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JustTheBest last won the day on June 3

JustTheBest had the most liked content!

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About JustTheBest

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    Experienced Poster

Business Information

  • Business Name
    Kool Holdings
  • Business Address
    3909 Witmer Road, Niagara Falls, New York, 14305
  • Type of Business
    Auto Body
  • Your Current Position
    Shop Coaching
  • Automotive Franchise
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  • Participate in Training
  • Your Mission Statement
    Helping you, the auto repair shop owner increase car counts and finally get paid the money you deserve! Get a copy of my new book, "THE OFFICIAL GUIDE TO AUTO SERVICE MARKETING" at JustTheBestMarketing.com

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  1. Just thinking... how far away the this new location from your existing one?? And, can you provide any clue about the current car count at your existing shop? Not trying to be smart - but are you currently doing 150 cars a month? Or, if you're willing to share, what is your current car count and ARO? Trying to put some details into this to help you the best. I also (I think) sent you a direct message - if you want to get on the phone and talk about it I would be pleased to help you any way I can. No sneaky sales pitch (too busy for that BS), but we can talk a little more in the open. The easiest way is to head over to http://askthecarcountfixer.com and let me know. Matthew "The Car Count Fixer"
  2. Hi jfuhrmad! Good question but a little difficult to answer. Mostly because car count, profits, revenues will depend a lot on your overhead and fixed costs. With that said, I will respectfully disagree with parts of things CAR_AutoReports says. First of all, you didn't state what term the 150 was - so I am assuming it's per month, right? If that is correct, then just apply a little math. On average, there's typically 22 working days in a month. 150 cars/month would mean 6.8 cars per working day. That leads directly to another question. Can you handle 7 cars a day?? I'm serious. If you're a one man shop, don't forget you've got to answer the phone, move the cars, test drive jobs, quote jobs, write up quotes, and oh yeah... fix the car too! I will say - and I have no idea what your background, experience or anything is - your target of 150 may be a little high. You may want to start by getting REGULAR; Maybe 2, 3, or 4 a day - and then figure out what you need to change to get the rest. I also disagree with CAR_AutoReports with respect to density and the area your shop is in. Again, some of this will rely on your reputation and what you've done already in the industry. My attitude is that I wouldn't want to be the first or second mechanic my customer thinks of - I WANT TO BE THE ONLY ONE THEY THINK OF - and that doesn't happen overnight. You've got to work on that and it takes time! This short video explains it best! Additionally, I DO agree with the type of work you target - but let's face it, there isn't a customer out there that KNOWS what they need - THE ONLY Thing they KNOW they need is an oil change. So don't crap all over the idea of getting customers to stop in to get that oil change. Because, when you think about it - no matter how good a tech you are - YOU CAN'T FIX THEM DRIVING BY YOUR DOOR! In reality, I would tell you to re-think what your targets are - again, I don't know enough about you and your experience - and think about the ways you're going to get car owners to stop in. That's the first step to getting the work and the customer. Hope this helps! Matthew "The Car Count Fixer" Join me on YouTube Like & Follow on Facebook ** DOUBLE YOUR CAR COUNT FREE COURSE
  3. Do you realize that they actually have a service "specifically" for auto repair shops? Just Google "uber for auto repair shops" and you'll get a bunch of links. Once that came up that isn't a bad place to start is here: https://www.geekwire.com/2018/review-like-use-wrench-uber-auto-repair-sends-mechanic-car/ Hope this helps! In short, why wouldn't you use them?? Does your competition?? If not, that the reason I would run to get it set up in my shop! Make yourself stand out in your market. Offer the service, experience, etc. that makes people want to do business with you. In other words, "make it frictionless!" Matthew "The Car Count Fixer" Join me on YouTube Like & Follow on Facebook ** DOUBLE YOUR CAR COUNT FREE COURSE
  4. My bet is that within 10 minutes of talking to this person, you're going to know if he's there to help YOU or HIMSELF. You've got absolutely nothing to lost to respond - and maybe lots to gain. I'm pretty sure that when you've done a lot of companies in the same industry you get to see where shop owners make mistakes. I see it with all the shop owners I talk to - and I talk to shop owners virtually every day. Not picking on anyone - it's just that like any business, shop owners start looking at what others in the market are doing, and then do the same thing. That's what I would call "Incest" You would be smart to get another opinion - if nothing else. Hope this helps! Matthew "The Car Count Fixer' P.S.: Visit Car Count Hackers on YouTube P.P.S.: Like and Follow Car Count Hackers on Facebook
  5. Hi Dakotaj96! Welcome to ASO Forums - glad to see you. I've sent you a PM on this forum but feel free to review the over 100 videos posted at Car Count Hackers on YouTube! I'd be more than happy to answer any questions you've got to starting your shop and organizing strategies to get more car count. Matthew "The Car Count Fixer"
  6. I hear you. Problem today is that they (the dealers) understand where the money is - and they're going after it. As far as I'm concerned, most should be really happy that they haven't figured a way to service cars at Amazon. Don't want to be a smart a**, but really. I can't tell you how many shop owners I speak with weekly... and when I ask them when the last time they contacted their customers (through email campaign, direct mail, newsletter, etc.) and I get the proverbial "deer in the headlights" stare. It's not just that the dealers are coming - but the shop owners are holding the door open for them! Matthew "The Car Count Fixer' Follow Car Count Hackers on YouTube - Follow Car Count Hackers on Facebook
  7. Well, the book stores didn't worry about selling books on-line. But Amazon changed that. Online dating was creepy 10 years ago. Today it's the norm. Who would let their daughter get in a car with a total stranger? Uber changed a lot of that. The hotel industry got blind-sided by Air BnB. And if that's not enough, countless other industries are being changed RIGHT NOW in ways most never even thought about. To top it off - it's been said that the focus of Tesla and self driving is to take out the Ubers and Lyfts of this world. Auto repair shops would just be the collateral damage. Can't predict the future, but 1,000's of business owners watched while some "crazy" idea "ate their lunch". I know it's not the rosey picture you're looking for - but don't bury your head in the sand. Hope this help! Matthew "The Car Count Fixer" Subscribe on [email protected] Car Count Hackers - Follow Car Count Hackers on Facebook!
  8. I had a chance to look at your site and here's what I found. First of all, I did see it on my desktop, but I checked it on my phone. Why phone? Because Google says 82% of searches start on a mobile device. So it's fair to say that most are going to find you first on their phone, right? So where I did that, here's what I found: Your phone is NOT a clickable link. In other words, I have to search for a pen or pencil, something to write on and then scribble down your number BEFORE I can call you. Your Phone number MUST be click to call, period. Above that, I didn't find a map, hours, reviews, or coupons. Think about this. Why would anyone search "auto repair louisville ky"? I don't think it's because they want to know how you're doing, do you? I think it's because they have a problem and the best part of that is that they have a problem and they DON'T KNOW WHERE TO TAKE THEIR CAR. Agreed? So don't make them think. That is rule #1. So I tool a little time and checked... the menu pops up. Here's what it looks like: So the entire menu doesn't show up in one screen shot, but when I checked, I didn't find any of those other things. So besides making your phone a clickable link, you should add what everyone wants to see: hours, map, reviews, coupons to name a few. Above that, I'll share this with you. It's virtually impossible to optimize one web page for more than 2-3 terms. And they should be related terms like check engine light, check engine light codes, check engine light diagnosis. With that said, if you want to win, you have to make SPECIFIC LANDING PAGES for each service. Now I haven't done any research on your market, but you must do that so you know what people are searching for. The best part about that is the tools you need to do that are FREE. (Good price, huh?) I don't want to take up a lot of time here, but I detail it all in this video on CarCountHackers at YouTube. Above that, there's page title tags and meta descriptions that should be corrected. Pictures are not properly optimized for search either. I explain that in the video above too! Ooops! Wanted to check something out and when I click your services, there's no content. Page titles need some fixing there too. Also, no schema data. That's what search engines (Google, Yahoo, Bing) use to understand who you are and where you are. If you want to come up for "NEAR ME" searched, it's critical. Anyway, hope this helps. I am not trying to dump on you - but check the video out to figure out how to get found. Matthew "The Car Count Fixer" P.S.: Subscribe to Car Count Hackers on YouTube - Follow CarCountHackers on Facebook! P.P.S.: Double Your Car Count in 89 Days - FREE Course P.P.P.S.: Want to fix your car count fast? Just answer These Thee Questions
  9. Yes TrustedMechanic! You are 100% right. The issue that I see almost all the time is that just because you get a new customer, shop owners are delusional and figure that all the work is done! But the fact is, after even a PERFECT first visit (and then we could discuss "perfect" for ever and ever) that shop only had a 27% chance of that customer coming back for a second visit. Again, I know it DOES happen and you MUST market to new customers. But typically, those new customers are the HARDEST (not to mention most costly) to get - and the easiest to lose. The point is - just because they came once doesn't mean they're coming back - so you still have to work (hard) to make that happen! Hope this helps! Matthew "The Car Count Fixer" P.S. Follow Car Count Hackers on Facebook and subscribe to Car Count Hackers on YouTube!
  10. JustTheBest


  11. Good question. But don't confuse "digital marketing" with plain old marketing. The digital part is just another way of getting your message out. So what hasn't changed is THE MESSAGE. That's what you need to get clear. I've just had a bunch of research completed over the last 6 months to come up with hard data about how customers react and what they do. All of the research covers things like using discounts to attract customers (and if it's worth it) and what happens when customers visit your shop the first time. You wouldn't believe the facts that show you have a real slim chance of getting them back a second time. So are they really customers?? I explain it all in this video on my YouTube channel. Hope this helps! Matthew "The Car Count Fixer" P.S.: Join the conversation at YouTube.com/CarCountHackers - Like & Follow Car Count Hackers on Facebook
  12. Trying to grow your car count by attracting new customers? Besides being the most expensive way to increase business, there's some stats you need to know. Think about this: THE NUMBER 27. I know, doesn't mean anything right now but, instead of writing it all out, have a look at this video. You'll be surprised! Hope this helps! Matthew "The Car Count Fixer" P.S.: Follow CarCountHackers on Facebook - Subscribe to CarCountHackers on YouTube https:/YouTube.com/CarCountHackers - Grow your car count, income and profits!
  13. Hey BNC173! Good question - but STOP! Don't make any reward program confusing. You said... Too complicated and they're not going to follow things... and that makes it difficult... and then YOU have to do it... and it gets broken way too fast! Like the next day. Do this. Get yourself "$10 Subway cards" or similar. I have no association with Subway (and don't eat there anyway ;/ ) but they're everywhere. Then you can get simple business cards printed to hand out to any tow drivers and just say something simple "Can I buy you lunch?" Go on to add something simple like "bring your tows here and I'll buy you lunch" Simple. Easy. No calculations, Nothing! Just more car count! Hope this helps! Matthew "The Car Count Fixer" Follow CarCountHackers on Facebook and let me help you fix your car count, income and profits - subscribe to CarCountHackers on YouTube - it's free!
  14. How to Double Your Car Count in 89 Days! Hi! Thanks for stopping by. I don't think you know, but I'm hosting a totally FREE Video Training course "How to Double Your Car Count in 89 Days!" - but FREE Registration is closing soon! What's this course about? I detail The 3 PILLARS OF CAR COUNT - Follow these and you can build car count to any level you want! How to create "kick-butt" offers that actually sell! Simple hack to get customers to leave you raving reviews! How to actually get customers to refer their friends, co-workers and associates And lots more! Over 2 hours and 20 minutes of video - broken down to bite size segments (17 videos in total) So what's the catch? (You knew there had to be a catch, right?) Here's the catch: This will become a paid training course. I will give you totally free unlimited access in exchange for your comments. What does the course cover well? What needs to be "fixed" - But that's all I ask. How do you register? Simple, you can REGISTER HERE before it's too late! Need more details? Watch this short video and I explain it all! Any questions?? Just Ask The Car Count Fixer - I personally respond to every one - I promise! Hope this helps! Can't wait to see you on the course! P.S.: Get all the latest updates @facebook.com/CarCountHackers - don't forget to like, comment, follow and share!

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