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Getting Into The Minds Of The New EV Owner


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In our neck of the woods, Master Electricians make anywhere from 40 to 60 an hour plus benefits. most companies charge 150 an hour with a 3 hour minimum plus travel.  EV hook ups around here average around 1500 to 2500.  There is a ton of liability in that as well.  

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True, But once you charge the customer, and something happens such as a fire, you will be attached t the lawsuit. In our market now nobody wants to plow snow because the liability is way too high! insurance companies look for every loop hole and you get involved in that and something bad happens your done!  

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Why would a EV owner ever want to go to a auto repair shop to have the EV charger bought and installed? Many places either on line or through the vehicle manufacturer sell wall charger units, and can either be plugged into the dryer plug or contact any local electrician to hard wire. I got mine through Tesla and found a electician to install in my garage. I paid $500 for the wall unit and $350 to install. So my electric rate at home is .11 cents per KW, and I spend roughly $35 a  month to drive my car in electric charges. I have so far 23,000 trouble free miles driven, except one trip to the tire store to remove a nail. I expect to buy tires sometime later in the year and do not miss one bit the gas stations nor service shops with my old ICE cars. The small shops making a killing are the vehicle wrap places that are changing colors or adding window tints. Unless you are a trained EV guy and can open a EV only shop, where you would be able to get out of warranty vehicles, I don't see any other way to break into that market.

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  • Have you checked out Joe's Latest Blog?

         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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