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Mail Shark

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Mail Shark last won the day on September 18 2019

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About Mail Shark

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    Occasional Poster

Business Information

  • Business Name
    Mail Shark
  • Business Address
    4125 New Holland Road, Mohnton, Pennsylvania, 19540
  • Type of Business
    Marketing to Auto Shops
  • Your Current Position
    Marketing To Shops
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  1. This informative article discusses digital vehicle inspections and the importance of using it to attract new customers. With contributions from Chris Cloutier from Autotext.me & Tony Mercury from AutoShop Solutions, there is a lot of great info here. If your shop is considering, or has already invested in Digital Vehicle Inspection (DVI) technology, you clearly understand the tremendous value and benefits that DVI provides. However, the vast majority of the general public does not understand what it is or how it benefits them. After speaking to several shop owners who
  2. This informative article discusses digital vehicle inspections and the importance of using it to attract new customers. With contributions from Chris Cloutier from Autotext.me & Tony Mercury from AutoShop Solutions, there is a lot of great info here. If your shop is considering, or has already invested in Digital Vehicle Inspection (DVI) technology, you clearly understand the tremendous value and benefits that DVI provides. However, the vast majority of the general public does not understand what it is or how it benefits them. After speaking to several shop owners who
  3. I got home today and received a piece of mail from BMW that i wanted to share (See Attached). The first thing i noticed was their use of a QR code to schedule an appointment. What i thought was most interesting from this ad was that they really took their time to explain their CTA with specific steps 1-3. What this says to me is YES, BMW sees the value of utilizing QR codes, but without clear instructions on how to take action, the consumer may be confused. Josh Davis Mail Shark Executive Vice President of Sales Direct: 484-948-1611 Email: [email protected] www.themailshark.com/
  4. Hi Matthew, I have successfully been using QR codes for about 10 years now across multiple verticals. That said, trick prior to 2017 is that you had to be very creative to compel consumers to scan a QR Code. The reason being is that prior to 2017 to scan a QR code you needed to have an app downloaded on your phone that could actually read the QR code, which the majority of people didn’t have. However, in 2017 the game changed with the IOS 11 update. This was Apples stealth update that allowed a QR code to be directly scanned by your camera without any additional application download
  5. Before approving your next database mailing, run down this checklist to ensure all of these steps have been taken to validate the quality and accuracy of your mailing. Utilize the National Change of Address Service (NCOA) Every year, millions of Americans move, and this undoubtedly includes some of the customers in your database. This can be a problem when you pull your database to use for sending out a direct mail campaign, as you may have customers that have moved and no longer live at the recorded address. If these customers have moved outside of your trade area, and you were to
  6. In today’s hustle and bustle world, consumers want to work with companies that make doing business easy & convenient. If your auto repair shop offers online appointment scheduling, you most certainly want to include content that conveys that message on your direct mail and other marketing. It can help position you as the local repair shop that makes doing business easy by giving customers another convenient way to schedule their repair or maintenance services. As a standard, I suggest my clients add the following verbiage or a variation of, positioned above their phone number and
  7. It’s critical that you understand the pain points of your targeted prospects in relation to the products and services you offer in order to be able to strategically choose the marketing content that will be most compelling for them. This will enable your client to react and consider you for their next repair or maintenance service. For example, in a 2017 Survey from AAA, the findings show that one-third of drivers in the US could not afford a repair bill that was unexpected. 33.33% is a pretty significant number of vehicle owners that have tight budgets. With that in mind, if y
  8. Hi Matthew, The biggest problem I have with your feedback and i mean this with all due respect is that you can’t argue with results. There are countless shops that are running these exact specials or a variation of based on price points that are really getting tremendous redemption rates on. Furthermore, IMO i think it’s a slippery slope putting a high savings like $97 on an oil change service special, specifically because it can work against you by making your oil change service look very expensive in the first place. I have discussed this with many shop owners that feel this way and
  9. I hear a lot of auto repair shop owners say they don't want to offer a cheap oil change coupon on their direct mail marketing. They feel the cheap oil change coupon brings in the wrong clientele, and they don't want to devalue their brand and position themselves as the cheap oil change shop. As a quick note, the concept behind the cheap oil change offer is that it is a loss leader and utilized to entice new customers. The key is getting new customers through the door, which the cheap oil change can be extremely effective at doing. Once you get them in your shop and you do a great job for
  10. Tracking the return on your auto repair shop’s direct mail marketing can be a challenge. One tool that can give you a tremendous amount of transparency into your direct mail ROI and that I recommend almost 100% of the time is call tracking. For those of you who aren’t familiar with what call tracking is and how it works, it involves putting a unique phone number on your direct mail that isn’t used anywhere else. When someone calls the number, it forwards immediately and seamlessly to your main phone line. This gives you the ability to track and record all phone calls from this special nu
  11. There’s an old adage in marketing: “features tell and benefits sell.” This is critical to keep in mind when you’re promoting your auto repair shop. If your prospective customers don’t understand the features your shop offers, how they’ll benefit from these features, and why they should consider your shop for their next repair or maintenance service, you may lose them to your competition. The main constraint you’ll encounter when emphasizing benefits on your direct mail is usually space. There are a lot of important elements an effective direct mail advertisement should contain, all of whi
  12. Here’s a marketing idea I wanted to share with everyone. Auto shop owners and marketers are focused on targeting the local residential community. But what about all of the businesses that employ people who work in the area but don’t live in the area? These employees are all great prospects for auto repair services. The challenge is effectively targeting and reaching them. One idea is to create a flyer that doubles as a break room poster. The poster should have a use case explicitly telling the business owner what you want them to do with your poster. Let them know they simply need to h
  13. Here’s a marketing idea I wanted to share with everyone. Auto shop owners and marketers are focused on targeting the local residential community. But what about all of the businesses that employ people who work in the area but don’t live in the area? These employees are all great prospects for auto repair services. The challenge is effectively targeting and reaching them. One idea is to create a flyer that doubles as a break room poster. The poster should have a use case explicitly telling the business owner what you want them to do with your poster. Let them know they simply need to h
  14. If you are currently sending or considering sending out direct mail by carrier route, there is one specific type of address you should be aware of called a Drop Stop AKA Drop Address. A Drop Stop is a “locked” location where postal carriers do not deliver mail to the individual units or boxes. They “drop” the mail in a designated location for the individual complex to distribute. Take a look at the attached. This photo is from a client of mine from years ago that wanted to test this area and mail this specific complex that we identified to be classified as a Drop Stop. *Although


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