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About tomkatv10

  • Rank
    Forum Beginner

Business Information

  • Business Name
    Main Street Auto
  • Business Address
    71 East Main Street, Evesham Township, New Jersey, 08053
  • Type of Business
    Auto Repair
  • Your Current Position
    Shop Owner
  • Automotive Franchise
  • Website
  • Logo
  • Banner Program
    Napa Car Care
  • Participate in Training
  • Certifications
    AAA Auto Repair Center
  • Your Mission Statement
    Doing what’s right for the customer and the community as a whole
  1. I would start with a smaller shop possibly in the middle of town. Highway drivers are normally passing through unlike local in town traffic. To get them to come to you would take some serious marketing dollars and your pockets are probably not as deep as the dealers and franchises around you. Also, I’ve never considered another shop competition, there’s enough cars for everyone. My competition is the grocery bill, phone bill, electric bill, etc. People only have so much income to spend. You sound like a smart guy so I don’t doubt your talents. My concern, though, is your lack of shop ownership experience. You need to know about tech productivity and efficiency, parts margin matrix, labor matrix and so on. How to maintain a 50% gross profit in this type of business. How much you pay your techs to maintain at least a 65% labor profit and so on. Without this knowledge, it will be tough to make enough money to stay open. If you already have this knowledge, I would give it a shot but on a smaller scale to start. Again, this is my opinion so take it for what’s it’s worth
  2. Same in Jersey! We are responsible for the part whether we supplied it or the customer. I use the same “insurance liability” statement. Shuts it down right there. Works every time. Never had a customer argue the point after that.
  3. tomkatv10


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