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Found 8 results

  1. Got your attention? Good! Take it from me, a shop owner for 40 years; before you invest a dime on advertising, get your internal marketing in order....in other words...get your house in order. No amount of advertising or marketing means more than what you do each and every day. And that is creating an amazing customer experience that gives your customers a compelling reason to return. Make sure that each customer contact point creates a positive experience. The phone call, the drive up to your shop, the parking lot, the customer write-up, the upsell, the car delivery and every other point of contact with the customer. These things I speak of means more than any money you spend on advertising. So, before you spend that dime, get your house in order. And remember, everyone in your shop is an important part of your marketing strategy!
  2. I want to talk about collecting the right information from every one of your customers while they’re in your shop. What do I mean by that? When we’re talking about marketing, it’s important that we collect all the current information that we have on our customers so that we can continue to market to them. Marketing to your current customers, it’s like picking the low-hanging fruit. It’s the easiest group of people to get back into your shop, so we want to make sure that we collect all the data that we can from our customers while they’re sitting right there in our shop. Obviously, what you want to do it get their correct name. Make sure their name is spelled correctly. Have that in you database. Then, also, we want their mailing address. Everybody’s got a place they’re living. They’re not living in their car, chances are. So we want to make sure that we get their home address so that we can mail something to them. The next thing on the list is we want to make sure we get their e-mail address. We want to make sure that we’re getting the right e-mail address. Not the e-mail address the junk e-mail that a lot of people, including me, I have a junk e-mail address that I give to everybody because I don’t want them to contact me. We want to make sure that we get their actual e-mail address. The one that they actually do check. It’s very important you do that. You May Also Like: Putting An Auto Repair Ad In The Yellow Pages Then, the next thing that I want to make sure that you get is the two phone numbers that they have. One is their home phone number. Some people don’t have home phones anymore. I happen to still have a home phone number. If they don’t have their home phone number, certainly, they have a cell phone. You want to make sure that you’re collecting that data as well. What you’re going to be able to do with all this, if you have a home address, you can send them a piece of mail. If you have an e-mail address, the good e-mail address, you can send them an e-mail. If you have their home phone number, not only can you pick up the phone to call them, I call it dialing for dollars when you’re on your slow days to see if you can get some of them to your shop, but you can also do something. It’s a technology called the voice broadcast where you record a message, and it blasts it out to everybody’s home phone number and leaves a message just like you would’ve left a message on their voicemail by calling their home if you called them one by one. This is different, where you just record it one time and it blasts it out to everybody. Then, if you get their cell phone number, you can send them a text message, and 99% of text messages get read, and 95% of them get read within the first five minutes. So it’s a very valuable way to be able to market to them. You May Also Like: What's New In The Automotive Repair Industry? But none of this is going to work for you if you don’t have the accurate data in your database. So here’s a suggestion that you start right now, today, with the very next customer that walks through the door and you start collecting that data. Think of it like when you went to the doctor’s office the last time. What they did is they handed you that clipboard and said, “We’re updating our records. Please fill all this out.” You can protest all you want, but they’re going to make you fill those forms out every single time you go in. Why? They have insurance forms that they need to fill out, and they got to make sure everything’s accurate. You, you need to market to them. You got to run your business off of this data. So require that they fill out each and every one of those lines. Their name, their e-mail address, their phone number, their cell phone number. You want to make sure that you collect all that data so that you can market to them. Just assume that they’re going to give you that data and no questions asked. If you just ask for an e-mail address, now there’s a dialogue that kind of goes back and forth. If you simply hand them a form that says “We need all this information for our database, for our records,” they will go ahead and fill that out. Make sure that you get that done. You also, at the bottom of that form, you want to have like a little disclaimer that by singing below, and you want to make sure they sign it, by signing below, you are allowing Ron’s Auto Repair to contact them by mail, by phone, or any other electronic means necessary. You want to have that little catch-all, cover-your-butt legalese on there so that when they sign it, they literally have given you permission to market to them using all of those means.It all starts with good information if you want to be able to market to your current customers. Your current customers are your best source of income, and we’ll cover that on other videos like this. You got to make sure that you have the data first so that you can market to them in the future. note: Be sure to watch the replay of my Live Webinar
  3. We all know as local business owners how important it is to get those online reviews because most potential customers read those things before they make a decision whether they want to do business with you. As a matter of fact, 90% of consumers read less than 10 reviews before forming an opinion about a business. Because of this, auto repair shops should want to collect as many positive reviews as possible to stay ahead. In the automotive industry, for getting new customers in the door, there might not be a more essential tool than positive online reviews. It can make or break a business plan. From a consumer's point of view, Google will almost always be the resource used to find an auto repair shop in each area. Not only this, some potential customers will view online reviews for the sole purpose of ranking shops, or choosing one over the other. The auto repair shop with the most positive reviews and best Google ranking is most often going to be the one the consumer decides to go to for their car repair needs. The same goes for reviews on both Facebook and Yelp. Some shop owners may be asking clients: "Hey, if you liked our service, please give us a review." And this is a proven strategy as 7 out of 10 consumers will leave a review for a business if they're asked to. However, if they're not giving reviews, how can they expect to get reviews back? There's something maybe a little karmic about that, right? If you're not doing it, how can you expect other people to do it for you. Aside from that, if you're not writing reviews, how can you tell them how to do the review? In other words, if you've never given a Google review, or a Yelp review or a Facebook review, and you've never physically done it yourself it's going to be hard when you ask somebody to give your a shop a review. A shop owner may say - "Sure, I'll give you a review, just show me how to do it," now you're scratching your head and saying, "I have no idea how to do it. I've never given one myself." What are the chances that they're actually going to give you a review? Get in the habit of writing as many reviews as possible using all of the local review sites, so you know how to navigate the waters, and you know how to actually write the review. Secondarily, sitting down to write a review is not easy. If you get in a habit of sitting down trying to figure out what you're going to say in your review, chances are when you do it more often, you'll get better and better at it. It will start to flow a little better. When you're asking a client to write you a good review, not only are you going to be able to show them how to do this, but you're going to give them some suggestions on how to write a good review for you because, after all, that's what we want to do. We want to get as many good, positive reviews from our happy customers as we possibly can. Getting in the habit of writing two reviews per week, will ultimately attract more online reviews for your shop. -- Ron Ipach (a.k.a Captain Car Count) President/Founder of Repair Shop Coach More articles and content like this and originated through Ron Ipach's Car Count Daily campaign Auto Repair Shop Owners, Managers, and Automotive Industry Professionals are invited to join 'Car Count Daily Boosters' LinkedIn group to provide resources and gain insight on boosting car count DAILY and filling up the bays in their shops.
  4. All auto repair shop owners should know the importance at this point of having an auto repair website for the shop. This idea was brought to me by a client who sent me an e-mail letting me know that she's going to be updating her website, which is a really good idea - If your website is old or if you don't have one, you really do need to have a newer updated website. I suggest that for everybody. Her question was really to the point, how much should she spend on a website and how important, really, is having a website right now? Let me go ahead and cover the second question first: How important is having a website? It's important. You really do need to have a website. It's not nearly as important as everybody makes it seem, especially with the guys who want to sell you a website, but the reality is, you doneed to have a good website. Most people will go to your website and check you out a little bit before they choose to do business with you. It's similar to people reading reviews. Everybody looks at a review before they decide who they want to do business with. They're going to review you. If you've got good reviews, chances are they're going to check out your website. If you have an auto repair website that's made by a six year old, ten years ago, and it looks like crap - chances are that's going to turn them off. It doesn't take a whole lot of time, money, or effort to have a professional looking website, an updated website. It is important that you do have it because people will check you out online. Ever since I started doing my Car Count Daily videos, I've had a lot of people checking out my website. It just goes to show, when people find you they want to know more about you. That's why it's important you have that good, and updated website. How much should you spend and how much time should you spend doing it? Not a lot because the reality is, most people aren't going to find you by searching for an auto repair shop in their area. There's just too much competition. Unless you really want to jump into that fray and work with search engine optimizers so that you're at the top of the page all the time - most shop owners don't have the time or money to mess with that. You just need to have a good looking website. You can get a cheap website. You can get one made for $500 and that's pretty much all you need to spend. I know it will be easy for most people in the industry to argue with me on this, especially with the people who are providing websites as a service. The reality is, you want a good professional looking website, but the majority of people are never going to find it. The only people who are going to find your website are the ones that are actually typing in, doing a search for you. On the other hand, you can get some beautiful made websites for thousands of dollars and then spend hundreds, and hundreds, and hundreds of dollars every single month to keep them optimized, to keep them on page one. If that's the game you want to play, that's perfectly fine. Me? I'd rather you just have a nice looking website so when they do look and check you out, they're going to find something really nice. I wouldn't spend a ton of time on there. The reason why I talk about this in the way that I do is I find that too many of my clients are spending entirely too much time putting together the perfect website. They spend hours, and hours, and hours with their designer and back and forth, back and forth for the perfect website that the majority of people are never going to see anyway, or it will be difficult to get it in front of the right customers, at the right time. Put your time, and effort, and money where people are really going to find you. I'd suggest market more to your current clients than market to people that have never seen you before, which is what your website is essentially doing in the automotive repair industry. You're marketing to people that don't know you and chances are they're never going to find you anyway, even though you have a beautiful, well-made site. The better looking your site is, doesn't get you to the top page of Google or the main search engine. Put your money, and time, and effort in things that really matter - like your marketing. Have a good, professional looking website, but you don't need to spend thousands of dollars and hours putting that together. -- Ron Ipach (a.k.a Captain Car Count) President/Founder of Repair Shop Coach More articles and content like this and originated through Ron Ipach's Car Count Daily campaign Auto Repair Shop Owners, Managers, and Automotive Industry Professionals are invited to join 'Car Count Daily Boosters' LinkedIn group to provide resources and gain insight on boosting car count DAILY and filling up the bays in their shops.
  5. Car Count Daily | Episode 6 Click Here To Subscribe For DAILY Car Count Daily Tips Straight To Your Inbox TRANSCRIPTION: As most of you probably are well aware, the iPhone is the dominant player in the market, so more people have iPhones than most other phones. Argue with me on numbers, but there are a crap-load of iPhones out there. I want to talk about what's happening on the iPhone and how you can use it to your advantage to get more customers to your shop. There is this app on here, and hopefully you can see this, it's that, right there, it's that little map, it says underneath it, it says maps.That is the Apple Map app. There, I said it right, it's difficult to say. The Apple Map app. When, people are searching for local businesses to do business with and they have their iPhones, they're clicking that three and half times more than the Google Map. Google is the dominant map software but not on the iPhone. We know a lot of people have iPhones and three and a half times more people are searching using the Apple Map software that's on there.Now why is that important? Well let me go ahead and open up by phone again here, and show you why that's important. When, I click on that, if I type in auto-repair, which I did just before I started this video, look what's happening here. Can you see that? Can you see those start ratings underneath there? You can see that word Yelp right next to it. See, Apple is using Yelp for their review software. So, if you don't have a good review on Yelp happening for you, you're missing out on more business.Now, look, we always get into these wild conversations when I'm doing this live in front of auto-repair shop owners. They're telling me everything they think about Yelp, doesn't really matter, because if you're not playing ball with Yelp, and if you don't have a lot of really good reviews on Yelp, it's hurting you. Remember the majority of people are searching, for a new place to do business with, on mobile phones. More people use the Apple iPhone than others, and if they're using that, they're using the Apple Map app, which, is now showing only Yelp reviews.That's just something, I wanted to, no judgment on anything, I just want to let you know that, that's happening. If you're not paying attention to it, if you don't have really good Yelp reviews, it's definitely hurting you with iPhone users, of which, there are plenty of them. If you don't personally have an iPhone what I want you to do is go look and see what your shop looks like when somebody searches on an iPhone.Find somebody that's got an iPhone, type in auto-repair in your area and see how you look. See how you rank in there. If you rank really high, fantastic, you're probably getting a lot of calls that way. If you're ranked really low I guarantee you're missing out on a lot of business. Go check it out, do whatever you can to get as many great Yelp ratings as possible, so you get a lot of stars and you get a lot of phone calls.
  6. Maybe this has happened to a number of you auto repair shop owners out there… you put together an offer to send to your prospects and clients. Not just any offer, I mean a really, really killer, can’t-miss deal like "$50 off any service that you perform." Now you know that there will be skeptics out there looking for the hidden strings, so you announce that there is no minimum purchase required and no restrictions on what they can buy. And to prove that you won’t jack up the price first and then take the $50 off the total later, you tell them not to produce the coupon until after they’ve been presented with the bill. Oh, and for the icing on the cake, you offer a 100% refund if they aren’t totally thrilled with their experience with your auto repair shop. The timing is right. Folks are always looking for the good deal. They need what you are offering. You send your no-fail offer to the right list of folks, and then you get ready for the bundles of people beating a path to your door… but they never come. What the heck happened? Did you miss something? Was the offer too good to be true? Wouldn’t you just love to ask every one of them why they didn’t take you up on your offer? Even the most experienced of marketers aren’t immune to this phenomenon to a certain degree. A couple years ago, I offered to give away copies of a brand-new marketing course to the first 200 shop owners that wanted them. The offer was (I thought?) brain-dead simple. Invest $197 to get the course. Take 60 days to go through the course then call my office and get all of your money back. (WOW!) I also added a 30-day, no-excuses needed, 100% money back guarantee too. And to cover what I thought was the final hurdle, I assured everyone that there were no more payments and nothing else to buy. While I still ended up doing very well with this campaign, even though I was a bit short of my goal of 200. What went wrong? Was the offer too good to be true? Was it too complicated? Did I miss something? The point of today’s message isn’t to commiserate about the lack of response to our advertising efforts. Nope, it’s to tell you about a free online site called Survey Monkey that we can use to help us find out where we went wrong with our offers. With Survey Monkey we can set up a quick 2-minute survey and ask our prospects why they didn’t respond. And then, based on their answers, hopefully we’ll be able to craft or edit existing offers that will get a much better response the next time. Because I was able to survey clients who the deal was offered to, I was able to improve upon my course offer and fill the last few spots to hit my 200 goal. Hopefully if your shop can start surveying clients and prospects more often, you'll have a better handle on what they want and what offers will get them more excited. - Ron Ipach (a.k.a. Captain Car Count) President/Founder of Repair Shop Coach More articles and content like this and originated through Ron Ipach's Car Count Daily campaign Auto Repair Shop Owners, Managers, and Automotive Industry Professionals are invited to join 'Car Count Daily Boosters' LinkedIn group to provide resources and gain insight on boosting car count DAILY and filling up the bays in their shops.
  7. Hi Shop Owners! I wanted to come over shop owner forum and offer you an exclusive invitation to join me TOMORROW NIGHT on my Free Webinar - Registration is now open for my free Auto Repair Webinar - I'm going to be talking about what it takes to go from just being an ordinary shop to an EXTRAORDINARY shop. What do I mean by ordinary? It's where 95% of shop owners lie. Car Count numbers aren't nearly where they should be The shop is not meeting their financial goals. Their time is being sucked up. They're working entirely too many hours. They're not getting a chance to spend time with their family. In other words, the shop isn't exactly what they thought it was going to be when they started it. What I'm going to be talking about is what it takes to be in the top 5%, where it's making money hand over fist, where you're being able to take time off. You're going to be able to spend time with your family, go do what you want to do with whoever you want, whenever you want to do it. Those things that if you roll back to the day that you started your business, you thought you would be able to do. If this sounds like you, click here to learn more and register now... (** WARNING: Spots are filling up FAST, Click here to Reserve NOW **)
  8. CAR COUNT DAILY HAPPY MEMORIAL DAY! After a long weekend, I know how hard it may be to find the motivation to get back in the swing of things tomorrow. However, for you and your shop’s success, it’s essential to dedicate your time in doing everything it takes to be a successful business owner. And to think like a successful shop owner. Also, I wouldn’t be Captain Car Count, if I didn’t mention the importance of focusing on your marketing. Watch the video above for a mindset jumpstart. “As soon as you start to pursue a dream, your life wakes up and everything has a meaning.” – Barbara Sher


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