Sales Down? Spend More on Advertising!
-
Similar Topics
-
By carmcapriotto
Bill Nalu is President of Interstate Auto Care in Madison Heights, Michigan and has been in business for 30 years. He collaborates with industry professionals, in building today’s “high-tech/old-fashioned” customer service system. Bill has been a big contributor to the podcast and he currently serves on several industries and educational advisory councils including AutoValue/Bumper to Bumper, Dorman Industries, and Cardone. Listen to Bill’s previous episodes HERE.
Key Talking Points
What are you grateful for? The world isn’t ending. Stop comparing yourself to the content coming at you. When you make a decision to move forward, don’t turn around and second guess yourself Leadership comes through gratitude Hire compliments to yourself Suffering comes from judgment “Air smells the best and freshest after a hard rain” Awareness- isn’t that you’re having a thought, but that you are aware you are having a thought. That is your consciousness. Learn from other people’s second chances before you have to be the one to learn from your second chance. You must have balance. Compassion- there’s more going on in people’s lives than you know about If you want respect, respect someone into respecting themselves Consumerism- willing to pay extra Do you hire for work ethic attitude? Do you love what you do for a living Suffering comes from judgment- wean yourself off of the judgment that you have centered around you, judgment that comes toward you, and judgment that you place on yourself The grass isn't always greener Book “Who not How” LINK "Every Life Has a Story" Chick Fil A LINK Connect with the show:
Aftermarket Radio Network
Subscribe on YouTube
Visit us on the Web
Follow on Facebook
Become an Insider
Buy me a coffee
Important Books
Check out today's partners:
This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve. AAPEX 2021 is in the record books and lived up to presenting leading-technical and business management training from some of the industry’s best and brightest. Now set your sights on Las Vegas in 2022. Mark your calendar now … November 1-3, 2022, AAPEX - Now more than ever.
This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com/carm
Click to go to the Podcast on Remarkable Results Radio
-
By carmcapriotto
Bob Cooper, Founder/President of Elite Worldwide Inc. A native Ohioan, Bob started his career as a technician in a struggling, Cleveland Ohio shop that he later purchased and build into one of the most successful shops in America. As a successful shop owner and experienced drag racer, in Cleveland, he started a second business and began doing performance driveline work for many of the nation’s top fuel racers. It wasn’t long after he and his family sold their Cleveland home and businesses, loaded up their race car, and moved to southern California where he developed shops that gained national recognition.
Having a passion to help other shop owners, in 1990 he founded Elite; the industry leader in helping shop owners build more profitable, successful businesses, that allow them to reach their personal goals, and elevate the industry at the same time. Bob was one of the first to predict the dealership's plan to target the service business, he predicted the trend toward maintenance, the explosive growth in remanufactured components, and the trend in leasing. He is also the creator of the most commonly used sales procedures used by the top service advisors in America.
He has been nominated for entry into “Who’s Who in American Business”, he is a member of the prestigious National Speakers Association, he is recognized as one of the nation’s leading authorities on both personal and career success, and he is committed to the principle of never putting money ahead of people. In addition to speaking at many of the major industry events, he has spoken worldwide to many Fortune 500 companies, private banking groups, universities and the United States Army.
Listen to Bob's other episodes HERE
Key Talking Points
Why we all need to have clearly defined goals- establish your goals for the next year. Only 3% have defined goals. People that have goals are happier, healthier, and live longer lives. They earn on average twice the income vs the people who don’t have goals. Most people don't know what they don't know- 97% of people talk about their day-to-day lives and don’t talk about goals. People also don’t know how to set goals, fear of failure and fear of rejection. We are born with 2 genetic fears- falling and fear of loud noises, all other fears are developed fears. Many are faced with a fear of public speaking, which is a developed fear as well. Was the day successful or not successful with reaching goals Short-term goals are not used for economic gain- the purpose is to change the behavior of people. Make yourself wonder what you could do differently to reach the goal next time. Short-term goals should be daily goals. In order for short-term goals to effectively influence behavior, they only need to be reached 51% of the time. Monthly goals- the problem is you’re only rewarded for hitting that goal once every 30 days. You also risk slowing down if reaching the goal early or giving up if not close to hitting goal. Increasing sales 15% - set daily sale goals and daily car count goals, always make sure they are tracked in descending not ascending way. If your goal is $5,000 for the day and you sell $1,500, draw a line through $5,000 and rewrite $3,500. It is a new adjusted goal. Goals should always be in front of you instead of what you’ve accomplished. Write your core beliefs, what are the things that are most important to you? 8-10 core beliefs. Look at it 2-3 days later and constantly work on it for the next month. You cant set effective goals if you don’t first know who you are as a person. Share your goals with a spouse/someone who fully supports you, find the common goals together. “Give up goals” can be shared with everyone. Hiring employees is like getting married. Getting married is easy, staying married is hard. Don’t let your employee “fall out of love” with what they are doing. Don’t be afraid to set breathtaking goals, realistic goals for short-term and mid-term goals. Long-term goals should be life-changing/inspiring. “Given the difference in creativity and intelligence, I will always opt for creativity. Because anything mankind can imagine, mankind can create.” Albert Einstein Goal Setting Checklist found HERE
Connect with the show:
Aftermarket Radio Network
Subscribe on YouTube
Visit us on the Web
Follow on Facebook
Become an Insider
Buy me a coffee
Important Books
Check out today's partner:
The NAPA Smart Sign, previously known as Digital Menu Board, gives your shop a professional, state-of-the-art look and feel. It’s a great way to educate and inform your customers about needed repairs and service, plus increase awareness of your current promotions. NAPA AutoCare Center that have installed a Digital Menu Board found one out of five consumers ask for a repair or service they’ve seen on the board. Targeted promotions resulted in double-digit increases. You choose the content from a library of auto care service and repair topics. The latest NAPA national promotions are downloaded to you automatically. And with the Digital Menu Board it’s easy to change your services, prices, and video content anytime you’d like. Talk to your servicing NAPA store to find out more.
Click to go to the Podcast on Remarkable Results Radio
-
By carmcapriotto
Darrin Barney, Barney Brother's Off Road and Repair, Grand Junction CO. Darrin’s automotive journey began as a child working with his father on repairing and maintaining cars at the family garage. But the big turning point came when he turned 14 and his parents got him his first jeep. It was then that he realized that to keep it running he had to maintain it and take care of it. In 2003, he started his own auto repair and 4X4 business with the core business philosophy of treating every customer like a personal friend and creating the best customer experience possible. Darrin’s shop has grown to one of the biggest independently owned auto repair facilities in the state of Colorado. Darrin also has a passion for continuing education. In 2017 he was one of the first classes to graduate with his AMAM (Accredited Master Automotive Management) from the AMI. He is a current Board Member for ASA Colorado and recently became responsible for bringing the customer service piece of automotive training to his hometown in Grand Junction, Colorado. He is active in the aftermarket accessory industry and is a member of the LTAA (Light Truck Accessory Alliance), APPEX and SEMA. Darrin is a Certified High Performance Coach and enjoys helping others find success and happiness in their lives.
Key Talking Points
Superstars interview YOU- they don’t want a job, they want a career/opportunity. They should ask you: what is your 5-year plan? 10? Succession plan? Your A tech is probably working somewhere else. They will leave for a better opportunity, it’s not all about money. People leave people not companies Getting close to your employees- don’t be a sniper manager, be involved and interact. “50, 25, 25”- 50% the owner interviews employee, 25% the employee will review company, 25% the employee will interview the owner Most shop owners are technicians that think they could do better- but they are still a technician at heart. Growing from a technician to a business owner is crucial and often missed. Do you know where your company is going? Dream and rewrite your mission statement. Guiding principals- all the pieces that get the mission statement done. Get your team involved. Compensation plans- competitive wages, opportunistic income (above the base pay), take-home benefits (health insurance, retirement), continuing training Employee retention- live your mission statement, 10-minute team huddles to create unity and teamwork, never start your day on a sour note (no complaining) Connect with the show:
Aftermarket Radio Network
Subscribe on YouTube
Visit us on the Web
Follow on Facebook
Become an Insider
Buy me a coffee
Important Books
Check out today's partner:
NAPA AutoCare’s PROimage program makes it easy for you to make the most of the NAPA brand. A PROimage upgrade lets you maintain your shop’s identity as a reliable, locally-owned business while letting your customers and potential customers know you’re partnering with NAPA, the most recognized and trusted name in the automotive aftermarket. AutoCare Centers that have completed a PROimage exterior upgrade enjoy an average 23 percent sales increase during the first year. You can also choose to go PROimage on the interior and transform your customer waiting area from merely utilitarian to warm and welcoming. You can even get a free look by visiting www.NAPAAutoCare.com and clicking on the NAPA PROimage link under the NAPA PROimage tab. Of course, the AutoCare site is also the place to go to find out about all the advantages being part of the NAPA family has to offer.
Click to go to the Podcast on Remarkable Results Radio
-
By carmcapriotto
Bill Haas is the owner of Haas Performance Consulting LLC, with 40 years of experience in the automotive service and repair industry. Clients now have access to Bill’s solution based focus, expertise, unique perspectives and in-depth knowledge of the industry. Services available include business management seminar development and delivery, keynote presentations, business consulting, performance coaching, and strategic planning facilitation. His career includes time as a technician, shop owner, technical trainer and most recently on the staff of the automotive industry’s oldest and largest association representing automotive service and collision repair businesses. .Bill received the Accredited Automotive Manager (AAM) credential from the Automotive Management Institute in 1996 and has been a member of the Automotive Management Institute’s faculty since 2002
Listen to Bill's other episodes HERE
Key Talking Points
Successor struggle- when every day is a struggle “Advanced Financial Strategies for Peace of Mind”- what is it that you need to pay attention to in business? KPI’s need to be reviewed every day, don’t wait until the end of the month. It needs to also be shared with employees. “If you don’t share, they don’t care.” Don’t make decisions without data- it lets you know what you need to work on and prioritize. Strategic thinking instead of working on many things at once. How do you know what to fix? Pause and do analysis. Make cars count vs car count. Coaches change clients- is this someone who is willing to put words into action? You need an investable business in order to retire- can’t wait until the end to start working on your business You have to want to change yourself and your business. If not don’t hire a coach or even join a networking group Focus on one particular area of concern, get it right, then move on to the next. Stop the smorgasbord of quick fixes. You can’t wait to fix the business when you want to sell or retire. It takes a few years depending on the depth of the struggle P & L statement- don’t ask your accountant how the business is doing, don’t rely on them to take the pulse of the business. Most accountants have clients in all different industries, they don’t know how to “fix” your automotive service business. Ask them to perform one job and that is to minimize your tax liabilities. Finances in your business is just a big math problem to solve Labor rate- gross profit percent on labor, labor parts split, hours per repair order Sales forecasting and budgeting- have goals, targets and expectations Connect with the show:
Aftermarket Radio Network
Subscribe on YouTube
Visit us on the Web
Follow on Facebook
Become an Insider
Buy me a coffee
Important Books
Check out today's partners:
This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve. AAPEX 2021 is in the record books and lived up to presenting leading-technical and business management training from some of the industry’s best and brightest. Now set your sights on Las Vegas in 2022. Mark your calendar now … November 1-3, 2022, AAPEX - Now more than ever.
This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com/carm
Click to go to the Podcast on Remarkable Results Radio
-
-
-
-
Similar Tagged Content
-
By Joe Marconi
2021 started off real slow, with Jan and Feb being the worst months. March to August were very good, with sales hitting our goals. September is a little slower than we like it to be, but I feel we are trending in the right direction, with customer coming back to us that we have not seen in over a year. No complaints. Could it be better, of course. But all good and moving forward!
-
By Joe Marconi
Anyone who knows me, knows that I am a big proponent of understanding your numbers, and the need for bottom line profit. However, we can sometimes get side-tracked by focusing too much on the numbers and not enough on people.
I have seen time and time again with struggling shops that have their numbers dialed in properly but can't achieve their goals, and the reason all too often is their culture.
Focus on people. Find out what's important to them. Your employees have dreams and goals. Find out what they are. Align their goals with company goals.
When an employee sees that by achieving company goals, they can achieve their own goals, then you have the right culture and a powerful team.
-
By Joe Marconi
This tip actually comes from a fellow Elite Business Coach; The Tire Rotation is the New Oil Change Service!
I agree! With extended oil changes and people waiting until the oil change maintenance light to tell them when they need an oil change, rather than your Windshield Oil Sticker, shops need a way to get people back into the bays. Also, let's face it, the average consumer DOES NOT change their oil as often as they should.
One of the best ways to get your customer to return to you is to schedule a tire rotation every six months. Wrap the tire rotation around a vehicle multipoint inspection and you now have a new powerful sales strategy and customer retention plan.
-
By Joe Marconi
This topic has been addressed before, but it's timeless in its importance.
Doctors, dentists, nail spas, hair dressers, pet groomers, boiler service companies, and chimney cleaning service companies all have one thing in common. They all book the next visit or service.
Want to increase future sales and smooth out the highs and lows in your schedule? Then remind each customer at care delivery of their next Oil Service and any other services that are coming due soon. Put the customer's visit in your calendar and have a process that reaches out to them when their visit is due.
REMEMBER: Every vehicle in your shop TODAY will need future services. The question is: Are they returning to you?
-
By Joe Marconi
Do customers really have clear expectations when they arrive at your shop? Think about it. Who is responsible for setting clear expectations? Consumers may have a preconceived idea about what to expect, but when it comes down to what or who sets the expectation, it's the shop's responsibility.
Great customer service is created by the shop and its people. The consumer will judge that experience, but they don't create it, you do.
We may think that the consumer will tell us what they expect from us. I think it's the opposite.
Henry Ford once said: “If I had asked people what they wanted, they would have said faster horses.”
-
-
Our Sponsors
Recommended Posts
Create an account or sign in to comment
You need to be a member in order to leave a comment
Create an account
Sign up for a new account in our community. It's easy!
Register a new accountSign in
Already have an account? Sign in here.
Sign In Now