Quantcast
Jump to content


    • You can post now and register later. Already registered? sign in now to post with your account.
    • ×   Pasted as rich text.   Paste as plain text instead

        Only 75 emoji are allowed.

      ×   Your link has been automatically embedded.   Display as a link instead

      ×   Your previous content has been restored.   Clear editor

      ×   You cannot paste images directly. Upload or insert images from URL.


      Once you submit your question, a new topic will be created for you in our forums. Our moderators may move your topic to a more suitable forum category if one exists. Members will see your topic and be able to respond to your question.

    • This will not be shown to other users.
Sign in to follow this  
mspecperformance

Ideas for Marketing for Brand New Shop/Location?

Recommended Posts

Lets assume you are opening a brand new shop. You are not moving shops so you don't have a customer base to start with. To get off the ground running, what are some key marketing pieces, campaigns or elements you would implement (or have implemented).

 

I'd love to hear your thoughts and ideas!

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
Sign in to follow this  

  • Similar Topics

    • By spencersauto
      What's your houlr labor rate and where are you located? We're currently at $95 in Texas
    • By Joe Marconi
      Sometimes I feel like I’m alone on a deserted island. I charge for diagnostic analysis. Why? Because I know what cost is to buy the tools, equipment, information systems, training and pay a technician to professionally and accurately diagnosis a check engine light, air bag, ABS or any other complicated problem. But, I feel a lot of shops are willing to give this up in hopes to get the work. In my opinion all they are doing is digging themselves in a hole.
       
      And, I have heard all the reasons:
      “If the customer gives me the job, I waive the analysis”.
      “I package the analysis into the repair, so the customer does not see the diag charges”
      “I will lose customers if I charge analysis”
      And the best yet: “It only took me 10 minutes to diag the O2 sensor, so I can’t charge diag labor”.
       
      Waiving the analysis is the same as a doctor waiving the x-rays and blood tests. They don’t do it, we should not either. I will also challenge those who “package” the analysis into the repair. You mean to tell me that after taking 1 hour to find a faulty mass air sensor, you will add the 1 hour to the 5 minutes it takes to install a new mass air? Come on, we all know the truth.
       
      And let’s address the 10 minutes it took to find the failed O2 sensor. Did it really take 10 minutes? NO, it took years of training, years of experience, the investment in the right equipment and the investment in the right information systems. Why we sometimes diminish what we are truly worth is amazing. No other profession does that.
       
      Sorry for being so tough on this topic, but business is hard enough these days and people question everything. If shops don’t realize what they are giving up, it makes it bad for all of us.
       
      Please tell me what you think. Agree? Disagree? Or any other thoughts....
    • By GENUINE
      Anyone have any first hand experience with this company? Rocket Level Marketing. Pushing hard on IG, looks legit but most do.
      Thanks in advance.
    • By Joe Marconi
      What are you doing for Valentine's Day?
      Each year we purhcase small boxes of Chocolates and chocolate roses.  We give them out to our customers and delivery drivers a few days before and the day of Valentine's Day. It's a big hit.  Everyone loves a little gift.
      Other marketing ideas to bring a little fun to auto repair and service? 
       
    • By CAR_AutoReports
      Hey Everyone,
      I'm Ricardo from Complete Auto Reports.  You may have heard about the shop management software that we made at a shop in Linden NJ. 
      We've been really busy over the last year trying to refine the process at a shop through the software.  We have come up with something we think that people can and will benefit from.  We want to start with smaller auto repair facilities who are looking for something to transition out of paper and pen, as well as word documents and/or excel spreadsheets.  
      We've taken our software and made a free package that allows the following from any device with a updated and functional browser:
      Take appointments from your customers Digital Vehicle Inspections - Included in every service request and sent to each customer if performed Workflow - Pending, Under Process, Awaiting Approval, Approval Completed, Work In Progress, Completed Ratings - Customers can communicate ratings directly to you Messages - You can communicate with customers through the platform Customer App - All service history available, can schedule appointments with the app, transfer vehicle records to new owners Sales Reports 100% mobile - Works on everything from your 5inch iPhone to your desktop. 
      You can presently upload all of your customer information: name, address, phone numbers, email.
      Paid for versions offer parts ordering through PartsTech.com and Employeement modules that track employee time on jobs.
      Are there members here who are interested in trying the free platform to see if it's a fit for their business? Anyone interested in the paid for versions, can also get 60 days of free use and discounted rates available from our SEMA promotions.

       
      Our 3 plans can be broken down into these simple differences:   Free:  No inventory, no online parts ordering through PartsTech, only one photo/video per service request, one login, no employee management $50 per month (also have yearly options to save $): Includes online parts ordering through PartsTech and includes inventory, one login, no employee management $100 per month (also have yearly options to save $): includes everything with 5 logins to access the system. We often get asked, "What use can a bigger shop possibly get from the free plan?"
      With the free plan, you can take appointments digitally from your customers and then upload a copy of their receipt from your existing system to their profile in CAR. Reducing paper waste and creating a digital record for your customer to always have.  You can also use the free plan to send your customers a video or photo of the services you are performing, complete with billing the customer through the free plan at the end of the service.  These are all features that you pay for with add on systems, they are all available for free with us as you learn to adapt to smarter, more efficient technology.
      Data:
      The data you enter is yours, we do not have any agreements presently to share it with anyone and we certainly will never be sharing any personally identifying information with anyone.  Majority of the data we are interested in is to build better features to serve you better.
      Should you ever decide you no longer want to use our platform, your account will be available to you for free for one year at minimum.  In addition to that, we can and will provide you a complete data dump of all of your records within 72 hours of the request.  These companies that make it impossible to recover YOUR data is the reason for our open policy.  We want everyone to change their practices and we're leading by example.
      Cancellation:
      If you decide to cancel your subscription for any reason, all of your data can and will be exported and delivered to you via a USB stick you provide or through email in the way of an Excel file(s).  Additionally, you can access ALL OF YOUR information on our server for one year without any interference from anyone at CAR.  Most of you may not know, but I actually own a shop and if it's one thing I can not stand behind, it's these companies getting access to all of our information for secretive reasons or keeping us from having the very data that belongs to us in the first place.  You will never encounter this experience with us.


  • AutoShopOwner Sponsors



×
×
  • Create New...