Quantcast
Jump to content


Search the Community

Showing results for tags 'marketing budgets'.



More search options

  • Search By Tags

    Type tags separated by commas.
  • Search By Author

Content Type


Forums

  • Business & Automotive Discussions
    • Auto Repair Shop Management Help? Start Here
    • General Automotive Discussion
    • Regional Specific Management Discussions
  • Business Review, Coaching, Tips & Articles
    • Business Talk - How's your shop doing?
    • Joe’s Business Tips For Shop Owners
    • Management Coaching, Business Training, Consulting
    • AutoShopOwner Articles
  • Automotive Repair Shop Management
    • Marketing, Advertising, & Promoting
    • Customer Experience & Reviews
    • Running The Shop
    • Workflow, Procedures, Shop Forms
    • Dealing With Competition
    • Pricing, Discounts, Labor Rate
    • Invoices & Estimates
    • Accounting, Profitability, & Payroll
    • Credit Cards, Payments, Financing
    • Expense Management, Rent, Taxes
    • Human Resources, Employees
    • Education & Training
    • Shop Insurance, Certifications, Laws, Legal
    • Management Software, Web Sites & Internet
  • Automotive Parts, Service & Technical
    • Automotive Parts & Suppliers
    • Repair & Maintenance Services
    • Tires and Tire Services
    • Fleet Service and Contracts
    • Automotive Shop Tools & Equipment
    • Technician Corner - Discussions
    • Repair/Diagnostic Help & Tech Tips!
  • Buying and Selling your Auto Shop Business
    • New Repair Shop, Partnerships, Bank Loans
    • Exit Strategy, Retirement, Selling Your Repair Shop
  • Shop Programs and Franchising
    • Auto Parts Banner Programs
    • Auto Shop Franchises
    • Shop Warranty Programs
  • Auto Body Collision Shop Business
    • Auto Body Shop Discussions
  • Non-Business Related Discussions
    • Non-Automotive Discussions
    • Automotive News
    • New Member's Area
    • AutoShopOwner Announcements
  • Automotive Shop Classifieds, Resources & Events
    • Automotive Classifieds
    • Automotive Business Opportunities
    • Events & Trade Shows
  • The Car Count Fixer's Fix Your Car Count.... and more!
  • The Car Count Fixer's New Release
  • Shop Website Help's Website Tips
  • Shop Website Help's Post Your Website
  • Credit Card Processing's Topics

Categories

  • Automotive Advertising
  • Automotive Industry
  • Automotive Customer Service
  • Automotive Management
  • Automotive Marketing
  • Automotive Networking
  • Selling Automotive Repair
  • Gonzo's Tool Box
  • Reviews

Categories

  • Shop Technician Forms
  • Customer Service Forms
  • Management Forms
  • Reports and Publications

Blogs

There are no results to display.

There are no results to display.

Calendars

  • AutoShopOwner Website Events
  • Automotive Industry Trade Shows
  • Auto Shop Events
  • Car Show Events
  • Webinars
  • Training Events
  • Other Events

Product Groups

  • Converted Subscriptions
  • Advertising

Find results in...

Find results that contain...


Date Created

  • Start

    End


Last Updated

  • Start

    End


Filter by number of...

Joined

  • Start

    End


Group


Type of Business


Shop Labor Rate

 
or  

Website


Certifications

Found 1 result

  1. Somebody recently sent an email to me asking the same question that I get dozens of times every single month. Basically, it says, "Ron, how much should I budget for my marketing?" I have a very simple answer to that. One that actually a lot of people are gonna totally disagree with me... My answer is, throw out the marketing budget. You do not need a marketing budget, and here's the reason why: A lot of times, I've heard five, six, or even three percent of your growth sales should be used towards advertising. Now, that might be a good number for some months, but it's a horrible number for other months. But if you're budgeting and you're only gonna have a certain amount of money for marketing every single month, your business is gonna be going to be heading on a downward slope. For a lot of our clients, the summer months tend to be their busiest month. They don't need to be spending a lot of money on marketing at all during those months because they're just naturally busy. But then when the kids go back to school in August and September, everything screeches to a halt. So I'm gonna say throw out the marketing budget and spend it where and if you need it. You don't need to spend a lot of money on marketing if you're naturally busy. You do need to spend a lot of money on marketing if you're gonna be slow. Now, this goes to ... I guess I should mention, it's not a matter of just throwing a bunch of money out there on marketing. You have to do good quality marketing. You have to have the right message sent to the right market at the right time using the right media. In other words, a way that they're actually gonna see your marketing. You have to get all of those things straight. So I'm going to probably guess that if you follow me and participate in my Car Count Daily campaign by watching my videos, you're getting a good idea, a good sense of what good quality marketing is. I'll assume that you're doing good quality marketing. Now, if you're spending money on good quality marketing, you're gonna get good results. If you don't need it during the summer months, slow it down. If you're gonna need it in the fall, you need to raise it up. I don't like marketing budgets for that reason, because everybody gets used to spending the same amount of money every single month, whether they need to or not. Pay attention to your numbers. Pay attention to what your shop is telling you. Pay attention to what your car count's telling you and spend the money when needed. Also, if you're running short of your numbers, you may need to spend a lot more money and put in a lot more effort on your marketing for those specific months. Don't look at marketing as an expense. Look at it as an investment. A marketing budget is something to be spent. Marketing investment, your marketing dollars if it's done right, is actually an investment. It's not taking money, it's actually attracting more money to your shop.


×
×
  • Create New...