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JustTheBest

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JustTheBest last won the day on December 21 2017

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About JustTheBest

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    3909 Witmer Rd. Suite 167, Niagara Falls, New York, 14305
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  1. Do you ask for reviews?

    All good information but - having been on line for more years than I care to admit - the one thing that you can bet on with Google is that whatever they're doing today will change. So in short - the platform isn't yours - and you don't have control over it. Besides that - not everybody had a GMail account - and if you don't have one - Google won't let you post. So then what?? What we found (I am talking about my private group of "Car Count Hackers") is that it's all about HOW you ask them - or should I say "WHAT YOU ASK THEM". Yup! Believe it or not, there's a right way and a wrong way. The wrong way is to ask them to leave a review. I'm sure you're tried, right?? How many do you get?? I can tell you about hundreds of shop owners that I talk to that tell me the same thing. They ask, and ask and ask... and get one here and there. Ha! Then they ask me how many do they need?? The answer: If you had the misfortune of being dragged into court and needed character witnesses to support your case - how many do you want? One? Two? Or do you want a line up out the door! It's about the question. We do it with one simple question and works like a charm almost all the time. One client I have put an effort into this and got 154 reviews in 90 days. Been in business for 28 years and had 5 - so the push really helped! I'm not going to post that here - but if you want it, just PM me on this form or email me (support - at - justthebestmarketing - dot - com and I'll give it to you. Hope this helps! Matthew Lee "The Car Count Fixer" Can you handler more car count? Watch this short 2 minute video and you tell me!
  2. The Official 2018 State of The Auto Repair Industry The Untold Secrets of How my Underground Group of Car Count Hackers Instantly Fixed Their Car Count, Easily Send Money Making Promotions Immediately and Always Get Raving Reviews from Customers!
  3. The Official 2018 State of The Auto Repair Industry The Untold Secrets of How my Underground Group of Car Count Hackers Instantly Fixed Their Car Count, Easily Send Money Making Promotions Immediately and Always Get Raving Reviews from Customers!
  4. Merry Christmas and a Happy New Year 2018

    Great post Harry! I've been telling shop owners this for years - just get out from behind the wrenches and talk to your customers. It always results in more business and (better yet) you learn about the little things that may need to improved in your business. There's isn't a marketing course that can teach you what your customers can. After all, "Better" doesn't have a finish line - we can all get better... all the time. Thanks for sharing your comments - you're right on the money! Hope this helps! Matthew Lee "The Car Count Fixer" Get "The Official Guide to Auto Service Marketing" 2018 State of The Auto Repair Industry Report! Get in NOW!
  5. The late Jim Rohn, American Entrepreneur & Motivational Speaker said, "You cannot change the direction and the forces of the wind. But you can change the setting of your own sail." If I had attempted to gauge what I am about to show you on the Official 2018 State of The Auto Repair Industry Report only 4 or 5 years ago, I’m certain my predictions would have been far off the mark. With that warning, I will tell you what I would say to a family member if they asked me about the future of auto service shop marketing. Get all the details on the Official 2018 State of The Auto Repair Industry Report. Matthew Lee "The Car Count Fixer" Author; Auto Service Marketing Specialist Get a FREE Copy of my book, "The Official Guide to Auto Service Marketing"
  6. Getting car count in today's new economy had changed. Now, you can learn from everything my underground group of "Car Count Hackers" have discovered after months and months (not to mention thousands of dollars) of trial and error. Find out the strategies that are working today - and what's not! Get all the details on "The 2018 Official State of The Auto Repair Industry Report" While you're here, let me know what changes you've noticed and what your biggest concerns are about getting more car count in 2018. Hope this helps! Matthew Lee "The Car Count Fixer" Author - Auto Service Marketing Specialist Get a copy of my book FREE (while I'm still giving them away)
  7. Hey ncautoshop! Congrats on hiring a coach. The things you know best in life were taught to you. I don't know who said that originally - but it's the truth! Good luck! Hope this helps! Matthew Lee "The Car Count Fixer" Get "The Official Guide to Auto Service Marketing" Facebook - Like & Share
  8. Thought I would chime in with a suggestion. Have you considered taking a walk around the area to talk to other business owners?? The landlord may be looking through "different glasses". I bet there's a story about that shop - and maybe even a customer or two that could enlighten you about what REALLY happened. Besides, in your post you mentioned something about the owner "not showing up". I can't remember who said it, (I think it was Woody Allen) that 90% of success is just showing up. But a little "intel" may be worth more than all the location surveys and high ticket consultants. Hope this helps! Matthew Lee "The Car Count Fixer" Get "The Official Guide to Auto Service Marketing" Got an hour? Join me on this Training Webinar
  9. Hi Sandyolivo! Hey, 200 cars a month isn't anything to "sneeze" at - You're doing a great job! You should be proud of yourself. My best recommendation is that you focus on being sure you're ready to market. Look, you may not need it now, but I talked to countless shops and have read posts on this board about shop owners who were in business for year and never had to do any marketing - then... the market changes. And it can be anything. Big box store - national or regional chain - or both - and over a few months, shop owners see the decline. The big problem is they feel like they're left with their pants down - and don't know where to start. I would recommend that you get really good at: 1) Being sure you collect FULL CONTACT INFORMATION on each customers - heck you can't go to a big box repair shop to fix a flat tire without giving them everything - you shouldn't be any different. 2) Build relationships with your customers - and the best way to start doing that is with a "dirt cheap" thank you card. As an example, you can consider something like these: https://www.staples.com/Great-Papers-Grey-Woodgrain-Thank-You-Cards-20-Pack/product_231916 In the interest of 100% transparency, I have no association with Staples and that's NOT an affiliate link. In other words - I get nothing it you buy them or not! The reason they work so well is that on average, Americans received between 0 and 3 of these small type "thank you cards" a year. Ha! Go figure. So for the cost of a postage stamp and an inexpensive thank you card - you can dominate their mail box. Not bad, huh? And this isn't something I was dreaming about - this works with EVERY ONE OF MY PRIVATE CLIENTS. There's more to it that I explain on this video - where you can add an offer to that thank you card. Watch that video here. Hope that helps - and if you've got any questions, just shoot me a message on this forum Matthew Lee "The Car Count Fixer" Get "The Official Guide to Auto Service Marketing" Got an hour? Join me on this Training Webinar P.S.: Sorry - I didn't find this link until I posted- but you can actually get these thank you cards from Staples for $3.49/20pack. That's $0.17 each - and I've used these before and know that they're a pretty decent card.
  10. Now Available! Watch this short video and grab your FREE COPY of my newest book - ENGINEERED PREDICTABILITY More details in my group hosted at Auto Shop Owner Forums
  11. The $19.95 Oil Change Offer

    Hi Framingham Auto Service! I get it! I understand what you're saying. But you can use a SIMILAR strategy and do it without discounts, coupons or those cheap customers that do nothing but suck your profits. I explain it all on this webinar. Give me an hour of your time and I'll show you exactly how to do it. Go to fixyourcarcount.com and find out everything! Hope this helps! Matthew Lee "The Car Count Fixer" Get "The Official Guide to Auto Service Marketing" Fix Your Car Count in 17 Minutes... Guaranteed! Get on the Early Bird List for my new book!
  12. Advice needed

    Hi spencersauto! For the record, I agree with the comments above. One simple "test" I use is this. "Who's writing the checks?" That is pretty much the acid test to determine if you're right or wrong. Look, I get the fact that not every tech is going to do everything exactly the way we want them to - but the fact is the "Inspection" is really part of your job. I insist on a good tech doing my oil changes because they've got the "trained eye". They know that things happen - and between oil changes - lots can happen. Using a "RED-YELLOW-GREEN" check makes things clear and let's customers know that you've got their back. That is, RED is needs immediate attention; YELLOW is a caution - maybe brakes are okay now - but probably need service on your next visit (gives the customer a chance to plan for the cost); and GREEN is "all good" But the short answer to your question is "Can he find the door himself?" Hope this helps! Matthew Lee "The Car Count Fixer" Get "The Official Guide to Auto Service Marketing" Get on the Early Bird List for my new book!
  13. Got a negative review trying to help out

    alfredauto, I used to solve this problem with a simple question. "Do you go to McDonald's and bring your own burger patty?" I know it sounds smart - but nothing is worse than dealing with the "noise" you get. Besides, you're never, ever, ever going to with one of those - so I learnt that (as much as it pains you to walk away from the job) there ain't no job to begin with. Hope this helps! Matthew Lee "The Car Count Fixer" Get "The Official Guide to Auto Service Marketing" Got an hour? Join me on this Training Webinar Get on the Early Bird List for my new book!
  14. Don’t be judged by the smudge!

    Hi Joe! You said... I'm not speaking to whether or not it's fair - but the reality is it's the economy we're living in - and that drives peoples viewpoint - and THAT makes this a big deal. In reality, we live in a "Review Economy", don't we? Let me ask you a question. What was the last thing you purchased for over $100? Did you check reviews BEFORE you bought?? I know I buy a lot of camera gear and lenses - and I always check reviews online - and even follow pro photographers that do reviews - and I do that ALL before I buy. The world has changed. I don't have to sit in a classroom and listen to some Phd, MBA or XYZ to learn something. All we need to do is find people who are already where we want to be and then follow and connect with them. So I am not saying she was right or wrong. What I am saying is that the slightest little "mess up" can become a bad review real quickly. In fact, in the story you spoke of, you're probably real lucky that she told YOU FIRST - and had a chance to make it good. Otherwise it could have cost you a lot more in the long run. Hope this helps! Matthew Lee "The Car Count Fixer" Get "The Official Guide to Auto Service Marketing" Got an hour? Join me on this Training Webinar Get on the Early Bird List for my new book!
  15. The $19.95 Oil Change Offer

    Hello Everyone - I kept getting those notices too and when I read the above, I wanted to "chime in" again. With all due respect - I don't think it's a matter of right or wrong. I think it's a matter of which business model do you want to run. Using the math and numbers from what I quoted above, the difference is this: 160 cars/month x $600 ARO = $96,000 500 cars/month x $425 ARO = $212,500. Of course if the 96K is returning a 10% profit, it's still better than 212K at 5%. Now, I'm not saying those profit numbers are correct- I am just making a point that it's not all about gross sales - it's about "what sticks". I get it. But I'm thinking that with the tracking and work you've put into your business, the 212K is doing better than 5%. But the issue I always struggled with is that when you're smaller - fewer people - and fewer customers - there just seems to be more room for the bottom to fall out. In other words, if half of the 160 customers left - it would a much bigger problem than if 1/2 of the 500 customers left. See what I'm talking about. Now, with that said, of course, nobody wants to (or likes to) lose customers. I'm just looking at extremes. A loss of 1/2 of the customers a year is rather surprising... and this is what I talk about with my clients. When it costs between $75-$150 to get a new customer, would you spend $15/year to keep your old customers?? I have to think the answer is a "yes". That's why I've always instituted a real, printed and mailed newsletter with my clients. Okay, I can see you rolling your eyes now - so STOP that! ;)) But really, it's another channel to market, and when you can turn postage stamps into dollars - can you lose? The nice thing about the newsletter is (shhhh... don't tell anyone, okay?) is that all the Customer Only offers are done WITHOUT A DISCOUNT. That's because we use a strategy of "stacking value". As an example, let's say your oil change is (regular price) $40. Just using round numbers for the example. Then you add things that you probably do anyway... like Unlimited Fluid Top Up, Check all External Lights, and stuff like that... AND ASSIGN A VALUE TO THOSE (like $22 or fluid top up and $15 for external inspection of all lights) you get a TOTAL VALUE of $77. Sell that at $40 (your regular price) and you can promote a CUSTOMER ONLY OFFER that will list "SAVE 48% or $37". Go ahead - laugh. But it's like taking candy from a baby. Got stacks and stacks of records to prove it. Now, there's a little more to it than that - but understand that's the math behind it. On top of that, my clients get tons of great reviews (because we know how to get them), clients do contests, give-a-ways and all that stuff - and some even have "fresh hot popcorn" in the waiting room. Go ahead - laugh. But when I work with clients that are serious - I'm serious about building solid TWO COMMA shops that are profitable. One last comment - if you think this is too much work, then picture this. Picture a person trying to start a fire rubbing two sticks together. Got it? Now, picture him doing that s-l-o-w-l-y. Not the same, is it? Hope this helps! Matthew Lee "The Car Count Fixer" Get "The Official Guide to Auto Service Marketing" Fix Your Car Count in 17 Minutes... Guaranteed! Get on the Early Bird List for my new book! See this post!


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