We have a rather small waiting room and have removed a few chairs to aid in social distancing (we now have only 4 chairs total). I wanted to know if your shop is requiring customers to wear a mask while they are inside the waiting area? How is your experience? Do you have a sign up on the front door stating they must wear a mask?
Stay safe and healthy!
By Joe Marconi
In my 40 years as a shop owner, I have battled the age old dilemma: Is it my car count, my customer count or some other reason why some weeks I find it hard to hit my sales goal.
It always comes down to production. Now that's really simplifying it, I know. But, when you look at the numbers, with the right jobs and a balanced schedule, the ARO goes way up and car counts become not as important as we thought.
Another thing to consider, this is not 1995. Cars do not come in 5 to 6 times a year for an Oil Change Service. You are lucky to see some customers every 10,000 miles as they wait for that Oil Change Percentage light on their dashboard to tell them...NOW IT"S OK TO GO TO YOUR REPAIR SHOP. Isn't it funny how so many people will listen to the dash board light, and not you!
Anyway, what are your thoughts. How do you reach your weekly sales goals and what KPI's are important to you?
Thought it would be a good conversation to understand how your shop is doing through the COVID-19 pandemic. Thought the best way to get a grip on it all would be to get your response to these 3 questions.
1- How was your shop doing in early March - pre-pandemic? Were your numbers better, worse or about the same as last year.
2- What’s the biggest challenge you faced when the pandemic spread?
3- What’s your forecast for your shop moving forward?
Is business getting better? About the same - like nothing has happened? Or are you struggling to get customers through the door?
Look forward to hearing your BEFORE-DURING-AND AFTER to understand where the industry is at. Hope this generates a better “picture” of what’s going on.
“The Car Count Fixer”
P.S.: Join my on YouTube at Car Count Hackers
Grabbed this shot of a crazy 68 Camaro (with wild Mickey Thompsons!) at a car show last week! Thought I would share it to help you remember "where we came from!" - Enjoy!
By Elite Worldwide Inc.
Superstar shop owner and Elite Business Development Coach Greg Skolink shares a fun tip on how to keep your shop's customers engaged on Facebook.
For additional help building a more successful auto repair business, learn how you can team up with a superstar shop owner like Greg through Elite Top Shop 360: One on One Coaching
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By Ron Ipach
If you are currently texting your clients and are using one of those potentially expensive services that charge a pretty decent monthly fee, and then in some cases, up to an additional dollar per text to send automated and group texts to your clients, you'll probably want to check out a service that I've been recommending to my clients for several years - and it's totally FREE for your first 250 texts, then only .05 cents for each text after that.
Sure, it doesn't have a direct link to your client list, requiring you to export/import your mobile numbers into their system (a 10-minute process) - but once your client's mobile numbers are uploaded into EZtexting you can pre-schedule your individual and group texts to go out whenever you wish.