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Joe Marconi

Management
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Joe Marconi last won the day on November 11

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About Joe Marconi

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    ASO Staff Member
  • Birthday 03/15/1955

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    44 Route 118, Baldwin Place, New York, 10505
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    Tech-Net

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  1. National Pearl Harbor Remembrance Day, also referred to as Pearl Harbor Remembrance Day or Pearl Harbor Day, is observed annually in the United States on December 7, to remember and honor the 2,403 citizens of the United States who were killed in the Japanese surprise attack on Pearl Harbor in Hawaii on December 7, 1941. Let us never forget!
  2. Always enjoy that article. Thank you for posting it!
  3. Each year at this time I advise shop owners to set aside time to look back at the current year and start planning for the year ahead. The more due diligence you perform, the more successful you will be. Below is a short list of things you need to do. Remember, the time you spend now, will pay off next year. Review all your numbers, year to date - Did you hit your goals? Arrange a meeting with your accountant and review your projected sales and determine any tax implications Speak to your accountant about investing in any end-of-year equipment purchases or any other large purchases in order to save on taxes. Please do not listen to your tool truck guy or equipment reps. Sometimes having cash reserve is much more important that reducing taxes Have a meeting with your key employees; determine what you will need in the coming year and begin to create a budget Set your new goals for 2018 and beyond, both personal and business Create a Wish List, those things your would like to accomplish, both in business and personal - This will help keep you focused Consider needed future training for all employees Review all insurances: Life insurance, liability, etc. Perform a facility inspection: Identify any needed work, upgrades, OSHA concerns, etc Create an emergency crisis plan in case something happens to you or a key employee; and make sure your loved ones and family have a copy of the plan
  4. Let us always remember and honor those that served in the military to protect the greatest nation on Earth - The United States of America Veterans Day is an official United States public holiday, observed annually on November 11, that honors military veterans; that is, persons who served in the United States Armed Forces. It coincides with other holidays, including Armistice Day and Remembrance Day, celebrated in other countries that mark the anniversary of the end of World War I; major hostilities of World War I were formally ended at the 11th hour of the 11th day of the 11th month of 1918, when the Armistice with Germany went into effect. The United States previously observed Armistice Day. The U.S. holiday was renamed Veterans Day in 1954.
  5. There has been a lot of controversy recently with flat rate pay plans. Below is a link to an article about a technician's strike that was held in Chicago. Although the strike and issues in the article centered around dealerships, the article brought up good points about flat rate pay, and the low hourly pay many techs receive. It points to reasons why many techs are unhappy, leaving the industry and why we have issues attracting quality people to our industry. I don't want to start a firestorm, and there are many forms of flat rate pay...but, is it time to rethink flat rate pay plans? And also, we really need to compensate our employees at a standard that is in line with the training, the tools that are required and skills needed these days. I think it is worth your while to read the article and start a conversation on this topic. http://www.autonews.com/article/20171023/RETAIL05/171029996/
  6. Hi Y'all...from the Volunteer State!

    First of welcome and the best of luck to you and your husband! ASO is a great resource for you, so please spend time going through all the amazing information from all the amazing members we have. And of course, don't be a stranger and post questions and comments. We all learn from each other.
  7. HOW MANY OF YOU HAVE DONE A SEMINAR IN YOUR SHOP

    We have and it's powerful. We have done women's clinics, teen clinics and general seminars for customers, and we will do them again. It's a great way to have customers see you in a different way. It builds trust and relationships. Just don't sell, and not too technical. Give the tips on how to save money, preventive maintenance, and the importance routine maintenance. Don't make the event long, perhaps an hour or so. And have coffee, water and small snacks available.
  8. While it's true that we are in a shortage of techs, it's also true that all the trades are having a hard time finding good people. It's a hard question to answer. I think you are right with your comment about decades of pushing people to college. Even today, it's blasted on the media and by politicians that getting an education is a must for all. But "education" is defined by a career other than a trade. We have it backwards. One other thing I want to point out. When I started my business in 1980 there were a lot of people that called themselves mechanics. And you could put these people to work doing mechanical work that they learned working with their father or uncle growing up. Complicated diagnostic work did not exist. And the boss, the shop owner, back then, checked the car out, did the diag and then dispatched the work to the mechanic. A lot simpler process. Today, we look for a seasoned pro with diagnostic skills. Plus cars are light-years ahead of what they were back then. It's always been about attracting the best people to our industry. We still have a long way to go as an industry and a nation to make the trades attractive to young people and increase the profits for the shops so they can pay people really good wages.
  9. Don’t be judged by the smudge!

    The fact that she came back, is actually a good thing. It gives us a chance to know how we dropped the ball. The worst scenario is when the customer is upset, and does not return, and we never know what happened. That's unless they post a negative review.
  10. SOOOO TRUE! My guys are stuck on a misfire, # 3 cylinder was the code. Can't figure the problem out. I walked over and said, put the scanner away and diagnose the car from the basics. Verify what cylinder, not what the scanner says. Turned out it was #4 cylinder, not # 3 misfire - the harness chewed thru by a mouse. Back to basics.
  11. How many fuel pumps were condemned due to empty fuel tanks? Back to basics.
  12. Wow....so relevant to our business...any business for that matter!
  13. I’ll never forget the day when Mrs. Obrien brought her car back for me to look at. She was furious. I stayed late the night before, well into the night, to finish her car so she could have it for work the next day. I even did a few little things on the house because I felt she may be a little inconvenienced picking the car up so late. Why did she bring the car back? A comeback? Well, not in the conventional way. It was the greasy smudge on her seat that she was angry about. But what about me staying late? Or giving away a few minor services? Doesn’t that count? She is upset about a grease smudge? Oh yes, and she has every right to be. The fact is, you can do the best repair, using the best parts, performed by the best technician on the planet. But what the customer sees is not necessarily your hard work, it’s that little greasy smudge that you are judged by. Unfortunate and unfair? Yes. But it’s a reality. Perform the best repairs and provide world-class customer service; and never forget; it’s the little things the customer sees. And that’s what important to them.
  14. This is a reminder that I will be at the Ratchet and Wrench Conference. This Monday, I will be making two presentations; "Beating Shop Owner Burnout" and "The True Cost of Comeback" If anyone is going, please stop by and say hello....and of course, please attend my presentations! Thank you. Joe https://rwconference.com/
  15. Great article on a very important topic. If shops don't embrace the change in the automotive world, they will fall victims the same as the blacksmiths did in the early 1900's. You make many key points, but two things really stick out for me. The ability and desire for shops to maintain their technological edge, which means they need to think differently. And, if we don't communicate the right message to the consumer, how in the world can they comprehend the costs associated with repairing and servicing their hi-tech vehicles? We can train the techs, and we can invest....but without a ROI we are doomed. And we won't attract the quality people to our industry until we change how we think and understand the true cost of being in business. You speak of training....I want to include Shop Owner Business Training too. I have seen too many shop owners with great techs, all the right equipment and make it mandatory for all their techs to attend training; only to give it all away because the shop owner does not understand how to properly charge the customer.


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