems to be suited better to small sales.
  13. Credit cards

    This is definitely something my husband and I need to research further before opening the shop. I found this article that is specific to auto shops that I am going to look into further. Thought this might be useful to others, as well. I would love to know if any of you have used any of these and your opinions of them. Someone had recommended Swipe and Square to me a while back so I thought this was something we would not really even need to research but it looks like we might be back at the "research" part on this (when I compare their rates to those y'all have listed above, they seem rather high). Anyway, here's the link: https://www.cardpaymentoptions.com/credit-card-processing/best-automotive/

    Around here they use to pay but now they charge since the price of oil dropped. We get our oil disposed for free by Safety Kleen as a national account courtesy of Monro. GLYECO will pick up antifreeze for free if you purchase antifreeze through them. I do not know if they are in your part of the country.

    Have you shopped around? From what I can tell, most companies start out paying you, then say they can't pay anymore but will pick it up for free, then slowly start charging. At least from my experience.

    We were charging $5.00 each oil change and it used to cover expenses. They used to pick up our used oil for free and then they paid us, but now it costs .45 a gallon plus oil drained filters have to be picked up as does used antifreeze. Every time they pick up filters it is &75.00, not sure what it is per filter. I will have to monitor that also.

    That's what it"s all about . You can gain exposure and build relationships and, as Joe stated this is not the time to sell just kick back and talk to them like your watching a game with your friends in your living room. This a inexpensive way to market. Build relationships and you will build a profitable business.

    We have and it's powerful. We have done women's clinics, teen clinics and general seminars for customers, and we will do them again. It's a great way to have customers see you in a different way. It builds trust and relationships. Just don't sell, and not too technical. Give the tips on how to save money, preventive maintenance, and the importance routine maintenance. Don't make the event long, perhaps an hour or so. And have coffee, water and small snacks available.

    We did one and it was very successful.

    We add $2.00 on to oil changes but our costs are not high. We can drain oil filters and throw them in the trash. Plus we currently get rid of used oil and antifreeze at no cost.
  21. Last week
  22. It is getting more and more expensive to dispose of used oil, antifreeze, filters etc. We add $5.00 env. to each oil change. It used to cover expenses, not any more. Especially when you have to pump out your drains. We have to do a test 1st then pump out the liquid and then the sludge. What is the group doing on these issues.
  23. I claimed our Google business page and manage it myself. I also claimed our pages on Yahoo, Bing, Foursquare and Yelp. The smaller search engines take their information from these ones so it took a lot of time and determination but it was better than the hundreds of dollars we were paying someone else for nothing in return. I keep our information current and change the pictures once in awhile. We also got a new responsive website. We come up on the top of Google searches now and have been getting a lot of new customers.
  24. best ROI for advertising

    I sent you a PM Dave I need information on YOUR specific needs so I can tell you the why and how. Anyone can tell you something to do but if it doesn't work for you its worthless.
  25. best ROI for advertising

    Okay, and like so many others with those fancy buzzwords, the one thing that no one seems to be able to do, except maybe Matthew, is tell us "How." You tell us what you think we need to do, but you provide no specifics of how or even better yet, why. Long on vague concepts, SHORT on specific ideas or even explanations.
  26. Credit cards

    I have experienced fee creep with every process I have ever used except my current processor.
  27. best ROI for advertising

    You need to be effective in marketing. Pinpoint your marketing to get the best results. Know the difference between CTA (Call to Action) and Branding and do both effectively. One is short term and one is long term. Blend the two types and you will become very successful.
  28. Appreciate the great feedback and thoughts. Being new to automotive repair it's great to see information like this!
  29. Credit cards

    Been with retriever just a little over a year. First few months were great, with a net after all fees at 1.43 to 1.65. However starting this summer we have started to see fee creep. Last 4 months were 1.59, 1.65, 1.74, 1.96. I called Jason last week and he said that I'm probably doing more AMEX. I told him no, we haven't been processing any AMEX. He seemed puzzled and said he'd check it out and have an answer by the 17th. We'll see but apparently other Tire Pros dealers have noticed the same thing.
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