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JustTheBest last won the day on December 21 2017

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About JustTheBest

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    3909 Witmer Rd. Suite 167, Niagara Falls, New York, 14305
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  1. Radio Advertising

    Hi weighit! I have not used radio for a repair shop (as I sold my shop several years ago) but I have used radio myself. The trick with getting a response is the offer. No matter what people tell you (things like radio doesn't work or any of that) I'll tell you it's all about the offer. Consider it this way. If you went on the air with ONE 30 SECOND SPOT and offered anyone who shows up at your door the next morning a crisp $100 bill - I guaranteed you will have a line up. Get it?? It's the offer! Now with all that said, I'm not suggesting you give away $100 bills - but it makes the point. When I was involved in campaigns, we did just that. An unbelievable offer that people couldn't get any other place. Now that won't work really well with automotive because... well... you know. The "bottom-feeders" will flood you. The other way is doing (sort of) what you mentioned above - getting customers to leave a review - or actually "record" a review. But you've got to ask the question the right way - and you'll get perfect reviews every time. I won't publish the details of doing that - but if you want to know more, send me a PM on this forum. Hope this helps! Matthew Lee "The Car Count Fixer" Join me on a FREE TRAINING Web Class
  2. BNI

    Hi xrac! Don't ask people to refer you unless you give them the "tools" to do that. You couldn't do a brake job without the right tools, correct?? Same thing here. You can do this with a simple business card. No not your typical "regular old business card" - but one with your "tag line" or question on it. Be sure to include your picture, customer reviews, a simple map and an offer would be a good idea. With the price of printing, you can print a couple of sets and "test" the headlines or questions. Hope this helps! Matthew Lee "The Car Count Fixer" Join me on this New Training Webinar
  3. You're right on the money Joe! All you have to do is take a look at reviews - and they can be for any service, not just auto repair. If you "read between the lines" you'll quickly see where a company (shop) has gone beyond "just being nice" don't cut it. I also agree that staff need to have the authority to make a decision - solve the problem! Don't "micro-manage" everything. The most important less to remember is this fact" "People will often FORGET what you said to them; but they will NEVER FORGET how you make them FEEL!" - You can take that one to the bank! You also WIN when you can make the customer experience memorable. (Remember, they will always remember how you make them feel!) And believe it or not, there's even simple things you can do to make that happen. If you watch carefully, you'll notice that the people that "get liked" in life are usually the ones that quickly "pay compliments" to others. Try it - it works like a charm! Mrs. Jones will be so happy to hear somebody comment on "how much you like that jacket" or "how that color looks so good on her". Simple compliments - cost $0 - Reward - Priceless! Hope this helps getting your customer service above and beyond what people expect! Matthew Lee "The Car Count Fixer" Join me on this New Training Webinar
  4. Do you ask for reviews?

    gandgautorepair - You've hit the nail on the head. What most shop owners don't realize is the simple FACT that "WE LIVE IN A REVIEW ECONOMY" That's it- plain and simple. You do it - I do it - everyone checks reviews. Now, you may have a threshold - like if you're spending $25 or so, you may not care what others say. But if you are going to spend a couple of hundred bucks, don't YOU check reviews?? That's regardless of whether it's a product or service, right? Remember that - "WE LIVE IN A REVIEW ECONOMY" and there's no if's and's or but's about it! Hope this helps! Matthew Lee "The Car Count Fixer" Join me on this new Training Webinar
  5. Hi gandgautorepair! With respect to your first comments, "So how do you track brand awareness marketing", it's actually easy. You DON'T DO BRAND AWARENESS. Sorry, but that's the blunt answer. Building a "brand" is expensive - and you can't track it. You're trying to do what the "big boys" are doing - but you don't know why they're doing it. Do they have to satisfy egos? Make shareholders feel warm and fuzzy?? You'll never know. But what I can tell you is that when you do stuff you CAN track, you will build a brand as a result - not as the focus of your efforts. And what better way to invest your money in marketing knowing that you'll send out $1 and get it to come home with it's friends! Just for openers, start with creating a "title" for yourself. No, not the CEO and President stuff - I'm talking about a title that your customers will relate to. I have a client where in a testimonial, a customer called him a "5 Star Auto Repair Genius!" THAT became his title! Then, use your picture EVERYWHERE. I know, I know, everybody hates their own picture - but you've got to get over it. Really. Next, get your picture taken with EVERYONE that you can. Happy customers, local celebrities, anyone who will stand still long enough to get a picture. The smiling customers go a long way. Then, you get those customers to give you a review or testimonial. I know, that's a problem too! But if you only followed my "One Question Review" you would get a ton of "perfect reviews" (Sorry, I don't make that public, but I am happy to share it with anyone who PM's me) So, pictures of smiling faces - killer reviews - put them in simple (read that as cheap) document frames that you get at Wal-Mart - (a couple of bucks each) and PLASTER YOUR WAITING ROOM with them - and keep adding! ( I know everyone wants that new fancy coffee machine... but it does NOTHING! Your waiting room should be YOUR SHINE TO YOURSELF!) Why all the pictures?? Because it's FACT "familiarity breeds trust" - and when you think about it - what's the biggest hurdle you have in getting new customers?? THEY DON'T TRUST YOU! Now, I am NOT saying that you aren't worthy of their trust. NO! If you're like most shop owners I talk to - you're hard working and trustworthy. BUT NEW CUSTOMERS DON'T KNOW THAT! So there you go - build THAT brand - as you continue to do stuff that you can track. ONLY Send out your marketing dollars when you know that they will come home with their friends! Heck, start with a simple stupid thank you cards. I know... that's a waste of time - but every client I have that started them keeps telling me they ALWAYS get comments from customers. Do you know why?? Because the average American receives between 0 and 3 of those small thank you cards a YEAR! Then put that on "steroids" and add a small "special gift" coupon. Now, the caution I have is that this is a little work! I know, that's a DIRTY WORD! I get it. But if you want to make more money, you've got to do work. Actually, I did a video about this and included LINKS below to help you get the right stuff - You can see that "Thank You Card video here" So with all that said, tell me, how well is your Facebook and Social Media marketing doing?? How many jobs did it generate? Okay, don't tell me here in public.... because I am thinking that it's just about the same as every other shop that spends a ton of time posting... and getting nothing back. Sorry if I am a little "abrupt" here - but I've dug deep into stats - and if you knew the typical "click thru" and "responses" from Facebook - you would CRY! Instead of wasting time there - why not do a little research on how you can better present your shop - and the tiny little things you can say to customers to influence them to buy more - or buy the "upgraded" offers you present. Now THAT'S DEAD EASY TO DO - and produces results. I could go on and on... but start with things that you CAN TRACK. Then, as they evolve, YOU BUILD YOUR BRAND AS A BY-PRODUCT OF YOUR MARKETING. Hope this helps! If you want any details, don't hesitate to PM me on this forum. Matthew Lee "The Car Count Fixer" Join Me On This New Training Webinar
  6. In short, if you give up your marketing strategy to somebody else, it's the same as handing over the keys to the front door of your home. Would you do that? Didn't think so. The only strategy (I know this is going to sound "boring") is to take small steps and track everything. In other words, if you can't track it - don't do it. Plain and simple. So now the "blow back" is the simple fact that you've actually got to do a little work. I know - pain in the butt, right? Hope this helps Matthew Lee "The Car Count Fixer" Join me on a new free training webinar
  7. Do you ask for reviews?

    All good information but - having been on line for more years than I care to admit - the one thing that you can bet on with Google is that whatever they're doing today will change. So in short - the platform isn't yours - and you don't have control over it. Besides that - not everybody had a GMail account - and if you don't have one - Google won't let you post. So then what?? What we found (I am talking about my private group of "Car Count Hackers") is that it's all about HOW you ask them - or should I say "WHAT YOU ASK THEM". Yup! Believe it or not, there's a right way and a wrong way. The wrong way is to ask them to leave a review. I'm sure you're tried, right?? How many do you get?? I can tell you about hundreds of shop owners that I talk to that tell me the same thing. They ask, and ask and ask... and get one here and there. Ha! Then they ask me how many do they need?? The answer: If you had the misfortune of being dragged into court and needed character witnesses to support your case - how many do you want? One? Two? Or do you want a line up out the door! It's about the question. We do it with one simple question and works like a charm almost all the time. One client I have put an effort into this and got 154 reviews in 90 days. Been in business for 28 years and had 5 - so the push really helped! I'm not going to post that here - but if you want it, just PM me on this form or email me (support - at - justthebestmarketing - dot - com and I'll give it to you. Hope this helps! Matthew Lee "The Car Count Fixer" Can you handler more car count? Watch this short 2 minute video and you tell me!
  8. The Official 2018 State of The Auto Repair Industry The Untold Secrets of How my Underground Group of Car Count Hackers Instantly Fixed Their Car Count, Easily Send Money Making Promotions Immediately and Always Get Raving Reviews from Customers!
  9. The Official 2018 State of The Auto Repair Industry The Untold Secrets of How my Underground Group of Car Count Hackers Instantly Fixed Their Car Count, Easily Send Money Making Promotions Immediately and Always Get Raving Reviews from Customers!
  10. Merry Christmas and a Happy New Year 2018

    Great post Harry! I've been telling shop owners this for years - just get out from behind the wrenches and talk to your customers. It always results in more business and (better yet) you learn about the little things that may need to improved in your business. There's isn't a marketing course that can teach you what your customers can. After all, "Better" doesn't have a finish line - we can all get better... all the time. Thanks for sharing your comments - you're right on the money! Hope this helps! Matthew Lee "The Car Count Fixer" Get "The Official Guide to Auto Service Marketing" 2018 State of The Auto Repair Industry Report! Get in NOW!
  11. The late Jim Rohn, American Entrepreneur & Motivational Speaker said, "You cannot change the direction and the forces of the wind. But you can change the setting of your own sail." If I had attempted to gauge what I am about to show you on the Official 2018 State of The Auto Repair Industry Report only 4 or 5 years ago, I’m certain my predictions would have been far off the mark. With that warning, I will tell you what I would say to a family member if they asked me about the future of auto service shop marketing. Get all the details on the Official 2018 State of The Auto Repair Industry Report. Matthew Lee "The Car Count Fixer" Author; Auto Service Marketing Specialist Get a FREE Copy of my book, "The Official Guide to Auto Service Marketing"
  12. Getting car count in today's new economy had changed. Now, you can learn from everything my underground group of "Car Count Hackers" have discovered after months and months (not to mention thousands of dollars) of trial and error. Find out the strategies that are working today - and what's not! Get all the details on "The 2018 Official State of The Auto Repair Industry Report" While you're here, let me know what changes you've noticed and what your biggest concerns are about getting more car count in 2018. Hope this helps! Matthew Lee "The Car Count Fixer" Author - Auto Service Marketing Specialist Get a copy of my book FREE (while I'm still giving them away)
  13. Hey ncautoshop! Congrats on hiring a coach. The things you know best in life were taught to you. I don't know who said that originally - but it's the truth! Good luck! Hope this helps! Matthew Lee "The Car Count Fixer" Get "The Official Guide to Auto Service Marketing" Facebook - Like & Share
  14. Thought I would chime in with a suggestion. Have you considered taking a walk around the area to talk to other business owners?? The landlord may be looking through "different glasses". I bet there's a story about that shop - and maybe even a customer or two that could enlighten you about what REALLY happened. Besides, in your post you mentioned something about the owner "not showing up". I can't remember who said it, (I think it was Woody Allen) that 90% of success is just showing up. But a little "intel" may be worth more than all the location surveys and high ticket consultants. Hope this helps! Matthew Lee "The Car Count Fixer" Get "The Official Guide to Auto Service Marketing" Got an hour? Join me on this Training Webinar
  15. Hi Sandyolivo! Hey, 200 cars a month isn't anything to "sneeze" at - You're doing a great job! You should be proud of yourself. My best recommendation is that you focus on being sure you're ready to market. Look, you may not need it now, but I talked to countless shops and have read posts on this board about shop owners who were in business for year and never had to do any marketing - then... the market changes. And it can be anything. Big box store - national or regional chain - or both - and over a few months, shop owners see the decline. The big problem is they feel like they're left with their pants down - and don't know where to start. I would recommend that you get really good at: 1) Being sure you collect FULL CONTACT INFORMATION on each customers - heck you can't go to a big box repair shop to fix a flat tire without giving them everything - you shouldn't be any different. 2) Build relationships with your customers - and the best way to start doing that is with a "dirt cheap" thank you card. As an example, you can consider something like these: https://www.staples.com/Great-Papers-Grey-Woodgrain-Thank-You-Cards-20-Pack/product_231916 In the interest of 100% transparency, I have no association with Staples and that's NOT an affiliate link. In other words - I get nothing it you buy them or not! The reason they work so well is that on average, Americans received between 0 and 3 of these small type "thank you cards" a year. Ha! Go figure. So for the cost of a postage stamp and an inexpensive thank you card - you can dominate their mail box. Not bad, huh? And this isn't something I was dreaming about - this works with EVERY ONE OF MY PRIVATE CLIENTS. There's more to it that I explain on this video - where you can add an offer to that thank you card. Watch that video here. Hope that helps - and if you've got any questions, just shoot me a message on this forum Matthew Lee "The Car Count Fixer" Get "The Official Guide to Auto Service Marketing" Got an hour? Join me on this Training Webinar P.S.: Sorry - I didn't find this link until I posted- but you can actually get these thank you cards from Staples for $3.49/20pack. That's $0.17 each - and I've used these before and know that they're a pretty decent card.