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  2. https://www.youtube.com/watch?v=p8wpfQsyk18 Mike Gorton, Evans Automotive, Pensacola, FL Darin Ode, Ode Auto Repair and Tire, Warren, MI- Darin's goal is to build a successful repair facility built on compassion for customers and employees by treating them like family. He plans on passing his company to its 3rd generation, his stepson Armando. Darin started working in the family business when he was 14 years old. Chris Cotton, Auto Fix SOS, Business Coach- Chris Cotton has been in the customer service industry for over 40 years and has been in the auto repair industry for over 25 years. He is
  3. Last week
  4. Barry Barrett, a Certified EOS Implementer As an EOS Implementor in his company, Business With Purpose brings dedicated support to Leadership and Sales teams in all types of organizations, helping them structure the six key components of their business to make it operate with the best processes for their specific industry, using the EOS Model. Barry’s energy is contagious no matter if he is in a session with a client, giving a keynote address, or rolling up his sleeves in a workshop. Barry is a business coach with his positive mental attitude, incredible work ethic, and determination for excel
  5. I had the same thing happen to me. I had my web/IT company figured it out. It took a few days. GMB is important, get it straighten out. Sorry to hear this. But it does happen. GOOD LUCK!
  6. I don't think shops should consider other shops in their market area when setting prices. In addition, while overheard costs may differ from shop to shop, that should not be the only thing that is considered when setting labor and part margins. Yes, a shop with a low overhead is different from a shop that has just invested in new equipment and added 3 bays. However, a job is worth what a job is worth. And that may mean that the shop with the lower overhead has an advantage and will make more money as compared to a shop with a higher overhead. But just because a shop has low overhead,
  7. I was recently kicked off of Google My Business.... twice. They delisted me ("... your Business Profile on Google has been suspended because it was flagged for suspicious activity.") and then invited me to reapply ("If you’re sure your profile is compliant, submit it for reinstatement and our team will review your request as quickly as possible."). No reason was given. Both times, this happened the day after I responded to a batch of reviews. Other than review responses, I don't make changes to GMB. When you are kicked off, you cannot be found with Local Searches! All reviews are go
  8. Not sure if I have this right, but I read this as.... to remain competitive, I must consider other shops in the area with lower prices. We can be at the top with pricing, but not way over the top (of the median area pricing). The median price needs to go up; otherwise, we suffer. Did you know that large apartment complexes update their pricing as often as daily? They will survey prices in a 10 mile radius and compare their rates against their comparable class (A, B, C, D). Smaller operators will not have the resources to do such dynamic updates, so their pricing may change less freq
  9. I am not going to pile on, but I came from outside the industry and I have always believed that if 10-15% of your clients don't walk because "your price is too high" then you aren't priced high enough. We provide excellent service, and we don't have ANY technicians on staff who have less than 5 years experience in the automotive world. I HATE giving a quote prior to looking at a vehicle, and it's because every car is different. Are you recently relocated from NJ with your 5 year old chevy equinox? It's a rotbox, and I have the spend 3x the labor time to get your rusty crap apart? That sho
  10. I really don't see the need for a AI to handle my conversations. Customers service is about building a relationship with the client. I'm telling you no customer wants to talk to a machine. They want human interaction. Persoanally want to feel the customers voice and understand their needs. But you be you.....BTW DVI are also a waste.....customers want a verbal explanation. Yes we do share pictures. We have been texting with Riptide for 6 years. But texting has its own limitations. Customers still your to explain verbally the cost and reason for the repair....all these other systems
  11. In the 4 decades as a shop owner, my number one way to have a smooth running shop is to surround yourself with the right people. I am interested in hearing from other shop owners. What's your opinion on how to run a smooth running operation?
  12. Thanks Frank, sorry I took so long to reply. I really appreciate it. Hope all is well in the land of sun and heat!
  13. Here's a tip I preach at the Elite Fly with the Eagles Marketing course: Study your competition in your local area, know everything about, learn what they do in your community, learn about their advertising strategy and marketing strategy, find what their strengths are, and find out what they do special for their customers. Ok...once that is done, here is what you do: Ready? Don't do anything that your competition does! That's right, in order to stand out, be different. Don't mimic what your completion does. Tell YOUR story and build a marketing and advertising strategy based
  14. Got your attention? Please read on... In case you were hibernating the last year and half, you had to notice all the increases around you. From food, gas, utilities, taxes, insurance, etc., etc., etc. Not to mention all the training and tool investment we must make from now on, to remain in the business. I have been preaching this for decades: As an industry we don't charge enough, especially when it comes to labor. While there are ways to increase labor dollars, for example: becoming more productive, making sure that we charge for complex testing and driveability; Base labor r
  15. The biggest issue with our industry is the inconsistency with pricing and labor charges. And not just around the country; even in local areas. After 41 years as a shop owner I will stand by my conviction that we have not charged enough and we have ALL suffered because of it. I do see changes on the horizon, but not enough shops are willing to charge what they are worth. I met an A rated Diesel Tech through a friend of mine, working on trucks in New York. His rate of pay: $45.00 per hour. GOOD FOR HIM! By the way: Shop's Labor rate: $199.99 per hour.
  16. There are so many sides to this, and you make great points. I think that in time, when we all learn the truth, we will be surprised and hopefully move in a better direction.
  17. 100% agree. I am very active on Google My Business. The best reason to utilize GMB? It's Google! Does anyone need another reason?
  18. After a slow January and multiple snow storms in Feb, 2021 is beginning to shape up and gaining traction. Being less than an hour north of NYC has its challenges, but all the pent up demand is greatly improving business. The roads are packed, so people are driving. My prediction? A very good rest of 2021!
  19. Your weekly broadcast production with wisdom shared by our guest host and a virtual shop tour. There is a trivia challenge and a special fortune cookie wisdom shared. Guest Host Carolyn Coquillette from Luscious Garage in San Francisco and CEO of Shop-Ware interviews Carm. Carolyn’s previous episodes HERE.Virtual Shop Tour by Maxmilluan Macdonald from Maximilian MotorSports in Chehalis, WA. Max’s previous episodes HERE.Trivia Challenge: What was the classic three-pointed star of Mercedes-Benz meant to initially symbolize?Listen for the fortune cookie wisdom of the weekhttps://youtu.be/bYYK1fF
  20. Mike Coley has been with ASE for 27 years, serving as President of the ASE Education Foundation since 2019. Prior to that, he served as Sr. VP for ASE, directing operations, test development, customer service, and IT workgroups. Before joining the ASE staff, he managed a family-owned auto repair business in San Antonio. Coley has a B.S. in Electrical Engineering from SMU, an MBA from George Mason University, and previously taught Automotive Emissions classes at Northern Virginia Community College. Trish Serratore is the Senior Vice President of Communication at ASE. She works closely with
  21. Oviedo AutoRepair-BodyWork-Motorcycle Repair 407-9771733. Uhaul/Storage 407-278-7503            Hours M-F 8-6. Sat 8-12 Sunday 8-10 1512 W Broadway Oviedo 32765 ASA/ASE Master Certified Making Cars Happy Over 3 Decades in Oviedo-Have a Blessed Day 

  22. Since I was a ASE certified tech in Detroit in the 80’s, I made sure to do all I could to make a complete profession repair, & because of that I have very few comebacks & the feeling is greatDACF299D-B021-4FB7-ADC2-3C606446699A.thumb.jpeg.cc2e49114c665364ae81bce06c0884b6.jpeg

  23. We are doing the same thing but looking at other companies currently. I talked to Bolt On (very expensive $300 per month and somehow they work with Mitchell so they both get a cut according to a competitor). And now we are looking at Repair Shop Solutions DVI $110 per month (Digital Vehicle Inspection) I would like to hear from other shops on their experience with these different platforms.
  24. Automotive Oil Change Association https://www.aoca.org/default.aspx
  25. American Osteopathic College of Anesthesiologists
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