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Getting Into The Minds Of The New EV Owner


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In our neck of the woods, Master Electricians make anywhere from 40 to 60 an hour plus benefits. most companies charge 150 an hour with a 3 hour minimum plus travel.  EV hook ups around here average around 1500 to 2500.  There is a ton of liability in that as well.  

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True, But once you charge the customer, and something happens such as a fire, you will be attached t the lawsuit. In our market now nobody wants to plow snow because the liability is way too high! insurance companies look for every loop hole and you get involved in that and something bad happens your done!  

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Why would a EV owner ever want to go to a auto repair shop to have the EV charger bought and installed? Many places either on line or through the vehicle manufacturer sell wall charger units, and can either be plugged into the dryer plug or contact any local electrician to hard wire. I got mine through Tesla and found a electician to install in my garage. I paid $500 for the wall unit and $350 to install. So my electric rate at home is .11 cents per KW, and I spend roughly $35 a  month to drive my car in electric charges. I have so far 23,000 trouble free miles driven, except one trip to the tire store to remove a nail. I expect to buy tires sometime later in the year and do not miss one bit the gas stations nor service shops with my old ICE cars. The small shops making a killing are the vehicle wrap places that are changing colors or adding window tints. Unless you are a trained EV guy and can open a EV only shop, where you would be able to get out of warranty vehicles, I don't see any other way to break into that market.

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  • Have you checked out Joe's Latest Blog?

         13 comments
      Most shop owners would agree that the independent auto repair industry has been too cheap for too long regarding its pricing and labor rates. However, can we keep raising our labor rates and prices until we achieve the profit we desire and need? Is it that simple?
      The first step in achieving your required gross and net profit is understanding your numbers and establishing the correct labor and part margins. The next step is to find your business's inefficiencies that impact high production levels.
      Here are a few things to consider. First, do you have the workflow processes in place that is conducive to high production? What about your shop layout? Do you have all the right tools and equipment? Do you have a continuous training program in place? Are technicians waiting to use a particular scanner or waiting to access information from the shop's workstation computer?
      And lastly, are all the estimates written correctly? Is the labor correct for each job? Are you allowing extra time for rust, older vehicles, labor jobs with no parts included, and the fact that many published labor times are wrong? Let's not forget that perhaps the most significant labor loss is not charging enough labor time for testing, electrical work, and other complicated repairs.  
      Once you have determined the correct labor rate and pricing, review your entire operation. Then, tighten up on all those labor leaks and inefficiencies. Improving production and paying close attention to the labor on each job will add much-needed dollars to your bottom line.
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