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JustTheBest last won the day on June 3

JustTheBest had the most liked content!

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About JustTheBest

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    Experienced Poster

Business Information

  • Business Name
    Kool Holdings
  • Business Address
    3909 Witmer Road, Niagara Falls, New York, 14305
  • Type of Business
    Auto Body
  • Your Current Position
    Shop Coaching
  • Automotive Franchise
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  • Your Mission Statement
    Helping you, the auto repair shop owner increase car counts and finally get paid the money you deserve! Get a copy of my new book, "THE OFFICIAL GUIDE TO AUTO SERVICE MARKETING" at JustTheBestMarketing.com

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  1. I hear you. Problem today is that they (the dealers) understand where the money is - and they're going after it. As far as I'm concerned, most should be really happy that they haven't figured a way to service cars at Amazon. Don't want to be a smart a**, but really. I can't tell you how many shop owners I speak with weekly... and when I ask them when the last time they contacted their customers (through email campaign, direct mail, newsletter, etc.) and I get the proverbial "deer in the headlights" stare. It's not just that the dealers are coming - but the shop owners are holding the door open for them! Matthew "The Car Count Fixer' Follow Car Count Hackers on YouTube - Follow Car Count Hackers on Facebook
  2. Well, the book stores didn't worry about selling books on-line. But Amazon changed that. Online dating was creepy 10 years ago. Today it's the norm. Who would let their daughter get in a car with a total stranger? Uber changed a lot of that. The hotel industry got blind-sided by Air BnB. And if that's not enough, countless other industries are being changed RIGHT NOW in ways most never even thought about. To top it off - it's been said that the focus of Tesla and self driving is to take out the Ubers and Lyfts of this world. Auto repair shops would just be the collateral damage. Can't predict the future, but 1,000's of business owners watched while some "crazy" idea "ate their lunch". I know it's not the rosey picture you're looking for - but don't bury your head in the sand. Hope this help! Matthew "The Car Count Fixer" Subscribe on [email protected] Car Count Hackers - Follow Car Count Hackers on Facebook!
  3. I had a chance to look at your site and here's what I found. First of all, I did see it on my desktop, but I checked it on my phone. Why phone? Because Google says 82% of searches start on a mobile device. So it's fair to say that most are going to find you first on their phone, right? So where I did that, here's what I found: Your phone is NOT a clickable link. In other words, I have to search for a pen or pencil, something to write on and then scribble down your number BEFORE I can call you. Your Phone number MUST be click to call, period. Above that, I didn't find a map, hours, reviews, or coupons. Think about this. Why would anyone search "auto repair louisville ky"? I don't think it's because they want to know how you're doing, do you? I think it's because they have a problem and the best part of that is that they have a problem and they DON'T KNOW WHERE TO TAKE THEIR CAR. Agreed? So don't make them think. That is rule #1. So I tool a little time and checked... the menu pops up. Here's what it looks like: So the entire menu doesn't show up in one screen shot, but when I checked, I didn't find any of those other things. So besides making your phone a clickable link, you should add what everyone wants to see: hours, map, reviews, coupons to name a few. Above that, I'll share this with you. It's virtually impossible to optimize one web page for more than 2-3 terms. And they should be related terms like check engine light, check engine light codes, check engine light diagnosis. With that said, if you want to win, you have to make SPECIFIC LANDING PAGES for each service. Now I haven't done any research on your market, but you must do that so you know what people are searching for. The best part about that is the tools you need to do that are FREE. (Good price, huh?) I don't want to take up a lot of time here, but I detail it all in this video on CarCountHackers at YouTube. Above that, there's page title tags and meta descriptions that should be corrected. Pictures are not properly optimized for search either. I explain that in the video above too! Ooops! Wanted to check something out and when I click your services, there's no content. Page titles need some fixing there too. Also, no schema data. That's what search engines (Google, Yahoo, Bing) use to understand who you are and where you are. If you want to come up for "NEAR ME" searched, it's critical. Anyway, hope this helps. I am not trying to dump on you - but check the video out to figure out how to get found. Matthew "The Car Count Fixer" P.S.: Subscribe to Car Count Hackers on YouTube - Follow CarCountHackers on Facebook! P.P.S.: Double Your Car Count in 89 Days - FREE Course P.P.P.S.: Want to fix your car count fast? Just answer These Thee Questions
  4. Yes TrustedMechanic! You are 100% right. The issue that I see almost all the time is that just because you get a new customer, shop owners are delusional and figure that all the work is done! But the fact is, after even a PERFECT first visit (and then we could discuss "perfect" for ever and ever) that shop only had a 27% chance of that customer coming back for a second visit. Again, I know it DOES happen and you MUST market to new customers. But typically, those new customers are the HARDEST (not to mention most costly) to get - and the easiest to lose. The point is - just because they came once doesn't mean they're coming back - so you still have to work (hard) to make that happen! Hope this helps! Matthew "The Car Count Fixer" P.S. Follow Car Count Hackers on Facebook and subscribe to Car Count Hackers on YouTube!
  5. JustTheBest


  6. Good question. But don't confuse "digital marketing" with plain old marketing. The digital part is just another way of getting your message out. So what hasn't changed is THE MESSAGE. That's what you need to get clear. I've just had a bunch of research completed over the last 6 months to come up with hard data about how customers react and what they do. All of the research covers things like using discounts to attract customers (and if it's worth it) and what happens when customers visit your shop the first time. You wouldn't believe the facts that show you have a real slim chance of getting them back a second time. So are they really customers?? I explain it all in this video on my YouTube channel. Hope this helps! Matthew "The Car Count Fixer" P.S.: Join the conversation at YouTube.com/CarCountHackers - Like & Follow Car Count Hackers on Facebook
  7. Trying to grow your car count by attracting new customers? Besides being the most expensive way to increase business, there's some stats you need to know. Think about this: THE NUMBER 27. I know, doesn't mean anything right now but, instead of writing it all out, have a look at this video. You'll be surprised! Hope this helps! Matthew "The Car Count Fixer" P.S.: Follow CarCountHackers on Facebook - Subscribe to CarCountHackers on YouTube https:/YouTube.com/CarCountHackers - Grow your car count, income and profits!
  8. Hey BNC173! Good question - but STOP! Don't make any reward program confusing. You said... Too complicated and they're not going to follow things... and that makes it difficult... and then YOU have to do it... and it gets broken way too fast! Like the next day. Do this. Get yourself "$10 Subway cards" or similar. I have no association with Subway (and don't eat there anyway ;/ ) but they're everywhere. Then you can get simple business cards printed to hand out to any tow drivers and just say something simple "Can I buy you lunch?" Go on to add something simple like "bring your tows here and I'll buy you lunch" Simple. Easy. No calculations, Nothing! Just more car count! Hope this helps! Matthew "The Car Count Fixer" Follow CarCountHackers on Facebook and let me help you fix your car count, income and profits - subscribe to CarCountHackers on YouTube - it's free!
  9. How to Double Your Car Count in 89 Days! Hi! Thanks for stopping by. I don't think you know, but I'm hosting a totally FREE Video Training course "How to Double Your Car Count in 89 Days!" - but FREE Registration is closing soon! What's this course about? I detail The 3 PILLARS OF CAR COUNT - Follow these and you can build car count to any level you want! How to create "kick-butt" offers that actually sell! Simple hack to get customers to leave you raving reviews! How to actually get customers to refer their friends, co-workers and associates And lots more! Over 2 hours and 20 minutes of video - broken down to bite size segments (17 videos in total) So what's the catch? (You knew there had to be a catch, right?) Here's the catch: This will become a paid training course. I will give you totally free unlimited access in exchange for your comments. What does the course cover well? What needs to be "fixed" - But that's all I ask. How do you register? Simple, you can REGISTER HERE before it's too late! Need more details? Watch this short video and I explain it all! Any questions?? Just Ask The Car Count Fixer - I personally respond to every one - I promise! Hope this helps! Can't wait to see you on the course! P.S.: Get all the latest updates @facebook.com/CarCountHackers - don't forget to like, comment, follow and share!
  10. @rpllib Great information. I think the most important thing in your post was that you realized you're not a bank! I remember telling customers "We've got an agreement with the bank. They don't fix cars and we don't lend money!". That seemed to hit home with most! Hope this helps! Matthew "The Car Count Fixer" Join the conversation at Car Count Hackers on YouTube!
  11. Thought this would help. I just released this video that reveals: FREE Tool you can download that shows you exactly what people are searching for in your market - it's a totally free download and I show you exactly where to get it - how to use it! Google hack - to get your shop found in search - and this costs NOTHING to do! Mind blowing FACTS about the most popular search in YOUR MARKET. If you're looking for help with SEO, this video explains it all! Hope this helps! Matthew "The Car Count Fixer" P.S.: Find out what car owners in YOUR MARKET are searching for on Google P.P.S.: Don't forget to subscribe on YouTube at Car Count Hackers P.P.P.S.: Like & Follow on Facebook!
  12. Hi! Do you know the "exact" search phrases people use in Google to find your repair shop? Would you like to know what those search terms are? On this video, I reveal FREE Tool you can download that shows you exactly what people are searching for in your market - it's a totally free download and I show you exactly where to get it - how to use it! Google hack - to get your shop found in search - and this costs NOTHING to do! Mind blowing FACTS about the most popular search in YOUR MARKET. Believe me - I was stunned when I saw these numbers - and you probably will be too! Hope you enjoy watching - let me know if the information is helpful! Matthew "The Car Count Fixer" P.S.: Don't forget to subscribe to Car Count Hackers on YouTube P.P.S.: Like and Follow Car Count Hackers on Facebook!
  13. Hey Mastermechanic! Had a look at your site! Nice work! Here's the way I see it (now understand that I work with clients and develop/build/host their websites) and I am not trying to be mean or blunt- just want to give you the information you (and others here) can follow. I've tried, tested and configured 100's of sites... so take this for what it's worth. 1) First of all, the site isn't "easy" to navigate on mobile. I start there because Google says 82% of your customers are going to find you on mobile first. 2) Phone numbers are not "click to call" In other words, I have to find a scrap of paper, pen, and scribble your number down to call you - as opposed to just tapping and getting connected. So ALL phone links have to be click to call. 3)I understand and appreciate you're focus in your question is about female car owners. Good. I get it. But when it's web stuff... it's really not male/female, it's more what are people looking for. From my experience with building/monitoring 100's of sites, when they get to your site they want: a) Phone (clickable) b) Hours c) Map (should be interactive) - Yours appear to be - but if you go to Google Maps and actually google your full name (I did Expert Auto Mechanics & Truck Repair,1728 E Rockford Ln.,Louisville, KY 40216) the map that came up included the red pin - AND YOUR COMPANY NAME TOO! Looks a lot better on your site d) Reviews (on your site) e) Coupons/Offers - don't have to be discounts - but something as a "package" or "special" that entices people to visit. Advanced: Schema data - not sure what you're using to build the site... but if it's Wordpress (doesn't look like it but...) there are great plugins for complete schema data - also helps in search. Other tips: 1) I am super happy to see your pictures. Soooo many shop owners want to hide behind their website - and then wonder why people don't call. People do business with PEOPLE... not businesses. With that said, do this with ALL PICTURES: a) optimize them for search. As an example, a picture of your shop isn't "shop.jpg", it should be "auto_repair_shop_Louisville_ky.jpg" or "check-engine-light-specialist-louisville-ky.jpg", or some variation of that b) whenever you use a picture, add a caption. That is, don't let the visitor guess at who it is or what you're doing. The picture on the home page should have a caption like: YOUR NAME, Repair shop owner, ASE Certified Check Engine Light Specialist does diagnostic work to TYPE OF CAR... or something like that 2) VIDEO: 5 Stars for that!! PERFECT!! Add more pictures... sheesh... you got a phone, don't you?? (Sorry... just beating you up a little) but really, pictures have NEVER EVER been so easy... and that's the best way to show off your shop. Last... (Sorry for this long post) but when it comes to female clients, if there was any "hint" of hesitation, I would tell them "We've got a spotless waiting room stocked with the latest reading material, TV, Wifi, (etc.) and if you get a single spot of grease on your shoes or outfit, I won't clean it - I'll replace it!" Worked every time! Hope this help! Matthew "The Car Count Fixer" Join the conversation on YouTube at CarCountHackers!

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