Quantcast
Jump to content


Recommended Posts

Coronavirus has helped streamline video messaging, video conferencing, and just overall the act of watching video on various platforms. Large companies are creating weekly videos to message their employees and customers these days. Some of you may even be doing the something similar, and if not recording and sharing video, maybe at least communicating more through video. I was on linkedin and thought this video posted by @ncautoshop from L&N Performance Auto Repair was worth a share. 😁

Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Similar Topics

    • By carmcapriotto
      Bill Nalu is President of Interstate Auto Care in Madison Heights, Michigan and has been in business for 30 years. He collaborates with industry professionals, in building today’s “high-tech/old-fashioned” customer service system. Bill has been a big contributor to the podcast and he currently serves on several industries and educational advisory councils including AutoValue/Bumper to Bumper, Dorman Industries, and Cardone. Listen to Bill’s previous episodes HERE.
      Key Talking Points
      What are you grateful for? The world isn’t ending. Stop comparing yourself to the content coming at you.  When you make a decision to move forward, don’t turn around and second guess yourself Leadership comes through gratitude Hire compliments to yourself Suffering comes from judgment  “Air smells the best and freshest after a hard rain” Awareness- isn’t that you’re having a thought, but that you are aware you are having a thought. That is your consciousness.  Learn from other people’s second chances before you have to be the one to learn from your second chance. You must have balance.  Compassion- there’s more going on in people’s lives than you know about If you want respect, respect someone into respecting themselves Consumerism- willing to pay extra  Do you hire for work ethic attitude? Do you love what you do for a living Suffering comes from judgment- wean yourself off of the judgment that you have centered around you, judgment that comes toward you, and judgment that you place on yourself   The grass isn't always greener  Book “Who not How” LINK "Every Life Has a Story" Chick Fil A LINK  Connect with the show:
      Aftermarket Radio Network
      Subscribe on YouTube
      Visit us on the Web
      Follow on Facebook
      Become an Insider
      Buy me a coffee
      Important Books
      Check out today's partners:
           
      This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve.  AAPEX 2021 is in the record books and lived up to presenting leading-technical and business management training from some of the industry’s best and brightest. Now set your sights on Las Vegas in 2022. Mark your calendar now … November 1-3, 2022, AAPEX - Now more than ever.

      This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com/carm

      Click to go to the Podcast on Remarkable Results Radio
    • By Jonathan Ganther
      Hey guys. I'm new to the forum and was looking for this subject but couldn't find it. Sorry If I'm posted something that's already been discussed. I own a brake shop in Austin, TX. We do anywhere from 10-20 brake jobs a day. We only do brakes so I don't know how much full service auto shops deal with this problem but... Customers are constantly calling in claiming they've bought the best parts or they want to provide their own parts because they've done research and know what is best. This drives me crazy. First of all they don't know whats best. Then after being told no they get offended and act like tons of shops allow this. What is the best way to handle these customers? Just send them away? I'll quote them a price using our parts and they act as though its a rip off. What shops are doing this for their customers? I feel like I'm letting jobs get away from me. Any experience with this?
    • By ASOG Podcast
      Brian Walker of Shop Market Pros explaining what makes them different at the TOOLS Conference 2021.
    • By ASOG Podcast
      ASOG Podcast LIVE from the TOOLS Conference 2021
    • By carmcapriotto
      Dan Garlock, President, CEO, Silver Lake Auto, 4 locations, WI. As a second-generation owner of Silver Lake Auto & Tire Centers, Dan Garlock developed his love of the industry, working in his dad’s repair shop from a young age. Today he serves as president and CEO, expanding the multi-shop company to 4 locations and $7 million in revenue alongside his brother Darren. Dan enjoys the challenges of evolving an established business and pushing the standards of success by investing in leading-edge technologies and great people. Dan also serves as the board of directors president for the Lutheran High School Association of Greater Milwaukee in his spare time.
      Scott Brown, Cardinal Plaza Shell, Springfield, VA. The second-generation owner of Cardinal Plaza Shell, a 2,700 square feet, 5 bay independent repair shop and LEVEL 5 Solutions, an automotive technology company. Celebrated 50 years in business during 2019. Scott is a Member & Past President of Virginia Automotive Association, Member of Car Care Professional Network through the ACA. and founding partner of the Blue Ocean Buying Group for independent repair shops. Listen to Scott’s previous episodes HERE
      Mike Bennett has been in the industry since 1985. He is an ASE Master Tech who has worked for GM as Technician, Shop Foreman, Service Manager and Service Director for 2 locations. Mike bought his current shop, Mike’s Kars, in Gettysburg, PA in 1999. It is a a four-bay shop with 3 technicians. In 2011, he became a full-time coach with Automotive Training Institute helping shop owner’s to re-engineer and grow their businesses. Mike Bennett’s previous episodes HERE.
      Key Talking Points
      The difference with CEO Group- elevate to different space/language, knowledge, understanding the role of CEO, dynamic with other CEO’s in same and different industries. Create more diversity and build and learn about yourself.  Seeing possibilities and tailoring them to your business. Committed to concepts you learn. Curiosity and willingness to learn- understand impact places in your business Self-awareness of weaknesses and strengths- how do you see yourself? How does your team view you? Former Pepsi CEO “The distance between number 1 and number 2 is always constant. If you want to improve the organization, you have to improve yourself. By default, the organization gets pulled up with you.” Being more vulnerable- ask feedback about yourself from your team, what do they want as well? Avoid “Make it say uncle” strong-arm approach to initiatives CEO and COO- has developed operation leader. Developing strategy, tactics, and execution. COO group- align what the CEO is working on and execute (separate meetings with COO and CEO) Connect with the show:
      Aftermarket Radio Network
      Subscribe on YouTube
      Visit us on the Web
      Follow on Facebook
      Become an Insider
      Buy me a coffee
      Important Books
      Check out today's partners:

      This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com

      Are you seeing auto shops in your area get hundreds of 5-star Google reviews and are you feeling left behind because your shop only has a few?
      Hey look, Broadly is your answer to getting more online reviews. With more reviews, your business will rank higher in search results — and that means more customers coming into your shop every day. Broadly helps you automatically request reviews so that your customers can promote your business with just one click. When you immediately ask for a review after service, when the experience is still fresh in their mind, you’re more likely to get a 5-star positive review. Plus, asking for feedback makes your customer feel valued and more connected to your business. Isn’t that what you want a connected customer? See how Broadly can help grow your auto shop.  Visit www.getbroadly.com/chat to learn more.
      Click to go to the Podcast on Remarkable Results Radio


  • Similar Tagged Content

    • By Ron Ipach
      What's New In Automotive Marketing? A lot.
      I'm addressing a question from a shop owner named Dave who's been in business for 28 years. He asked, "Is there anything new in the automotive repair industry?" In a word, yeah. A lot has changed in these 28 years. If we look at the car itself, obviously, you know the cars are made a whole lot better than they used to be. You're more in a maintenance business than you were in a repair business. That has changed drastically over these 28 years. Also, what's changed is the consumer, the consumer habits. The way of contacting them has changed enormously. The buying habits of the consumer have changed drastically. Your share of their attention, trying to grab their attention when they're being bombarded by all the advertising that's out there has changed drastically.
      When we think about it, millennials, which is now the largest group of people that are out there, they grew up with cell phones in their hands. Everything is online. They're doing mobile searches instead of looking through the yellow pages. They buy things differently and at different times. You and I have changed a lot as well with that. When was the last time that you did some online shopping? I know I did a lot of my Christmas shopping last year online. I didn't even have to leave the house to whittle down that Christmas list. A lot of people are driving less because they can simply go on Amazon and have it delivered in a couple hours. That's changed drastically, the amount of miles that people are driving as well as people are using services like Uber and Lyft for other people to drive them. It's very inexpensive for people to get driven around. Their driving habits are changing a lot.
      The one thing I can tell you is the marketing principles have not changed. The way we contact people have changed. The messages we give them have changed. The people we're marketing to have changed. All of those have changed drastically over the past 28 years, but the main principles, the core competencies of marketing really haven't changed much at all. What am I talking about? First off, we got to find the right person to market to, the person we want to attract to our shop. Second, we have to give them a very compelling message. We got to grab their attenton. As I said before, there's a lot more competition for those eyeballs. People are looking at email, they're online. They're seeing advertisements bombarding from all these different areas. We have to be a lot more savvy in how we try to attract their attention. That hasn't changed.
      Then we need to give them a very compelling offer. That's a good core competency and make sure that you have that in all of your marketing as well as you got to give them a sense of urgency. We got to have the right target. We have to have the right message. We have to have the right offer, and we have to give them that sense of urgency, so that they come in right now. That all has been the same. Everything else about running the business has totally changed. If you're not keeping up with that, you're going to be left behind. Again, the marketing, the core competencies haven't changed, but everything that layers on top of that, how we deliver that message, that's changed drastically. Who we're delivering it to has changed drastically.
      -- Ron Ipach (a.k.a Captain Car Count)
      President/Founder of Repair Shop Coach More articles and content like this and originated through Ron Ipach's Car Count Daily campaign Auto Repair Shop Owners, Managers, and Automotive Industry Professionals are invited to join 'Car Count Daily Boosters' LinkedIn group to provide resources and gain insight on boosting car count DAILY and filling up the bays in their shops.
    • By Ron Ipach
      There’s been a ton of changes to the way you should be marketing yourself and your business. Personally, I’m a lot more ‘out in front’, human, and personable. Not only have I been sending out daily Car Count blogs, but I’ve been using social media a bunch more too in order to assist any way I can in the improvement of your repair shop marketing. I’m on Facebook giving everyone an inside peeking into my personal going-ons. I’m on Twitter and LinkedIn with informational messages and links. I’m posting previous episodes of my Car Count Daily series on YouTube and AutoCareVideo using online videos to deliver a lot of my tips & marketing messages. I’m maximizing opportunities to release valuable content to potential customers and further establish Captain Car Count and Repair Shop Coach's online presence with social media (you may have been directed to this very blog through a social media platform).
      Marketing Your Auto Repair Business
      I’ve been working on my client and prospect lists much more efficiently with social media marketing. I’ve stopped the constant bombardment of “Hey, buy something from me” messages to everyone because as my friend Ron LeGrand says, “When the student is ready, the teacher appears.” If your business has been negatively affected by this economy and that hasn’t been enough of a wakeup call for you, I’ve realized that no amount of my poking and prodding is going to be able to snap you into action.
      Why am I telling you all this? Because in regards to management and operations of your auto repair shop, that’s EXACTLY what you need to be doing right now in your own business. We’ve entered a whole new phase of running a business that you’re either going to have to adapt to as a repair shop owner, or be left behind.
      It's About The Relationships, Not The Sell
      Folks are watching every dollar they spend and they’re closely watching who they give it to. They don’t want to do business with businesses – they want to do business with people. You’re going to have to make you and your auto repair shop a much more inviting place for them to spend their money, or you will suffer the consequences of doing business as usual.
      Instead of attempting to present social media messages through push sells, promote yourself and your shop's personality. Clients want a reason to trust you and constant advertising messages are going to steer them away from your business. Share meaningful content, interact with your customers, and personalize your business.
      80% of your sales will come from only 20% of your clients. Identify who your top 20% of clients are and focus your money, time and energy on them. That’s where the money is. Clone them. Ask for and get more referrals from them. Target prospects just like them.
      Next Steps
      Get very active in social media. Let your clients and prospects get to know who you really are on Facebook. Start recording videos (LIVE) with quick tips and meaningful messages and post them on YouTube. Watch your shop and personal profitability rise and let your personality shine.
      While you're at it sign up for my seven critical marketing mistake video series that are keeping customers away from your shop.
      -- Ron Ipach (a.k.a Captain Car Count)
      President/Founder of Repair Shop Coach More articles and content like this and originated through Ron Ipach's Car Count Daily campaign Auto Repair Shop Owners, Managers, and Automotive Industry Professionals are invited to join 'Car Count Daily Boosters' LinkedIn group to provide resources and gain insight on boosting car count DAILY and filling up the bays in their shops.  
    • By Ron Ipach
      Let's say you're looking at your shop's appointment book, and you could stand to use a few more cars in the shop today. You need to know how to get cars in the shop right away.
      I'm going to give you three very quick, easy, and cheap ways to get the phone ringing, and get that appointment book filled:
      Idea Number One
      It's not earth shattering. It's using email marketing. If you've collected and have current email addresses for your clients, all you have to do is just come up with a terrific offer. Now, remember, we're trying to get them in your shop today. So, we want to give them a great offer, to show up today. Let them know that they're getting this special offer, because you need more cars in the shop today, you need them to respond right away, and you need them to bring their car into your shop today. So, the offer is very, very important. A wishy-washy offer isn't going to get somebody to respond. Come up with a kick-butt offer, and email it to them.
      Now, the problem with email is, not everybody looks at their emails every single day, and you don't have emails for everybody in your database. But, hey, it's easy, it's simple, it's cheap, so go ahead and do it. And hopefully, some people are going to see it, and they're going to respond today. For idea number one, if you've sent emails before, then marketing via email shouldn't be a difficult thing to do.
      Idea Number Two
      This is the way that I love more than anything else, is using a mobile phone and text message marketing your offer to them. So, if you've been collecting and getting permission to send them texts (which you should be doing), you can just simply send a kick-butt offer to them, and get them to respond immediately via text. Now, you can do them one by one, just grab your phone and start texting people individually, or there are some services out there that you can group text everybody, and get them all done in one sweep at a time.
      But the important thing to know about text message marketing is, it's a brilliant way to contact people, because 99% of texts get opened. And even more importantly, 95% get opened within the first three minutes [Forbes]. So, you send out a text, people are going to look at it, and they're going to respond within five minutes. Now, if you put together a kick-butt offer, you will get your ringing right away. I love that idea, and on a separate video we'll kind of go into detail on exactly how to do your texting and everything. That's a much larger subject to cover. Certainly not one I'm going to be able to cover here.
      Idea Number Three
      You're going to hate this idea. I know you're going to hate it, but it's a tool you already have, and most people under-utilize the tool. And that is using one of these. A phone, okay? Just a regular, old-fashioned, home phone, and you start dialing for dollars. I mean, think about this. How many people have been in a shop that declines services? Well, wouldn't it be a great idea to call them up, and just kind of look at all the people that decline services, and come up with a kick-butt offer to get them in the shop today. Let them know:
      "Hey, we have a few slots open, I'd like to fill it."
      "This is once in a lifetime offer."
      "I'm going to give you an offer you can't refuse."
      Dial for dollars, and that will get people in shop.
      Now, I know you hate it. Let's face it nobody, especially an auto repair shop owner, wants to get on the phone and start cold-calling people. But, hey, you want to put people in your shop today? You've got their phone numbers, you've got their buying history, you've got their unsold service history. Dial for dollars, and people will come to the shop./
      Now, those are three quick and easy, down and dirty, inexpensive, almost free ways, to get people into your auto repair shop. Pick the one you want, and do it.
      --> Ron Ipach (a.k.a Captain Car Count)
      President/Founder of Repair Shop Coach More articles and content like this and originated through Ron Ipach's Car Count Daily campaign Auto Repair Shop Owners, Managers, and Automotive Industry Professionals are invited to join 'Car Count Daily Boosters' LinkedIn group to provide resources and gain insight on boosting car count DAILY and filling up the bays in their shops.
    • By Elite Worldwide Inc.
      By Bob Cooper

      Over the past one hundred plus years marketing strategies, and the brands that were built, were developed by two entities: The client, and the ad agency. The client would tell the agency how they envisioned their brand, and the agency would develop the advertising campaigns that would create that very same image in the minds of the targeted consumers. The tobacco companies wanted to create brands that would cause a consumer to feel good when they used their products, and the ad agencies did a great job of achieving this objective. Volvo wanted to create a brand that reflected safety, and as we all know, just about every Volvo ad sends that very same message. After one hundred plus years, that systematic method of brand creation is now dead. Not just for companies like the above, but for auto repair shops just like yours. Let me explain what has happened.

      The ability to create a brand is no longer under the control of a product or service provider, nor the ad agencies. In today’s world brands are now created by one entity more than any other, and that entity is social media. The way your shop is going to be perceived in your community is based on what is being said about you, your company and your employees on social media websites. You may believe that you provide a great service, and that your technicians are second to none. You may also invest a lot of your hard-earned money into advertising programs to try to get that message (brand) into the minds of your targeted customers. But in reality, if the chatter in social media says that you overcharge, or that you don’t live up to promised completion times, then whether you like it or not, that will become your brand.

      So here are my recommendations. First of all, accept the fact that social media is here to stay, and it is where your brand is going to be built. Secondly, you should create a plan that will have a positive impact on what is being said about you and your shop on social media sites. Obviously there are a number of things you can do, but nothing will ever trump extraordinary service. The reason companies like Nordstrom, Zappos shoes and Starbucks have such extraordinary reputations (brands) is because they deliver extraordinary service. I would strongly encourage you to review every customer touch point from fielding that first call through your customer follow-up calls, looking for ways to improve the entire customer experience.

      Lastly, I am going to suggest you do something that your competitors would never dream of doing, and that is invest 20% of your ad budget into the customer experience. This means investing in the customer waiting area, your shuttle service, refreshments, extended warranties, customer follow-up and the plan you have in place for dealing with disgruntled customers. The Marriott Corporation discovered that they were getting higher CSI scores from customers they dropped the ball with, yet the customer was pleased with the resolution, than from those who had flawless stays at the Marriott. The lesson they learned? When a mistake is made people typically don’t expect a resolution that will make them smile, so when they are completely satisfied, they are pleasantly surprised. This is why the Marriott immediately allocated a good percentage of their training resources to dealing with customers who had a bad experience. Without question, you should do the same.

      In closing, brands are no longer built on Wall Street, but in today’s world they are being built each and every day on the web. I can only hope we all agree that social media is here to stay, so you need to invest in making the customer experience incredibly positive, because if you do, your customers will do what agencies used to do, and create an extraordinary brand for you.

      Since 1990, Bob Cooper has been the president of Elite, a company that strives to help shop owners reach their goals and live happier lives, while having a positive impact on their employees, customers and communities. The company offers one-on-one coaching from the industry’s top shop owners, service advisor training, peer groups, along with sales, marketing and shop management courses. You can learn more about Elite by visiting www.EliteWorldwide.com.

  • Our Sponsors



×
×
  • Create New...