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Why you need a Google My Business page for your shop.


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If you want to become a successful independent auto repair shop, it’s essential that you have your sights on not only developing a long-term strategy for expanding your customer base but also pivoting in a way that has sustaining momentum. 

The key to accomplishing this strategy is not by focusing on gigantic steps, but by achieving a steady stream of small efforts, which means using effective and trusted tools that are specifically designed for you as an auto repair shop owner. Fully utilizing your Google My Business (GMB) page is an efficient way to grow your business and we can tell you why you need to be using it to be competitive. 

GMB is a free and completely verified online listing service that uses best practices for getting new customers in the door. Are you the type of business owner who uses an online marketing and branding strategy? If not, you should!

LEARN MORE about how to optimize your GMB page.

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  • 3 weeks later...

I was recently kicked off of Google My Business.... twice.    They delisted me ("... your Business Profile on Google has been suspended because it was flagged for suspicious activity.") and then invited me to reapply ("If you’re sure your profile is compliant, submit it for reinstatement and our team will review your request as quickly as possible.").    No reason was given.  Both times, this happened the day after I responded to a batch of reviews.  Other than review responses, I don't make changes to GMB.  When you are kicked off, you cannot be found with Local Searches!   All reviews are gone.   It's a total wipe-out.   It's stressful.

I'm still not 100% positive, but it appeared to happen as a result of me changing my website from HTTP to HTTPS in January.   I had an online marketing company pushing out GMB updates, for hours and basic data.  I forgot about this and updated GMB directly after setting up HTTPS.  The marketing company then reset it to the old website value.  I didn't make this connection until the 2nd suspension.    We updated the online marketing company to have the right HTTPS and 5 weeks later, I've not been kicked off again.    It sure would have helped if they gave some explanation.  They just say:  "Your Business Profile on Google is live"     When it is restored, all data (reviews, etc) is returned as if nothing happened.

For reinstatement, they suggest you provide supporting documentation proving that you are real, e.g Sales Tax ID.   For the first reapply, I sent the Tax ID.  For the next one, just an explanation of me talking about reviews.  You can't talk to anyone.  They refuse to provide information to you, so it's best to avoid being kicked off.  

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14 minutes ago, bantar said:

I was recently kicked off of Google My Business.... twice.    They delisted me ("... your Business Profile on Google has been suspended because it was flagged for suspicious activity.") and then invited me to reapply ("If you’re sure your profile is compliant, submit it for reinstatement and our team will review your request as quickly as possible.").    No reason was given.  Both times, this happened the day after I responded to a batch of reviews.  Other than review responses, I don't make changes to GMB.  When you are kicked off, you cannot be found with Local Searches!   All reviews are gone.   It's a total wipe-out.   It's stressful.

I'm still not 100% positive, but it appeared to happen as a result of me changing my website from HTTP to HTTPS in January.   I had an online marketing company pushing out GMB updates, for hours and basic data.  I forgot about this and updated GMB directly after setting up HTTPS.  The marketing company then reset it to the old website value.  I didn't make this connection until the 2nd suspension.    We updated the online marketing company to have the right HTTPS and 5 weeks later, I've not been kicked off again.    It sure would have helped if they gave some explanation.  They just say:  "Your Business Profile on Google is live"     When it is restored, all data (reviews, etc) is returned as if nothing happened.

For reinstatement, they suggest you provide supporting documentation proving that you are real, e.g Sales Tax ID.   For the first reapply, I sent the Tax ID.  For the next one, just an explanation of me talking about reviews.  You can't talk to anyone.  They refuse to provide information to you, so it's best to avoid being kicked off.  

I had the same thing happen to me.  I had my web/IT company figured it out. It took a few days.  GMB is important, get it straighten out. Sorry to hear this. But it does happen. GOOD LUCK! 

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  • Have you checked out Joe's Latest Blog?

         13 comments
      Most shop owners would agree that the independent auto repair industry has been too cheap for too long regarding its pricing and labor rates. However, can we keep raising our labor rates and prices until we achieve the profit we desire and need? Is it that simple?
      The first step in achieving your required gross and net profit is understanding your numbers and establishing the correct labor and part margins. The next step is to find your business's inefficiencies that impact high production levels.
      Here are a few things to consider. First, do you have the workflow processes in place that is conducive to high production? What about your shop layout? Do you have all the right tools and equipment? Do you have a continuous training program in place? Are technicians waiting to use a particular scanner or waiting to access information from the shop's workstation computer?
      And lastly, are all the estimates written correctly? Is the labor correct for each job? Are you allowing extra time for rust, older vehicles, labor jobs with no parts included, and the fact that many published labor times are wrong? Let's not forget that perhaps the most significant labor loss is not charging enough labor time for testing, electrical work, and other complicated repairs.  
      Once you have determined the correct labor rate and pricing, review your entire operation. Then, tighten up on all those labor leaks and inefficiencies. Improving production and paying close attention to the labor on each job will add much-needed dollars to your bottom line.
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