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JustTheBest

Sponsor Member
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JustTheBest last won the day on September 11

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About JustTheBest

  • Rank
    Experienced Poster

Business Information

  • Business Name
    Kool Holdings
  • Business Address
    3909 Witmer Road, Niagara Falls, New York, 14305
  • Type of Business
    Auto Body
  • Your Current Position
    Shop Coaching
  • Automotive Franchise
    None
  • Website
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  • Banner Program
    Other
  • Participate in Training
    Yes
  • Your Mission Statement
    Helping you, the auto repair shop owner increase car counts and finally get paid the money you deserve! Get a copy of my new book, "THE OFFICIAL GUIDE TO AUTO SERVICE MARKETING" at JustTheBestMarketing.com

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  1. I just released this video about how to get more customers for your shop in 2020. Let’s face it - the market is changing. On this video, I reveal the 3 Most Important Strategies we’re focusing on for 2020. You can watch it here. But wait... there's more! 😉 But here’s what happened. I had conversations with shop owners after releasing that video. After talking to them, they told that what I didn’t say was really more important than what I did say! So I decided I would reveal that - but only to serious shop owners. All you need to do is text the work “hello” to 716-402-5998. That will get you an invitation to Car Count Hackers Elite - I share shot bits of information with serious shop owners who want to earn the money you know you deserve. Hope this helps! Matthew "The Car Count FIxer" P.S.: How to Get More Customers for Your Repair Shop - 2020 P.P.S.: Like and Follow Car Count Hackers on Facebook P.P.P.S.: Have you registered in my FREE Training? "How to Double Your Car Count in 89 Days" Could you use an extra $9,780.39 in Bottom Line Profits!
  2. Hello and Welcome! Thanks for taking the time to check this out. Obviously the auto service market is changing. More competition; Price shoppers; Worse than that, where do you start promoting if you want to grow your car count? Good news! There’s really only 3 areas  you need to focus on. Instead of writing it all out and asking you to read it - I created this video - it’s a little over 5 minutes, but it’ll be 5 minutes well worth it. Let me know if you have any questions. I’d be pleased to respond! Matthew "The Car Count FIxer" P.S.: Join me on YouTube at Car Count Hackers! FREE Help to grow your Car Count, Income and Profit! P.P.S.: Like and Follow Car Count Hackers on Facebook P.P.P.S.: Have you registered in my FREE Training? "How to Double Your Car Count in 89 Days"
  3. Hi CAR_AutoReports! Exactly! But it doesn't stop with just getting them in the door. I can't believe how many shops I see drop the ball on this. On average, a shop has LESS THAN a 27% chance of that new customer returning for another visit - and nobody does anything to inspire that to happen! But when it comes to price matching... or customers calling to "ask how much something is"... aka Price Shoppers... you said.... Bingo! Auto repair is a COMMODITY and nothing more! At least, the way the consumer sees it - and that's because shops don't take the time to invest in their brand and "STAND OUT". Typically, shop owners hind behind their website! They use a bunch of stock images that are "stolen" from sites online - but people want to do business with PEOPLE - not names and businesses! What about a simple stupid thank you card! No, not one that looks like a billboard - I'm talking about a cheap thank you cand that's mailed to the customer! (Can't tell you how many shop owners have told me about the surprise their customers got - from a stupid, simple thank you card! I know a shop owner who basically locks himself in his office and let's the service advisor handle customers - even when they ASK ABOUT HIM! Auto service is considered a commodity because of how shop owners refuse to invest in their own brand - don't entice customers to come back - and then just call them cheap, price shoppers. Ha! Hope this helps! Matthew "The Car Count FIxer" P.S.: Join me on YouTube at Car Count Hackers! FREE Help to grow your Car Count, Income and Profit! P.P.S.: Like and Follow Car Count Hackers on Facebook P.P.P.S.: Have you registered in my FREE Training? "How to Double Your Car Count in 89 Days" Find out How one shop owner banked $9,780.39 in Bottom Line Profits!
  4. Hi newport5! I understand your position. In all honesty, I typically didn’t have to do a “line-by-line” comparison because most of the time, I initiated it with the customer. I know, sounds crazy - but like I said, I was real heavy in A/C service. Most shops would ONLY quote on the compressor - so my offer was that I would NOT be undersold - for the same job. In addition to that, if there was a question, the customer would end up back at MY SHOP. Again, it was a little different than what you’re explaining. But with all due respect, I’m going to tell you that YOU probably price shop - and you may not even realize it. Do you shop at Walmart? Target? Costco? Well, I am willing to bet that you could get most of your purchases from ANY ONE OF THOSE - instead of going shopping to each one. It’s pretty much the same thing! And besides, if the car owner didn’t consider auto repair as a COMMODITY, then they wouldn’t do it. So when they price shop - they’re really telling you that your shop offers the same service as any other one. Hope this helps! Matthew "The Car Count FIxer" P.S.: Join me on YouTube at Car Count Hackers! FREE Help to grow your Car Count, Income and Profit! P.P.S.: Like and Follow Car Count Hackers on Facebook P.P.P.S.: How one shop owner BANKED $9,780.39 in Bottom Line Profits! Have you registered in my FREE Training? "How to Double Your Car Count in 89 Days"
  5. Good info on that checklist. The only things I found missing is information about the shop and owner. I often speak to making your waiting room a "shrine" to the owner and employees. Besides, no matter how good the customer is - and especially for new customers - you can't know if these people saw your most recent reviews. For that reason, I would add.... 1) Customer reviews - printed and inserted in simple frames 2) Pictures of the owner with smiling customers (along with their reviews!) 3) Short Bio's of techs with pictures - because people want to know who's working on the car. 4) Any other pictures of the owner with other business owners, local celebrities like the mayor, etc. Familiarity breeds trust and we all know according to the most recent AAA report, 2 out of 3 repair shop customers don't trust you! I even did a video about this with even more painful details! Hope this helps! Matthew "The Car Count FIxer" P.S.: Join me on YouTube at Car Count Hackers! FREE Help to grow your Car Count, Income and Profit! P.P.S.: Like and Follow Car Count Hackers on Facebook P.P.P.S.: Have you registered in my FREE Training? "How to Double Your Car Count in 89 Days"
  6. HI Joe! Thanks for the response and point. I think the most important matter you brought up was .... You're 100% bang on. I never sold tires because there wasn't any money in them, so I can't speak to those matters but you're right. Tires aren't the complete job. Mount, balance, alignment, etc. is what the customer isn't thinking about. The most "mysterious" a system is... like A/C or Check Engine diagnosis - the more complicated it gets the more "ABC Auto Shops" mess with the price to get the job, regardless if they fix it or not! But with all that said, I think you said it best when you said "I sell relationships and trust". If all the other shops did that - I'd be out of work, so let's just keep this between us, okay! Thanks again! Matthew
  7. Hi Joe! I understand what you're saying - but I respectfully disagree in one way. First of all, I know tires are NOT a profit center. Additionally, you're correct about the discount tire suppliers online. Nobody in a repair shop with real world overhead could compete. But the issues I ran into with my shop was that I often offered a 100% price match guarantee - for the same job. Let me explain. I did a lot (and I mean a lot) of A/C repairs. I even had local retailers that would just send the car to us because "adding a little refrigerant" didn't work. When doing a quote for a repair - typically a large repair like compressor replacement - ($6-7-$800 or more!) I would always tell my customer that I wouldn't just MATCH a competitive price - but I would BEAT IT TOO! - But only on the identical job. Here's the rub. When doing compressor replacement, most shops don't (and won't) bother to do all the steps. No high side flush - no expansion valve or orifice tube replacement - no drier replacement - or any of the other supporting services. They would slam a compressor on the car and then hope for the best. In other words, if you want the job done right, there wasn't anyone who would beat me for the SAME JOB. After all, we did 8-10 big a/c repair jobs a day! We had a system that worked. So with respect to tires, I get it. You can't compete with the online retailers - and I wouldn't ever suggest that a shop does. But when it comes to other work, you have to be able to communicate to your customer that you WILL match the price - FOR THE SAME JOB! When you dig into it, you can quickly see where other shops cut corners. In fact, a shop could even make this part of their USP (Unique Selling Proposition) where they "Won't be beat!". That's beyond the scope of what we're talking about here - but it can work. Hope this helps! Matthew "The Car Count FIxer" P.S.: Join me on YouTube at Car Count Hackers! FREE Help to grow your Car Count, Income and Profit! How to get $9,780.39 in Bottom Line Profits! P.P.S.: Like and Follow Car Count Hackers on Facebook P.P.P.S.: Have you registered in my FREE Training? "How to Double Your Car Count in 89 Days"
  8. Hi! This week, I had a chance to review recent results with a private client (aka Car Count Hacker . You may find this surprising, specially when you find out the size of the shop. I detail it all in this video. You can see the entire video here. I welcome your comments or questions. I welcome your comments or questions. Hope this helps! Matthew "The Car Count FIxer" P.S.: Join me on YouTube at Car Count Hackers! FREE Help to grow your Car Count, Income and Profit! P.P.S.: Like and Follow Car Count Hackers on Facebook P.P.P.S.: Have you registered in my FREE Training? "How to Double Your Car Count in 89 Days"
  9. I agree with your information. QR codes work really well, regardless if you're directing people to a specific landing page (web page), phone number or just about any other "link". The only problem is that QR codes never really took off (at least throughout North America). I've read & reviewed countless studies showing how well they actually DO work. One was an entire grocery store created for commuters on a subway system. People could simply scan the codes, enter amounts, details, etc. and pick up their groceries at their stop. Perfect! But every time I've seen QR codes uses - most people don't scan them (or can't scan them) on their phones. I agree with the concept - and it was actually developed for the automotive (manufacturing) sector, but have never seen a lot of benefits from using them. Do you have actual case studies? Hope this helps! Matthew "The Car Count FIxer" P.S.: Join me on YouTube at Car Count Hackers! FREE Help to grow your Car Count, Income and Profit! P.P.S.: Like and Follow Car Count Hackers on Facebook P.P.P.S.: Have you registered in my FREE Training? "How to Double Your Car Count in 89 Days"
  10. USA Today article (Friday September 27, 2019 by Nathan Borney - USA Today) shows that “the average age of cars and light trucks on U.S. roads reached an all time high of 11.8 years in 2018.” The article goes on to claim... “By 2023, there will be about 84 million vehicles on the road that are at least 16 years old, reflecting a 240% increase from 35 million in 2002, according to IHS.” Are you getting your share? There’s only 90 days left in 2019 and the market is changing. Sorry, it HAS changed. Are you ready? Do you have your plans laid out for marketing your shop in 2020? Auto Service Marketing - Fix Your Car Count FAST! Hope this helps! Matthew "The Car Count FIxer" P.S.: Join me on YouTube at Car Count Hackers! FREE Help to grow your Car Count, Income and Profit! P.P.S.: Like and Follow Car Count Hackers on Facebook P.P.P.S.: Have you registered in my FREE Training? "How to Double Your Car Count in 89 Days"
  11. My experience, no matter what type of shop - is that getting (and keeping) techs is a challenge. Not saying it can't be done, but yes, it can be a challenge. In addition, having following this topic from the start, I feel that there is a continued "which way should I go?" - General? Import? Specialize? These are all difficult questions to answer and most of it depends on your expectations and experience. I find the franchise details posted above to be fascinating. I firmly believe that most of it is because people are looking for the "easy button". No matter what franchise you get involved in - regardless of industry - there is a lot of work to be done! Yes, the so called "formula" will work - but applying it and doing it day in and day out is what matters. Walking in the door and thinking it's all going to just fall in place is the dream - and you know what happens with dreams! I think the biggest questions, regardless of what type of shop, revolve around understanding the competition and what YOUR SHOP can do different that will attract customers from those established shops. I felt so strongly about this - I made a video. Hope this helps! Matthew "The Car Count Fixer" P.S.: Join me on YouTube at Car Count Hackers! FREE Help to grow your Car Count, Income and Profit! P.P.S.: Like and Follow Car Count Hackers on Facebook P.P.P.S.: Have you registered in my FREE Training? "How to Double Your Car Count in 89 Days"
  12. Hi bantar! Thanks for that clarification. I figured that's what you meant. What I really like is the fact that you've got various strategies - all working together. I think you said 4 campaigns! The only thing I would suggest is, trying different types of offers. I explain that stuff in my free course, How to Double Your Car Count in 89 Days. Good luck! Hope this helps! Matthew "The Car Count Fixer" P.S.: Join the conversation at YouTube.com/CarCountHackers - Like & Follow Car Count Hackers on Facebook
  13. Josh, I'm not questioning results. I can't tell you how many shop owners I talk to that haven't done a thing in years - so getting out there with something is better than nothing. With respect to changing the offer as I outlined, using your terms, "you can’t argue with results". Again, with all due respect, you said... The problem is that these shop owners FEEL this way. Whether you agree or not is irrelevant. The first rule of marketing is "Don't think for your customer!" Can't tell you how many times I've seen this (actually had a client where the service advisor, when asked to present a quote, would say things like "I don't think they'll go for it!" - My question - who asked you to think for the customer?) so many business owners say things like "My customers won't go for that!", or "I can't do that - it's not the way I've done it for years!" or things like that. Above that, I don't think the shop owners you speak of really looked at the way I explain it in my course. I've seen it - first hand - and then done other offers that actually took a shops regular oil change from $39 to $79 - and when customers are given the choice - always respond with "I want the best one!" (That's more detailed stuff that you'll never get with cheap oil change offers) But I'm not here to tell you how to run your business. Send out lame offers like everyone else, you will get some results. My approach has always (when I say always, I mean the last 20+ years) has been to cater to what people want. That means there's been a ton of work studying and understanding the psychology of people, how they react, what simple things mean... I know... stupid little details that most won't get into... or don't have the time to study and apply... or THINK they don't matter... and make kick-butt offers that work. Hope this helps! Matthew "The Car Count Fixer" P.S.: FREE Course - How to Double Your Car Count in 89 Days! P.P.S.: Car Count Hackers on You Tube P.P.P.S.: Like and Follow Car Count Hackers on Facebook
  14. Hi David, aka tirengolf! To start, I think you have to adjust your mindset a little on this. You said... I understand - but you have to look at it slightly different. Lets say, for example, you invest $500 in a campaign. That could be direct mail, Facebook ads, or just about anything... and that $500 ad spend gets you about $1,000 in total sales. Is that a waste of time?? A waste of money?? Now, I don't know your shop - but I'm going to use some very general basics. I think I'm safe saying that your GP% is about 50%. I know, most are above that - I see high 50's to 60's in the shops I work with - but 50% GP is safe, right? That means, on a $500 ad spend, the $1,000 in work was about a break even. Is that a loss? No. I agree, it's not a win either, but all the money you sent out came home with it's its friends, right? That's where you HAVE TO START! There's no other way. Nobody... and I mean nobody, no Guru, or Ad pro is going to give you a strategy that is guaranteed to work. You can only use some best practices and give it a shot. I've got two resources for you that will help: #1) A YouTube video that I created that outlines everything you need to know about doing direct mail or postcard mailing. Having said that, understand that the fundamentals really apply to just about any type of advertising. #2) I created a FREE COURSE, "How to Double Your Car Count in 89 Days" - and do it without wasting your hard earned dollars on money sucking advertising. Over 2 hours and 20 minutes of video training, broken up into 16 short videos, delivered in 4 chapters - about 1 chapter every 2 days - and you get UNLIMITED ACCESS. Oh, did I tell you it's FREE? It is! I also agree with what bantar said... he said... It's about creating campaigns that work - as long as they are all returning AT LEAST what they cost. With respect to bantar's comments, The fix for that is to add a single line like "BRING THIS WITH YOU TO GET THESE PRICES - NO EXCEPTIONS!" or something like that. Also, deadlines help No, not 30 days - Make it 3-5 days. I can't tell you how many times I run postcards with clients and they all tell me the same thing - Friday was really busy - it was the last day on the offer! Ha! Go figure. Strong call to action and a deadline! I could go on and on about this topic, but it doesn't matter unless there's more detail. In short, you've got to start somewhere. The easiest is direct mail to your list. Then put a Customer Referral Program in place - and work your customers for more customers. It's all about the reward - and no, 10% off your next service isn't a reward. Hope this helps! Matthew "The Car Count Fixer" P.S.: FREE Course - How to Double Your Car Count in 89 Days! P.P.S.: Car Count Hackers on You Tube P.P.P.S.: Like and Follow Car Count Hackers on Facebook
  15. Hi BNC173! I can feel your pain. Please understand, I don't know you - I don't know anything about you or your shop - nor do I know anything about your process for hiring, so please, please do not take any of this as a "personal" hit, okay? My first thought as I read through your post was "How were these people hired?" Now, I'm not going into any long rant about process and procedures - nor am I going to form any type of "attack" on you. After all, you get it - you just don't understand why everyone else doesn't. It's sort of like when I talk to shop owners and they complain, telling me "All of my customers are too cheap!" My only response - "Who attracted them?" It's like going to a buffet restaurant and finding kids running around the place like it was a playground. It's not their fault. They came into this world ONLY knowing what somebody TAUGHT them. I lay the blame squarely on the parents. I remember being told specifically.... "If you do this - then THIS is going to happen!". No threats - just a healthy dose of fear instilled. So what's your process to hire? Got a pulse? Need a job? Can you change a tire? You're HIRED! That's not a process. Then above that - who is established at your shop, who knows all the "details" - that works with the person on training? I'm betting there isn't anyone. Look, like I said, I don't know you and I am not blaming you. The only thing I am trying to bring out is that people don't know what to expect - unless YOU TELL THEM SPECIFICALLY. In your comment, you said... It's got to be up to YOU to develop the program. And the only thing I can guarantee you is that whatever program you establish - you'll be changing and updating it on a regular basis. I promise. But nobody you hire is going to read your mind - and don't tell me that it's common sense, okay? Because it's not common to all. I hope this helps! I promise, I'm not taking a shot at you! Matthew "The Car Count Fixer" P.S.: FREE Course - How to Double Your Car Count in 89 Days! P.P.S.: Car Count Hackers on You Tube P.P.P.S.: Like and Follow Car Count Hackers on Facebook


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