Matthew Haugen, owner of Haugen Racing, had a love for cars since he was born. His first SEMA Show car at age 16 was a 2008 Toyota Tundra, Since then he's had over 7 vehicles in the SEMA Show from 1 of 1 Liberty Walk Lamborghini Murcielago to 1JZ swapped Rocket Bunny 350z, dubbed the 351JZ. Matt has been a professional racing drifter since 2017 and has a successful YouTube Channel with 4 uploads per week. Visit https://www.haugenracing.com
Key Talking Points
Love for cars at an early age At 2 years old he was in a diaper and cowboy boots trying to take off the wheels of his dad’s corvette Started building cars at 18 for SEMA as a hobby Attended Bondurant School for high-performance driving Haugen Racing From an early age at 4 or 5 years old, Matt knew he wanted to have his own business (father was an entrepreneur and had his own business) After college he launched an ecommerce parts business with a partner- also dabbled in various other startups Received his Master's degree in entrepreneurship and innovation- started an addiction treatment center- shut down before COVID-19 Matt was still racing/drifting/building cars on the side as a hobby and started Haugen Racing as a once a week YouTube video channel- dove into it after treatment center shut down, now has 4 uploads a week and over 45K, subscribers Revenue- Sponsorships with racing, YouTube, brand deals, and sells merchandise and has a large fanbase Learning from failures. Doesn’t regret the failures he had- got him to where he is now From the different outlets he dabbled in prior, he is now focused on Haugen Racing Didn’t follow the ‘traditional’ post-grad school path and instead carved his own path Advice- you can do anything if you work at it, educate yourself and charge hard Thanks to Matthew Haugen for his contribution to the aftermarket’s premier podcast. Link to the ‘BOOKS‘ page, highlighting all books discussed in the podcast library HERE. Leaders are readers. Listen for free on Apple Podcasts, Google Podcasts, Spreaker, iHeart Radio, Spotify, Podchaser, and many more. Mobile Listening APP’s HERE Find every podcast episode HERE. Every episode is segmented by Series HERE. Key Word Search HERE. https://remarkableresults.biz/remarkable-results-radio-podcast/e628/
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Not much to do here so I've been studying last years numbers. January and February 2020 were on the level with 2019. Car counts around 195-210. March 2020 - 45. April 2020 - 31. The rest of last year followed the pattern. No activity. It went up some in the fall but we are down 70% as far as car counts go last year. A bonus if you want to call it that was the cars we did see needed a lot of help. The average RO was up almost 35%. Overall we will survive but we aren't swimming in gravy. Over the past 11 years our sales charts looked like a right triangle. Up every year. Very linear. Then came 2020 that sent us back to 2014 sales levels. This year so far is looking positive but we are still way off our goals. Car counts are at an all time low. And that's with a lot of our competition closed down permanently. Get ready folks it's going to be another tough year.
By ASOG Podcast
A lot of technicians dream about owning a performance shop.
Cool technology, even cooler cars, and lots of horsepower...
What's not to like?
But what does owning a performance shop actually look like?
Is it what was portrayed on television in years past or on YouTube today?
To answer that question, David & Lucas are joined by Mike Maleski, the owner of PSK Auto Repair in White Oak, Pennsylvania.
In this candid conversation, Mike reveals the truth behind owning a performance shop.
Support the show (https://www.patreon.com/AutoShopOwnersGroup)
By Joe Marconi
First, I would be the last person to tell anyone that car counts is not a measurable and important KPI. Every shop needs to know their needed car count and what their sweet spot is. And then use that KPI to understand other important KPI's - ARO, Labor margin, part margins, etc.
Now, with that said, the industry in general, has and will see, a decline in the amount of times your customers will visit your shop. It was not that long ago when we had customers bring their cars in 4 to 5 times per year. That has changed. Plus with COVID and many people not using their cars as they used to, we cannot rely on trying increasing car counts. We should, rather, making sure that we make every vehicle visit...COUNT.
Here is my strategy to drive up sales per visit, while promoting the right culture with your customers:
Ensure that the customer experience is the best on the planet! - Give every customer a reason to return back to you. Perform a complete MPI on each vehicle, but find out the particular needs of customers. What is their car used for? Get your entire staff to understand that the customer is everything and their safety and their car care needs are most important. Promote your Culture of taking care of people, not sales - Believe me, sales will come and so will the profits. Promote vehicle maintenance, safety, and reducing the overall cost of owning their car. NOW HERE'S THE TOUGH ONE: PLEASE BOOK THE NEXT APPOINTMENT AT CAR DELIVERY! Doctors do it, dentists do it, boiler service companies do it, hair dressers do it, nail salons do it, ..even chimney cleaning companies do it! It's not hard, just do it. Hope this helps. Thoughts???
Our air compressor just gave out. I was looking around for a new one since the cost to replace the motor and pump is about $900.00. What brand air compressor would you all recommend that can put up with the heat and daily usage ?
Thanks for your help in advance.