How To Start a Marketing Program For Your Shop
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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
Welcome to the Auto Repair Marketing Podcast with Brian Walker. In this solo episode, Brian discusses the importance of taking massive action during slow business periods.
Drawing from a recent conversation with a shop owner, he shares strategies to combat slow times, including leveraging networking groups like BNI, using your CRM effectively, creating engaging video content, and offering incentives.
Brian also highlights the importance of personal health and well-being, emphasizing that a healthy business owner is crucial for a thriving business.
Tune in for practical tips to help fill your bays and keep your business thriving.
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Lagniappe (Books, Links, Other Podcasts, etc)
Greg Buckley at Buckley's Auto Center : https://www.youtube.com/@BuckleysAutoCare/featured
Charlie's Foreign Car
https://www.youtube.com/@fixingcars
Royalty Auto Service
https://www.youtube.com/@theroyaltyautoservice
Dave’s Auto Center
https://www.youtube.com/@DavesAutoCenterCenterville
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thanks to our Partner, NAPA Autotech
Matt Fanslow and guest Tanner Brandt discuss the recent assassination attempt on former President Donald Trump, the state of the country, and the impact of political polarization. They explore how media influences public opinion and the role of political figures in shaping societal views. The conversation highlights the need for civil discourse, critical thinking, and seeking diverse perspectives to counteract the echo chamber effect of social media. understanding in political discussions.
Show Notes
The assassination attempt on Donald Trump (00:01:19) Reactions and media influence (00:03:07) Civil discourse and collaboration (00:06:14) Impact of political polarization (00:09:24) Media influence and party allegiance (00:13:15) The 24-hour news cycle and political leanings (00:17:31) The influence of social media algorithms (00:21:19) Creating echo chambers and misinformation (00:25:11) Social media's impact on the youth and political divide (00:30:17) The need for leadership and setting an example (00:33:24) Raising Respectful Kids (00:34:24) Generational Toughness (00:35:13) Understanding Power Dynamics (00:36:09) Real Life vs. Online Behavior (00:37:36) Media Influence and Perception (00:41:16) Seeking Positive News (00:42:50) Finding a Hobby (00:45:18) Avoiding Politicization (00:49:05) NASTF (00:49:55) Congress Behavior (00:51:15) Congressional Discussions (00:52:32) Ego in Politics (00:55:24) Economic and Social Issues (00:59:02) Interest Rates and Younger Generations (01:00:44) Healthcare and Future Concerns (01:02:24) Local Governance and Youth Leadership (01:05:26) Caring for the Community (01:06:34) Striving for Better (01:07:38) Social Media Impact (01:08:46) Forming Opinions (01:10:06) Media Influence (01:11:14)
Thanks to our Partner, NAPA Autotech napaautotech.com
Email Matt: [email protected]
Diagnosing the Aftermarket A - Z YouTube Channel HERE
Aftermarket Radio Network: https://aftermarketradionetwork.com/
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Today, we're excited to have a special guest with us, Arun Kumar, the owner of Driven Auto Care.
In this episode, we’ll explore Arun's unique approach to defining and measuring customer loyalty, creating positive first impressions, and the crucial role of communication and transparency in client retention.
We'll also discuss the impact of personalized service, the importance of community engagement, and strategies for handling negative reviews.
Plus, Arun will share his insights on emerging trends in customer loyalty and his top-tier advice for shop owners.
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Lagniappe (Books, Links, Other Podcasts, etc)
We Are Driven Podcast - https://podcasts.apple.com/us/podcast/we-are-driven-podcast/id1669356544
Driven Diary Youtube: https://www.youtube.com/@drivendiary
Arun Coumar Linkedin Post: https://www.linkedin.com/posts/aruncoumar_there-are-11-automotive-shops-in-the-plaza-activity-7206990233949642753-xcVF?utm_source=share&utm_medium=member_desktop
How To Get In Touch With The Guest
Arun Coumar: https://www.linkedin.com/in/aruncoumar/
Show Notes
1. Define Loyalty:
How do you define loyalty in the context of your auto repair business? How do you measure customer loyalty at Driven Auto Care?
2. First Impressions:
Do you believe first impressions contribute to customer loyalty? Share some thoughts on how a repair shop can create a positive first impression.
3. Communication and Transparency:
Does communication and transparency play a role in retaining clients? What best practices do you believe in or promote to increase customer loyalty?
4. Personalized Service:
Do you believe personalized service impacts retention? How can shops implement personalized service?
5. Business Operations and Rebranding:
Discuss the rebranding and renovation efforts at Driven Auto Care. How have these efforts contributed to creating a loyal customer base?
6. Technology and Tools:
Does technology and the use of any specific tools/programs help you stay in touch with customers and get them back into the shop? Share any specific tools or programs you use at Driven Auto Care.
7. Community Engagement:
Talk about engaging in the community to build your reputation and a loyal customer base. What community involvement initiatives does Driven Auto Care participate in?
8. Handling Negative Reviews:
How do you feel the way a negative experience is handled can play into customer loyalty? Share any strategies or approaches you use to turn negative experiences into positive outcomes.
9. Trends in Customer Loyalty:
Do you foresee any trends emerging in customer loyalty and retention within the auto repair industry? What are you seeing in terms of customer expectations and behaviors?
10. Biggest Lesson Learned:
Share your biggest lesson learned in customer retention at Driven Auto Care.
11. Top-Tier Advice:
What’s your one top-tier piece of advice to help other shop owners build customer loyalty?
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By Changing The Industry
Episode 173 - Handling Online Trolls and Tax Compliance in the Auto Industry with Dan Thieken
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By carmcapriotto
Welcome to another episode of the Auto Repair Marketing Podcast, hosted by Brian and Kim Walker!
Today, we have a very special guest, Michael Doherty, who was our exceptional service advisor at Peak Automotive in Apex, North Carolina.
Michael has been a pivotal figure in our journey, and we are thrilled to share his insights on customer loyalty and retention. He’ll discuss his unique approach to building lasting client relationships and the importance of genuine care and transparency.
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Lagniappe (Books, Links, Other Podcasts, etc)
WorldPac - https://www.wtitraining.com/
Worldpac STX - https://automotivetrainingevents.com/event/stx/
Traver Technologies: https://traverconnect.com/
ShopWare - https://shop-ware.com/
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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