Quantcast
Jump to content

Update you meta descriptions to 300 characters


Alex

Recommended Posts

Most websites and website designers these days follow the guideline of 160 characters when writing website page meta descriptions. When they are longer, Google just truncates them to 160...well until December 2017 when Google decided to accept that number to be around 300 with some recommending to make it 320. If your web designer wrote your website page descriptions shorter, you aren't taking advantage of the description tag to better your SEO and possibly your click-through rate. It's time to look at your website pages to be sure.

Feel free to join and post in my group and we'll take a peak for you. 

 

Good read: https://www.compose.agency/insights/meta-description-length-2018

 

Link to comment
Share on other sites

  • Have you checked out Joe's Latest Blog?

         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
  • Similar Topics

    • By carmcapriotto
      Thanks to our Partner, NAPA TRACS and AutoFix Auto Shop Coaching A deep dive into the SWOT analysis of our industry with a panel of shop owners.  As we navigate the evolving automotive landscape, it's crucial to turn threats into opportunities, revving up for success. Andy Fiffick, CEO Rad Air, 10-locations, franchise. Listen to Andy’s other episodes HERE Greg Bunch, Aspen Auto Clinic, Transformers Institute. Listen to Greg’s previous episodes HERE. Brian Sump, Avalon Motor Sports, and Urban Auto Care, CO. Brian’s previous episodes HERE
      Watch Full Video Episode The Concept of Mastermind (00:01:58) Discussion on the concept of mastermind, its origins, and its application in the automotive industry. The Role of Independent Repair Shops (00:02:47) The nimbleness and expertise of independent repair shops compared to dealership networks, and the need for better public perception. Challenges of Independent Repair Shops (00:04:49) The weaknesses and challenges faced by independent repair shops, including the lack of unified marketing efforts and lobbying. Perception and Marketing of the Industry (00:09:16) The need for greater respect and recognition for the automotive aftermarket industry, and the importance of effective marketing strategies. Courage and Self-Respect (00:12:36) The courage and self-respect required to succeed in the automotive industry, along with the need for transformation in mindset. Advancements in the Industry (00:14:35) The industry's progress and advancements, challenges faced by smaller independent shops, and the industry's value and fragmentation. Image and Perception of Independent Shops (00:16:25) The importance of image, modernization, and professionalism in independent repair shops to build trust and attract customers. Training Engagement (00:17:15) Discussion on the importance of owners engaging in training with employees and setting an example. Shop Management System (00:17:49) Importance of a shop management system for profitability and efficiency, and the support and training offered by NAPA TRACS. Auto Shop Coaching (00:18:00) The benefits of Auto Shop Coaching in redefining success and efficiency within a shop, and the importance of accountability. Owners' Involvement in Training (00:21:03) The importance of owners attending training classes and being involved in the learning process to understand and support their employees. Challenges in Attracting Talent (00:23:36) Discussion on the challenges of attracting and retaining young talent in the automotive industry. Opportunities in Change (00:28:07) The positive aspects of change, embracing new technology, and being first to market with innovative equipment. Industry Opportunities (00:29:58) Discussion on the opportunities for growth and impact in the automotive industry, despite challenges and competition. Rising to the Opportunity (00:30:47) Embracing the opportunity to make a significant impact in the industry through creativity, thought, and effort. Car Count and Economy (00:33:37) Discussion on the impact of car count and the economy on the automotive industry. Challenges with Car Maintenance (00:34:16) Issues with consumer awareness of car maintenance, including oil changes and service intervals. Barrier to Entry (00:35:29) The increasing barrier to entry for new shop owners due to technological advancements and specialized skills required. Consolidation and Opportunities (00:38:26) Opportunities for family-owned and independent operations amidst market consolidation and private equity involvement. Threats and Strategic Thinking (00:43:22) Discussion on threats such as constant change, aging technicians, and government involvement, and the need for strategic thinking. Future of the Automotive Industry (00:46:52) Optimistic outlook on the future of the industry, including the potential for strong independent shop operators to thrive. Mental Resilience and Rising Costs (00:48:31) The importance of mental resilience and adapting to rising costs as a key factor in the industry's success.
      Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Auto-Fix Auto Shop Coaching Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections        
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Thanks to our Partner, NAPA TRACS Bill Hill, Jamie Carlson, and Doug Callahan discuss the significance of company meetings and the benefits of daily huddles for setting the day's agenda, fostering team communication, and enhancing company culture. They highlight the importance of clear goals, active listening, and fun elements to keep staff engaged. The episode underscores the positive effects of meetings on team dynamics, customer satisfaction, and overall business success. Bill Hill, Mighty Auto Pro, Medina OH. Bill's previous episodes HERE Jamie Carlson, Ervine’s Auto Repair and Grand Rapids Hybrid and EV, Grand Rapids, MI. Jamie's previous episodes HERE Doug Callaghan, Vic’s Service Centre in Wainright, Alberta, Canada. Doug's previous episodes HERE Show Notes
      Morning Huddles (00:03:02) The purpose and structure of the morning huddle, emphasizing communication and expectations. Overcoming Resistance to Meetings (00:05:43) Jamie and Bill discuss their initial resistance to holding meetings and the benefits they have experienced. Effective Two-Way Communication (00:06:59) Doug emphasizes the importance of listening and feedback in meetings, highlighting the need for follow-up and action. Encouraging Engagement (00:11:48) Jamie shares her creative approach to engaging employees in meetings through activities and sharing personal reflections. Active Listening (00:13:25) Doug and Jamie discuss the challenges of active listening and the importance of taking notes and following up on employee input. Breakfast and Lunch Meetings (00:15:22) Discussion about providing breakfast and lunch for staff, frequency, and purpose of meetings. Implementing Meetings (00:17:11) Benefits of meetings for team building, communication, and staff morale. Scheduling and Starting Meetings (00:19:10) Setting up regular staff meetings, starting on time, and peer pressure to be punctual. Office and Staff Meetings (00:19:56) Office staff meetings, training, and business management meetings. Daily Meetings and Communication (00:21:11) Daily huddles for planning, communication, and updates on work progress. KPIs and Financial Discussions (00:24:28) Discussion on Key Performance Indicators (KPIs), financial goals, and staff bonuses. Appreciation and Celebrations (00:27:39) Gratitude, celebrating staff achievements, and supporting personal goals. Improving Meetings (00:29:15) Suggestions for making meetings fun, changing meeting formats, and incorporating training and external speakers. Friday Gatherings and Two-Beer Fridays (00:30:49) The panel shares their experiences with casual gatherings, including "Two-Beer Fridays," to create a relaxed and bonding atmosphere. Building Trust and Employee Initiatives (00:31:37) The panel discusses how employees taking the initiative to organize gatherings fosters trust and camaraderie within the team. The Importance of Company Culture (00:35:41) The significance of huddles in understanding and shaping the company culture, and the CEO's role in leveraging it for the benefit of all. Benefits of Company Meetings and Huddles (00:33:47) The value of company meetings and huddles, including initial skepticism, the benefits of documentation, and the evolution of staff appreciation. Leading and Participating in Huddles (00:34:18) The format of huddles, the role of the service advisor, and the continuity of huddles in the absence of the CEO.
      Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections      
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      In this Mastermind style podcast episode of the Aftermarket Radio Network's Town Hall Academy, host Carm Capriotto discuss the significance of training, customer loyalty, and the challenges of business expansion. Matt Wagg, AJ Neely, and John Long share their experiences investing in their teams' development, creating memorable customer experiences, and the personal growth required for successful leadership. They also delve into the complexities of scaling from a single shop to multiple locations, discussing the importance of readiness, strategic planning, and learning from both successes and failures in the expansion process.
      Matt Wagg, Accelerated Diagnostics and Automotive, Bennington, NE AJ Nealey, Nealey Auto and Tire  5 Locations, Edgewater, Deale, Owings, Pasadena and Rockville, MD John Long, Total True Automotive 3 Location MSO, Shertz, and New Branfels, TX  Show Notes: Experience of first-time attendees at Vision 2024 conference Creating memorable experiences for customers Investment in training and its impact on team loyalty and development Personal and professional growth, challenges, and resilience Intentional leadership and instilling core values in team members Challenges and opportunities of business growth Considerations and challenges of expanding from one automotive repair shop to multiple locations Transition from one to two locations and the feelings and challenges associated with it Impact of the pandemic on plans for expansion and the need for preparation Acquiring new locations and ensuring a smooth transition for employees   TIME STAMPS  
      Matt Wagg's journey (00:00:39) Matt Wagg shares his journey into the shop business, including his business plan and speaking at a college. AJ Neely's experience with the podcast (00:01:08) AJ Neely discusses his experience with the podcast and his approach to business. Earning customer loyalty (00:05:14) The panel discusses the importance of earning customer loyalty and creating memorable experiences. Creating a positive customer experience (00:07:08) The panel talks about creating a positive customer experience and the importance of communication. Unexpected extras for customers (00:10:13) John Long shares examples of unexpected extras for customers, such as giving out stuffed animals and matchbox cars. Investment in training and loyalty (00:13:33) AJ Neely and Matt Wagg discuss the investment in training and the impact on employee loyalty. Significant others attending the conference (00:15:38) Matt Wagg discusses bringing significant others to the conference as part of the training investment. The impact of closing for training (00:15:46) The positive impact of closing for training on staff and customer perception. Empowering employees through training (00:16:45) The importance of empowering employees through training and the impact on customer and employee satisfaction. The importance of operational excellence (00:22:23) The focus on operational excellence, cross-training, and creating a consistent guest experience. Leadership and business growth challenges (00:26:12) Challenges faced in leadership, business growth, and the need for personal and professional development. Adapting to leadership role and business redefinition (00:28:02) The need for redefining the role as a leader, making difficult choices, and redefining business operations. Growth and future business plan (00:31:29) Discussion on surpassing business plan goals, the need to plan for the future, and the desire to spread skills to the community. The feeling of going from 1 to 2 (00:32:09) Exploring the decision to expand from one to multiple stores and the passion and drive required. Preparation and access to capital (00:32:37) The importance of being ready with processes, systems, and access to capital before expanding to multiple locations. Different approaches to expansion (00:34:23) Considerations and challenges of different approaches to expanding, such as new build, brownfield, or acquisition. Challenges and surprises in expansion (00:37:06) Challenges faced in opening new locations, including marketing, demographics, and unexpected surprises. Learning from mistakes and failures (00:39:53) The importance of learning from mistakes and failures in the process of expanding and growing the business. Adapting to different store cultures (00:42:42) Understanding the differences in store cultures and leadership styles as businesses expand to multiple locations.
      Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections      
       
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      How To Get In Touch
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected]
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      NAPA trainers Curt Eigenberger, Bill Weaver, and Randy Cohen, discuss the critical role of training in the automotive industry's shift towards electric vehicles (EVs). The conversation underscores the industry's evolution, the need for technicians to update their skills continuously, and the overarching theme of safety and ongoing education in response to technological advancements. The role of mechanical and technology specialists is changing faster than a pit stop at the Indy 500. Always know that training is a key pillar to your strategic success. We're not just talking about keeping up with the latest tech but about staying ahead of the curve. Show Notes:
      Link to NAPA Auto Tech Training Technology Skills and Mindset (00:02:06) The conversation delves into the mindset and skills required for today's technology specialists, emphasizing the blend of engineering knowledge and artisan skills. Evolving Training with Technology (00:04:57) The evolution of training in response to technological advancements, including the need to adapt to industry trends and technician needs. Youth in the Automotive Industry (00:06:53) Insights on the changing demographics in the automotive industry, including the increasing interest in technology and electronics among young technicians. Preparing Future Specialists (00:09:47) Identifying and grooming individuals for technology specialist roles, emphasizing the importance of motivation, desire, and forward-thinking. Traits of Successful Specialists (00:13:26) Key traits of successful technology specialists, including problem-solving skills, critical thinking, and the ability to anticipate future industry developments. Recruiting and Identifying Talent (00:14:44) The recruitment of potential technology specialists, with an emphasis on identifying talent within the existing workforce and beyond. The need for a different mindset (00:16:16) The need for individuals to adapt to new technologies and change their mindset. Adapting to high-voltage electricity (00:17:12) The importance of understanding and respecting high voltage electricity and the need for proper training and safety measures. Safety and training for electric vehicles (00:19:12) The necessity of safety and proper training for working on electric vehicles, emphasizing the need for awareness and respect rather than fear. Changing approach to working on vehicles (00:21:31) The need to rethink traditional practices and prioritize safety when working on vehicles, especially in the context of electric vehicles. Pre-qualifications and assessments for EV training (00:24:30) The importance of pre-qualifications and assessments for individuals attending EV training, emphasizing the need for certification and safety awareness. The future of automotive technology (00:27:02) The future of automotive technology, including trends in alternative fuels and propulsion systems, and the evolving nature of the industry. Embracing change and technology in the industry (00:28:55) The excitement and opportunities in embracing new technologies and changes in the automotive industry, emphasizing the need for continuous learning and adaptation. Adapting to new roles in the industry (00:29:14) The shift away from traditional stereotypes in the automotive industry, focusing on the evolving roles and opportunities for individuals interested in technology. The importance of conversational learning (00:32:53) The value of conversational and interactive learning, allowing for open discussions and addressing individual struggles and concerns during training. The importance of class engagement (00:33:22) Encouraging conversational learning and active participation in training classes. The value of asking questions (00:34:55) The importance of asking questions, even if they seem basic, to enhance learning for everyone.  
      Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections        
       
      Click to go to the Podcast on Remarkable Results Radio


  • Similar Tagged Content

  • Our Sponsors

×
×
  • Create New...