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HarrytheCarGeek

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HarrytheCarGeek last won the day on October 3

HarrytheCarGeek had the most liked content!

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About HarrytheCarGeek

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    Contributing Member

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  • Business Address
    Post box 9044, elizabeth, New Jersey, 07201
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  1. Advice needed

    This tells you everything you needed to know. The vicious cycle is hard to break for those doing drugs to detach from reality. And the irony is that he will blame everyone else and not himself for all his troubles.
  2. Advice needed

    Sound like a lack of education on the part of your tech. From what I am reading, is seems your tech is coming from a place of ignorance and lack of prosperity. I have had techs tell me ball joints were in acceptable condition from their perspective even when the service guide calls for them to be changed due to minor play. It's here where you have to teach your people why the customer comes into your store seeking your professional advice to avoid breakdowns and getting stuck on the side of a very dangerous highway. One thing I see from my competition, they seem afraid to teach their people to be better because they are afraid their people will ask for more money or will leave and be able to get more money working for another shop. This is a very poor mentality that keeps people in poverty. I make it a point to train my people to be the best, I encourage them to keep learning and improve their condition, I teach them how to inspect and be conscious of our customer's car conditions. I teach them about the value we give the customer and why our customer take the choice to make us their shop. In turn, I find out, my people chose to stay with me because they know we are in it for the long run to benefit them and me, I couldn't deliver great service without their support and care for our customers.
  3. You made me smile reading your article. Here is my 0.02 cent story: 2005 Mercedes Benz E500 comes in from the local MB dealer, the complaint is that it has all kinds of intermittent electrical problems, it has new batteries, alternator, gateway and other modules, etc. On the preliminary inspection I find two ground straps broken, fix that and I hook up the picoscope to look at my current flow, see odd ripple, take a look at the serpentine tensioner and it's worn out with a new pulley installed. Changed it, car runs like a dream. Customer: "Are you sure that was it?! We spend over five grand in parts trying to fix it."
  4. Got a negative review trying to help out

    lol, the thing is you knew this would happen, or better said, you suspected this would most likely happen, yet you chose to go ahead and put yourself through it. Isn't life grand?
  5. I really enjoyed reading your post, you echo many of my own sentiments. Regarding marketing, I agree with you that is an effort in frustration. I have taken the long hard road and have learned many things, some that have worked really well and others that have failed miserably. Regarding this forum, like you, I came here looking for others with similar like experience and to see if we could share experiences and ideas, suddenly it became obvious to me that none of us with a lot of experience and financial success could share anything substantive without putting our interests in jeopardy, that's why I think you will not find anything deeper than a casual or superficial treatment of any topic by the most senior people. That's why a 20 group may be a better fit for someone that is looking for a deeper perspective on the subjects than the forum. Going back to the marketing topic, logically we think that marketing should increase car count. But would you believe that I spent $20,000 on a EDDM campaign that did not produce a single lead? I can't tell you why it failed, except the suspicion that the postal service never delivered my pieces. I have no proof, but that is my suspicion simply because I had 5,000 pieces re-printed and had them delivered by my own team over a weekend, with the results being a 2.6% response rate(over 130 leads on 5K flyers). On the other end of the spectrum, I have run campaigns that have had response rates closer to 30%! These have been customers that have been profiled and their pieces and offers carefully crafted and targeted for their particular vehicles. It is very important for you to know your customers financial profile in order to get the best return on your marketing dollar, there is no point in making offers to customers that cannot afford your services no matter how much they like you and are willing to use you except that they cannot afford to use your services. As for the consultants here looking for gigs, well, my opinion is that if you know that you need help then hire someone that can provide the help you need, and here is a logical place to find people that may be struggling with their shop. So what a better place to find a consultant than here? For if they are lousy and don't know what they are doing, their reputation would soon come to light.
  6. I can't complain, business had been really great this year, mostly because we were able to identify several patterns that really let us prosper. And you know what, another opportunity is coming right this very minute that will let you make a lot of wealth that will let you retire if that is what you are looking for. As you are aware, all the catastrophes that are affecting our country will dislocate millions of people. You will see a lot of migration into your areas putting pressure into housing, and inflation. Labor will be abundant and assets will rise in price, so act accordingly and take this great opportunity for what it is. Cheers, -Harry.
  7. Gonzo, I hope you are doing well. Great article, I make sure my guys understand the fundamentals so the more steps are integrated into the technology they completely understand the systems they are working on. One of the biggest obstacles to overcome with the new tech, is the manufacturers obstinance to share information with the independent shops.
  8. Employees

    Hit all the nerves you want, as a matter of fact stomp on them. The ignorance and stupidity found among shop owners is second to none. Early on, I remember seeing UPS raise their rate 3 to 5% every year, I could not figure it out until some old-timer explained to me how the money is created and how inflation works. Since then I always made it a point to raise my rates the same way. Warranty companies tell me I am crazy for charging $175 an hour that they will only pay their max rate, I say "right, but your customer will pay the difference," and they do. Excellent people do not come cheap, and you can't compete with scavanger rates.
  9. http://www.reuters.com/article/us-autos-selfdriving/u-s-house-unanimously-approves-sweeping-self-driving-car-measure-idUSKCN1BH2B2?feedType=RSS&feedName=technologyNews WASHINGTON (Reuters) - The U.S. House on Wednesday unanimously approved a sweeping proposal to speed the deployment of self-driving cars without human controls by putting federal regulators in the driver’s seat and barring states from blocking autonomous vehicles. The House measure, the first significant federal legislation aimed at speeding self-driving cars to market, would allow automakers to obtain exemptions to deploy up to 25,000 vehicles without meeting existing auto safety standards in the first year. The cap would rise over three years to 100,000 vehicles annually. Representative Doris Matsui said the bill “puts us on a path towards innovation which, up until recently, seemed unimaginable.” ...
  10. Rent plays a big part in new customer acquisitions, if you are situated in a high traffic area the cost of your rent is a big part of the cost of acquiring that new customer.
  11. MEN ARE JUST HAPPY PEOPLE

    From my experience this is so true!
  12. We are on the last month of Summer, the Air Conditioner work we expected never materialized. We picked up a phenomenal amount of work from the bankruptcy of a major Brooklyn dealership group. With all the extra work we were tempted to pull back on marketing but didn't.
  13. We are praying for our brothers and sisters down in TX. We have sent supplies to Austin, and hoping we can help in whatever way we can.


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