Quantcast
Jump to content


Ideas for Marketing for Brand New Shop/Location?


Recommended Posts

Lets assume you are opening a brand new shop. You are not moving shops so you don't have a customer base to start with. To get off the ground running, what are some key marketing pieces, campaigns or elements you would implement (or have implemented).

 

I'd love to hear your thoughts and ideas!

Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Similar Topics

    • By Joe Marconi
      There is a lot of talk these days about the Electric Cars, and no doubt they will become more and more accepted during the next few years.
      All car makers are investing big bucks into EV's and battery technology.  While we are a ways away from EVs becoming mainstream, what are your plans to prepare for this? How do think the EV will change our business model? 
      Thoughts? 
      /
    • By Joe Marconi
      First, let me state that you need to treat every customer as if they are royalty. However, your existing customers have a relationship with you. They trust you and return to you for a number of reasons.
      The key to growing a business is to get NEW customers to return.  Survey after survey shows that customer retention greatly improves with each vehicle visit. So, you need to give your new customers a compelling reason to return.  Plus, you need a marketing plan that reaches out to your customers to keep your business top of mind. 
      What marketing strategies to you have that makes a great impression on new customers and makes them wanting to return?  
    • By spencersauto
      What's your houlr labor rate and where are you located? We're currently at $95 in Texas
    • By Joe Marconi
      There is a large repair shop in the mid Atlantic states (they want to remain anonymous) that just formed an alliance with a local new car dealer to service their used cars.  I will change some of the details; a request from the shop owner. But, the story brings up a few interesting facts. And, the big news is: This shop is profiting from this relationship!
      The shop owner was approached by the GM of the dealer to service some of the used cars they have been taken in on trade and want to sell.  The dealer techs are not trained and not familiar with the different car lines, being a Chrysler-only dealership. Due to the shortage of cars these days, the dealer is taking in on trade, all makes and models and wants to sell the used cars. And we all know profitable used cars are. 
      The repair shop performs a multipoint, which they get paid for,  and then they do many of the services and repairs, which includes tires, brakes, wheel alignments, oil changes, air and cabin filters, wipers and other simple services. Most of the cars are newer cars, and the work can be done by a GS tech.
      I don't know the pricing, sorry.  But, I am interested to see where this goes.  
      Imagine, a new car dealer asking an independent repair shop to service and repair their used car fleet???
       
    • By Joe Marconi
      One of the lessons from COVID is for repair shops to have a strong cash reserve.  Shop owners need to budget their money each week, and allocate money to different bank accounts, such as payroll, operating expenses, taxes, etc.
      Another account I would recommend is to have a Cash Reserve account, where money is allocating each week, and not touched unless their is a emergency, such as an economic downturn and or if an economic emergency occurs in your area or with your company. 
      While no one could have predicted the affects from COVID 19, I think we can all agree that being cash strong is a viable strategy.
      You should have anywhere from 3 to 6 months of covered expenses in a separate bank account.  I know, I know....it's a lot of money. Start slow and build each week. Anything set aside is better than nothing. 
      Of course, to have a reserve means that you need to have the profit to put away. Right?  Well, another reason to know your numbers, revisit your pricing and make sure your labor rate is enough to support your payroll, operating expenses and have enough left over to set aside money for the unexpected.
      Trust me, you'll be glad you did. 
       


  • Our Sponsors



×
×
  • Create New...