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  • Have you checked out Joe's Latest Blog?

    • By Joe Marconi in Joe's Blog
         7
      There are many things to consider when creating a marketing plan. Among them are establishing a budget, what forms of media should be used, and whether traditional advertising, such as TV, radio, and print, is still relevant.  And of course, how much should be allocated to social media and digital advertising?
      All the above are essentials to any marketing plan. However, the first step is ensuring that you have a healthy workplace and that your employees understand your company’s culture and the overall mission and vision. 
      We all know that happy employees create happy customers. No form of advertising can overcome a toxic workplace with unhappy employees. If your employees are not creating an amazing customer experience, your marketing plan will not work.
      Advertising and marketing may bring in customers, but the people in your company creating an amazing customer experience will be the most important component of your marketing plan.  It’s the customer experience that sells work and gives the customer a reason to return. 
      Creating an amazing employee experience, which creates an amazing customer experience, is also the most cost-effective part of your marketing plan. In fact, it cost next to nothing.
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    • By ASOG Podcast
      Did I Pay Too Much To Fix My Car?
    • By Joe Marconi
      Before you spend a dime on any advertising or marketing, you need to realize that it's the employee experience that will determine how effective your overall marketing plan is.  Everyone in your repair shop and everything you do on a day-to-day basis is the foundation of your marketing plan.  
      We have all heard, "Happy employees create happy customers."  This is more important today than ever before. 
       Remember this: Your advertising and marketing programs do one thing; it brings you, people. It's your job to make the sale, and more importantly, create a customer experience so amazing it gives your customers a compelling reason to return! 
    • By Eric Roberts
      Diesel + Hydrogen mix from out of Australia Great News
      Of course we all now know about the ridiculous race set out by our government to rid the world of carbon burning materials including our beloved fossil fuelled cars. In recent times we have had the world of electric and hybrid cars rammed down our throats. I know that I am a small garage owner and so have self-interests in this drive to disaster. Of course to rid the planet of petrol and diesel vehicles.
      However people are realizing the foolishness and impossible targets set out by our politicians. Living without our cars will be an impossible disaster to most drivers in the UK. Millions of drivers will be forced off the road so that our politicians can brag about their achievements.
      Well thank God that there are people out there looking for alternatives to the dreaded electric cars. I do understand the need for cleaner air to protect the planet from greenhouse gasses but scientists are working all the time to prevent this. Giving us cleaner cars from engine designs that use other materials along with the "status quo" of our regular petrol and diesel engine cars.
      Electric and hydrogen cars already with us
      Of course, electric battery operated cars are now with us thanks to people the likes of "Tesla". However these are far from perfect. Speaking from the UK, s prospective, we are a country of old "Victorian" architecture. We have very narrow streets and roads which will be unable to support the millions of electric charging points required.
      At the moment the winner for me will be in the form of "hybrid" cars. These are now becoming very popular. With an engine supported by a standard battery and run on petrol. Combined with a lithium type battery. Hence the word "Hybrid".  Car manufacturers certainly like this type of idea for their customers and engineers have been studying and working on different ideas with mixed types of fuels. Including "Hydrogen fuel cells".
      Thanks to a great article by journalist "Will Locket". Then we are looking at very strong and affordable competition to the EV revolution.
      Australian Engineers come up with a great new revolution
      I must confess that reading article has made my day. Researches in Australia have come up with a technology that can convert a diesel engine into a "carbon neutral" engine. The idea is to combine the burning of twin fuels, diesel and clean burning hydrogen. This is fantastic news and will include other diesel vehicle, including, and trucks farm vehicles.
      So confident are the Australians that they are looking to convert certain types of diesel engines in the next couple of years. This is fantastic news for the public in the UK who love their small run around cars and the small garages that service and repair these vehicles.
      The full technical merits can be read in this great article by Will Locket. I will certainly having a beer tonight to celebrate this great news and keep my fingers crossed that everything goes well for the Australian car designer and developers, without retributions from the EV and green lobby. This development may also make the UK government change its mind about banning the sale of  petrol and diesel cars by 2030. So allowing millions of families in the UK to keep their diesel cars which will be by then "carbon neutral" and fit for purpose.
      Original article by "Will Locket"
    • By Eric Roberts
      Hi guys just  a short one this! As garage owners present or past how do or did you cope with the "can you just" brigade. This is the customer male or female (or otherwise) who just asks if "you could pop a light bulb in for me please". I no it could be a slow day, then this would not be problem, but does it annoy you. We had one in the other Saturday. A guy pulled in and wanted us to check  knocking on the rear end. The car was road tested and on the ramp for two hours on a busy Saturday morning.
      Eventually we found a broken coil spring on the front of the car! I am sure there are much worse stories than this but it really gets me mad sometimes?
    • Advertise your services or products to passers-by attracting them towards your business
    • By carmcapriotto
      Why is adapting to technology important? Look around you. Keeping up with the latest technology is key to any successful enterprise. It is a requirement today. It increases flexibility, streamlines operations, and helps you adjust your forward progress. I'm with Chris Cloutier and Craig ONeill at ASTE 2022, and we discuss the four ‘Ts’ … technology, touch, trust, and transparency. The inspiration for this episode stemmed from Tracy receiving a video from an orthodontist's office and how it can be easily implemented in our industry.  Chris Cloutier is co-owner of Golden Rule Auto Care in Dallas Texas and CEO of Auto Tex Me. Listen to Chris’s previous episodes HERE. Craig O'Neill, VP of Training, Autotextme.com. Listen to Craig's previous episodes HERE  Key Talking Points
      Using videos to do your inspections and business discussions Technology plus touch equals trust or transparency Get service advisors to set expectations at the beginning of a visit. Connect through technology without having to waste time- send a text message that points to an email to open a video.  You now have secured two main lines of communication for this person Pre-sell, pre-sold User-generated content does not have to be perfect; it just has to be personable Educating customers with one minute videos Level one, basic data. Your name, the information to reach you. Level two, discuss the vehicle transactional data related to why the visit's coming in. Level three, the relational data, how are you using this car? Are you going on any trips? Making the person a client, not customer
      Connect with the Podcast: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partner: Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com
         
      Click to go to the Podcast on Remarkable Results Radio


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