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Joe Marconi last won the day on April 20
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1,016 ExcellentAbout Joe Marconi
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Rank
ASO Staff Member
Business Information
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Business Name
Osceola Garage
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Business Address
44 New York 118, Baldwin Place, New York, 10505
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Type of Business
Auto Repair
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Your Current Position
Shop Owner
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None
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Tech-Net
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Your Price is too high! Or is it too low?
Joe Marconi replied to bantar's topic in Pricing, Discounts, Labor Rate
I don't think shops should consider other shops in their market area when setting prices. In addition, while overheard costs may differ from shop to shop, that should not be the only thing that is considered when setting labor and part margins. Yes, a shop with a low overhead is different from a shop that has just invested in new equipment and added 3 bays. However, a job is worth what a job is worth. And that may mean that the shop with the lower overhead has an advantage and will make more money as compared to a shop with a higher overhead. But just because a shop has low overhead, -
Joe Marconi started following Anyone use Otis from Openbay?, MY Best Strategy To Running a Successful Shop, My Advise on Dealing with Competition and 4 others
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In the 4 decades as a shop owner, my number one way to have a smooth running shop is to surround yourself with the right people. I am interested in hearing from other shop owners. What's your opinion on how to run a smooth running operation?
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Anyone use Otis from Openbay?
Joe Marconi replied to Joe Marconi's topic in Management Software, Web Sites & Internet
Thanks Frank, sorry I took so long to reply. I really appreciate it. Hope all is well in the land of sun and heat! -
Here's a tip I preach at the Elite Fly with the Eagles Marketing course: Study your competition in your local area, know everything about, learn what they do in your community, learn about their advertising strategy and marketing strategy, find what their strengths are, and find out what they do special for their customers. Ok...once that is done, here is what you do: Ready? Don't do anything that your competition does! That's right, in order to stand out, be different. Don't mimic what your completion does. Tell YOUR story and build a marketing and advertising strategy based
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Got your attention? Please read on... In case you were hibernating the last year and half, you had to notice all the increases around you. From food, gas, utilities, taxes, insurance, etc., etc., etc. Not to mention all the training and tool investment we must make from now on, to remain in the business. I have been preaching this for decades: As an industry we don't charge enough, especially when it comes to labor. While there are ways to increase labor dollars, for example: becoming more productive, making sure that we charge for complex testing and driveability; Base labor r
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Your Price is too high! Or is it too low?
Joe Marconi replied to bantar's topic in Pricing, Discounts, Labor Rate
The biggest issue with our industry is the inconsistency with pricing and labor charges. And not just around the country; even in local areas. After 41 years as a shop owner I will stand by my conviction that we have not charged enough and we have ALL suffered because of it. I do see changes on the horizon, but not enough shops are willing to charge what they are worth. I met an A rated Diesel Tech through a friend of mine, working on trucks in New York. His rate of pay: $45.00 per hour. GOOD FOR HIM! By the way: Shop's Labor rate: $199.99 per hour. -
There are so many sides to this, and you make great points. I think that in time, when we all learn the truth, we will be surprised and hopefully move in a better direction.
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After a slow January and multiple snow storms in Feb, 2021 is beginning to shape up and gaining traction. Being less than an hour north of NYC has its challenges, but all the pent up demand is greatly improving business. The roads are packed, so people are driving. My prediction? A very good rest of 2021!
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Anyone use Otis from Openbay?
Joe Marconi replied to Joe Marconi's topic in Management Software, Web Sites & Internet
Thanks for the great feedback. Great points! -
Anyone use Otis from Openbay?
Joe Marconi replied to Joe Marconi's topic in Management Software, Web Sites & Internet
Thanks Bob! I really appreciate the feedback. And, I may be calling you too.