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Episode 2: Training Johnny New Guy—Becoming a Mechanic

Episode 2: Training Johnny New Guy—Becoming a Mechanic

This content is syndicated from https://www.interstatebatteries.com/blog/episode-2-training-new-mechanics When it comes to new techs, shop owners need to rethink the process of becoming a mechanic, every step of the way.   It hurts your heart. Literally. You see new mechanics coming in, and they’re so charged up to finally get a chance to do what they love: work on cars. But slowly, over time, that enthusiasm fades. In this episode, our new and old-school mechanics ta

Alex

Alex

 

Target Local Businesses With This Strategy

Here’s a marketing idea I wanted to share with everyone. Auto shop owners and marketers are focused on targeting the local residential community. But what about all of the businesses that employ people who work in the area but don’t live in the area? These employees are all great prospects for auto repair services. The challenge is effectively targeting and reaching them.    One idea is to  create a flyer that doubles as a break room poster. The poster should have a use case explicitly telli
Episode 1: Newbies in the Bay—Mechanic Apprenticeship

Episode 1: Newbies in the Bay—Mechanic Apprenticeship

This content is syndicated from Interstate's Blog at https://www.interstatebatteries.com/shop-goals/main Remember your first day in the garage? Right. Nobody takes the new kid seriously. Not the guys in the garage, and definitely not customers. Time and experience builds trust. But you’re running a shop, juggling the daily routine, and managing a mechanic apprenticeship is challenging—especially when so few applicants are coming in.  How does a newbie get old school cred in you

Alex

Alex

 

Postcard Magnets - Why Now is The Right Time To Use

If you haven’t considered or utilized direct mail postcard magnets to attract new customers, now is the time to reevaluate this medium.   Over the past 9 years, I have seen first-hand how effective direct mailing a postcard magnet can be for new customer acquisition as well as customer retention.  The Direct Marketing Association (DMA), who is quite a credible source, also reported in their DMA Statistical Fact Book that “A postcard with a magnet attached is read at least 51.9% more often th

Mail Shark

Mail Shark

 

Targeted Auto Lists - What You Need To Know Before Purchasing

After speaking to a number of Euro & Specialty shops recently about executing targeted direct mail campaigns, I’ve realized there isn’t a clear understanding from the shop owners perspective about the capabilities and source of targeted auto lists. I hope to add some transparency to the subject here.   What type of targeted auto data is available?  Below is a list of 6 categories available to select specific vehicles to target, with the top 3 being the most widely used. I have also

Mail Shark

Mail Shark

Drive New Business to Your Shop with Direct Mail

Drive New Business to Your Shop with Direct Mail

Are you using direct mail to market your auto shop? If you aren’t, it’s time to add this tried and true method to your marketing line-up. Direct mail is great for auto shops, whether you’re trying to increase your car count with new customers or retain existing ones. In this blog, we’ll explain how you can use direct mail to fill your bays and maximize your ROI. Be Consistent with Your Direct Mail Wondering why direct mail is a smart choice for auto shops? One of the biggest reasons is it

Mail Shark

Mail Shark

 

Building Morale in Your Shop

Elite Business Development Coach and superstar shop owner Darrin Barney shares an easy-to-apply tip that will help you show your employees how much you care about them, and build morale in your shop: Darrin Barney is an industry leading shop owner, and also one of the industry's top marketing experts who heads up Elite's Rapid Results Car Counts Package. Visit our Rapid Results page to learn how you can work one-on-one to generate immediate traffic, improve your phone conversions

Elite Worldwide Inc.

Elite Worldwide Inc.

 

How Shop Owners Can Ensure They Follow Through With Important Behavior

Superstar shop owner and Elite Business Development Coach Darrin Barney shares an easy-to-apply tip that will help shop owners ensure that they're following through with the behaviors that are critical to their success: To learn more about how you can team up with a superstar shop owner like Darrin to reach your shop's goals, visit the Elite Coaching Program web page. 

Elite Worldwide Inc.

Elite Worldwide Inc.

 

Using Tire Analogies to Handle Sales Objections

Elite's Bob Cooper and Doris Barnes share how your service advisors can use tire analogies to handle even the most difficult sales objections:   For additional help increasing your shop's sales, customer satisfaction and customer retention, learn more about our industry acclaimed our Masters Service Advisor Training at https://www.eliteworldwide.com/automotive-service-advisor-training.html 

Elite Worldwide Inc.

Elite Worldwide Inc.

 

Handling a Common Auto Repair Sales Objection

Do your customers ever tell your advisors that they're unable to being their vehicle in today? Top sales trainer Jen Monclus explains how to handle this common sales objection. For additional help generating higher sales and happier customers, learn more about Elite's industry acclaimed Masters Service Advisor Training Program: https://www.eliteworldwide.com/automotive-service-advisor-training.html

Elite Worldwide Inc.

Elite Worldwide Inc.

 

Employee Management Advice Every Shop Owner Needs to Follow

Superstar shop owner and Elite Business Development Coach Jim Butitta shares a critical employee management tip that will help shop owners build the culture needed to attract the top techs and service advisors:  Visit the Elite website to learn how you can team up with a superstar shop owner like Jim to reach your shop's goals: https://www.eliteworldwide.com/one-on-one-coaching.html

Elite Worldwide Inc.

Elite Worldwide Inc.

Google Releases Mobile-first indexing for websites

Google Releases Mobile-first indexing for websites

Google has been rolling out Mobile-first indexing and many webmasters received an email similar to the one further down informing them that this anticipated change is now here. But what does "Mobile-first indexing enabled" actually mean and what impact can it have on your website?  First off, lets start with saying that nowadays, if your website does not render well on a mobile screen, it's time to update. It used to be OK to just design a website that looked great on desktop sized screens.
The Rule for Disclosing Vehicle Inspection Results - Interview with a Top Shop Owner

The Rule for Disclosing Vehicle Inspection Results - Interview with a Top Shop Owner

Retired superstar shop owner Kevin Vaught shares the rule that every shop owner in America needs to follow when it comes to disclosing needed repairs and services to their customers.   If you're interested in teaming up with a top shop owner like Kevin Vaught, who has been in your shoes and overcome the challenges your shop is facing, learn more about the Elite Coaching Program. 
 

A Tip on Hiring the Superstars - Employees in Ads

One of the most common questions our Elite coaches are asked is, “How do I find the superstar technicians and service advisors?” Interestingly, what most shop owners will do is wait until they need a tech or advisor before they start their search. Unfortunately, when they use this technique they inevitably end up hiring the best of whoever happens to be available at the time, rather than the best of the best. So if you are looking to hire the stars, my first recommendation is that you always nee

Elite Worldwide Inc.

Elite Worldwide Inc.



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