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One Stop Shop for Marketing

ncsvoboda7
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mspecperformance Mentor

mspecperformance

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marketing is very all encompassing word. In terms of the basics of internet marketing such as website, adwords, online reputation I don't think you can get any better than kukui. There are some other services out there but I don't have any experience with them. Kukui also takes care of your CRM albeit if you are coming from DemandForce you may find it slightly lacking but still does a good job. Also the people that work for Kukui are top notch and can fill any holes you may feel the program has.

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ncsvoboda7 Enthusiast

ncsvoboda7

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marketing is very all encompassing word. In terms of the basics of internet marketing such as website, adwords, online reputation I don't think you can get any better than kukui. There are some other services out there but I don't have any experience with them. Kukui also takes care of your CRM albeit if you are coming from DemandForce you may find it slightly lacking but still does a good job. Also the people that work for Kukui are top notch and can fill any holes you may feel the program has.

Awesome, do they also do website and app development??
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KenV Rookie

KenV

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We just signed up with Kukui on Wednesday our website should be up and running in about 30 days, looking forward to it. Been with DemandForce for about 4 years now its ok but its just costomer retention and not a real marketing tool.

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  • Have you checked out Joe's Latest Blog?

    • Joe Marconi
      Want to End Your Technician Shortage? Focus on Retention!
      By Joe Marconi in Joe's Blog
         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”

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