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Joe Marconi

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Joe Marconi last won the day on September 24

Joe Marconi had the most liked content!

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About Joe Marconi

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    ASO Staff Member
  • Birthday 03/15/1955

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  • Business Address
    44 Route 118, Baldwin Place, New York, 10505
  • Automotive Franchise
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    We have and it's powerful. We have done women's clinics, teen clinics and general seminars for customers, and we will do them again. It's a great way to have customers see you in a different way. It builds trust and relationships. Just don't sell, and not too technical. Give the tips on how to save money, preventive maintenance, and the importance routine maintenance. Don't make the event long, perhaps an hour or so. And have coffee, water and small snacks available.
  2. While it's true that we are in a shortage of techs, it's also true that all the trades are having a hard time finding good people. It's a hard question to answer. I think you are right with your comment about decades of pushing people to college. Even today, it's blasted on the media and by politicians that getting an education is a must for all. But "education" is defined by a career other than a trade. We have it backwards. One other thing I want to point out. When I started my business in 1980 there were a lot of people that called themselves mechanics. And you could put these people to work doing mechanical work that they learned working with their father or uncle growing up. Complicated diagnostic work did not exist. And the boss, the shop owner, back then, checked the car out, did the diag and then dispatched the work to the mechanic. A lot simpler process. Today, we look for a seasoned pro with diagnostic skills. Plus cars are light-years ahead of what they were back then. It's always been about attracting the best people to our industry. We still have a long way to go as an industry and a nation to make the trades attractive to young people and increase the profits for the shops so they can pay people really good wages.
  3. Don’t be judged by the smudge!

    The fact that she came back, is actually a good thing. It gives us a chance to know how we dropped the ball. The worst scenario is when the customer is upset, and does not return, and we never know what happened. That's unless they post a negative review.
  4. SOOOO TRUE! My guys are stuck on a misfire, # 3 cylinder was the code. Can't figure the problem out. I walked over and said, put the scanner away and diagnose the car from the basics. Verify what cylinder, not what the scanner says. Turned out it was #4 cylinder, not # 3 misfire - the harness chewed thru by a mouse. Back to basics.
  5. How many fuel pumps were condemned due to empty fuel tanks? Back to basics.
  6. Wow....so relevant to our business...any business for that matter!
  7. I’ll never forget the day when Mrs. Obrien brought her car back for me to look at. She was furious. I stayed late the night before, well into the night, to finish her car so she could have it for work the next day. I even did a few little things on the house because I felt she may be a little inconvenienced picking the car up so late. Why did she bring the car back? A comeback? Well, not in the conventional way. It was the greasy smudge on her seat that she was angry about. But what about me staying late? Or giving away a few minor services? Doesn’t that count? She is upset about a grease smudge? Oh yes, and she has every right to be. The fact is, you can do the best repair, using the best parts, performed by the best technician on the planet. But what the customer sees is not necessarily your hard work, it’s that little greasy smudge that you are judged by. Unfortunate and unfair? Yes. But it’s a reality. Perform the best repairs and provide world-class customer service; and never forget; it’s the little things the customer sees. And that’s what important to them.
  8. This is a reminder that I will be at the Ratchet and Wrench Conference. This Monday, I will be making two presentations; "Beating Shop Owner Burnout" and "The True Cost of Comeback" If anyone is going, please stop by and say hello....and of course, please attend my presentations! Thank you. Joe https://rwconference.com/
  9. Great article on a very important topic. If shops don't embrace the change in the automotive world, they will fall victims the same as the blacksmiths did in the early 1900's. You make many key points, but two things really stick out for me. The ability and desire for shops to maintain their technological edge, which means they need to think differently. And, if we don't communicate the right message to the consumer, how in the world can they comprehend the costs associated with repairing and servicing their hi-tech vehicles? We can train the techs, and we can invest....but without a ROI we are doomed. And we won't attract the quality people to our industry until we change how we think and understand the true cost of being in business. You speak of training....I want to include Shop Owner Business Training too. I have seen too many shop owners with great techs, all the right equipment and make it mandatory for all their techs to attend training; only to give it all away because the shop owner does not understand how to properly charge the customer.
  10. The day to day operations of running a business can take its toll on anyone. To be a business owner means to address problem after problem and finding the right solutions. Sometimes the decisions we make will be the right ones, sometimes not. If we are not careful, this emotional roller coaster we call being in business, can make us focus too much on the negative, and not the positive things that happen in our lives. With nearly 4 decades as a business owner, I can say with certainty that one of the basic building blocks of being successful in business is having the right team of people around you and getting yourself in the right frame of mind. You need to find and hire great people. But once you have them, you need to do all you can to take care of them, train them and make them successful in order for you to be successful. Is it easy? No. But it is essential. Most important; you need to treat each day as if it were a gift from the heavens and base your entire perspective from a position of strength and remaining positive. I know it’s not easy, but I can tell you, it works.
  11. Employees

    Great insight!
  12. Great perspective! No app can replace good-old fashion mechanical know-how (I hope anyway) The other day I opened my tool box to look for something, and one of the younger techs said to the other techs, "Hey, look at Joe, it's like going through a museum." Well, I didn't need Google or an app to do my job years ago.

    Wow! Amazing!
  14. Employees

    About 6 months ago, The Wall Street Journal ran an article that featured all the trades: welders, electricians, plumbers, auto mechanics, etc. They found that there is a shortage among all the trades, nationwide. At the same time, we are seeing more and more automotive graduates from schools like Universal Technical Institute and Lincoln Tech. So where are they? It's time we start a movement to become involved in our community, schools, and technical schools. If we can't find them, we need to grow them. Xrac is right about the money. Unfortunately, until shops make enough profit, they cannot always pay what a tech deserves. Basically, the shop owners too need to earn the wage THEY deserve. I know I may hit a nerve here, but here it goes: I find that too many shop owners do not earn enough profits, so how can they attract quality people and pay them. As an industry we need to raise the image and the average income of shop owners first. Automotive shop owners are the hardest working people on the planet. They owe it to themselves and their families to earn the income they deserve. When this happens, they will be able to offer their employees a better pay package. It's not all about money, but everyone needs to earn a decent wage and feel good about themselves.
  15. I hear this frustration too often. I think it's time for Mitchell to step up to the plate and have a dialogue with shop owners. Mitchell is in the driver's seat to be the number one Business Management Company, but they do fall short in many areas. I would like to hear from other Mitchell users, perhaps we can gain some traction and collectively voice our concerns to Mitchell.