Managing your shop includes making sure its operating well. This can also include the building, equipment, facilities, vehicles, maintaining your bays and overall shop operations.
Automotive repair shop workflow management, procedure, productivity, quality control, systems & shop forms you use. To generate profitable sales and consistent quality customer service, you need to be in control and have in place specific systems and procedures.
Parts matrix, shop labor rate, add-ons, and maintaining the correct pricing strategy to ensure your shop is profitable. Discounts, coupons, and specials.
A sale must bring profit, if it doesn’t It’s a loss. Accounting is a major part of any business. Are you in control of your accounting and profitability? Are you controlling your payroll to be profitable?
Automotive repair shop topics on human resource, payroll, employee hiring and terminations, team building, healthcare and training. State Laws are all different, please check your state laws for specific guidelines.
Education and Training your technicians, service writers, and other employees is an important part of making sure your staff is well equipped to service today's customers. Technical, sales, business and general shop automotive education topics.
Matt Fanslow discusses the importance of automotive repair shops setting a barometer for the value they provide. He compares this to consumer and professional products in other industries, like lawnmowers and chainsaws, to illustrate differences in quality.
Show Notes
Comparing lawnmowers and chainsaws (00:01:14)
Demonstrating value in automotive repair (00:10:46)
Marketing and communication strategy (00:12:57)
Setting the barometer through demonstration (00:15:22)
Utilizing social media and radio for marketing (00:17:34)
Comparing Products (00:19:44)
Demonstrating Value (00:20:51)
Thanks to our Partner, NAPA Autotech napaautotech.com
Email Matt: [email protected]
Diagnosing the Aftermarket A - Z YouTube Channel HERE
Aftermarket Radio Network: https://aftermarketradionetwork.com/
Click to go to the Podcast on Remarkable Results Radio
Can Marketing "Even Out" The Workload?
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Show Notes
We often hear people say their marketing should “even out the workload,” but can it do that?
There are peaks and valleys throughout the year. That’s just life.
It’s hard to market to make a specific time busy
Marketing lifts the peaks and the valleys, but it can easily lift the peaks higher and the valleys not quite as much
SCHEDULING can even out the workload, or fill in the slow times
Scheduling long-time clients for the slow times
Scheduling the next visit like a dentist does
Can you do time specific campaigns?
State fair campaign
Back-to-school campaign
Pre-trip inspections before summer and the holidays
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Lagniappe (Books, Links, Other Podcasts, etc)
Canva - Mood Boards
Click to go to the Podcast on Remarkable Results Radio