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Found 67 results

  1. Take a look at this short video on marketing to the new generation. You may find it very interesting ! https://www.concentrix.com/resource/video/we-are-not-all-broke/
  2. Is it just me? or does it seem that lately there are a lot of businesses being started that insert themselves into the flow of existing transactions only to harvest your profits and lesson the margins of those doing the work and accepting responsibility (us). I am referring to technology companies: Repair Pal, Openbay, CarFix and now Blockchain to mention a few. It is frustrating to me after having built a business (brick and mortar), purchased equipment, hired employees, provide training, accepted full responsibility and risk, supported my community only to have a startup backed by money hungry venture capitalists attempt to erode our profit margin. I find the statements from co-founder Vladimir Lupenko of Blockchain in this months Ratchet & Wrench extremely arrogant: "The repair industry is huge, and people always get cheated" "We use reputable and undisputable technical data to set the market and price rate". Vladimir goes on to say "Based on our contractual agreement , the repair shop will have to provide the service at the price we have calculated". As good shop owners, protective of our future, we best rally against this technology, this Wolf in sheep's clothing. My research of these companies leads me to believe that no good will come from their involvement in our businesses. We, as independent shop owners, are operating in an industry some see as ripe for consolidation and this technology is just one of the signs. I ask that anyone reading this post refuse to participate. The involvement of these companies is not a 'quick fix' for a shop needing car count. Their intention is to drive down your prices, recruit price shopping customers only and mine your data base for their benefit. If our industry sees their existence as a threat and together, refuse to become a member of their organization, they will disappear. Without shops to refer to they lose all value to the consumer and will not be able to return a profit to their investors. To read the complete article, follow this link: https://www.ratchetandwrench.com/articles/5504-how-blockchain-technology-could-affect-your-shop To support this research here is a seperate article from this months Ratchet & Wrench magazine discussing how to price your services for long term health and growth: https://www.ratchetandwrench.com/articles/4841-how-to-price-to-gain-customer-loyalty?utm_medium=email&utm_source=utm_code
  3. If you have been thinking about Shop Management and Training and been shocked by the investment LOOK AGAIN ! I have a few openings for 2018 that will enable you to have the top quality training your looking to receive to grow your business. Management Training, Front Counter Training, Tech Training from the front to the back of your business I work together with you to grow your business making you stand out and be the go to facility in your reach of business. If you have questions contact me and we will work together to achieve goals you and your business deserve. Looking forward to speaking with you about increasing profits, training staff, and making your business the best it can be. Make 2018 a great year ! Dan Stevens Stevens Automotive Services
  4. It is time to get serious about 2018. This could be your year to get to where you need to be. Get ahead of industry and weather changes by acting now. Market your shop in both, call to action and branding your business all at the same time, all year long. Having a program for any size shop in marketing and management, training your staff in sales, customer service etc. We can get it done for a small investment that produces big returns. You can be the number one go to shop in your market. Contact me for a no cost consultation.
  5. How many of you have ever done a seminar in your shop for your customers and potential customers in your community ? Discussing maintenance, repair etc. This can be a great way to gain awareness for your business in your community and build relationships.
  6. If you have ever wanted to advertise like the big franchises and dealerships here is your chance. I will be adding to my program, professionally produced ads for use on social media sites for my clients. There will be one for all four seasons Winter, Spring, Summer and Fall as well as a couple you can run weekly or bi weekly to stay in front of your customers, and to generate new ones. You can personalize ads as well. If your going to use ad words you might as well get the biggest bang out of them. Bringing Shop Marketing and Management to shop owners that want to hit that million dollar mark and beyond and providing it with a reasonable investment that has huge returns. Shop Training, Management and Marketing all in one. All shops are different so we can talk about your needs and what will get your shop to that next level. We can build a program to fit. If interested in the program send a private message here, or go to my web site and do so. I think you will be amazed at what we offer. Consultation is no cost. Making your business the best in your market and beyond.
  7. As an old school tech I always went for the WHY it failed. If you replaced it and didn't see the reason that it failed, you didn't fix anything ! Be it your tech or you the business owner it is still the same. If you don't see the WHY it will never get fixed. I see everybody talk about what he or she is doing and not focusing on what they should be doing. Some say it's free... Have you ever went to a Casino and heard the word free? NO they say "we will comp you". What they are really saying is , I am going to give you this to get a whole lot of what's in your pocket! They didn't build those huge buildings on winners. When you walk in and the carpet on the floor would make you nauseous if you stared at it, that is for a reason. So you look at eye level at all the pretty lights and machines. Marketing is a Science ! Being a Business Owner is a Science ! Dealing with Customers is a Science! DISCOUNTING A 19.95 oil ad is a discount. Free is a down right give a way. I never run an ad like that, WHY ? Because I can market customers in by other ways and yes it evolves oil but at the same time not making your shop a discount shop. I am telling you that in the upcoming year the manufactures are getting very aggressive in retaining there customers for there service departments. There is no reason you can get aggressive with your service business as well. You can have that one ,two year old vehicle in your shop as well by doing the right thing. You have a tighter area of marketing than they do. If you focus on your area and do the right kind of marketing and managing your business, you will also thrive. You can do the same effective marketing with your budget to gain new and keep the customers you have coming back to your business time and time again. Yes you can have the videos, the campaigns etc just like a huge service department but you scale it to what you can handle. Here is a good quote I heard that makes good sense Everyone on Earth is walking around life wearing an invisible sign that says, "Make me feel important." And your job is to understand the size of the font of this invisible sign and how brightly it's lit. So it's our job to read that sign and to deliver the experience that that person needs. GIVE THEM YOUR STORY and GIVE THEM THE WHY THEY SHOULD BE YOUR CUSTOMER !!
  8. Prioritize and Execute = Success To be successful in any business you must first have a Business Plan. Nice clean shop? How many bays do you have? How many tech do you have counting lube tech? Having trouble finding good techs, we have a solution that may help. Have all the equipment to diagnosis and do the jobs correctly? Are you buying parts, oil, etc like a wholesale shop … seen and heard a lot of issues in this area! Example: full synthetic oil Dexos1 8.45 gal, other are less, 1.30 for a good filter. So you only have 9.75 in parts for your price leader. Now it's time, to make that customer a client for life. Are you marketing they way your shop should be and not like other? Do you have to much or not enough? Are your services advisers doing all they can do by working short and smart not long and hard. Getting that 2.0-2.5 labor, now or building for the next visit? Is your shop providing customer service like no one else in your area? Following up after the visit ? The shops that are making 1 to 2 million a year in sales, you bet they are looking all the little things all the time. If you need help getting to that 1 million mark and beyond, I am here to help. Remember keep doing the things your doing right and correct the things your doing, not so right! Dan Stevens Stevens Automotive Services Shop Management and Marketing
  9. Make 2018 the year you excel your business far beyond what you thought was possible. More Time, More Profits, Less Stress Customer Service. New Customers.Taking care of repeat customers and marketing to both. Shop Management, Refining to make more and keep more profits. Service and sales training at your shop. Profit more from Parts and Labor. Making you a stand out and profitable business is all we do. Your success is our success. You could say we have skin in the game. Contact me and get the 2017 4th Quarter as well as all of 2018 in one extremely low investment. How low? It cost you absolutely nothing by getting huge returns, happy customers and profits period. Free Consultation. Lets' see where your shop is at and where you want to take it and together, WE WILL GET THERE.
  10. Matthew Lee “The Car Count Fixer” here I wanted to share these comments with you about what shop owners are saying. It’s a short video, but stick around for a real simple strategy that is virtually guaranteed to make customers happy! You can see it here. And don’t forget, I’m hosting a training webinar. Got an hour to discover how to eliminate the stress and frustration of trying to keep your shop busy?? You'll discover... The Only Way to Effectively Market Your Repair Shop The 22 Word "Magic Phrase" that virtually guarantees car count before the end of the week! The Ugly Truth About Your Customers and Why They Don't Respond to Your Marketing, No Matter How Much You Spend or How Often You Market to Them. Give me an hour of your time – I promise – and you’ll be surprised! Click here and I'll see you on the webinar! (But hurry, because it’s filling fast and I limit registration! Oops! Almost forgot - if you didn't see this - you can get the "Early Bird" list for my new book! Read about it here! Talk soon! Matthew Lee “The Car Count Fixer” Author – Auto Service Marketing Specialist Get "The Official Guide to Auto Service Marketing" Fix Your Car Count in 17 Minutes... Guaranteed!
  11. Donating your time today in my area would have gotten you on the local news and radio for free. Kroger supermarkets on every side of town, four locations, here in Indianapolis, In, had a drop off zone for hurricane donations. Diapers, bottled water, clean wipes and snacks. Local news and radio station were there, where I dropped off items and seen on the news they were at all locations. I asked the lady when we were unloading if a business could hand out gifts cards etc, to the people donating she said sure. We will give them some TV and radio time for there business for volunteering and helping out. Get involved with your community. This campaign runs from 8AM - 8PM 12 hours for I think three days ending Saturday. They win , you win and you did a great thing. Can't get any better than that my friends. You have the opportunity I am sure in your area to do the same thing. Get on TV, Radio and put a promo card in the hand of a estimated 300 - 400 potential customers for free !!
  12. I have been reading and discussing, everybody is wrapped up in car count and getting new customers. If you are looking for new customers, established or start up shop and you think it cost a ton of money, think again!Bring in the customers, good customers you need and have, and the opportunity to make that customer a life long customer. 2017 is heading into the 4th quarter and 2018 is right around the corner. Let your marketing make you money not cost you money. Offering Professional Shop Management and Marketing so you can get to the next level with less stress and more profit.Programs to fit every shop because every shop is different and what work load you can handle efficiently will be the question. Stevens Automotive Services Professional Shop Management and [email protected]
  13. (Warning and apologies for the long post) As you can see by my profile, I’m pretty new to AutoShopOwner.com but after browsing around quite a bit and communicating with @Alex and a couple of other leaders around here, I figured it would be worth the investment to become and Advertiser Member for the purpose of introducing our service and getting some feedback. It is not my intent to bombard with promotion but rather provide information about a capability that few realize is even possible. I’d like to start this introduction with a couple of statements. It is becoming increasingly difficult and frustrating to reach customers by phone since they often don’t answer the phone and often don’t check their voicemail. Most people text more than they talk these days. If you agree, I’d like to take this opportunity to introduce you to TextBox! TextBox was conceptualized back in 2012 from this video (See YourCarIsReady Video) Following are some of the capabilities we offer along with comparisons to other text messaging options we have encountered. Text Enable Your Existing Shop Telephone Number TextBox- Text-enables your existing shop telephone number. Your telephone number is part of your brand and part of your value. TextBox leverages the value of that number by opening up the text communications channel. People are probably already texting your number… they’re just not getting anywhere. Adding ‘Call or Text’ to your shop signage, website, Facebook page and any other marketing materials that include your telephone number will enhance those marketing efforts and provide more leads. Frequently, when you call somebody they text you back. Likewise, when you text somebody, they may call you back. Since TextBox uses your existing phone number. Both of those work! Others- Some use a shared 5 or 6 digit short codes. Some require you to introduce a completely new number that might not even be a local number. Some use email-to-text which requires you to find out what carrier the customer uses. If somebody calls the number you text them from, usually, the call goes nowhere. Not a very good customer experience. If you call a customer from your shop telephone number and they respond via text, the text goes nowhere. True Two-Way Texting TextBox- TextBox offers true two-way texting from the comfort of a full size keyboard and computer screen and keyboard anywhere you happen to be. You can name and tag contacts and review unlimited conversation history. Others- Many are one-way only. If a customer replies or initiates a text, the text fails and you never see it. Many don’t have an interface where you can review previous text messages in a conversational thread. With email-to-text, each message is a separate email message. It’s almost impossible to keep up with. Most Shop Management systems that have a text module are one-way only. Multiple Interfaces TextBox- The most used TextBox interface is through a small app that is installed on Windows computers and/or laptops. It automatically starts when the computer starts and pops up to alert you when new texts arrive. We also provide tablet and mobile apps that allow you to see and respond to TextBox messages wherever you happen to be. Others- Most require you to remember to open and log in to a web browser and remember to check the page to see if any texts have come in. Very few also have tablet or mobile interfaces. Cost TextBox- Most shops don’t need anything more than our $49/month small business plan. Larger shops with multiple service advisors with direct numbers can text-enable each additional number for only $29/month. There are no contracts or term commitments. We even offer a free trial and don’t even ask for billing information. Others- We have been surprised at some of the services that appear to do less but cost much more. Frequently Answered Questions: Will it mess up my phone service? NO. The voice and text networks are completely separate. Can multiple people use it? YES. And everything is automatically synchronized. How long does it take to get set up? Usually fully operational within a few hours. Are there any contracts or term commitments? NO. Service is month-to-month. For those who have taken the time to read all the way down this far, we’re making a special introductory offer hoping you will provide feedback here on the forum about your experience with the ease of getting started, the power and efficiency of TextBox and our outstanding customer service. The first 10 members here who PM me here or contact us directly and mention AutoShopOwner.com will receive: A completely no obligation trial from now to the end of March 2017. An automatic free month every year if they sign up for service after the trial. Of course, I’d be happy to answer any questions in this thread, via private message in this form, buy phone or… by text. John Fabrega Founder Line1 Communications & TextBox 850.205.1111 (Call or Text)
  14. Get a handle on the upcoming Fall and Winter months with NO WASTE MARKETING and keep it going into all of 2018 to get your shop to the next level. Load the bays and make good profit margins. No waste marketing is just that, your marketing program ends up with the customer in the bay not in the trash this way it ends up making you money not costing you money. If your not where you need to be and that's PROFITABLE, I would be glad to talk with you about the program.
  15. This is not new topic for me, but I need to revisit it again. And I will keep revisiting this topic for the sake of our industry. For independent repair shops to "thrive" today, you must take a proactive approach with regard to business. If you only want to "survive" you can stop reading now. Waiting for the phone to ring, or for cars to breakdown, or for a customer to drive into your shop asking for a repair or service is business suicide. The days of broken cars lining up in front of your bays are over. Sure, cars still breakdown, but you cannot thrive with a wait-and-see strategy. Make sure you perform multipoint inspections on all cars in for any type of service. Yes, any type of service or repair. Look up vehicle history on all vehicles. Let the customer know of needed services, missed services and services due. And lastly, book the next appointment. Yes, I know....Joe's been preaching this over and over and it does not work in your shop. Fine, then let me focus on those shops that do book the next appointment. Because those are the shops that are adopting a proactive approach...and I will see those shops in the future.
  16. Join me on this Training Webinar Have you noticed that the auto service market has changed over the last few years? More competition? Car Dealers 'eating your lunch'? Frustrated because customers don't respond to your marketing - no matter how much you spend or how often you market to them? If you answered "yes" to any of those questions, join me on this Limited Access webinar. You'll discover.... How to eliminate the stress and frustration from trying to keep your shop busy! The Ugly Truth About Your Customers and Why They Don't Respond to Your Marketing, No Matter How Much You Spend or How Often You Market to Them. Discover the 22 Word "Magic Phrase" that virtually guarantees car count - immediately! The Only Way to Effectively Market Your Repair Shop in Today's New Economy Attendance is limited so get your spot now while you can. Visit FixYourCarCount.com while it's still available! Hope this helps! Matthew Lee "The Car Count Fixer" Author - Auto Service Marketing Specialist! Get my book FREE! "The Official Guide to Auto Service Marketing" - 44 No Cost or Low Cost Marketing Strategies for Your Repair Shop
  17. Hello Everyone, New member here. I wanted to pose a question to the forum here. Which types of leads are most likely to turn into sales for you? Put another way, what is your best source for generating new business? I don't want to know how you advertise, I want to know know for example if phone calls are more valuable than web leads, or which types of leads have the highest closing ratio for you? For most people here and in most industries, its unanimous that word-of-mouth and in person interactions are your most likely sales but besides those what is the most reliable? Web leads, phone calls? And when you do advertise do you push people to the form of contact that your most likely to close? The reason I ask is because I see people just advertise their website with no phone number sometimes or some people really push people to call. Do you find that people who call your shop are more likely to come in than people who might come from a web lead such as an online form? Thanks in advance for any input.
  18. Thanks for stopping by. There’s a lot of recent discussion about oil changes; who’s doing Your Customer’s Oil Change; And other topics related to getting more “car count”. My question is, “What are you doing for your shop to increase car count? Is it working? If not, what’s your struggle? Thought it would be a good place to “compare notes” and see what’s working for those that want to share. Looking forward to your comments, likes, dislikes and anything you want to share. Matthew Lee “The Car Count Fixer” Get "The Official Guide to Auto Service Marketing" Fix Your Car Count in 17 Minutes... Guaranteed! The Shop Owner's Unfair Advantage FREE Access
  19. Struggling in today’s new economy, trying to build your car count and make the money you know you deserve while “big box” auto repair, new car dealers and that ‘price cutter’ down the street “eat your lunch?” If you’ve tried to grow your repair shop and profits but have failed, it may not be your fault. It could be you’re just using the wrong methods and tactics. You’ve heard that old adage “It’s not what you say… it’s how you say it”, right? Truth is, that applies to just about everything in life – and especially your marketing and advertising. There’s no shortage of schemes and scams sold as “new marketing ideas” along with “gurus” that go on and on with solutions as they tell you to “just send them a piece of mail”, or “just send them an email” or even “just send them a text” – but it’s the message that’s important – not the way you send it. So you’re left asking “Is it really is possible to grow your car count and profits?” It is, but first let me tell you a little about myself. I owned a repair shop just like you – and I struggled. In fact, I faced bankruptcy – looking it straight in the eye. It’s not pretty. It wasn’t until I focused on specific direct marketing strategies and developed a deeper understanding of ‘how customers think’ that I was able to turn my shop around and finally get what I wanted out of life. Today, working strictly with auto repair shops to grow their business, I research and develop marketing strategies and tactics to the point it’s consumed and embarrassingly large amount of my time and energy. Family and friends say that my pursuit borders obsession. They’re wrong. I crossed the line long ago. I know of no subject more fascinating - yet often more confusing. The confusion is not only unfortunate; it’s largely unnecessary. In reality, given today’s fast pace world and unlimited opportunities, it has never been easier to stand out and steer clear of the 5 dangerous trends that each shop faces. It doesn’t require good looks, a silver tongue, charisma or a magnetic personality. It’s really simple when you cut through the smoke and mirrors. Cutting through the smoke is the hard part. In fact, if you haven’t grown your car count, profits and lifestyle to the level you want, it likely has nothing to do with you. It’s not your fault. Given the shell games of strategies being sold like “shovels and maps at the gold rush”, it’s a wonder we still have an independent repair shop industry at all. If this barrage of schemes, programs and complicated systems has left you more confused, take a deep breath and relax. We’ll take aim at this confusion, blow away the smoke and remove the mirrors and make things as simple as possible – and we can work miracles. But first – we must clear the smoke. When you get down to the “nitty gritty”, it’s all about direct response strategies. Thousands , or even hundreds of thousands of postcards sent to the wrong market with the wrong message can’t compare to a single well organized, tested and proven strategy. It’s those simple, effective and proven ways shop owners that know me make money every single month. How do they know they’re making money? They deploy simple systems and track everything - because the numbers don’t lie. Above that, those shop owners understand that there really are only 3 strategies repair shops need to focus on. Those 3 Strategies – known as “The Auto Shop Marketing Pyramid” cuts through the clutter and confusion that’s being pushed and sold to you – while making your marketing plan simple; regardless if you’re a new shop – or if you’ve been in business for years. (I cover that in detail in “The Auto Shop Owner’s Unfair Advantage” and you can get unlimited free access to Module 1 below.) Don’t let yourself get caught chasing “shiny objects” and the latest “new-fangled-thing”. Marketing hasn’t changed in decades – delivery channels certainly have – but marketing hasn’t. Put your shop on a strict diet of “direct response marketing strategies” that work time and time again – and don’t get fooled by those “shiny objects” and so called authorities that lead you like a horse chasing a carrot. Hope this helps! Matthew Lee "The Car Count Fixer" Get "The Official Guide to Auto Service Marketing" Fix Your Car Count in 17 Minutes... Guaranteed! The Shop Owner's Unfair Advantage FREE Access
  20. According to a recent survey featured in the May issue of National Oil and Lube News, 38% of the motoring public usually go to a new car dealer to have their oil changed. Second place was a quick lube and third place was the traditional auto facility. Now, I have to admit, this survey was done by a publication dedicated to the Quick Lube industry, so I am not sure of any bias here. But it is worth taking note that the people polled were car owners from across the country. And, in spite of what we think about the new car dealers, they do want to penetrate the consumer market we took for granted for so many decades. The point is that in today’s competitive climate we need to take a proactive approach to our business. Anyone who knows me or reads my articles and posts know I have been preaching this for some time now. We also need to be convenient and deliver world-class service. We need trained people on the phone and on the service counter. Of course you need quality techs, training, information systems and the best equipment. But, look at your business through the eyes of your customers. That will tell you your next marketing strategy. If I were you, I would do my own survey….find out for yourself….Who’s changing YOUR customer’s oil?
  21. Hello ASO Member! You may not know, but a couple of years ago, I released “The Shop Owner’s Unfair Advantage”. It was a 5 week training course to help shop owners fix their car count. It became the world’s only marketing course designed specifically to help auto repair shop owners. But over time, things change, so I updated that course. “The Shop Owner’s Unfair Advantage 2.0” was released earlier this year with great success. The difference is the 2.0 version includes Marketing Strategies that are working today (tested and proven) over 7 hours of video, plus downloadable and printable manuals for each module Unlimited Access any time you want. You can review classes at any time– even if it’s 2:00 am Sunday morning I not only detail “step-by-step” the campaigns that I’ve used with private client shop owners, but I actually give you all the “fill-in-the-blank” templates to duplicate these campaigns yourself! That’s like having me sitting at the desk beside you while you market your repair shop! And a bunch more too! Because of the success of this course, I’ve decided to open up UNLIMITED ACCESS to Module 1 for FREE! (There’s that “F” word!). But this is a limited time offer and may be removed at any time without warning. Click here and You can get access right now. What’s “The Shop Owner’s Unfair Advantage 2.0” include?: The complete course covers… 11 Ways to Make More without spending a dime The 5 Dangerous Trends that Your Shop faces today! The Auto Shop Marketing Pyramid – the only three strategies you need! 21 Hard Cold Facts about Marketing On-line The one small change that Google Made that wiped out 1,000’s of repair shops – and how to fix it! UXO Optimization – How to Optimize User Experience on your website Multi-Dynamic-Home Pages – Use this trick to triple or quadruple your online exposure What “Schema” is all about – and why you need it! How to Market to Current Customers The Secrets of Text Message Marketing Direct Mail Secrets (Yes, it’s still really, really profitable!) Fill in the blank Templates – copy, paste and you’re done! Secrets of getting more Customer Referrals in a month than most shops get all year! How to get the right Testimonials that sell! … and lots more! Get instant access right now! If you have any questions, you're welcome to contact me directly or through this forum. Hope this helps! Matthew Lee "The Car Count Fixer"
  22. Hello everyone! Today I am going to talk to you about Funnels. Funnel? What is a Funnel you might be wondering. Well a digital marketing funnel is made up of 1. A traffic source, 2. Content or an ad, 3. a series of website pages that limit your customers actions, and 4. an Automated Email series. Funnels across all industries are replacing websites. Most 'typical' websites are more of just a gallery of photos displaying about your shop. Now I am not saying you do not need a website anymore, but when a user lands on a website the reason you have so many bounces is there is no direct call to action the user should be taking. With a funnel you take the lead to your page and have only 1 or 2 options that they can take this way there is no question on what they should do. I currently run funnels for my clients and you might think that I am exaggerating, but I promise you they are getting hundreds of new leads every month. My client Westside Auto Pros of Clive, IA got 200 leads in just 1 week. I have put together a video where I demonstrate exactly what I am doing for my clients. If you are interested I will provide a link at the end of this, also I have a promotion going right now where I am building auto repair shops their first funnel for free. Here is that link i promised http://bit.ly/2owUn1m
  23. Back in the 1970’s, the success of the repair shop could be traced directly to three things: General Motors, Ford and Chrysler. Those cars needed a ton of repair work and broke down all the time I remember when a customer would come in asking for an oil change. We would almost laugh at the guy, “Park it out back, I’ll get to it later if I get the chance”, was the standard reply. Today, it’s a different world. When Mrs. Jones asks for an oil change, I urge you to say, “YES, we can do that!” Cars today are built better, don’t require as much maintenance and oil change intervals are ever-increasing. You need to take a proactive approach with every car in your shop. Don’t get tunnel vision and focus only on what the customer brought the car in for. Manage the vehicle’s car care needs. Explain the need for preventive maintenance, scheduled services, and other services such as wheel alignments, tire rotations, filters, etc. And lastly, make sure you inform the customer of their next appointment and book that appointment. Ok, I know what some of you are saying, “My customers don’t know what they are doing in 4 months and that strategy does not work for me.” I hear this all the time. Well, think about this; your dentist books the next appointment, and so does the eye doctor, medical doctor, hair dressers, chimney cleaners, boiler service companies, on and on. The bottom line is this. You can wait for the cars to come to you, and some will. Or you can take a proactive approach and increase those car counts and maximize your sales.
  24. Thanksgiving is around the corner, and that means that the winter months are not far behind. For many shops, this means a slow down due to weather and the usual bills that come with winter. Combine that we the fact that consumers are usually less willing to spend during the winter, adds up to a potential slow down in sales. But, you can be proactive and maximize your efforts. Here's quick list of things you can do below, and please feel free to add any of your own ideas: Be proactive at car delivery and make sure you identify at least two future services per vehicle Perform the multipoint inspection on all vehicles and maximize sales for today and make those recommendations for the near future. Make sure that the customer experience was nothing short of world class - give your customers reasons to return to you Consider a mid-winter promo, such as an oil service with a tire rotation, 21 point inspection, winter safety check, perhaps a fuel and oil additive. NOTE: while I am not a fan of a discount Oil Change, I do like promotions. They convey value and pre-qualify those people only looking for a cheap oil change You could sent the promo to your existing customers and/or obtain a mailing list Create a slow day process your team steps up their game Don't get tunnel vision and only focus on what the customer brought the car in for, look for opportunity Remember, every car in your shop today needs future services and repairs. The question is; will they be returning to you? Please feel free to add your suggestions. I know we would all appreciate it!
  25. Business has been up and down the past month or so. Some shop owners say that business this past winter was ok, others complain that the lack of a real winter hurt business. My advice, forget about the past and plan for the future. The world of auto repair and servicing has changed. We need to be proactive, not reactive. For those old enough to remember the 1970s and the 1980s, cars broke down at an alarming rate. Being proactive was unnecessary. There were broken cars lined up in front of our bays every day. Well, the good old days are gone. Today we need to be proactive. Every customer is an opportunity to build a relationship. Speak with your customers. Make sure you find out what their auto needs are. Create an amazing experience that tells the customer: Please return. Explain the benefits of preventive maintenance. At car delivery, discuss their next service, book their next appointment, and let them know of any upcoming needed repairs. Little things such as informing customers about their next tire rotation, next wheel alignment or next scheduled maintenance can make a big difference. And of course, send out those service reminders. Remember one thing: Every car in your shop today will need futures services and repairs. Will they come back to you? In other words, become more proactive and not wait by the phone for the customers to call you. That may not happen these days.


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