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JustTheBest

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JustTheBest last won the day on December 21 2017

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About JustTheBest

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    3909 Witmer Rd. Suite 167, Niagara Falls, New York, 14305
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  1. JustTheBest

    New Shop Marketing

    Hey Carl, I hope you find the information helpful. Like TheTrustedMechanic (above) said, the problem is that without a customer list or contact base, you've got to start to market to a "cold" list. In other words, people that don't know, trust and like you. If you've got time before the meeting, see if you can work up a card with an offer to attract new customers. After all, print is cheap - and in a lot of cases, you can get them quick. You want to have something to give-a-way to everyone you meet. Match that with a good "elevator speech" and you should be good to go. As for the customer referral program, I just did a video on that here: Also, there's a video about why you're not getting more customer referrals. You can see that here: Hope this helps! Take a couple of minutes and watch those videos, I'm sure they'll help - and don't forget to subscribe, like & share! Matthew Lee "The Car Count Fixer" Join me on Youtube
  2. JustTheBest

    New Shop Marketing

    Thought it would be better to put all this together in a video - so that's what I did. Enjoy! Matthew Lee "The Car Count Fixer"
  3. Hammer, you ask great questions. I'm not going to comment on the services - but rather what you can do to, well, basically (what you asked was to) sell more to your customers. This is the best place to start. They're already fans and followers and they're the most likely to come back to you. But have you thought about this?? If (on average) it costs between $75 - $150 to get a new customer, would you spend $12 a year to KEEP the ones you've got? I'm thinking you would, right? Then stay in front of them. I know this is going to sound a little "nuts", but it works. A simple "Newsletter" that's mailed out (real snail mail) does that. In total, about $1 per mailing - so that's about $12/customer per year. Now, don't hammer them with offers - there's a ton of stuff you can put in the newsletter - and yes, you can offer "NEW" or just drop a list that starts out "Did you know we also do...." It's just building a relationship. Not quarterly - not every other month - it's got to be monthly. It works - it pays for itself, and really builds your position and authority in the market. Hope this help! Matthew Lee "The Car Count Fixer" Join me at "Car Count Hackers" on YouTube
  4. Joe, you're right on the money! I hate to admit it, but I suffer these same "workaholics"symptoms - and it's nothing to be proud of. The one thing I keep repeating to myself is (and I don't know where I heard it or who said it), but it goes something like "Great music is made by the spaces in between the notes". Downtime is important - and hope yours was good! Thanks for that inspiration too! Hope this helps! Matthew Lee "The Car Count Fixer" Join me at "The Car Count Hackers" on YouTube
  5. JustTheBest

    New Shop Marketing

    Hi Carl! Great question – and I have to tell you it’s one that I get asked a lot. Whether it’s a new shop – or a more established shop that hasn’t done any marketing, shop owners often struggle with where to start. So here’s some simple things you can do right away to get started. First things first – be sure you’re building your customer list. When I say that, I mean be sure you’re getting full contact information including complete mailing address (yes, mailing address! , email address and mobile phone number. You should also have a way to store these customers – and that’s probably your “system”. As a TIP – you should also have a way to export that information to use in other ways. Then, remember to use follow up strategies. The best, and easiest one to start with is a simple “Thank You” card to every customers. They don’t have to be fancy – they don’t have to be elaborate – and be sure you’re not sending something with your logo and offers. Just a simple PERSONAL thank you card that is hand written and signed. *TIP* If you don't like your hand writing (or it's just plain ugly like mine!:) have somebody else write the body out - but sign them yourself. DO NOT use pre-printed cards. Remember this is PERSONAL. Here's a sample of one that my clients have used: https://amzn.to/2HIkYxc Next, fix your business card. Cards are cheap. Of course, you’re going to have your company name, address, phone, website, etc. But on the back of the card you should have an offer! Yes – an offer to entice new customers to stop in. Also, you will need a customer referral system. Not some lame offer like “get 10% off your next service if you send us a referral” – it’s got to be an instant reward for your customer. Something like a gift card or some small “token” gift that you can send them as soon as their friend comes in. Then, get more customers from the ones you've already got! How? Create a customer referral program. Not some lame offer like “get 10% off your next service if you send us a referral” – it’s got to be an instant reward for your customer. Something like a gift card or some small “token” gift that you can send them as soon as their friend comes in. Last – but not least – and don’t forget this - Craft your “elevator speech”. Yup! It’s got to be something that you can tell people about yourself that’s not boring. As an example, telling somebody you’re a mechanic or “own” a repair shop is (frankly) boring. Instead, tell them something like “I help people save money on auto repairs” or something like that. It’s got to be a statement that begs them to ask you “how do you do that?” Hope this helps! And while you’re here, stop by my new YouTube channel and don’t forget to subscribe. Matthew Lee “The Car Count Fixer” Join me on YouTube and subscribe!
  6. I'll show you 6 Ways to Get More Customers in 6 Days or Less … and I’ll show you how we do it Without Crazy Coupons, Discounts or Money Sucking Advertising Join me this week on this training webinar and you’ll discover…. The exact steps we take to get more customers. This is NOT about telling you what to do - I'll show you everything, step-by-step so you're never left guessing. Exclusive "behind-the-scenes" look at exactly how we do it. I'll even pull the curtain back and show you everything! Never done before - LIVE Interactive on the webinar that let's you experience everything! In less than an hour, you'll see everything, I'll show you everything step-by-step and you'll experience it all too! It's about the business that supports you and your family - isn't it worth an hour of your time? Matthew Lee "The Car Count Fixer" P.S.: Join me on this training webinar this week! FixYourCarCount.com
  7. JustTheBest

    Radio Advertising

    Hi weighit! I have not used radio for a repair shop (as I sold my shop several years ago) but I have used radio myself. The trick with getting a response is the offer. No matter what people tell you (things like radio doesn't work or any of that) I'll tell you it's all about the offer. Consider it this way. If you went on the air with ONE 30 SECOND SPOT and offered anyone who shows up at your door the next morning a crisp $100 bill - I guaranteed you will have a line up. Get it?? It's the offer! Now with all that said, I'm not suggesting you give away $100 bills - but it makes the point. When I was involved in campaigns, we did just that. An unbelievable offer that people couldn't get any other place. Now that won't work really well with automotive because... well... you know. The "bottom-feeders" will flood you. The other way is doing (sort of) what you mentioned above - getting customers to leave a review - or actually "record" a review. But you've got to ask the question the right way - and you'll get perfect reviews every time. I won't publish the details of doing that - but if you want to know more, send me a PM on this forum. Hope this helps! Matthew Lee "The Car Count Fixer" Join me on a FREE TRAINING Web Class
  8. JustTheBest

    BNI

    Hi xrac! Don't ask people to refer you unless you give them the "tools" to do that. You couldn't do a brake job without the right tools, correct?? Same thing here. You can do this with a simple business card. No not your typical "regular old business card" - but one with your "tag line" or question on it. Be sure to include your picture, customer reviews, a simple map and an offer would be a good idea. With the price of printing, you can print a couple of sets and "test" the headlines or questions. Hope this helps! Matthew Lee "The Car Count Fixer" Join me on this New Training Webinar
  9. You're right on the money Joe! All you have to do is take a look at reviews - and they can be for any service, not just auto repair. If you "read between the lines" you'll quickly see where a company (shop) has gone beyond "just being nice" don't cut it. I also agree that staff need to have the authority to make a decision - solve the problem! Don't "micro-manage" everything. The most important less to remember is this fact" "People will often FORGET what you said to them; but they will NEVER FORGET how you make them FEEL!" - You can take that one to the bank! You also WIN when you can make the customer experience memorable. (Remember, they will always remember how you make them feel!) And believe it or not, there's even simple things you can do to make that happen. If you watch carefully, you'll notice that the people that "get liked" in life are usually the ones that quickly "pay compliments" to others. Try it - it works like a charm! Mrs. Jones will be so happy to hear somebody comment on "how much you like that jacket" or "how that color looks so good on her". Simple compliments - cost $0 - Reward - Priceless! Hope this helps getting your customer service above and beyond what people expect! Matthew Lee "The Car Count Fixer" Join me on this New Training Webinar
  10. JustTheBest

    Do you ask for reviews?

    gandgautorepair - You've hit the nail on the head. What most shop owners don't realize is the simple FACT that "WE LIVE IN A REVIEW ECONOMY" That's it- plain and simple. You do it - I do it - everyone checks reviews. Now, you may have a threshold - like if you're spending $25 or so, you may not care what others say. But if you are going to spend a couple of hundred bucks, don't YOU check reviews?? That's regardless of whether it's a product or service, right? Remember that - "WE LIVE IN A REVIEW ECONOMY" and there's no if's and's or but's about it! Hope this helps! Matthew Lee "The Car Count Fixer" Join me on this new Training Webinar
  11. Hi gandgautorepair! With respect to your first comments, "So how do you track brand awareness marketing", it's actually easy. You DON'T DO BRAND AWARENESS. Sorry, but that's the blunt answer. Building a "brand" is expensive - and you can't track it. You're trying to do what the "big boys" are doing - but you don't know why they're doing it. Do they have to satisfy egos? Make shareholders feel warm and fuzzy?? You'll never know. But what I can tell you is that when you do stuff you CAN track, you will build a brand as a result - not as the focus of your efforts. And what better way to invest your money in marketing knowing that you'll send out $1 and get it to come home with it's friends! Just for openers, start with creating a "title" for yourself. No, not the CEO and President stuff - I'm talking about a title that your customers will relate to. I have a client where in a testimonial, a customer called him a "5 Star Auto Repair Genius!" THAT became his title! Then, use your picture EVERYWHERE. I know, I know, everybody hates their own picture - but you've got to get over it. Really. Next, get your picture taken with EVERYONE that you can. Happy customers, local celebrities, anyone who will stand still long enough to get a picture. The smiling customers go a long way. Then, you get those customers to give you a review or testimonial. I know, that's a problem too! But if you only followed my "One Question Review" you would get a ton of "perfect reviews" (Sorry, I don't make that public, but I am happy to share it with anyone who PM's me) So, pictures of smiling faces - killer reviews - put them in simple (read that as cheap) document frames that you get at Wal-Mart - (a couple of bucks each) and PLASTER YOUR WAITING ROOM with them - and keep adding! ( I know everyone wants that new fancy coffee machine... but it does NOTHING! Your waiting room should be YOUR SHINE TO YOURSELF!) Why all the pictures?? Because it's FACT "familiarity breeds trust" - and when you think about it - what's the biggest hurdle you have in getting new customers?? THEY DON'T TRUST YOU! Now, I am NOT saying that you aren't worthy of their trust. NO! If you're like most shop owners I talk to - you're hard working and trustworthy. BUT NEW CUSTOMERS DON'T KNOW THAT! So there you go - build THAT brand - as you continue to do stuff that you can track. ONLY Send out your marketing dollars when you know that they will come home with their friends! Heck, start with a simple stupid thank you cards. I know... that's a waste of time - but every client I have that started them keeps telling me they ALWAYS get comments from customers. Do you know why?? Because the average American receives between 0 and 3 of those small thank you cards a YEAR! Then put that on "steroids" and add a small "special gift" coupon. Now, the caution I have is that this is a little work! I know, that's a DIRTY WORD! I get it. But if you want to make more money, you've got to do work. Actually, I did a video about this and included LINKS below to help you get the right stuff - You can see that "Thank You Card video here" So with all that said, tell me, how well is your Facebook and Social Media marketing doing?? How many jobs did it generate? Okay, don't tell me here in public.... because I am thinking that it's just about the same as every other shop that spends a ton of time posting... and getting nothing back. Sorry if I am a little "abrupt" here - but I've dug deep into stats - and if you knew the typical "click thru" and "responses" from Facebook - you would CRY! Instead of wasting time there - why not do a little research on how you can better present your shop - and the tiny little things you can say to customers to influence them to buy more - or buy the "upgraded" offers you present. Now THAT'S DEAD EASY TO DO - and produces results. I could go on and on... but start with things that you CAN TRACK. Then, as they evolve, YOU BUILD YOUR BRAND AS A BY-PRODUCT OF YOUR MARKETING. Hope this helps! If you want any details, don't hesitate to PM me on this forum. Matthew Lee "The Car Count Fixer" Join Me On This New Training Webinar
  12. In short, if you give up your marketing strategy to somebody else, it's the same as handing over the keys to the front door of your home. Would you do that? Didn't think so. The only strategy (I know this is going to sound "boring") is to take small steps and track everything. In other words, if you can't track it - don't do it. Plain and simple. So now the "blow back" is the simple fact that you've actually got to do a little work. I know - pain in the butt, right? Hope this helps Matthew Lee "The Car Count Fixer" Join me on a new free training webinar
  13. JustTheBest

    Do you ask for reviews?

    All good information but - having been on line for more years than I care to admit - the one thing that you can bet on with Google is that whatever they're doing today will change. So in short - the platform isn't yours - and you don't have control over it. Besides that - not everybody had a GMail account - and if you don't have one - Google won't let you post. So then what?? What we found (I am talking about my private group of "Car Count Hackers") is that it's all about HOW you ask them - or should I say "WHAT YOU ASK THEM". Yup! Believe it or not, there's a right way and a wrong way. The wrong way is to ask them to leave a review. I'm sure you're tried, right?? How many do you get?? I can tell you about hundreds of shop owners that I talk to that tell me the same thing. They ask, and ask and ask... and get one here and there. Ha! Then they ask me how many do they need?? The answer: If you had the misfortune of being dragged into court and needed character witnesses to support your case - how many do you want? One? Two? Or do you want a line up out the door! It's about the question. We do it with one simple question and works like a charm almost all the time. One client I have put an effort into this and got 154 reviews in 90 days. Been in business for 28 years and had 5 - so the push really helped! I'm not going to post that here - but if you want it, just PM me on this form or email me (support - at - justthebestmarketing - dot - com and I'll give it to you. Hope this helps! Matthew Lee "The Car Count Fixer" Can you handler more car count? Watch this short 2 minute video and you tell me!
  14. The Official 2018 State of The Auto Repair Industry The Untold Secrets of How my Underground Group of Car Count Hackers Instantly Fixed Their Car Count, Easily Send Money Making Promotions Immediately and Always Get Raving Reviews from Customers!
  15. The Official 2018 State of The Auto Repair Industry The Untold Secrets of How my Underground Group of Car Count Hackers Instantly Fixed Their Car Count, Easily Send Money Making Promotions Immediately and Always Get Raving Reviews from Customers!


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