Quantcast
Jump to content


Joe’s Business Tips For Shop Owners

Tips from Joe Marconi, co-founder of AutoShopOwner. His tips are shared to help you in your day to day shop operations, sales, customer service, marketing, advertising, and more!

262 topics in this forum

    • 15 replies
    • 3,359 views
    • 9 replies
    • 422 views
    • 0 replies
    • 277 views
    • 2 replies
    • 388 views
    • 0 replies
    • 166 views
    • 0 replies
    • 179 views
    • 3 replies
    • 612 views
    • 5 replies
    • 596 views
    • 2 replies
    • 361 views
    • 6 replies
    • 1,003 views
    • 12 replies
    • 1,299 views
    • 1 reply
    • 722 views
    • 0 replies
    • 563 views
    • 3 replies
    • 699 views
    • 0 replies
    • 377 views
    • 1 reply
    • 581 views
    • 2 replies
    • 1,006 views
    • 1 reply
    • 601 views
    • 4 replies
    • 443 views
    • 33 replies
    • 1,614 views
    • 4 replies
    • 759 views
    • 15 replies
    • 1,251 views
    • 0 replies
    • 415 views
    • 1 reply
    • 529 views
    • 3 replies
    • 780 views
    • 0 replies
    • 494 views
    • 0 replies
    • 444 views
    • 54 replies
    • 5,269 views
    • 2 replies
    • 584 views
    • 19 replies
    • 1,858 views
    • 0 replies
    • 612 views
    • 1 reply
    • 637 views
    • 0 replies
    • 659 views
    • 1 reply
    • 645 views
    • 4 replies
    • 722 views
    • 5 replies
    • 855 views
    • 6 replies
    • 771 views
    • 1 reply
    • 861 views
    • 0 replies
    • 596 views
    • 1 reply
    • 949 views
    • 3 replies
    • 957 views
    • 0 replies
    • 633 views
    • 8 replies
    • 1,253 views
    • 13 replies
    • 1,325 views
    • 3 replies
    • 961 views
    • 0 replies
    • 729 views
    • 0 replies
    • 750 views
    • 3 replies
    • 648 views
    • 3 replies
    • 1,328 views
    • 0 replies
    • 780 views


  • Upcoming Events

  • Latest Posts

    • Whenever a customer tells you they can’t afford to do the repairs, and they ask you if you can help them out “this one time’”, you need to give careful thought before you lower your price.  First of all, there is a cardinal rule in sales that says before lowering your price, you need to build more value in your service. Yet as we all know, there are going to be some occasions where no matter how good your sales skills are, the customer simply won’t have the ability to pay for the recommended services. In such cases, you and your advisors will have three options. One, you can let the customer walk; two, you can drop your price; or three, you can follow the proven path we have provided to tens of thousands of advisors over the years.  First of all, if you let them walk, both you and the customer have lost. They’ve lost the time they’ve invested in having their vehicle inspected, and when they leave your shop their problems still exist. You’ve lost the marketing dollars you invested in bringing the customer through your door, you’ve lost the time you’ve invested in inspecting the vehicle and estimating the job, and you’ve lost the opportunity to help someone in need.  The second option you have is to lower your price, and while you may close that sale, you’ll also be sending a message to your customer that if they wouldn’t have asked for a discount, they would have paid too much. If that’s not bad enough, it gets worse, because they know if they ever decide to come back they’ll need to negotiate with you, regardless of the prices you quote. The good news is, there’s a third option, and it’s one that’s used by the top shop owners in America with great success….   Putting first things first, you’ll need to see if the customer qualifies for any legitimate discounts you offer, such as Senior Citizen, AAA or Military discounts. You can also limit the number of repairs to the ones they can afford at the time. Another option (which works well in some cases), is to scale back on some of the benefits, such as the length or terms of the warranty. If you and your customer find none of those solutions to be acceptable, you can consider telling them that you will keep their vehicle at your shop (space allowing), and perform the repairs if and when your time allows (when another customer cancels their appointment at the last minute and your tech has the downtime, for example). What your customer would be sacrificing is the immediacy and convenience. Please bear in mind that when making any decision to lower your price, you need to ask yourself who is ultimately going to pay for the discount, because the answer will inevitably be your other customers.  Secondly, if you have the right advisors, with the right principles, they’ll know in their hearts it’s just not right to charge two people different prices for the same service. To put it another way, I’m sure you would not want your mom or dad walking into any business and buying a product or service when you know the customer right before them… paid less.  Never forget, principles, not shell games, lead to two things: higher profits, and the ability to sleep at night knowing you are not playing games… with other people’s money.   Since 1990, Bob Cooper has been the president of Elite Worldwide Inc. (www.EliteWorldwide.com), a company that strives to help shop owners reach their goals and live happier lives, while elevating the industry at the same time. The company offers the industry’s #1 peer group of 90 successful shop owners, training and coaching from top shop owners, service advisor training, along with online and in-class sales, marketing and shop management seminars. You can contact Elite at [email protected], or by calling 800-204-3548.
      View full article
    • We allow visitors to read the first post of each topic. To continue reading responses, you must be signed in.
    • We allow visitors to read the first post of each topic. To continue reading responses, you must be signed in.
    • We allow visitors to read the first post of each topic. To continue reading responses, you must be signed in.
    • We allow visitors to read the first post of each topic. To continue reading responses, you must be signed in.
    • We allow visitors to read the first post of each topic. To continue reading responses, you must be signed in.
    • With all the available wifi cameras these days, what is everyone using for shop security? Anyone using Nest, zmodo, d-link, arlo or other? There's a ton of them out there especially on amazon. 
    • We allow visitors to read the first post of each topic. To continue reading responses, you must be signed in.


×