Quantcast
Jump to content


Search the Community

Showing results for tags 'marketing'.

  • Search By Tags

    Type tags separated by commas.
  • Search By Author

Content Type


Forums

  • Business & Automotive Discussions
    • Auto Repair Shop Management Help? Start Here
    • General Automotive Discussion
    • Regional Specific Management Discussions
  • Business Review, Coaching, Tips & Articles
    • Business Talk - How's your shop doing?
    • Joe’s Business Tips For Shop Owners
    • Management Coaching, Business Training, Consulting
    • Podcasts, Webinars & Live Streams
    • AutoShopOwner Articles
  • Automotive Repair Shop Management
    • Marketing, Advertising, & Promoting
    • Customer Experience & Reviews
    • Running The Shop
    • Workflow, Procedures, Shop Forms
    • Dealing With Competition
    • Pricing, Discounts, Labor Rate
    • Invoices & Estimates
    • Accounting, Profitability, & Payroll
    • Credit Cards, Payments, Financing
    • Expense Management, Rent, Taxes
    • Human Resources, Employees
    • Education & Training
    • Shop Insurance, Certifications, Laws, Legal
    • Management Software, Web Sites & Internet
  • Automotive Parts, Service & Technical
    • Automotive Parts & Suppliers
    • Repair & Maintenance Services
    • Tires and Tire Services
    • Fleet Service and Contracts
    • Automotive Shop Tools & Equipment
    • Technician Corner - Discussions
    • Repair/Diagnostic Help & Tech Tips!
  • Buying and Selling your Auto Shop Business
    • New Repair Shop, Partnerships, Bank Loans
    • Exit Strategy, Retirement, Selling Your Repair Shop
  • Shop Programs and Franchising
    • Auto Parts Banner Programs
    • Auto Shop Franchises
    • Shop Warranty Programs
  • Auto Body Collision Shop Business
    • Auto Body Shop Discussions
  • Non-Business Related Discussions
    • Non-Automotive Discussions
    • Automotive News
    • New Member's Area
    • AutoShopOwner Announcements
  • Automotive Shop Classifieds, Resources & Events
    • Automotive Classifieds
    • Automotive Business Opportunities
    • Events & Trade Shows
  • The Car Count Fixer's Fix Your Car Count.... and more!
  • The Car Count Fixer's New Release
  • Shop Website Help's Post Your Website
  • Shop Website Help's Website Tips
  • Credit Card Processing's Topics

Categories

  • Automotive Advertising
  • Automotive Industry
  • Automotive Customer Service
  • Automotive Management
  • Automotive Marketing
  • Automotive Networking
  • Selling Automotive Repair
  • Gonzo's Tool Box
  • Reviews
  • Test

Categories

  • Shop Technician Forms
  • Customer Service Forms
  • Management Forms
  • Reports and Publications

Blogs

  • AutoShopOwner's Blog
  • Joe's Blog
  • Alex's Blog
  • David Rogers' Blog
  • BOLT ON TECHNOLOGY Blog
  • AutoVitals - Creators of The Digital Shop®
  • OEScanTools.com's Blog
  • Shopcat's Blog
  • Elon Block | SellMoreAutoService.com
  • myCARFAX's Blog
  • Elite's Keys to Building a Successful Shop
  • Waynes Garage's Blog
  • Car Count Daily | Auto Repair Marketing Blog
  • Stevens Automotive Services Shop Management that Makes a Difference
  • Automotive Webmaster's Website Management
  • Direct Mail For Auto Shop Owners
  • Digital Stratagies Incubator
  • Ted
  • Three Rivers Bookkeeping Success Guide
  • Remarkable Results Radio

Calendars

  • AutoShopOwner Website Events
  • Automotive Industry Trade Shows
  • Auto Shop Events
  • Car Show Events
  • Webinars
  • Training Events
  • Other Events

Product Groups

  • Converted Subscriptions
  • Advertising

Find results in...

Find results that contain...


Date Created

  • Start

    End


Last Updated

  • Start

    End


Filter by number of...

Joined

  • Start

    End


Group


Business Name


Type of Business


Shop Labor Rate

 
or  

Website


Certifications


Your Mission Statement


Full Name


Interests

  1. The common buzz in business is to market to new, potential customers. This is a smart strategy given that every business losses customers each year, and we need to replace those lost customers. However, we also need a marketing plan that takes care of our existing customers. It is cheaper and easier to retain your customers, than to market for new ones. What strategies do you employ to retain your existing customers?
  2. Got your attention? Good. That's the power of advertising and marketing. I know many of you are affected by COVID and experiencing a downturn economically. Studies have shown that the businesses that maintain advertising during downturns do better with market share and sales when the economy returns to normal. Maintaining your marketing presence is a lot easier and less expensive than playing catch up when things get better. I know the reality of tough times. Do your best to maintain your advertising during tough times. You will get back what you invest.
  3. Most of you probably already know what I am about to say: The Service Advisor position is the most crucial position in the shop. I know, I know, what about the mechanical work done by the techs? Well, that's important too, of course. For the most part, customers spend their hard-earned money and most of time don't really know or see what was done to their car. Let's face it, the customer can't see the water pump or T-belt. And most of the time, the customer does not feel any difference with the car as they drive out of your parking lot. What the customer does see (or experience
  4. I know it's not going to be Back to School as usual this year, but there will be increased traffic on the road as more people perform school-related errands. It's your obligation to your customers and the community to make sure the roads are safe. Many people have neglected their cars the past few months, making a lot of opportunity for your shop. Get your Fall/Back to School marketing plan in place today! Want to share ideas? Even Better!
  5. As part of our debt reduction, I revamped all of our usual marketing and advertising and put those dollars into customer service and social media. For example, we ramped up our shuttle pickup and delivery service, extended our hours of service, made sure we spend a lot of time with each customer and made sure we called as many customers as possible. We also stepped up our meet and greet process and made sure will followed up with customer after the repair. Lastly, we increased our social media posts and increases ads and boosting. This has made a huge impact on our customer and already starti
  6. Here's 14 Secrets that virtually guarantee car count - in ANY Economy! Hope this helps! Matthew "The Car Count Fixer"
  7. Got your attention? Good! Take it from me, a shop owner for 40 years; before you invest a dime on advertising, get your internal marketing in order....in other words...get your house in order. No amount of advertising or marketing means more than what you do each and every day. And that is creating an amazing customer experience that gives your customers a compelling reason to return. Make sure that each customer contact point creates a positive experience. The phone call, the drive up to your shop, the parking lot, the customer write-up, the upsell, the car delivery and ev
  8. You could just say that this is tried, tested & proven. 19 simple words that virtually guarantee car count… in hours! Hope this helps! Matthew "The Car Count FIxer" P.S.: Join me on YouTube at Car Count Hackers! FREE Help to grow your Car Count, Income and Profit! P.P.S.: Like and Follow Car Count Hackers on Facebook P.P.P.S.: Have you registered in my FREE Training? "How to Double Your Car Count in 89 Days"
  9. Hello and Welcome! Thanks for taking the time to check this out. Obviously the auto service market is changing. More competition; Price shoppers; Worse than that, where do you start promoting if you want to grow your car count? Good news! There’s really only 3 areas  you need to focus on. Instead of writing it all out and asking you to read it - I created this video - it’s a little over 5 minutes, but it’ll be 5 minutes well worth it. Let me know if you have any questions. I’d be pleased to respond! Matthew "The Car Count FIxer" P.S.: Join me on
  10. I was looking for some input into advertising. I have really not done any the last 25 years. We are rebranding or should I say changing directions a little. Going back to tires, brakes ,alignment and maintence. When I did it last other than the phone book we did a little newspaper. I think those have basically gone. So many options out there, I just do not want to throw a bunch of money away on the wrong advertising. Any help would surely be appreciated. Sincerely David
  11. Before approving your next database mailing, run down this checklist to ensure all of these steps have been taken to validate the quality and accuracy of your mailing. Utilize the National Change of Address Service (NCOA) Every year, millions of Americans move, and this undoubtedly includes some of the customers in your database. This can be a problem when you pull your database to use for sending out a direct mail campaign, as you may have customers that have moved and no longer live at the recorded address. If these customers have moved outside of your trade area, and you were to
  12. I hear a lot of auto repair shop owners say they don't want to offer a cheap oil change coupon on their direct mail marketing. They feel the cheap oil change coupon brings in the wrong clientele, and they don't want to devalue their brand and position themselves as the cheap oil change shop. As a quick note, the concept behind the cheap oil change offer is that it is a loss leader and utilized to entice new customers. The key is getting new customers through the door, which the cheap oil change can be extremely effective at doing. Once you get them in your shop and you do a great job for
  13. Tracking the return on your auto repair shop’s direct mail marketing can be a challenge. One tool that can give you a tremendous amount of transparency into your direct mail ROI and that I recommend almost 100% of the time is call tracking. For those of you who aren’t familiar with what call tracking is and how it works, it involves putting a unique phone number on your direct mail that isn’t used anywhere else. When someone calls the number, it forwards immediately and seamlessly to your main phone line. This gives you the ability to track and record all phone calls from this special nu
  14. There’s an old adage in marketing: “features tell and benefits sell.” This is critical to keep in mind when you’re promoting your auto repair shop. If your prospective customers don’t understand the features your shop offers, how they’ll benefit from these features, and why they should consider your shop for their next repair or maintenance service, you may lose them to your competition. The main constraint you’ll encounter when emphasizing benefits on your direct mail is usually space. There are a lot of important elements an effective direct mail advertisement should contain, all of whi
  15. Many of you might have heard of fellow shop owner, Audra Fordin. Her shop is located in Queens, New York and is doing something outstanding for our industry. She has been recognized in the news media and in many trade publications. She started a web site called WOMEN “AUTO” KNOW. Not only is it brilliant marketing, she has created a program that is actually helping to improve the image of our industry. I urge you to check out her web site and “Take the Pledge” and join her organization. At the very least, you owe it to yourself and to our industry to find out what she is all about
  16. With Mother's day approaching soon, plan on a Mother's Day promotions. It could be an individual flower, like a rose, to all the Mom's a few days before Mother's day, or little boxes of candy. It does not have to be a big deal, just something that tells your customers you are thinking of them. So, think about a small promotion and trust me, it will be a hit. Another marketing tip: Father's day is coming; so don't forget the dads!
  17. Spring is here! Market you shop in your community. Dollar for dollar, the best marketing you can do is right in your own back yard. This is the time of the year when a lot of outdoor events begin: From youth sports to adult golf games. In addition, there are fund raisers each weekend. Find out what's going on in your community. Get involved. Sponsor a youth sport's team, sponsor a golf tournament fund raiser or other fund raiser events. Get your shop known for being part of the community, not just another repair shop. The more you stand out, the more people will take notice and stronge
  18. If you haven’t considered or utilized direct mail postcard magnets to attract new customers, now is the time to reevaluate this medium. Over the past 9 years, I have seen first-hand how effective direct mailing a postcard magnet can be for new customer acquisition as well as customer retention. The Direct Marketing Association (DMA), who is quite a credible source, also reported in their DMA Statistical Fact Book that “A postcard with a magnet attached is read at least 51.9% more often than a traditional postcard.” With that said, I cannot speak to how this study was conducted, but this
  19. I think it’s safe to say that few people go to McDonald’s for the fine dining. In fact, McDonald’s struggled a few years back when it introduced healthy choices on its menu. Even with its challenges, McDonald’s is considered one of the most successful business models on the planet. It’s a brand that is so well known for its consistency that it actually promotes comfort in the mind of the consumer—a lesson in marketing that could prove powerful for your business. Imagine yourself traveling with your family on a highway far from home one night. It’s late, everyone’s hungry, and you’ve been
  20. A few weeks back I had a problem with my refrigerator. I got a referral and called an appliance repair company. I called three times and each time I called this is what happened: "C and E appliance, please hold." I was put on hold three times for about 5 minutes. After being put on hold each time, a women would say, "What's the problem?" No engagement, no sign of interest for me the customer, no signs of caring. I gave the women a brief description of the problem and each time she told me someone would call me back. Well, no one did. So, I called for the 4th time, and as the person a
  21. I'm going to go out here on a limb here and tell you - YOUR ONLINE REVIEWS ARE THE MOST IMPORTANT FACTOR IN ATTRACTING MORE CAR COUNT! Lemme 'splain... First of all, the reviews given by your customers reveal the health of your business. If your customers aren't saying good things about you, that's a warning sign that you better get your act together right now and start providing a better experience for your customers. Also, if you only have a few handfuls out of all the hundreds or thousands of customers you've worked saying good things - that's not a healthy sign either. The
  22. hello! i just opened a shop and am having a hard time gaining traction. im looking for some marketing techniques that work good for new business. i have tried social media and google add words with zero results. also are any of the social media marketing company's any good? the ones that call 20 times a day claiming to manage everything and create material for your pages. seems like the only people stopping by are the previous tenants customers and he did not have the best clientele. he marketed heavily discounted repairs, free estimates, bring your own parts. everything i dont want. I would
  23. Is it just me? or does it seem that lately there are a lot of businesses being started that insert themselves into the flow of existing transactions only to harvest your profits and lesson the margins of those doing the work and accepting responsibility (us). I am referring to technology companies: Repair Pal, Openbay, CarFix and now Blockchain to mention a few. It is frustrating to me after having built a business (brick and mortar), purchased equipment, hired employees, provide training, accepted full responsibility and risk, supported my community only to have a startup backed by money hung
  24. Hey Shop Owners, It’s December and that means the year is almost over. Even though we only have about four weeks left, I hope you’re well on your way to having another fantastic year. Now… it’s time to start thinking about how to make 2018 an EVEN BETTER year. (Heck, let’s go ahead and plan on making it your best year ever! Right?) I’d like to invite you to a very special LIVE webinar where I’m going to reveal to you for the very first time, my proven 4-step process that I’ve secretly been teaching to my private auto repair shop clients for the past 21 years, that’ll practically
  25. I released a video on my blog yesterday that seems to be causing a bit of a stir. Some shop owners are saying my idea is brilliant - others say I'm totally wrong. In a nutshell, I'm advocating giving away $100 in services for a new client referral. The last thing I want to do is give away bad information, so I'm asking for some help to set me straight if I'm way off base. You can watch the video here for my full explaination: http://www.captaincarcount.com/auto-repair-marketing/is-this-a-crazy-idea-or-what/


×
×
  • Create New...