The Best Auto Repair Shop Crisis Marketing

[Joe Marconi]

As part of our debt reduction, I revamped all of our usual marketing and advertising and put those dollars into customer service and social media. For example, we ramped up our shuttle pickup and delivery service, extended our hours of service, made sure we spend a lot of time with each customer and made sure we called as many customers as possible.  We also stepped up our meet and greet process and made sure will followed up with customer after the repair. Lastly, we increased our social media posts and increases ads and boosting. This has made a huge impact on our customer and already starting to pay dividends.

What changes have you made to your marketing strategy since the Virus Crisis hit?

[JustTheBest]

Joe, funny you say that. Just as an aside... I really don't think you ELIMINATED expenses as much as re-assigned them. Most shop owners forget about the little things like the follow up - and it really does help! In fact, I still get comments about a strategy I've been teaching for years - and that's just using simple "thank you" cards (no, not "billboard" type postcards that are nothing more than shameless advertising - I mean simple (cheap) thank you cards. This video continues to get view and comments! 

In addition, shop owners have had a lot of success just telling people what to expect when they visit! I know, YOU know you're open - but do your customer?
Here's a simple way to remove the confusion before they visit!

Matthew
"The Car Count Fixer"

P.S.: Join me on Monday when I Premier this VIDEO - This is BRAND NEW