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JustTheBest last won the day on October 19 2020

JustTheBest had the most liked content!

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About JustTheBest

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    Experienced Poster

Business Information

  • Business Name
    Kool Holdings
  • Business Address
    3909 Witmer Road, Niagara Falls, New York, 14305
  • Type of Business
    Auto Body
  • Your Current Position
    Shop Coaching
  • Automotive Franchise
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  • Your Mission Statement
    Helping you, the auto repair shop owner increase car counts and finally get paid the money you deserve! Get a copy of my new book, "THE OFFICIAL GUIDE TO AUTO SERVICE MARKETING" at JustTheBestMarketing.com

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  1. Thanks for stopping by! An Extra $6,267 in 7 Days? And a 596% R.O.I? Yes! I detail everything in this short video and show you the Good, the Bad and the Ugly! Hope this help! Matthew "The Car Count Fixer"
  2. You're right. Focus on the people. Now, I'm not 100% sure they're going to remember you for their experience because people shop. But you can help them remember if you stay in touch! I tell anyone that asks... if you want to send a dirt cheap piece of mail that has a guaranteed 100% open rate... send them a thank you card. Goes a long way! Matthew "The Car Count Fixer"
  3. Nice job with the map! Just watched it. What a great resource?? Can you share where/how you purchase them? I know a few shop owners who could really use this! Even if you're not looking for a shop - you can start to do some direct mail into those zip codes. Thanks for sharing! Matthew "The Car Count Fixer"
  4. Cheers! And a big thank you for the work in maintaining this site. Good work and appreciated! Matthew "The Car Count Fixer"
  5. Affected by COVID is an understatement! What's really surprising is the number of people this affected - and not just in a "business" way. Everyone has a personal story - good or bad. I think one of the biggest lessons learned (overall) is that we all seemed to get back to what really counts - the people! In the heat of a busy day, we all tend to take a lot for granted. But when it comes down to it, no matter if they're the "penny pinching" customer or the so called "bottom feeders" - everyone has a goal and from what I'm seeing. the goals are changing and there's more respect for th
  6. Hi tirengolf! My only question. "How old will you be in 5 years if you DON'T do this?" Yeah, thought so. Matthew "The Car Count Fixer" P.S.: Grow your Car Count, Income and Profits - Follow Car Count Hackers on YouTube P.P.S.: Facebook? P.P.S.: Car count in 72 hours?
  7. You're "spot-on" Joe! The problem I see (from the shop owners I talk to) is that marketing/advertising/promotion is considered like a "like item" expense. It's treated like "supplies" or other expensed you need to run a business. I get it. But if that so called expense generated income, is it an expense? Or an investment? I know we can play around with words too - and I'm not trying to "sell you" (or anyone) on anything. But in conversation with shops and I ask them "What was the last marketing or promotion or the last time you sent a postcard or anything?", know what the ans
  8. Hi coastalcarcarenc! Good question - but in my opinion, I think it's something we (the industry) sort of created ourselves. The short answer is most car owners view their repair shop as a commodity. On the other hand, doctors, dentist, etc. are professionals they have an association or relationship with. Pretty hard to tell a customer they're going to be charged if they don't show up for (what they feel) is the same service they can get anywhere. Why? Well maybe you can answer this? Why is it that current stats show that when a repair shop gets a new customer, there's ONLY a 2
  9. Hi Noah Harrison! You didn't speak much about your experience in auto service/repair or body work - so that could be a problem. Look, you don't have to know HOW to do the work yourself - but you DO have to know what a good job is and what isn't a good job. Without knowing more about you, you have to start at the beginning. 1) Selecting a location is important and being sure that you comply with local by-laws, that you can obtain permits and things like that. 2) Staff - again, depending on what you're trying to do - staffing usually is a problem. That means not only getting the sta
  10. Hey DAC, I get it. Actually, I've used QuickBooks in some applications when getting some things started and I've got nothing bad to say about it. Maybe it's not centered on the auto repair shop - but it's a lot better than scribbling down names and numbers on a napkin! And understand this - I'm not selling anything - and I can't tell you what app you should or shouldn't use because I haven't worked with any of them for a long time. But here's something I can tell you - You said you've got what you need with QuickBooks. Great. But I always ran my businesses with the "where do I want to go?
  11. Hey Xtreme Marine! Thought I would chime in on this. I currently do not own a repair shop - I did - and how I help repair shop owners to get the car count they want and need. Your question about value is one that only you can answer. But let me ask you this "How do you stay in touch with customers?" Do you send them Christmas cards; Reminders; Maybe even the odd promotion? What I'm really asking is "how do you mail or contact your customers?" Or do you just want to "churn and burn" - keep wasting money on getting new customers only to have to replace them in a few months. To g
  12. Sheesh! I was so excited when I saw this post title, figuring I was going to hear something new! But I know exactly what you mean. It was a common "objection" when I had my shop. ;-/ Of course this could be a real teaching moment... about answering objections and all that, but that would have been a long response. So after thinking about it a little longer, I figured the best thing you could have done would have been to make a "wine pairing" suggestion to go with the mouse! Just to be sure, when you're considering wine pairings, remember.... The wine should be more acidi
  13. You're right! No matter what people are doing (read that as pandemic or not), most are used to the "back to school" concept. Been around since time began. One of our users already ran this text message coupon with great results (the address has been redacted) but know that the customer can respond in 3 ways: 1) Complete a form when they scroll down (That emails direct to the shop owner's inbox) 2) One tap to text the shop back 3) One tap to call the shop directly from their text app. Works really well because it's a fact that digital coupons get a 10X better response o
  14. In today's economy, my choice would be finding the shop owner looking to retire or get out of the business. I understand your review of EBITDA, but if you can, go for the list. The money is ALWAYS in the list. Hope that helps! Matthew "The Car Count Fixer" P.S.: How a shop owner generated an extra $22,470 in the middle of a lockdown!
  15. Great points Joe! You’re correct on every one. I’ve only got two short points to make. One - I would move “Get your plan in place” to the top of the list because without a plan, you don’t know where you are or where you’re going. Secondly, I would be concerned about what I would call “collateral damage” that could take the wheels off the best laid plans. You made no mention of it - but I think it’s important. It’s the little issues like Stimulus money? Unemployment money? Is there going to be a mortgage crisis? Real Estate crisis? And those are just a few. When I look at

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