Automotive repair shop workflow management, procedure, productivity, quality control, systems & shop forms you use. To generate profitable sales and consistent quality customer service, you need to be in control and have in place specific systems and procedures.
A sale must bring profit, if it doesn’t It’s a loss. Accounting is a major part of any business. Are you in control of your accounting and profitability? Are you controlling your payroll to be profitable?
Automotive repair shop topics on human resource, payroll, employee hiring and terminations, team building, healthcare and training. State Laws are all different, please check your state laws for specific guidelines.
Education and Training your technicians, service writers, and other employees is an important part of making sure your staff is well equipped to service today's customers. Technical, sales, business and general shop automotive education topics.
Here’s a marketing idea I wanted to share with everyone. Auto shop owners and marketers are focused on targeting the local residential community. But what about all of the businesses that employ people who work in the area but don’t live in the area? These employees are all great prospects for auto repair services. The challenge is effectively targeting and reaching them.
One idea is to create a flyer that doubles as a break room poster. The poster should have a use case explicitly telling the business owner what you want them to do with your poster. Let them know they simply need to hang it in their break room to share the savings with their colleagues and employees.
We recommend clipless coupons or specials, which increase the lifespan of the poster and keep it intact for longer than it would if employees were tearing coupons off. Employees will simply take a picture of the coupon they want to use and show it to you upon redemption. Tear-off coupons destroy posters and ultimately result in them being thrown away as soon as the coupons, offers, or specials are torn off.
Using break room posters requires some legwork on the part of shop owners, since you’ll need to visit the businesses you want to target. However, the actual cost of the printed flyers is minimal. Let’s say you want to print 100 of them. At around $1 per piece, your total investment is $100 (give or take) depending on who does your printing.
There really is no downside to giving break room posters a shot. Put a call tracking number on your poster to keep track of anyone who comes in to redeem your coupons to track ROI. There are plenty of companies that can print cheap flyers, so call around. Attached is an example of a popular layout that Mail Shark has been supplying shops with.
Executive Vice President of Sales
Example BreakRoom Poster.pdf
Memorial Day is a time for barbecues and parties. However, it’s also the day in which we remember and honor those who have died while serving in the United States Armed Forces. Please take time this weekend to reflect and honor those that sacrificed their lives for this great country!