Oil Changes, tune-ups, brakes, inspections, and any other service your shop offers or is thinking of offering. Menu pricing, seasonal specials, maintenance services and other services.
Hi-tech cars need hi-tech equipment. Need advice on purchasing diagnostic equipment, tire machines, shop tools, etc..? General Tools and Equipment discussions.
Matt Fanslow discusses the importance of automotive repair shops setting a barometer for the value they provide. He compares this to consumer and professional products in other industries, like lawnmowers and chainsaws, to illustrate differences in quality.
Show Notes
Comparing lawnmowers and chainsaws (00:01:14)
Demonstrating value in automotive repair (00:10:46)
Marketing and communication strategy (00:12:57)
Setting the barometer through demonstration (00:15:22)
Utilizing social media and radio for marketing (00:17:34)
Comparing Products (00:19:44)
Demonstrating Value (00:20:51)
Thanks to our Partner, NAPA Autotech napaautotech.com
Email Matt: [email protected]
Diagnosing the Aftermarket A - Z YouTube Channel HERE
Aftermarket Radio Network: https://aftermarketradionetwork.com/
Click to go to the Podcast on Remarkable Results Radio
Can Marketing "Even Out" The Workload?
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Show Notes
We often hear people say their marketing should “even out the workload,” but can it do that?
There are peaks and valleys throughout the year. That’s just life.
It’s hard to market to make a specific time busy
Marketing lifts the peaks and the valleys, but it can easily lift the peaks higher and the valleys not quite as much
SCHEDULING can even out the workload, or fill in the slow times
Scheduling long-time clients for the slow times
Scheduling the next visit like a dentist does
Can you do time specific campaigns?
State fair campaign
Back-to-school campaign
Pre-trip inspections before summer and the holidays
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Lagniappe (Books, Links, Other Podcasts, etc)
Canva - Mood Boards
Click to go to the Podcast on Remarkable Results Radio