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  • 3 months later...
Posted

www.midwestperformancecars.com

 

Interested in hearing feedback from anyone

 

Thanks!

 

 

Very nice site and I see you are using a wordpress SEO plug-in which is excellent. You are using good page titles and the site is (as most wordpress themes today are) mobile ready. You have a good amount of images, I would consider caching your pages. This can be done with your server/hosting.

 

Below are a couple of tools everyone can use to see how their site is and correct or share with their developer. Not everything is as important and the reality is that you are only competing with local sites that are in the same market when trying to get to the top of the list in searches, so fix what you see if its going to make a difference. I would type in keywords and phrases you think your customers would use to search for auto repair into Google, Bing, and Yahoo.
http://seositecheckup.com/ - search engine optimization test
https://search.google.com/search-console/mobile-friendly - Google mobile-friendly test, see if your website layout is mobile friendly
The web is changing and primarily because of new/improved coding languages and screen sizes. It is important to keep web site scripting up to date to minimize issues, hacking, and layout issues with modern web browsers. So this means updating the programs/scripts that run your sites or making sure your web developers keep them updated to the latest versions.
Google is giving more weight to mobile friendly pages because of phones and smaller screen sizes. When you look at your site, don't only look at it on your desktop or laptop, check your phones and tablets and see how it looks. Are you happy with it? Is it easy to navigate? Will your customers like it?
Lastly, are you running any analytics on your site? Ask your developer to add in Google Analytics, its free. You can get great insight to how your website is found, what pages are frequented, and other useful info such as ranking, demographics, etc. :D
  • Like 1
Posted

We've created this section here for you to post your shop website. This is a great way to get some more exposure, relative backlinks for search engines, and feedback from your peers.

 

Please post relevent automotive shop websites only. Any posts including non automotive shop websites will be moderated and removed.

 

Thank you.

 

exbase.jpg

Alex,

 

I think this a good topic / idea as we might all benefit from feedback, however I don't think it will help with backlinks as only logged in users can see them.

 

Scott

Posted

Alex,

 

I think this a good topic / idea as we might all benefit from feedback, however I don't think it will help with backlinks as only logged in users can see them.

 

Scott

 

 

Scott, good catch...thank you, I've edited my first post. Since the start of this topic back in 2007, we have changed the strategy here at ASO and only show the first post in a topic to guests. You must be logged in to view additional posts in a topic. You are correct that it will not help with backlinks.

  • 4 weeks later...
  • 2 months later...
Posted (edited)

http://autosavetireshop.com/    If any of you guys have a chance click my website and tell me good or bad that you see, I pay good money for this website. At times I really do not think it works although I guess it does at some point. This is a great forum for business owners I really enjoy reading and get a lot of info from all you guys. Thanks David

Edited by tirengolf
Posted
15 minutes ago, tirengolf said:

http://autosavetireshop.com/    If any of you guys have a chance click my website and tell me good or bad that you see, I pay good money for this website. At times I really do not think it works although I guess it does at some point. This is a great forum for business owners I really enjoy reading and get a lot of info from all you guys. Thanks David

Here is one of the most important things.  I did a search on google for automotive tires in Pensacola Fl and you were on the first page.  https://www.google.com/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=automotive+tires+pensacola+fl&* and #1 in google places.

Scott

 

 

Posted
5 hours ago, ScottSpec said:

Here is one of the most important things.  I did a search on google for automotive tires in Pensacola Fl and you were on the first page.  https://www.google.com/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=automotive+tires+pensacola+fl&* and #1 in google places.

Scott

Scott, would that be done be done by my optimization company or my website developers. Thanks David 

 

 

Posted

I've started a topic to better understand what costs everyone is incurring with their business websites. Please feel free to comment and answer the poll questions.

 

  • 2 weeks later...
Posted
On 4/10/2017 at 5:53 PM, Pat R said:

Feedback is greatly appreciated, Thank you!

www.excelsiorautoservice.com

 

Pat, I am certainly no expert on this although there are some guys on here who are really up on this and have trained, or just have a good eye for it. I personally like to see a phone number and years in business even if it 5 years. I also like for the phone number to be highlighted where I can call someone from their web page. One of the biggest thinks I did in my area was made sure I was registered on google maps. that to me seemed to really increase my phone rings. That is just what I like for all it is worth. Good Luck. David

  • 2 weeks later...
  • 3 months later...
  • 1 month later...
Posted

Could we extend on this topic adding what does an Automotive Repair Shop really need on their site. I have built a lot of websites over the years. I still struggle with what is really needed. There are some nice looking sites here but some of them are quite busy and overwhelming. What do customers want to see? There is a shop across the parking lot from us. They have a one page website that is at least 10 years old. They don't have any social media accounts but if you search for auto repair in our city, they used to come up on the first page almost every time. I just checked and they are currently on the top of the second page. I did a backlink check and there are only 4 to their site. 

I have too many websites, I have considered very basic site with some special offers on the home page to entice people.

What are your thoughts?

Scott

 

Posted
On 10/17/2017 at 8:56 PM, ScottSpec said:

Could we extend on this topic adding what does an Automotive Repair Shop really need on their site. I have built a lot of websites over the years. I still struggle with what is really needed. There are some nice looking sites here but some of them are quite busy and overwhelming. What do customers want to see? There is a shop across the parking lot from us. They have a one page website that is at least 10 years old. They don't have any social media accounts but if you search for auto repair in our city, they used to come up on the first page almost every time. I just checked and they are currently on the top of the second page. I did a backlink check and there are only 4 to their site. 

I have too many websites, I have considered very basic site with some special offers on the home page to entice people.

What are your thoughts?

Scott

 

I have one of those complicated sites. www.wheelingautocenter.com

I think the site has to have your contact info readily available, IT has to list what you do, It has to have a link to reviews, and it has to most importantly build an impression to the consumer. An impression either this is EXACTLY what I am looking for or just the opposite.

I think real pictures are an important part of that. All you primary points of action need to be on the first page (appointment by web, phone call, contact info) and it HAS to be mobile friendly.

I also think you have to have other pages for those who have questions or who like to do more research. The number of pages is not important but I think you need to have more than they want to go thru. Most will only look at one or two before making a decision but having more to choose from might create a more professional impression.

Almost everyone uses the internet in some way to chose, fund or do business. Just sit and think about how you use your phone, computer and pad devices to research, locate, get directions or just find a phone number. To those that think it isnt needed either you are running a (really)small business or nearing retirement age.... IMHO

 

Oh, one last thing. Most update their technology quite often(phones, ipads etc) dont you think there are valid reasons to keeping your website updated??? Spiders, load times?

 

  • 2 weeks later...
Posted

I have the same problem most all of us have we are business guys and gals in the Automotive Business. The one thing that I personally think is important is the ability to google your place and hit a button that dials your phone number without having to dial the numbers. Then it is our job to do the proper phone etiquette and selling. If I can get them on the phone or better yet in my store I usually can handle it from there.

 

 

 

 

 

 

 

 

 

 

 

 

  • 4 weeks later...
Posted

I've started a shop website group and everyone is welcome to join, if you like. If you post your site in my group, I will look it over and offer feedback. 👍

 

 

  • 5 weeks later...
  • 1 month later...
  • 3 weeks later...
  • 4 weeks later...
Posted
On 1/2/2018 at 1:43 AM, Martin said:

My webpage URL has changed.

http://www.acdautomotiveservices.co.za/

@Martin  I like that you've added Whatsapp as a contact method. On a quick look and not a huge deal, you've got some styling issues in your footer with your links and a little red box coming up on chrome:

image.png

Looking at your footer area code, that red box is where your contact form response would be placed. You are using the latest version of wordpress which is good and this is just a template/css fix your designer can make. I would think about moving to https://  you are currently on http://. I would also make your youtube and facebook links larger, they get lost a bit.

 

On 2/7/2018 at 3:24 PM, risingsunmotors said:

www.risingsunmotorsMD.com

Done by Netdriven out of PA. they do a good job 

Jeff

@risingsunmotors, nice website. Maybe think about contacting Net driven and moving over to https.

 

On 2/23/2018 at 7:27 AM, Mosher said:

https://www.swampscottautoservice.com Please feel free to give some feedback

@Mosher Looks good, clean design. 👍 Did you use a third party site like WIX or something like that? 

 

 

Posted

I just set up an account with Go Daddy. A good friend of mine helped me make the site from scratch. Very low budget. Cost me around 200 a year compared to 200  a month I was paying with Dex Media. 

 

  • Like 1
  • 1 month later...
Posted
54 minutes ago, autobodyguys said:

Would love to get everyone feedback. Thanks!

folsom orangevale auto body repair

@autobodyguys Nice layout! Looks like you are using a wordpress theme commonly used to build sites which is good. I would consider moving your domain to https:// at some point and checking your slider images for clarity on larger screens. The car image for instance, its stretched beyond its dimensions causing it to be slightly grainy on larger desktop screens, which you can solve by using a larger image for desktop and smaller image for mobile or resizing correctly. Personally, I'm not a fan of using white text with shadowing on white background like in your logo because it gets lost a bit, but that may be just me. 😋

Maybe put a background on the "collision repair" text within the logo image like you have it on your building:

image.png

Your slider image text should be moved higher because its at the bottom of the screen on desktops (checked in Chrome browser). You should put that higher towards the middle of the page view.

image.png

image.png

This is on a quick look of course...😁

You can run a SEO test here: https://seositecheckup.com, you'll find a few things like image alt tags and page caching to improve speed as opportunities.

  • Like 1
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  • Have you checked out Joe's Latest Blog?

         0 comments
      The Technician Shortage Is Our Fault, And It's Time We Own It
      Nearly every day, I hear shop owners complain: "There's a technician shortage. We can't find qualified people. There's no one out there." If that's true, then who's to blame?
      The industry? The schools? The government? I don't know how you feel, but who promised us an endless supply of qualified technicians?
      Another common complaint is that young people do not want to work in the trades. Well, if that were true, then why are other trades such as HVAC, electrical, and plumbing growing? What are they doing that the automotive industry is not? 
      Here's the reality we need to face: We do have a problem, but we shouldn't look for someone or any entity to rescue us. Not the government. Not the trade schools. Not the recruiting companies. No one owes us a workforce. If we want great people in our industry, it's up to us. At some point, we need to own up to the truth: Building a pipeline of qualified technicians is our responsibility.
      In this blog article, I will break down the key reasons we are in this situation today and what we, as an industry, can do to solve the technician shortage. Are you ready to look in the mirror?
      Have We Pushed Technicians Away?
      Let's take a look at flat-rate pay. True flat rate, which pays a technician only for the hours they produce, is a controversial pay plan that emphasizes high production levels and creates a competitive work environment that, if not properly controlled, can lead to increased mistakes and a decline in morale and team spirit. Additionally, the stress and physical demands placed on technicians as they age are not favorable to long-term employee retention. What do we do with technicians as they grow older into their fifties and begin to slow down? 
      I have heard all the arguments and pros and cons of flat-rate pay, and I am not going to judge any pay plan. Let the facts speak for themselves. True flat rate has changed in most areas around the country and has evolved into a pay plan that gives technicians some pay guarantee.
      Many shop owners have learned that team morale, along with the opportunity to earn income, is important to technicians and to the company's long-term success. But let me ask you: how many technicians have left or been pushed out over the years because of the old flat-rate pay system?
      Another issue is the workplace environment. I remember being grateful to be hired as a young technician at a local repair shop. While very thankful, the work environment was not ideal. The shop owner kept the bay doors open year-round (I am from New York) unless it rained or snowed. He felt that if the bay doors were closed, customers might think we were closed for business. We had no heat and no hot water. Many of the jobs were done outside, year-round,  in all types of weather. The starting pay was minimum wage, with no benefits, sick days, or vacation pay. 
      Now, again, I need to point out that I was truly grateful for the opportunity this shop owner gave me. I learned a lot working there, and the experience was pivotal in my career. But looking back, I wonder how many people were discouraged by these working conditions?
      While the physical demands of the repair workplace are daunting, perhaps even more critical is the culture. Too many of my generation shop owners preached the mindset of "my way or the highway." We were the business owners, after all. We started our companies, took all the risks, and provided jobs. Why shouldn't we be the ones to set the ground rules our way?   
      Many of us found over the years that the "my way or the highway" mentality was a sure way to isolate employees and make them more likely to look over the fence for greener grass. In other words, it led many technicians to seek employment elsewhere, where they felt they could be appreciated and recognized for their hard work. The issue, however, was that there wasn't much green grass around. Disappointment after disappointment, bouncing from repair to repair shop, eventually led to despair. So, I ask you: were workplace conditions a contributing factor in today's technician shortage?
      Another factor that we are all well aware of is the complexity of the modern automobile. When I started, the work was mostly physical, and you were required to master essentially three vehicle models: General Motors, Ford, and Chrysler. Let's fast-forward to today. The evolution of automotive technology, along with the extensive training and tools required, has outpaced the typical technician's pay compensation, with no clear career path. Again, leading to frustration and insecurity about the future.
      Here is the bottom line: people don't leave their job; they leave their experience. We must do a better job. 
      The News Isn't all Bad; Your Next Steps to Fix the Technician Shortage
      To fix the technician shortage, it will take a combined effort from everyone in the automotive industry, particularly automotive shop owners. Shop owners are in the perfect position to make the greatest impact, not only on their businesses but also on the future automotive workforce.
      First, shop owners must become better leaders and understand that their ultimate success is directly dependent on the people they assemble around them. Any shop owner who mistakenly believes they can build an empire solely on their abilities is destined for serious disappointment. Business owners who think like this will eventually plateau. Without the collective contributions from a team of qualified people, your business will stall; it will not continue to grow.
      Create a workplace that attracts top talent: a clean, professional, well-equipped facility designed to support productivity, teamwork, and a career, not just a job. Build a great reputation in your community by getting involved locally. Become the auto repair shop that people take notice of as "the" place to work.
      Next, shop owners must become more financially knowledgeable. Knowing your numbers and what you need to achieve for a strong bottom-line profit is essential to paying technicians the money they need and deserve. Profit will also allow you to compete with other trade industries by providing a benefits package that has real take-home value and security.
      When it comes to culture, this is where the rubber hits the road. People crave recognition, praise, and a sense of purpose. Despite what you hear, people are not just money-motivated. Once people feel secure in their financial situation, retaining and motivating technicians can only be achieved by connecting with them on an emotional level. You cannot show enough appreciation. Give out praise for a job well done as if your business depended on it, because it does.
      As technicians age, we need to have a place for them. Expecting a 58-year-old to perform like a 35-year-old is unrealistic. We need to be more focused on career pathing. Provide training, skill development, and coaching to develop leaders and mentors within our older workforce. While their bodies may have slowed, the knowledge they have gained is priceless. 
      Our future is dependent on young people entering our industry. We need to give more young people opportunities. Every shop owner across the country should consider hiring an apprentice, then build an apprentice training plan and career path for them. If every shop did this, we could solve the technician shortage within five years. Get involved with the trade schools and high schools in your area. Look into the NAPA Apprenticeship Program. Don't sit on your hands with this one. Do it today.
      Lastly, don't get left behind. Commit to ongoing training for all your employees. Keep up to date with tools and equipment tailored to your business model. Don't try to be all things to all people and all vehicles. Identify your core profile customer and the vehicles they drive, and become an expert on those vehicles and the services you offer.
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