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My first thought is that you shouldn't advertise for techs on your public page any more than a restaurant should put "chef wanted" on theirs. I'm not in a position to critique, but ATI conducts a media class that is mind-blowing. Whether you do your own site or farm it out, you need to know what's effective.

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Nice sites everyone!

 

Our website gets a lot of traffic, due to engagement via blog, fb, and events.

 

www.trackspecauto.com

 

We feel that the most effective are simple, yet new and modern looking. Why? If its busy on the first initial page, people get overwhelmed and often skim info shown. If you start with a simple home page, they can decide via your menu what they need to see. Which, in my opinion, is more comforting than being shown everything all at once on the first visit.

 

Some people go to your site just so find contact info or location. Some go to see what you're all about, read about the employees, etc. Each person has a different mindset going into it, so it is my opinion that its better to let them choose what to see first.

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Gutsy first impression. Not gonna attract a lot of soccer moms. Some people might move on the the next Google search listing in hopes of finding a phone number. Might scare me off if I want my 2005 Honda accord serviced. But cool visual layout.

 

Thanks for the tips! We do have a specific target market, which is very abundant in the San Francisco Bay Area. Majority of our customers are car enthusiasts, not so much soccer moms. They are people that love to take their cars to driving events, such as autocrosses and trackdays, or just car meets and drives. We wouldnt turn down a 2005 Honda accord or soccer moms, but it isnt the type of car or clientele we are going after either.

 

Regarding the phone number, it is in the footer and in "The Shop" page. We deliberately made it so that the contact form is easier to find first because we are still a young shop and very busy. We find that we are more efficient with our time and more accurate with our quotes if we can get requests via email/contact form. We know some people prefer to talk to a human, so our phone number is also on yelp, facebook, instagram, and google.

 

 

I agree. The font is also a little to small and hard to read for us old folks.

 

Thanks for the feedback! That is something to think about.

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  • 2 weeks later...

Www.alfredauto.com

 

Its the free site provided by iatn so I don't stress too much about how much income it generates. Honestly, after running an internet company for 10 years and spending $10,000+ and 100 hours a month on my old site I didn't want to have a website at all for my brick and mortar business but I don't like telling people "I don't have a website". Besides, google ad words have to point to something.

 

Repairpal was used for a little bit, and I have a ton of reviews on there, but I disagree with their business model so I stopped linking to it.

Edited by alfredauto
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Over at Last Chance Auto Repair our team offers quality auto repair & service that you can trust plus afford. Our team has been serving Plainfield, Naperville, Bolingbrook, IL, plus all surrounding Chicago South West suburbs since 1978. You brake it, we'll fix it, domestic & foreign A-Z. Family owned, priced right. Quality you can trust & afford.

 

In need of an auto repair Plainfield, Naperville, Bolingbrook, IL, or any surrounding suburbs? Our knowledgeable team is here for all your car, van, suv, auto, truck, classic, domestic & foreign vehicles. We specialize in diagnostic, repair, maintenance & rebuild services. We offer engine, emissions, transmission, timing belt, brake, suspension services & a whole lot more. Offering complete auto care, auto repair & service a-z, a quality & low cost guarantee. Were a family owned, priced right, no corporate mouths to feed kind of repair shop. How can we help you? Call day or night, rain or shine, sleet or snow, were here for you.

 

Whether you're in need of an automotive repair in Plainfield, auto repair in Naperville, a mechanic you can trust in Bolingbrook or maybe just an auto repair shop you can afford in one of the surrounding towns, we have you and your vehicle service needs covered. Last Chance Auto Repair has highly educated ASE trained auto mechanics that specialize on domestic automobiles such as Chevy, Ford, GMC, Chrysler, Dodge, Jeep, Pontiac, Cadillac, GM, Hummer, Saturn & Corvette. Also mechanics that specialize on import vehicles like Honda, Acura, Toyota, Infinity, Nissan, Audi, BMW, Mercedes Benz, KIA, Saab, Volvo, Land Rover, Porsche, Lexus, Scion, Mazda, VW, Volkswagen, Mini Cooper, Suzuki & Mitsubishi. Our skills plus many years of experience lead to quality automotive repair & service that you can trust & afford.

 

Last Chance Auto Repair For Cars Trucks

www.LastChanceAutoRepairs.com

12052 S Naper-Plainfield Rd

Plainfield, IL, 60585

(815)577-0327

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Edited by Last Chance Auto Repair
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Hi all. We just launched a new website 2 weeks ago, would like to hear your feedback please:

 

www.midwestperformancecars.com

 

Also, we are very active on Google+ and it has a big impact on our new customer acquisition. Shoot me a message or reply to this post if you would like to find out how we use Google+ in our marketing plan. It's free, not selling anything.

 

Andy Bizub

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  • Have you checked out Joe's Latest Blog?

         3 comments
      Got your attention? Good. The truth is, there is no such thing as the perfect technician pay plan. There are countless ways to create any pay plan. I’ve heard all the claims and opinions, and to be honest, it’s getting a little frustrating. Claims that an hourly paid pay plan cannot motivate. That flat rate is the only way to truly get the most production from your technicians. And then there’s the hybrid performance-based pay plan that many claim is the best.
      At a recent industry event, a shop owner from the Midwest boasted about his flat-rate techs and insisted that this pay plan should be adopted by all shops across the country. When I informed him that in states like New York, you cannot pay flat-rate, he was shocked. “Then how do you motivate your techs” he asked me.
      I remember the day in 1986 when I hired the best technician who ever worked for me in my 41 years as an automotive shop owner. We’ll call him Hal. When Hal reviewed my pay plan for him, and the incentive bonus document, he stared at it for a minute, looked up, and said, “Joe, this looks good, but here’s what I want.” He then wrote on top of the document the weekly salary he wanted. It was a BIG number. He went on to say, “Joe, I need to take home a certain amount of money. I have a home, a wife, two kids, and my Harly Davidson. I will work hard and produce for you. I don’t need an incentive bonus to do my work.” And he did, for the next 30 years, until the day he retired.
      Everyone is entitled to their opinion. So, here’s mine. Money is a motivator, but not the only motivator, and not the best motivator either. We have all heard this scenario, “She quit ABC Auto Center, to get a job at XYZ Auto Repair, and she’s making less money now at XYZ!” We all know that people don’t leave companies, they leave the people they work for or work with.
      With all this said, I do believe that an incentive-based pay plan can work. However, I also believe that a technician must be paid a very good base wage that is commensurate with their ability, experience, and certifications. I also believe that in addition to money, there needs to be a great benefits package. But the icing on the cake in any pay plan is the culture, mission, and vision of the company, which takes strong leadership. And let’s not forget that motivation also comes from praise, recognition, respect, and when technicians know that their work matters.
      Rather than looking for that elusive perfect pay plan, sit down with your technician. Find out what motivates them. What their goals are. Why do they get out of bed in the morning? When you tie their goals with your goals, you will have one powerful pay plan.
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