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    • By carmcapriotto
      Dan Garlock, President, CEO, Silver Lake Auto, 4 locations, WI. As a second-generation owner of Silver Lake Auto & Tire Centers, Dan Garlock developed his love of the industry, working in his dad’s repair shop from a young age. Today he serves as president and CEO, expanding the multi-shop company to 4 locations and $7 million in revenue alongside his brother Darren. Dan enjoys the challenges of evolving an established business and pushing the standards of success by investing in leading-edge technologies and great people. Dan also serves as the board of directors president for the Lutheran High School Association of Greater Milwaukee in his spare time.
      Scott Brown, Cardinal Plaza Shell, Springfield, VA. The second-generation owner of Cardinal Plaza Shell, a 2,700 square feet, 5 bay independent repair shop and LEVEL 5 Solutions, an automotive technology company. Celebrated 50 years in business during 2019. Scott is a Member & Past President of Virginia Automotive Association, Member of Car Care Professional Network through the ACA. and founding partner of the Blue Ocean Buying Group for independent repair shops. Listen to Scott’s previous episodes HERE
      Mike Bennett has been in the industry since 1985. He is an ASE Master Tech who has worked for GM as Technician, Shop Foreman, Service Manager and Service Director for 2 locations. Mike bought his current shop, Mike’s Kars, in Gettysburg, PA in 1999. It is a a four-bay shop with 3 technicians. In 2011, he became a full-time coach with Automotive Training Institute helping shop owner’s to re-engineer and grow their businesses. Mike Bennett’s previous episodes HERE.
      Key Talking Points
      The difference with CEO Group- elevate to different space/language, knowledge, understanding the role of CEO, dynamic with other CEO’s in same and different industries. Create more diversity and build and learn about yourself.  Seeing possibilities and tailoring them to your business. Committed to concepts you learn. Curiosity and willingness to learn- understand impact places in your business Self-awareness of weaknesses and strengths- how do you see yourself? How does your team view you? Former Pepsi CEO “The distance between number 1 and number 2 is always constant. If you want to improve the organization, you have to improve yourself. By default, the organization gets pulled up with you.” Being more vulnerable- ask feedback about yourself from your team, what do they want as well? Avoid “Make it say uncle” strong-arm approach to initiatives CEO and COO- has developed operation leader. Developing strategy, tactics, and execution. COO group- align what the CEO is working on and execute (separate meetings with COO and CEO) Connect with the show:
      Aftermarket Radio Network
      Subscribe on YouTube
      Visit us on the Web
      Follow on Facebook
      Become an Insider
      Buy me a coffee
      Important Books
      Check out today's partners:

      This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com

      Are you seeing auto shops in your area get hundreds of 5-star Google reviews and are you feeling left behind because your shop only has a few?
      Hey look, Broadly is your answer to getting more online reviews. With more reviews, your business will rank higher in search results — and that means more customers coming into your shop every day. Broadly helps you automatically request reviews so that your customers can promote your business with just one click. When you immediately ask for a review after service, when the experience is still fresh in their mind, you’re more likely to get a 5-star positive review. Plus, asking for feedback makes your customer feel valued and more connected to your business. Isn’t that what you want a connected customer? See how Broadly can help grow your auto shop.  Visit www.getbroadly.com/chat to learn more.
      Click to go to the Podcast on Remarkable Results Radio
    • By ASOG Podcast
      Looking through the videos taken at #aapex and #sema. This event is simply can't-miss.
    • By carmcapriotto
      Bill Haas is the owner of Haas Performance Consulting LLC, with 40 years of experience in the automotive service and repair industry. Clients now have access to Bill’s solution based focus, expertise, unique perspectives and in-depth knowledge of the industry. Services available include business management seminar development and delivery, keynote presentations, business consulting, performance coaching, and strategic planning facilitation. His career includes time as a technician, shop owner, technical trainer and most recently on the staff of the automotive industry’s oldest and largest association representing automotive service and collision repair businesses. .Bill received the Accredited Automotive Manager (AAM) credential from the Automotive Management Institute in 1996 and has been a member of the Automotive Management Institute’s faculty since 2002
      Listen to Bill's other episodes HERE
      Key Talking Points
      Successor struggle- when every day is a struggle “Advanced Financial Strategies for Peace of Mind”- what is it that you need to pay attention to in business? KPI’s need to be reviewed every day, don’t wait until the end of the month. It needs to also be shared with employees. “If you don’t share, they don’t care.” Don’t make decisions without data- it lets you know what you need to work on and prioritize. Strategic thinking instead of working on many things at once.  How do you know what to fix? Pause and do analysis. Make cars count vs car count.  Coaches change clients- is this someone who is willing to put words into action? You need an investable business in order to retire- can’t wait until the end to start working on your business You have to want to change yourself and your business. If not don’t hire a coach or even join a networking group Focus on one particular area of concern, get it right, then move on to the next. Stop the smorgasbord of quick fixes. You can’t wait to fix the business when you want to sell or retire. It takes a few years depending on the depth of the struggle P & L statement- don’t ask your accountant how the business is doing, don’t rely on them to take the pulse of the business. Most accountants have clients in all different industries, they don’t know how to “fix” your automotive service business. Ask them to perform one job and that is to minimize your tax liabilities. Finances in your business is just a big math problem to solve Labor rate- gross profit percent on labor, labor parts split, hours per repair order Sales forecasting and budgeting- have goals, targets and expectations Connect with the show:
      Aftermarket Radio Network
      Subscribe on YouTube
      Visit us on the Web
      Follow on Facebook
      Become an Insider
      Buy me a coffee
      Important Books
      Check out today's partners:
           
      This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve.  AAPEX 2021 is in the record books and lived up to presenting leading-technical and business management training from some of the industry’s best and brightest. Now set your sights on Las Vegas in 2022. Mark your calendar now … November 1-3, 2022, AAPEX - Now more than ever.

      This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com/carm

      Click to go to the Podcast on Remarkable Results Radio
    • By ASOG Podcast
      What's the biggest mistake owners are making when marketing their shops?
    • By carmcapriotto
      Jimmy Lea, KuKui Evangelist with more than 15 years experience in sales and business development for software-as-a-service, financial services as well as hardware products, Jimmy embodies the fabric of the independent automotive industry.
      Key Talking Points
      You must exist digitally, google is the godfather of the internet   70% of all searches are done from google, 90% are done from a smartphone  Currency/trust- when google has “trust” in you, you will be in front of the pack  Organic- the amount of content and keywords on your website Website- pay attention to the homepage, the header, “above the fold at the top,” logo is top left (brand recognition), your reviews next to logo (credibility), phone number (call to action), schedule an appointment button (generational button) Reviews- set it up right, let customers know what they can expect, give a description of the vehicle Postcards- it will never go away, design it big and bold to get the recipient’s attention. Retention (thank you, service/repair reminders) and acquisition postcards.  Where is your market? Instagram? Facebook?  Social media- engaging every single day, there is no perfect time to post on social media. Build a habit first.  Technician testimonials- appeals to customers and future technicians  Don’t stop marketing- especially when you’re busy. 80% building relationship 20% selling. Texting- text marketing, one to one texting reminders/thank you/ask for reviews, webchat texting Connect with the show:
      Aftermarket Radio Network
      Subscribe on YouTube
      Visit us on the Web
      Follow on Facebook
      Become an Insider
      Buy me a coffee
      Important Books
      Check out today's partner:
      NAPA Autotech Training helps your technicians keep their skills sharp and their NAPA Know How up to date. It’s the highest quality technical training that covers almost every vehicle system and every make and model. NAPA Autotech is presented by experienced instructors who are ASE master certified technicians. Even after a class is over, techs can access course information online with ClassPass. So when questions come up later they can get the answers. AutoCare Center owners who have taken advantage of Autotech Training say that well-trained technicians are helping to increase their shop’s repair capability and raise bay productivity. That results in fewer comebacks, more satisfied shop customers, and reduced technician turnover.
      Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com.

      Click to go to the Podcast on Remarkable Results Radio


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