Industry leading shop owner and Elite Business Development Coach Gene Morrill shares an easy-to-apply tip that has helped his shop improve customer satisfaction and retention.
For additional help building a more successful auto repair business, learn how you can team up with a superstar shop owner like Gene through Elite Top Shop 360: Top Shop 360
Superstar shop owner and Elite Business Development Coach Ron Haugen shares how your service advisors should handle the age old sales objection "I can buy the part online for less"
For additional help building a more successful auto repair business, learn how you can team up with a superstar shop owner like Ron through Elite Top Shop 360: Top Shop 360
Superstar shop owner and Elite Business Development Coach Matt Lachowitzer shares how you can humanize your auto repair business in a way that will have a positive impact on both customer retention and employee morale.
For additional help building a more successful auto repair business, learn how you can work 1-on-1 with an industry leading shop owner like Matt through Elite's Top Shop 360 program.
In this quick video superstar shop owner and Elite Business Development Coach James Stephenson shares a tip on hiring great techs that has worked wonders for his award winning shop.
For additional help hiring the right techs, learn how you can join an online shop owner peer group led by an industry leading shop owner like James through Elite's all-new service: Elite Synergy Groups
In this quick video tip superstar shop owner and Elite Business Development Coach Ron Haugen reveals a profit center that very few shop owners are taking advantage of.
For additional help building a more successful shop, learn how you can work 1-on-1 with a top shop owner like Ron through Elite Top Shop 360.
Industry leading shop owner and Elite Business Development Coach Matt Lachowitzer shares how you can involve the whole family in the auto repair experience, and create a truly magic moment for your shop's customers.
For additional help building a more successful shop, learn how you can team up with a top shop owner like Matt through Elite Top Shop 360: https://www.eliteworldwide.com/one-on-one-coaching.html#
This content is syndicated from https://www.interstatebatteries.com/blog/episode-2-training-new-mechanics
When it comes to new techs, shop owners need to rethink the process of becoming a mechanic, every step of the way.
It hurts your heart. Literally. You see new mechanics coming in, and they’re so charged up to finally get a chance to do what they love: work on cars. But slowly, over time, that enthusiasm fades. In this episode, our new and old-school mechanics ta
Here’s a marketing idea I wanted to share with everyone. Auto shop owners and marketers are focused on targeting the local residential community. But what about all of the businesses that employ people who work in the area but don’t live in the area? These employees are all great prospects for auto repair services. The challenge is effectively targeting and reaching them.
One idea is to create a flyer that doubles as a break room poster. The poster should have a use case explicitly telli
This content is syndicated from Interstate's Blog at https://www.interstatebatteries.com/shop-goals/main
Remember your first day in the garage? Right. Nobody takes the new kid seriously. Not the guys in the garage, and definitely not customers. Time and experience builds trust. But you’re running a shop, juggling the daily routine, and managing a mechanic apprenticeship is challenging—especially when so few applicants are coming in.
How does a newbie get old school cred in you
If you haven’t considered or utilized direct mail postcard magnets to attract new customers, now is the time to reevaluate this medium.
Over the past 9 years, I have seen first-hand how effective direct mailing a postcard magnet can be for new customer acquisition as well as customer retention. The Direct Marketing Association (DMA), who is quite a credible source, also reported in their DMA Statistical Fact Book that “A postcard with a magnet attached is read at least 51.9% more often th
After speaking to a number of Euro & Specialty shops recently about executing targeted direct mail campaigns, I’ve realized there isn’t a clear understanding from the shop owners perspective about the capabilities and source of targeted auto lists. I hope to add some transparency to the subject here.
What type of targeted auto data is available?
Below is a list of 6 categories available to select specific vehicles to target, with the top 3 being the most widely used. I have also
Elite Certified Sales & Leadership Trainer Jen Monclus shares a UCLA study that reveals an important key to bringing more first-time callers into your shop:
For addtional help generating higher sales and happier customers, learn more about Elite's industry acclaimed Masters Service Advisor Training Program.
Are you using direct mail to market your auto shop? If you aren’t, it’s time to add this tried and true method to your marketing line-up. Direct mail is great for auto shops, whether you’re trying to increase your car count with new customers or retain existing ones. In this blog, we’ll explain how you can use direct mail to fill your bays and maximize your ROI.
Be Consistent with Your Direct Mail
Wondering why direct mail is a smart choice for auto shops? One of the biggest reasons is it
Elite Business Development Coach and superstar shop owner Darrin Barney shares an easy-to-apply tip that will help you show your employees how much you care about them, and build morale in your shop:
Darrin Barney is an industry leading shop owner, and also one of the industry's top marketing experts who heads up Elite's Rapid Results Car Counts Package. Visit our Rapid Results page to learn how you can work one-on-one to generate immediate traffic, improve your phone conversions
Superstar shop owner and Elite Business Development Coach Darrin Barney shares an easy-to-apply tip that will help shop owners ensure that they're following through with the behaviors that are critical to their success:
To learn more about how you can team up with a superstar shop owner like Darrin to reach your shop's goals, visit the Elite Coaching Program web page.
Elite's Bob Cooper and Doris Barnes share how your service advisors can use tire analogies to handle even the most difficult sales objections:
For additional help increasing your shop's sales, customer satisfaction and customer retention, learn more about our industry acclaimed our Masters Service Advisor Training at https://www.eliteworldwide.com/automotive-service-advisor-training.html
Elite Certified Sales and Leadership Trainer Jen Monclus shares why it's your service advisors' ethical responsibility to disclose absolutely everything that's wrong with a customer's vehicle, even if it's a first-time customer with a long list of repairs:
Do your customers ever tell your advisors that they're unable to being their vehicle in today? Top sales trainer Jen Monclus explains how to handle this common sales objection.
For additional help generating higher sales and happier customers, learn more about Elite's industry acclaimed Masters Service Advisor Training Program: https://www.eliteworldwide.com/automotive-service-advisor-training.html
Elite's Bob Cooper and Doris Barnes share the 4 sales your service advisors need to make with every single customer:
For additional help generating higher sales and happier customers, learn more about the industry's #1 service advisor training.
Superstar shop owner and Elite Business Development Coach Jim Butitta shares a critical employee management tip that will help shop owners build the culture needed to attract the top techs and service advisors:
Visit the Elite website to learn how you can team up with a superstar shop owner like Jim to reach your shop's goals: https://www.eliteworldwide.com/one-on-one-coaching.html
Elite Business Development Coach and past superstar shop owner Kevin Vaught shares where both your overall payroll, and your service advisor payroll should land as a percentage of your shop's sales:
For additional help building a more successful auto repair business, learn how you can team up with a top shop owner like Kevin to reach your shop's goals.
Google has been rolling out Mobile-first indexing and many webmasters received an email similar to the one further down informing them that this anticipated change is now here. But what does "Mobile-first indexing enabled" actually mean and what impact can it have on your website?
First off, lets start with saying that nowadays, if your website does not render well on a mobile screen, it's time to update. It used to be OK to just design a website that looked great on desktop sized screens.