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Your ad looks great Frank, I hope it brings in some customers and as a bonus it shines some much needed light on the gratitude that is due to all the workers who have kept the country going. I agree with Joe that now is not the time for hard sales. I send mass text messages using my SMS but I try to choose my wording carefully. “Cheer up, things will improve” is the wrong message considering the loss of life we are experiencing here in Bergen County, New Jersey. Unfortunately Covid-19 has taken several of my customers and many customers have lost extended family members. A local nursing home had 33 deaths last week and a veterans home a few towns away lost 37 hero's. Besides the severe loss of life there are also many people dealing with the permanent loss of their jobs. This is surely a terrible time and as Joe said I think a great message is just informing the public that we are here to help.

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2109FA3B-25D3-4133-9534-A0960CEAEB43.thumb.jpeg.17f3f5a910359e5a9393868aa2733d29.jpegThis post is getting us a decent amount of cars. Obviously the price is right, but this has been shared 42 times and over 10k have seen it. We've gotten a lot of five star reviews from it including one from the township fire department. NAPA is providing the oil and filter. I’m providing the labor. We haven’t tried to sell anything else on the customers car, just informed them. About 50% got other work done and the others have said they’ll definitely be back

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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