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Found 5 results

  1. Here's a tip I preach at the Elite Fly with the Eagles Marketing course: Study your competition in your local area, know everything about, learn what they do in your community, learn about their advertising strategy and marketing strategy, find what their strengths are, and find out what they do special for their customers. Ok...once that is done, here is what you do: Ready? Don't do anything that your competition does! That's right, in order to stand out, be different. Don't mimic what your completion does. Tell YOUR story and build a marketing and advertising strategy based
  2. If you are currently sending or considering sending out direct mail by carrier route, there is one specific type of address you should be aware of called a Drop Stop AKA Drop Address. A Drop Stop is a “locked” location where postal carriers do not deliver mail to the individual units or boxes. They “drop” the mail in a designated location for the individual complex to distribute. Take a look at the attached. This photo is from a client of mine from years ago that wanted to test this area and mail this specific complex that we identified to be classified as a Drop Stop. *Although
  3. Before you call me crazy, please read on. Last year was one of the toughest winters in history for many shops in the northern states. Records snow falls and frigid low temperatures caused many shops to lose days, and in some cases weeks’ worth of sales. Many shops are still struggling to eke out a profit for this year. That’s the bad news, and the reality of what happened and what can happen again this winter. The good news is this: We all learned from it. And because of what happened we are better prepared, or should be better prepared for it. He’s a rundown of the strategy most o
  4. Got your attention? Good! This past Sunday I took a booth at the local Business EXPO in my town. I like doing these things for the obvious reason - It helps to promote my company's brand in my community. But the other reason I do it is to speak with the average consumer to gain information. One of questions I ask is this: "What model car do you drive and where do you go for service?" It is amazing to me how many people go back to the dealer for service work. And here are some of the reasons: It's a lease car, I didn't know you could take my car to you for service It's a new ca
  5. Yodle calls me at least once a day. Has anyone used this, or heard of it, or can provide any feedback? I would appreciate it. Here's a link to the Yodle site. http://www.yodle.com/?utm_source=google-paid-search&utm_medium=cpc&utm_term=yodel&utm_content=Yodle%20-%20Core%20-%20General&utm_campaign=Branded%20Yodle%20-%20Exact


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