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Getting Into The Minds Of The New EV Owner


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In our neck of the woods, Master Electricians make anywhere from 40 to 60 an hour plus benefits. most companies charge 150 an hour with a 3 hour minimum plus travel.  EV hook ups around here average around 1500 to 2500.  There is a ton of liability in that as well.  

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True, But once you charge the customer, and something happens such as a fire, you will be attached t the lawsuit. In our market now nobody wants to plow snow because the liability is way too high! insurance companies look for every loop hole and you get involved in that and something bad happens your done!  

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Why would a EV owner ever want to go to a auto repair shop to have the EV charger bought and installed? Many places either on line or through the vehicle manufacturer sell wall charger units, and can either be plugged into the dryer plug or contact any local electrician to hard wire. I got mine through Tesla and found a electician to install in my garage. I paid $500 for the wall unit and $350 to install. So my electric rate at home is .11 cents per KW, and I spend roughly $35 a  month to drive my car in electric charges. I have so far 23,000 trouble free miles driven, except one trip to the tire store to remove a nail. I expect to buy tires sometime later in the year and do not miss one bit the gas stations nor service shops with my old ICE cars. The small shops making a killing are the vehicle wrap places that are changing colors or adding window tints. Unless you are a trained EV guy and can open a EV only shop, where you would be able to get out of warranty vehicles, I don't see any other way to break into that market.

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  • Have you checked out Joe's Latest Blog?

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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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