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Marketing, Advertising, & Promoting

Automotive Repair Shop marketing, advertising, and promoting your business. Includes print, digital, email, and social network marketing.


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  1. RepairPal

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  2. TEXTING CUSTOMERS

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  3. Rocket Level Marketing

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    • Hey, Hands On! Matthew, “The Car Count Fixer” here… I’m the guy that hosted the call and I’ll try to help.   My first comment is that your question or comment is a tall order. That’s because the call was about an hour long, so I think you’ll see that it’s a lot to jam into 3 sentences… but I’ll try. #1-I detailed my Perfect Offer lets you build an offer based on VALUE (not pricing) to the customer so you instantly stand out from the crowd (even big box repair, franchised shops, national chains or even new car dealers!) #2-I detailed how to get more new customers without EVER forking over money up front for postcards, printing, postage & distribution or hiring a digital ad agency to run your ads (that are usually full of discounts and free services that attract the bottom feeders and car owners without money!) - and I even showed real actual forum posts where shop owners detail spending $2,900.00 UP FRONT just for postcard printing, postage and distribution; without ever having a guarantee of getting a customer. When the dust settles, and you do the math and showed it was a cost of $140.00 just to get the new customer #3-Why My strategy is The Most BadAss? Because when you follow My Perfect Offer strategy, it means you never risk your money up front hoping that your ad works. I showed ways that it has actually proven to work - and it doesn’t cost you dime until the new customer is IN YOUR SHOP! And if I can be so bold as to add a fourth sentence…. #4 This works even if you’re never done it before, or your last promo was a huge waste of money and a flop, or you only have a shoestring budget and don’t think you can compete with the big box repair shops, franchised shops or new car dealers, or you don’t think it won’t work because you don’t have a main street location, or even if you don’t have enough reviews. The big issue is… Nobody else can do that, PERIOD! If you want more details, I’d be happy to show you on a quick zoom call. You can schedule it here for a day/time that works for you! Hope this helps! At least I tried to get it all in 3 sentences, no? Matthew “The Car Count Fixer”  
    • We buy Pig type mats through our oil supplier,  Quite reasonable  
    • We use pig mats from the New Pig, Inc. https://www.newpig.com/universal-mats/c/147
    • We use Pig mats. Part# BKMAT1520UM    15x20  med weight   100 per box.  I play Napa against Autozone. We're a Napa care care so my rep helps me out.  The boxes are normally around $145 per but I can get them for around $80 per box. Autozone sometimes does a buy one get one but you have to watch their weekly deals. We also have mop buckets that we use to pick up antifreeze spills or clean up after we've picked up the spilled oil.
    • October is the month of spooks, scares, and, unfortunately, scams.  While we're all familiar with haunted houses and slasher movies, there's another kind of horror story that can leave you feeling spooked as an auto repair business owner: financial scams.  And one particularly vulnerable area for these scams is charitable giving.   The Rise of Charity Scams With the evolution of technology, cybercrime is on the rise - and it’s targeting charities. Hackers are using phishing emails and malware attacks to exploit both charities and individuals. But it's not just cybercrime that's causing concern.  Criminals are also creating fake charities to prey on unsuspecting donors. These fraudulent organizations often mimic legitimate charities, making it difficult for people to distinguish between the real and the fake.   How to Spot a Charity Scam To protect yourself from falling victim to charity scams, it's important to be aware of the red flags. Here are a few things to look out for: Unfamiliar charities: If you have never heard of the organization before donating to it, do your research before donating. Search the web for information about their mission, financial statements, and board of directors. High-pressure tactics: Legitimate charities will never pressure you to donate immediately. If you feel rushed or pressured, they are likely trying to get your money and run!  Personal information requests: A legitimate charity will never ask you for sensitive information such as your Social Security number. A vague donation process: Charities are upfront about their donation process. If they are unclear about where your funds are going, this may be a red flag.   How to Protect Your Donations Here are some tips to help you avoid charity scams and protect your donations. Donate through reputable platforms: Consider using online giving platforms that have security measures in place to protect your information. Verify the charity's legitimacy: Use resources like the IRS' Tax Exempt Organization Search tool to verify the legitimacy of a charity. Be cautious of unsolicited requests: Be wary of unsolicited phone calls, emails, or text messages asking for donations. Report suspicious activity: If you suspect a charity scam, report it to the Federal Trade Commission.   How Bookkeeping Services Can Protect Your Small Business From Charity Scams Three Rivers Bookkeeping can play a crucial role in protecting your small auto repair business from charity scams. Here's how: Identifying Red Flags: We review financial records for any unusual or suspicious activity. If we notice unusually large donations or frequent transactions with unfamiliar charities, we’ll let you know immediately. Verifying Charity Authenticity: We check charity status and registration to help you verify their legitimacy. Preventing Unauthorized Transactions: By maintaining accurate and up-to-date financial records, we can help prevent unauthorized transactions, such as fraudulent donations made in your business's name. Ensuring Compliance: We can help your business comply with tax laws and regulations related to charitable donations. This can help prevent penalties and fines that could result from fraudulent activities.   As the 2024 holiday season appraches, be sure that you are extra vigilant about charity scams.   
    • The Most Badass Way to Get More New Customers for your repair shop Without Wasting a Dime on Advertising This is The Most Badass Way to Get More New Customers for your repair shop Without Wasting a Dime on Advertising…even if your last promo, postcard orf digital ad was nothing more than a Big Waste of Money! I’m hosting a brand new LIVE Training Sunday, September 29th at 7:00pm Eastern. It’s totally free and you’re welcome to join! I’ll show you things nobody else will! I promise  Register here: https://carcounthackers.com/badass Can’t wait to see you on the call!  Matthew “The Car Count Fixer”


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