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Found 73 results

  1. Is it just me? or does it seem that lately there are a lot of businesses being started that insert themselves into the flow of existing transactions only to harvest your profits and lesson the margins of those doing the work and accepting responsibility (us). I am referring to technology companies: Repair Pal, Openbay, CarFix and now Blockchain to mention a few. It is frustrating to me after having built a business (brick and mortar), purchased equipment, hired employees, provide training, accepted full responsibility and risk, supported my community only to have a startup backed by money hungry venture capitalists attempt to erode our profit margin. I find the statements from co-founder Vladimir Lupenko of Blockchain in this months Ratchet & Wrench extremely arrogant: "The repair industry is huge, and people always get cheated" "We use reputable and undisputable technical data to set the market and price rate". Vladimir goes on to say "Based on our contractual agreement , the repair shop will have to provide the service at the price we have calculated". As good shop owners, protective of our future, we best rally against this technology, this Wolf in sheep's clothing. My research of these companies leads me to believe that no good will come from their involvement in our businesses. We, as independent shop owners, are operating in an industry some see as ripe for consolidation and this technology is just one of the signs. I ask that anyone reading this post refuse to participate. The involvement of these companies is not a 'quick fix' for a shop needing car count. Their intention is to drive down your prices, recruit price shopping customers only and mine your data base for their benefit. If our industry sees their existence as a threat and together, refuse to become a member of their organization, they will disappear. Without shops to refer to they lose all value to the consumer and will not be able to return a profit to their investors. To read the complete article, follow this link: https://www.ratchetandwrench.com/articles/5504-how-blockchain-technology-could-affect-your-shop To support this research here is a seperate article from this months Ratchet & Wrench magazine discussing how to price your services for long term health and growth: https://www.ratchetandwrench.com/articles/4841-how-to-price-to-gain-customer-loyalty?utm_medium=email&utm_source=utm_code
  2. If you have been thinking about Shop Management and Training and been shocked by the investment LOOK AGAIN ! I have a few openings for 2018 that will enable you to have the top quality training your looking to receive to grow your business. Management Training, Front Counter Training, Tech Training from the front to the back of your business I work together with you to grow your business making you stand out and be the go to facility in your reach of business. If you have questions contact me and we will work together to achieve goals you and your business deserve. Looking forward to speaking with you about increasing profits, training staff, and making your business the best it can be. Make 2018 a great year ! Dan Stevens Stevens Automotive Services
  3. Hey Shop Owners, It’s December and that means the year is almost over. Even though we only have about four weeks left, I hope you’re well on your way to having another fantastic year. Now… it’s time to start thinking about how to make 2018 an EVEN BETTER year. (Heck, let’s go ahead and plan on making it your best year ever! Right?) I’d like to invite you to a very special LIVE webinar where I’m going to reveal to you for the very first time, my proven 4-step process that I’ve secretly been teaching to my private auto repair shop clients for the past 21 years, that’ll practically guarantee 2018 to be a blow-out success for you. With these four steps, you’ll be able to… Magnetically attract more (and even better!) customers to your shop Easily sell your services at higher prices than your competitors Increase your take-home pay by 30%, 50%, or more Find, hire, and keep that elusive tech you’ve been searching for Put the fun back into running your shop! Interested? Great. There is zero cost to attend this live training and you won’t even have to leave the shop. All you need to do is set aside about 45 minutes of your day to join me right here online. Next week, I’ll be hosting this webinar twice. Once during the day. Once in the evening. That way, you’re sure to be able to find the time to join me. For the dates, times, and registration details, CLICK HERE. I hope you’ll join me, Ron Ipach, President Of Repair Shop Coach
  4. Take a look at this short video on marketing to the new generation. You may find it very interesting ! https://www.concentrix.com/resource/video/we-are-not-all-broke/
  5. It is time to get serious about 2018. This could be your year to get to where you need to be. Get ahead of industry and weather changes by acting now. Market your shop in both, call to action and branding your business all at the same time, all year long. Having a program for any size shop in marketing and management, training your staff in sales, customer service etc. We can get it done for a small investment that produces big returns. You can be the number one go to shop in your market. Contact me for a no cost consultation.
  6. If you have ever wanted to advertise like the big franchises and dealerships here is your chance. I will be adding to my program, professionally produced ads for use on social media sites for my clients. There will be one for all four seasons Winter, Spring, Summer and Fall as well as a couple you can run weekly or bi weekly to stay in front of your customers, and to generate new ones. You can personalize ads as well. If your going to use ad words you might as well get the biggest bang out of them. Bringing Shop Marketing and Management to shop owners that want to hit that million dollar mark and beyond and providing it with a reasonable investment that has huge returns. Shop Training, Management and Marketing all in one. All shops are different so we can talk about your needs and what will get your shop to that next level. We can build a program to fit. If interested in the program send a private message here, or go to my web site and do so. I think you will be amazed at what we offer. Consultation is no cost. Making your business the best in your market and beyond.
  7. How many of you have ever done a seminar in your shop for your customers and potential customers in your community ? Discussing maintenance, repair etc. This can be a great way to gain awareness for your business in your community and build relationships.
  8. As an old school tech I always went for the WHY it failed. If you replaced it and didn't see the reason that it failed, you didn't fix anything ! Be it your tech or you the business owner it is still the same. If you don't see the WHY it will never get fixed. I see everybody talk about what he or she is doing and not focusing on what they should be doing. Some say it's free... Have you ever went to a Casino and heard the word free? NO they say "we will comp you". What they are really saying is , I am going to give you this to get a whole lot of what's in your pocket! They didn't build those huge buildings on winners. When you walk in and the carpet on the floor would make you nauseous if you stared at it, that is for a reason. So you look at eye level at all the pretty lights and machines. Marketing is a Science ! Being a Business Owner is a Science ! Dealing with Customers is a Science! DISCOUNTING A 19.95 oil ad is a discount. Free is a down right give a way. I never run an ad like that, WHY ? Because I can market customers in by other ways and yes it evolves oil but at the same time not making your shop a discount shop. I am telling you that in the upcoming year the manufactures are getting very aggressive in retaining there customers for there service departments. There is no reason you can get aggressive with your service business as well. You can have that one ,two year old vehicle in your shop as well by doing the right thing. You have a tighter area of marketing than they do. If you focus on your area and do the right kind of marketing and managing your business, you will also thrive. You can do the same effective marketing with your budget to gain new and keep the customers you have coming back to your business time and time again. Yes you can have the videos, the campaigns etc just like a huge service department but you scale it to what you can handle. Here is a good quote I heard that makes good sense Everyone on Earth is walking around life wearing an invisible sign that says, "Make me feel important." And your job is to understand the size of the font of this invisible sign and how brightly it's lit. So it's our job to read that sign and to deliver the experience that that person needs. GIVE THEM YOUR STORY and GIVE THEM THE WHY THEY SHOULD BE YOUR CUSTOMER !!
  9. Make 2018 the year you excel your business far beyond what you thought was possible. More Time, More Profits, Less Stress Customer Service. New Customers.Taking care of repeat customers and marketing to both. Shop Management, Refining to make more and keep more profits. Service and sales training at your shop. Profit more from Parts and Labor. Making you a stand out and profitable business is all we do. Your success is our success. You could say we have skin in the game. Contact me and get the 2017 4th Quarter as well as all of 2018 in one extremely low investment. How low? It cost you absolutely nothing by getting huge returns, happy customers and profits period. Free Consultation. Lets' see where your shop is at and where you want to take it and together, WE WILL GET THERE.
  10. Matthew Lee “The Car Count Fixer” here I wanted to share these comments with you about what shop owners are saying. It’s a short video, but stick around for a real simple strategy that is virtually guaranteed to make customers happy! You can see it here. And don’t forget, I’m hosting a training webinar. Got an hour to discover how to eliminate the stress and frustration of trying to keep your shop busy?? You'll discover... The Only Way to Effectively Market Your Repair Shop The 22 Word "Magic Phrase" that virtually guarantees car count before the end of the week! The Ugly Truth About Your Customers and Why They Don't Respond to Your Marketing, No Matter How Much You Spend or How Often You Market to Them. Give me an hour of your time – I promise – and you’ll be surprised! Click here and I'll see you on the webinar! (But hurry, because it’s filling fast and I limit registration! Oops! Almost forgot - if you didn't see this - you can get the "Early Bird" list for my new book! Read about it here! Talk soon! Matthew Lee “The Car Count Fixer” Author – Auto Service Marketing Specialist Get "The Official Guide to Auto Service Marketing" Fix Your Car Count in 17 Minutes... Guaranteed!
  11. Donating your time today in my area would have gotten you on the local news and radio for free. Kroger supermarkets on every side of town, four locations, here in Indianapolis, In, had a drop off zone for hurricane donations. Diapers, bottled water, clean wipes and snacks. Local news and radio station were there, where I dropped off items and seen on the news they were at all locations. I asked the lady when we were unloading if a business could hand out gifts cards etc, to the people donating she said sure. We will give them some TV and radio time for there business for volunteering and helping out. Get involved with your community. This campaign runs from 8AM - 8PM 12 hours for I think three days ending Saturday. They win , you win and you did a great thing. Can't get any better than that my friends. You have the opportunity I am sure in your area to do the same thing. Get on TV, Radio and put a promo card in the hand of a estimated 300 - 400 potential customers for free !!
  12. Prioritize and Execute = Success To be successful in any business you must first have a Business Plan. Nice clean shop? How many bays do you have? How many tech do you have counting lube tech? Having trouble finding good techs, we have a solution that may help. Have all the equipment to diagnosis and do the jobs correctly? Are you buying parts, oil, etc like a wholesale shop … seen and heard a lot of issues in this area! Example: full synthetic oil Dexos1 8.45 gal, other are less, 1.30 for a good filter. So you only have 9.75 in parts for your price leader. Now it's time, to make that customer a client for life. Are you marketing they way your shop should be and not like other? Do you have to much or not enough? Are your services advisers doing all they can do by working short and smart not long and hard. Getting that 2.0-2.5 labor, now or building for the next visit? Is your shop providing customer service like no one else in your area? Following up after the visit ? The shops that are making 1 to 2 million a year in sales, you bet they are looking all the little things all the time. If you need help getting to that 1 million mark and beyond, I am here to help. Remember keep doing the things your doing right and correct the things your doing, not so right! Dan Stevens Stevens Automotive Services Shop Management and Marketing
  13. I have been reading and discussing, everybody is wrapped up in car count and getting new customers. If you are looking for new customers, established or start up shop and you think it cost a ton of money, think again!Bring in the customers, good customers you need and have, and the opportunity to make that customer a life long customer. 2017 is heading into the 4th quarter and 2018 is right around the corner. Let your marketing make you money not cost you money. Offering Professional Shop Management and Marketing so you can get to the next level with less stress and more profit.Programs to fit every shop because every shop is different and what work load you can handle efficiently will be the question. Stevens Automotive Services Professional Shop Management and [email protected]
  14. I released a video on my blog yesterday that seems to be causing a bit of a stir. Some shop owners are saying my idea is brilliant - others say I'm totally wrong. In a nutshell, I'm advocating giving away $100 in services for a new client referral. The last thing I want to do is give away bad information, so I'm asking for some help to set me straight if I'm way off base. You can watch the video here for my full explaination: http://www.captaincarcount.com/auto-repair-marketing/is-this-a-crazy-idea-or-what/
  15. Get a handle on the upcoming Fall and Winter months with NO WASTE MARKETING and keep it going into all of 2018 to get your shop to the next level. Load the bays and make good profit margins. No waste marketing is just that, your marketing program ends up with the customer in the bay not in the trash this way it ends up making you money not costing you money. If your not where you need to be and that's PROFITABLE, I would be glad to talk with you about the program.
  16. If you are currently texting your clients and are using one of those potentially expensive services that charge a pretty decent monthly fee, and then in some cases, up to an additional dollar per text to send automated and group texts to your clients, you'll probably want to check out a service that I've been recommending to my clients for several years - and it's totally FREE for your first 250 texts, then only .05 cents for each text after that. https://www.eztexting.com/ Sure, it doesn't have a direct link to your client list, requiring you to export/import your mobile numbers into their system (a 10-minute process) - but once your client's mobile numbers are uploaded into EZtexting you can pre-schedule your individual and group texts to go out whenever you wish. Happy texting!
  17. This is not new topic for me, but I need to revisit it again. And I will keep revisiting this topic for the sake of our industry. For independent repair shops to "thrive" today, you must take a proactive approach with regard to business. If you only want to "survive" you can stop reading now. Waiting for the phone to ring, or for cars to breakdown, or for a customer to drive into your shop asking for a repair or service is business suicide. The days of broken cars lining up in front of your bays are over. Sure, cars still breakdown, but you cannot thrive with a wait-and-see strategy. Make sure you perform multipoint inspections on all cars in for any type of service. Yes, any type of service or repair. Look up vehicle history on all vehicles. Let the customer know of needed services, missed services and services due. And lastly, book the next appointment. Yes, I know....Joe's been preaching this over and over and it does not work in your shop. Fine, then let me focus on those shops that do book the next appointment. Because those are the shops that are adopting a proactive approach...and I will see those shops in the future.
  18. Join me on this Training Webinar Have you noticed that the auto service market has changed over the last few years? More competition? Car Dealers 'eating your lunch'? Frustrated because customers don't respond to your marketing - no matter how much you spend or how often you market to them? If you answered "yes" to any of those questions, join me on this Limited Access webinar. You'll discover.... How to eliminate the stress and frustration from trying to keep your shop busy! The Ugly Truth About Your Customers and Why They Don't Respond to Your Marketing, No Matter How Much You Spend or How Often You Market to Them. Discover the 22 Word "Magic Phrase" that virtually guarantees car count - immediately! The Only Way to Effectively Market Your Repair Shop in Today's New Economy Attendance is limited so get your spot now while you can. Visit FixYourCarCount.com while it's still available! Hope this helps! Matthew Lee "The Car Count Fixer" Author - Auto Service Marketing Specialist! Get my book FREE! "The Official Guide to Auto Service Marketing" - 44 No Cost or Low Cost Marketing Strategies for Your Repair Shop
  19. Car Count Daily | Episode 11 Click Here To Subscribe For DAILY Car Count Daily Tips Straight To Your Inbox Car Count Daily | Episode 11 Click Here To Subscribe For DAILY Car Count Daily Tips Straight To Your Inbox
  20. Hello Everyone, New member here. I wanted to pose a question to the forum here. Which types of leads are most likely to turn into sales for you? Put another way, what is your best source for generating new business? I don't want to know how you advertise, I want to know know for example if phone calls are more valuable than web leads, or which types of leads have the highest closing ratio for you? For most people here and in most industries, its unanimous that word-of-mouth and in person interactions are your most likely sales but besides those what is the most reliable? Web leads, phone calls? And when you do advertise do you push people to the form of contact that your most likely to close? The reason I ask is because I see people just advertise their website with no phone number sometimes or some people really push people to call. Do you find that people who call your shop are more likely to come in than people who might come from a web lead such as an online form? Thanks in advance for any input.
  21. All auto repair shop owners should know the importance at this point of having an auto repair website for the shop. This idea was brought to me by a client who sent me an e-mail letting me know that she's going to be updating her website, which is a really good idea - If your website is old or if you don't have one, you really do need to have a newer updated website. I suggest that for everybody. Her question was really to the point, how much should she spend on a website and how important, really, is having a website right now? Let me go ahead and cover the second question first: How important is having a website? It's important. You really do need to have a website. It's not nearly as important as everybody makes it seem, especially with the guys who want to sell you a website, but the reality is, you doneed to have a good website. Most people will go to your website and check you out a little bit before they choose to do business with you. It's similar to people reading reviews. Everybody looks at a review before they decide who they want to do business with. They're going to review you. If you've got good reviews, chances are they're going to check out your website. If you have an auto repair website that's made by a six year old, ten years ago, and it looks like crap - chances are that's going to turn them off. It doesn't take a whole lot of time, money, or effort to have a professional looking website, an updated website. It is important that you do have it because people will check you out online. Ever since I started doing my Car Count Daily videos, I've had a lot of people checking out my website. It just goes to show, when people find you they want to know more about you. That's why it's important you have that good, and updated website. How much should you spend and how much time should you spend doing it? Not a lot because the reality is, most people aren't going to find you by searching for an auto repair shop in their area. There's just too much competition. Unless you really want to jump into that fray and work with search engine optimizers so that you're at the top of the page all the time - most shop owners don't have the time or money to mess with that. You just need to have a good looking website. You can get a cheap website. You can get one made for $500 and that's pretty much all you need to spend. I know it will be easy for most people in the industry to argue with me on this, especially with the people who are providing websites as a service. The reality is, you want a good professional looking website, but the majority of people are never going to find it. The only people who are going to find your website are the ones that are actually typing in, doing a search for you. On the other hand, you can get some beautiful made websites for thousands of dollars and then spend hundreds, and hundreds, and hundreds of dollars every single month to keep them optimized, to keep them on page one. If that's the game you want to play, that's perfectly fine. Me? I'd rather you just have a nice looking website so when they do look and check you out, they're going to find something really nice. I wouldn't spend a ton of time on there. The reason why I talk about this in the way that I do is I find that too many of my clients are spending entirely too much time putting together the perfect website. They spend hours, and hours, and hours with their designer and back and forth, back and forth for the perfect website that the majority of people are never going to see anyway, or it will be difficult to get it in front of the right customers, at the right time. Put your time, and effort, and money where people are really going to find you. I'd suggest market more to your current clients than market to people that have never seen you before, which is what your website is essentially doing in the automotive repair industry. You're marketing to people that don't know you and chances are they're never going to find you anyway, even though you have a beautiful, well-made site. The better looking your site is, doesn't get you to the top page of Google or the main search engine. Put your money, and time, and effort in things that really matter - like your marketing. Have a good, professional looking website, but you don't need to spend thousands of dollars and hours putting that together. -- Ron Ipach (a.k.a Captain Car Count) President/Founder of Repair Shop Coach More articles and content like this and originated through Ron Ipach's Car Count Daily campaign Auto Repair Shop Owners, Managers, and Automotive Industry Professionals are invited to join 'Car Count Daily Boosters' LinkedIn group to provide resources and gain insight on boosting car count DAILY and filling up the bays in their shops.
  22. Thanks for stopping by. There’s a lot of recent discussion about oil changes; who’s doing Your Customer’s Oil Change; And other topics related to getting more “car count”. My question is, “What are you doing for your shop to increase car count? Is it working? If not, what’s your struggle? Thought it would be a good place to “compare notes” and see what’s working for those that want to share. Looking forward to your comments, likes, dislikes and anything you want to share. Matthew Lee “The Car Count Fixer” Get "The Official Guide to Auto Service Marketing" Fix Your Car Count in 17 Minutes... Guaranteed! The Shop Owner's Unfair Advantage FREE Access
  23. You might be thinking I'm going crazy, right? Talking about advertising in the Yellow Pages in this day and age, but for some shops, advertising in the Yellow Page still makes sense. Now, bear with me. Don't stop and think I've gone off my rockers. Let me explain what I'm talking about: Everybody's clientele is different. What is the average age of your clientele, of your better clientele? You want the people that are coming in and spending money with you. If you're finding that you have an older clientele, chances are, most likely, they're still using the Yellow Pages. Admittedly, I had to go over mom and dad's house to get a Yellow Pages because I don't have one at my home, but look, I'm not of the age demographic that is off of the internet. A lot of people are on the internet but quite a few people are still intimidated by the internet, and they're more likely to grab a Yellow Pages and search for a business to do business with. We don't want to alienate them, and if you're staying out of the Yellow Pages, you have a 0% chance of them ever calling your shop. This isn't for everybody. I mean, All I've been doing recently is broadcasting the importance of getting found online and getting referrals. Look, I get it, and I can't wait to hear the comments down below the post after this. For some, as a matter fact, for a lot of auto repair shops, advertising in the Yellow Pages still makes sense. If you recall, if you go way back depending on how long you've been in business, when I first started working with auto repair shops about 20 years ago, Yellow Pages was the dominant place where everybody advertised. If you remember what it was, it was very expensive and there was just page after page after page after page of display ads, and your chances of getting noticed amongst all that noise were pretty slim and none. Everybody hated the Yellow Pages because it was so expensive, but I found a way, and a lot of my clients found a great way to put in a really good ad and get a lot of business from the Yellow Pages. If you've been with me for a while, you know my style of advertising is a lot different than what most other people will do. The ads that we put in the Yellow Pages actually got a ton, and I do mean a ton, of phone calls, from perspective clients. If you put together a kick-butt ad now you could get the same results. I currently have a Greater Cincinnati Yellow Pages book here with me. I'm in a suburb just north of Cincinnati. There is an entire auto repair section. It starts on one page and it ends on the very next page, and that's it. A front and back of one page is all it is. Remember, this used to be pages and pages and pages of display ads. Right now, display ads, this one has one, two, three, four, five. Five display ads on this side, and we've got a small ad right here and an even smaller little in-column ad, a couple over there, and that's it. That's for all the auto repair shops that are in this area, and there are quite a few of them, by the way. Everybody else has decided to stay out of the Yellow Pages. Remember the problems with the Yellow Pages before. They were busy. There were too many, too much competition. They were expensive. Right now, that's not the case, so that's the reason why I would encourage shop owners to maybe look at using the Yellow Pages if you're trying to attract an older clientele. Again, if you find your older clientele are not the demographic that you're going for, then the Yellow Pages is the wrong idea, but if you're in a retirement community, if there's a lot of elderly people around you and you want to attract them to your shop, this could be a really good place because they still use this. They're not walking around with their mobile phones looking for a shop to do business with. They're actually still using the Yellow Pages. There's a lot less competition. The ads have gotten extremely cheap compared to what they used to be. The Yellow Page reps, the reality is since everybody's shying away from the Yellow Pages, they're giving great deals. I mean, they're giving away everything possible to get you to advertise in the Yellow Pages. Leave no stone unturned. Investigate the possibility. Look at the clientele that you have. You might even start asking people, "Hey, do you still use the Yellow Page, Pages?" and if a lot of them do, that might be a really good place for you to start advertising again. -- Ron Ipach (a.k.a Captain Car Count) President/Founder of Repair Shop Coach More articles and content like this and originated through Ron Ipach's Car Count Daily campaign Auto Repair Shop Owners, Managers, and Automotive Industry Professionals are invited to join 'Car Count Daily Boosters' LinkedIn group to provide resources and gain insight on boosting car count DAILY and filling up the bays in their shops.
  24. Struggling in today’s new economy, trying to build your car count and make the money you know you deserve while “big box” auto repair, new car dealers and that ‘price cutter’ down the street “eat your lunch?” If you’ve tried to grow your repair shop and profits but have failed, it may not be your fault. It could be you’re just using the wrong methods and tactics. You’ve heard that old adage “It’s not what you say… it’s how you say it”, right? Truth is, that applies to just about everything in life – and especially your marketing and advertising. There’s no shortage of schemes and scams sold as “new marketing ideas” along with “gurus” that go on and on with solutions as they tell you to “just send them a piece of mail”, or “just send them an email” or even “just send them a text” – but it’s the message that’s important – not the way you send it. So you’re left asking “Is it really is possible to grow your car count and profits?” It is, but first let me tell you a little about myself. I owned a repair shop just like you – and I struggled. In fact, I faced bankruptcy – looking it straight in the eye. It’s not pretty. It wasn’t until I focused on specific direct marketing strategies and developed a deeper understanding of ‘how customers think’ that I was able to turn my shop around and finally get what I wanted out of life. Today, working strictly with auto repair shops to grow their business, I research and develop marketing strategies and tactics to the point it’s consumed and embarrassingly large amount of my time and energy. Family and friends say that my pursuit borders obsession. They’re wrong. I crossed the line long ago. I know of no subject more fascinating - yet often more confusing. The confusion is not only unfortunate; it’s largely unnecessary. In reality, given today’s fast pace world and unlimited opportunities, it has never been easier to stand out and steer clear of the 5 dangerous trends that each shop faces. It doesn’t require good looks, a silver tongue, charisma or a magnetic personality. It’s really simple when you cut through the smoke and mirrors. Cutting through the smoke is the hard part. In fact, if you haven’t grown your car count, profits and lifestyle to the level you want, it likely has nothing to do with you. It’s not your fault. Given the shell games of strategies being sold like “shovels and maps at the gold rush”, it’s a wonder we still have an independent repair shop industry at all. If this barrage of schemes, programs and complicated systems has left you more confused, take a deep breath and relax. We’ll take aim at this confusion, blow away the smoke and remove the mirrors and make things as simple as possible – and we can work miracles. But first – we must clear the smoke. When you get down to the “nitty gritty”, it’s all about direct response strategies. Thousands , or even hundreds of thousands of postcards sent to the wrong market with the wrong message can’t compare to a single well organized, tested and proven strategy. It’s those simple, effective and proven ways shop owners that know me make money every single month. How do they know they’re making money? They deploy simple systems and track everything - because the numbers don’t lie. Above that, those shop owners understand that there really are only 3 strategies repair shops need to focus on. Those 3 Strategies – known as “The Auto Shop Marketing Pyramid” cuts through the clutter and confusion that’s being pushed and sold to you – while making your marketing plan simple; regardless if you’re a new shop – or if you’ve been in business for years. (I cover that in detail in “The Auto Shop Owner’s Unfair Advantage” and you can get unlimited free access to Module 1 below.) Don’t let yourself get caught chasing “shiny objects” and the latest “new-fangled-thing”. Marketing hasn’t changed in decades – delivery channels certainly have – but marketing hasn’t. Put your shop on a strict diet of “direct response marketing strategies” that work time and time again – and don’t get fooled by those “shiny objects” and so called authorities that lead you like a horse chasing a carrot. Hope this helps! Matthew Lee "The Car Count Fixer" Get "The Official Guide to Auto Service Marketing" Fix Your Car Count in 17 Minutes... Guaranteed! The Shop Owner's Unfair Advantage FREE Access
  25. According to a recent survey featured in the May issue of National Oil and Lube News, 38% of the motoring public usually go to a new car dealer to have their oil changed. Second place was a quick lube and third place was the traditional auto facility. Now, I have to admit, this survey was done by a publication dedicated to the Quick Lube industry, so I am not sure of any bias here. But it is worth taking note that the people polled were car owners from across the country. And, in spite of what we think about the new car dealers, they do want to penetrate the consumer market we took for granted for so many decades. The point is that in today’s competitive climate we need to take a proactive approach to our business. Anyone who knows me or reads my articles and posts know I have been preaching this for some time now. We also need to be convenient and deliver world-class service. We need trained people on the phone and on the service counter. Of course you need quality techs, training, information systems and the best equipment. But, look at your business through the eyes of your customers. That will tell you your next marketing strategy. If I were you, I would do my own survey….find out for yourself….Who’s changing YOUR customer’s oil?


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