Quantcast
Jump to content


Recommended Posts

Great Tire Deal

Joe, I agree with you totally! So many shop owners I speak to forget about the “relationship” and “retention” issues. 

In fact, in this video, I talked about the 3 things shop owners need to focus on in 2020.

But what I feel (and see so many times) is that shop owners ignore are the facts… and the fact is that when you’re dealing with a new customer, you have less than 27% chance of them returning to you for a second visit.  And that ONLY happens if they have an excellent customer experience! 

That 27% change is not very good - yet shop owners still call them “THEIR” customer. You don’t own the customer.

In total, most of the car count issues I see would be solved if shop owners focus on RETAINING the customer’s they’ve got - and doing that generates more referrals, more car count and it just keeps snowballing. 

Hope this helps!

Matthew
"The Car Count FIxer"

P.S.: Watch Marketing your shop in 2020

P.P.P.: You ONLY have a 27% chance of new customers returning

P.P.P.S.: Don't ignore your customer - Start texting customers before this time tomorrow - and it's FREE!

  • Like 1
Link to comment
Share on other sites

Or did we just fix their car to well?  Most cars don't need repairs every month. Other than routine maintenance it's not uncommon for cars to go years without the need of any major repairs.  I believe at least in our area, alot of customers perform their basic maintenance themselves, and even basic repairs like brake jobs.  We end up with the more difficult jobs and the jobs requiring expensive diagnostic equipment.  I'm not concerned when I don't see a customer for several months.  I'm confident our service and reputation has made them a customer for life.  I'd be more concerned about a customer that has the same vehicle visiting us multiple times in one month with different concerns we hadn't spotted and discussed prior.  If they have to bring the same car in week after week or even every month for yet another repair, eventually they are going to shop elsewhere hoping for a better result. Our customer retention is good, but because they don't need service every week, new customers are necessary every day.  

Of course customer retention is important. But I know my percentage of new customers becoming loyal returning customers is also important, and I'm pretty sure it's alot higher than 27%. We try to build a relationship with every customer that comes through our door.  

 

Link to comment
Share on other sites

dfrisby, Thanks for your input. You may have misunderstood what the 27% was about. That's the average rate of a NEW CUSTOMER returning to you. In fact, I just reviewed a customer list from a new client gasping for car count. Almost 2,000 customer on the list. An overwhelming majority (like 85% or more) had the same start/end date. In other words, first service and last service was the same. If there was some attention to customer retention, he wouldn't be paying me to fix it. 

Matthew

Link to comment
Share on other sites

I am certainly in a different situation of many shops. My shop is 1 of 3 businesses in our metro area. We are an extremely small town. The two larger towns in our area are 20 miles east or 20 miles west of here. I couldn't survive on just my local market area so customer retention has always been my highest priority. I have customers from 150 miles away (the twin cities) that are now loyal customers returning for work on a regular basis. EVERY customer should be treated as the MOST important customer. We try hard to provide that as without them we couldn't be here.  Because of our loyal customers we have been able to expand our services year after year. I agree with you. I believe I do understand and expect in most areas where there is a large pool of NEW customers, many shop owners don't do everything possible for retention. Even here every month shops are folding because they aren't profitable. They probably would be profitable with better customer retention.  My question would be where is that 27% number coming from? Customers that were here a year ago that came again within 12 months?   New customers from last week that haven't been back yet?  I just watched the video referring to the 27%, and I agree with the theory of what you are saying. I know alot of the customers I get tell me horror stories of shops they have been to.  I am thinking that my business doesn't fit the statistics just because I already put so much emphasis into building a long standing relationship with EVERY customer that comes through my door. 

 

Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Available Subscriptions

  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
  • Similar Topics

    • By Joe Marconi

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

    • By DUFRESNES

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

    • By carmcapriotto
      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
      Check out their podcast here: https://autorepairmarketing.captivate.fm/
      If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
      In this podcast episode, Chris Cotton from Auto Fix Auto Shop Coaching underscores the significance of professional attire in the auto repair industry. He connects dressing well with increased confidence, employee morale, and customer trust. Cotton shares personal anecdotes and cites studies on "enclothed cognition," reinforcing the idea that appearance can influence performance. He offers practical advice for shop owners to elevate their business's professionalism through attire, leadership, and delegation. Cotton concludes by advocating for a standard of respect and dedication in the industry, supported by the episode's sponsor, Shop Marketing Pros.
      The importance of dressing professionally (00:01:15) Chris discusses the impact of dressing professionally on business perception, employee morale, and customer confidence.
      The psychological impact of dressing well (00:03:22) Chris explores the psychological connection between dressing well and feeling better, projecting confidence, and improving performance.
      Supporting data on the importance of dressing well (00:05:33) Chris presents data on perception and trust, employee morale, and customer confidence related to professional appearance.
      Setting a new standard (00:06:45) Chris provides practical tips for setting a standard of professionalism, including investing in quality uniforms and leading by example.
      The role of the owner in dressing professionally (00:07:49) Chris emphasizes the role of the owner in creating a culture of professionalism and setting boundaries through professional attire.
      The pledge to elevate industry standards (00:11:15) Chris encourages listeners to join him in pledging to dress professionally, reflecting respect for themselves, employees, and customers.
      Connect with Chris:
      [email protected]
      Phone: 940.400.1008
      www.autoshopcoaching.com
      Facebook: https://www.facebook.com/
      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
       
      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Recorded Live at the TST Big Event, Michael Ingvardsen, Global Technical Training Manager from Nissens Automotive, discusses the evolving challenges and advancements in automotive air conditioning systems, including the potential warranty issues arising from using alternative refrigerants. This episode is a roadmap for staying informed, proactive, and environmentally conscious as we navigate the transition to new refrigerants. Michael Ingvardsen, Global Technical Training Manager, Nissens Automotive Show Notes
      Impacts of new refrigerants (00:03:07) Discussion on the impact of new refrigerants on the automotive aftermarket industry. Testing and approval of new refrigerants (00:04:44) Testing and approval process for new refrigerants, including warranty implications. Industry response and concerns (00:08:07) Concerns and responses from the industry regarding the use of replacement refrigerants. Challenges and best practices (00:09:23) Challenges and best practices for shops in dealing with new refrigerants and components. Warranty implications (00:09:49) Discussion on warranty implications related to the use of new refrigerants and components. Industry communication and training (00:10:37) Importance of industry-wide communication and training on the use of new refrigerants. System maintenance and practices (00:11:34) Impact of new refrigerants on system maintenance and best practices. Industry readiness and response (00:13:15) Discussion on industry readiness and response to the introduction of new refrigerants. Cost and environmental considerations (00:18:04) Considerations for choosing replacement refrigerants based on cost and environmental impact. The concern about heat pump systems (00:19:22) Discussion about the technical concerns and impact of heat pump systems on warranty situations. European focus on heat pump cars (00:20:15) Insights into heat pumps by European vehicle manufacturers. Training for diagnosing heat pump systems (00:21:21) The necessity of understanding heat transfer and the flow of refrigerant in a heat pump system for effective diagnosis. Life lessons and analogies with heat pumps (00:22:47) Humorous analogies and life lessons related to heat pump systems and relationships. Challenges and changes in refrigerants (00:26:15) Discussion about the re-evaluation of refrigerants in Europe and the challenges in adapting to new environmental regulations. Importance of staying updated and educated (00:27:09) Encouragement for professionals to stay updated, attend classes, and be experts in air conditioning systems. Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections                    
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Thanks to our Partners, NAPA TRACS, AutoFix Auto Shop Coaching, and Today's Class In this groundbreaking episode, shop owner Brin Kline undergoes a first-of-its-kind 360-degree review by his team. The session unveils insights into leadership, stress management, communication, team dynamics, and the importance of training. Through candid discussions, Brin and his team explore opportunities for growth and improvement, highlighting the value of feedback in enhancing leadership skills and business operations. Brin Kline, Shop Owner, Assured Auto Works, Melbourne, FL Carlos Mercado, Lead Technician Matt Cusick, Technician JD Winkler, Service Advisor Jeremy Good, CSR
      Brin's Review Plan (00:02:12) Brin discusses his long-standing plan for a 360-degree review, expressing excitement and nervousness about the process. Initial Employee Feedback (00:05:17) Employees introduce themselves, discuss their roles, and provide initial feedback on Bryn's leadership and communication style. Brin's Leadership and Recognition (00:06:42) Employees share their experiences with Brin's recognition and feedback style, highlighting his quiet but supportive approach. Brin's Problem-Solving and Approachability (00:08:53) Employees discuss Brin's willingness to solve problems and his approachability in addressing their needs. Innovation and Motivation (00:11:01) Employees acknowledge Brin's encouragement of innovation and positive influence on their professional growth and motivation. Direction and Advice (00:12:27) Employees affirm Brin's clear communication about the company's direction and his availability for advice and guidance. Conflict Management (00:14:50) Employees discuss Brin's role in managing conflicts and providing support for resolving issues within the team. Celebration of Wins (00:17:16) Employees share their experiences of celebrating wins as a team, highlighting Bryn's support for acknowledging successes. The small wins (00:18:04) Brin and the team discuss the importance of celebrating small victories in the shop and recognizing the challenges in the automotive industry. Celebrating achievements (00:21:20) The team emphasizes the significance of acknowledging and celebrating achievements, even small ones, in the shop to boost morale. Trust and company culture (00:22:06) The discussion revolves around the high degree of trust within the company and the value of the company's culture. Access to training (00:23:58) Brin's commitment to providing access to training for the team, including support for attending conferences and joining training programs like Toastmasters. Stress management (00:28:26) The team discusses how Brin proactively manages stress within the company and encourages employees to take time for themselves. Opportunities for collaboration (00:34:25) The team shares experiences of collaborating with Bryn to improve customer experience, policies, and procedures, highlighting Brin's encouragement for collaboration in problem-solving and diagnostics. Brin's Reflection on Feedback (00:36:20) Brin reflects on feedback and the importance of long-term thinking and motivation for his team. Brin's Training Approach (00:37:17) Brin discusses his approach to training and empowering his team to make decisions, emphasizing the importance of open communication. Brin's Leadership Improvement (00:38:17) Employees provide feedback on areas where Bryn can improve as a leader, including stress management, setting deadlines, and communication. Brin's Reflection on Employee Feedback (00:44:55) Brin reflects on the feedback received from employees, acknowledging the areas for improvement and expressing gratitude for their input. Brin's Acknowledgment and Praise for Employees (00:49:12) Brin acknowledges and praises his employees for their work, expressing gratitude and trust in their abilities. Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Auto-Fix Auto Shop Coaching Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X (Twitter): https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections            
      Click to go to the Podcast on Remarkable Results Radio


  • Similar Tagged Content

  • Our Sponsors



×
×
  • Create New...