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  1. Today is the first day of summer, and we are still dealing with the dreaded COVID-19. However, there are positive indicators that business will be better than expected this summer. People will be taking more road trips, will avoid airplanes, trains and Ubers and will take to the roads in record numbers. Gear up for a great summer and look for opportunity with each vehicle visit. Perform those multipoints as if your business depends on it….why?....Because it does! We have a lot to be thankful for. Keep positive, be a leader and thrive!
  2. As shop owners, we sometimes feel that we need to answer every question and handle every situation. While you need to be proficient as a business owner, you also need your employees to think for themselves. Empower your people to solve problem. Ask them for their opinions and don’t be too quick to jump in on every situation. The more you jump in and solve their problems, the more they will rely on you. This is not to say you don’t have their back; but a team functions best when everyone takes ownership of their position and takes responsibility to take care of problems. Will e
  3. I am writing this on my last day of vacation in California, spending time with family. It took me a few days to totally relax, but made it a point to not look at emails or call the office. We all need downtime. I know there will be a ton of work to be done when I return, but I also know that the time away has recharged my batteries and I will be more productive. Being away from business and spending time with family puts things into proper perspective. You realize that a lot of the things you stress over, are really not as important as you think. Take time to enjoy life. We al
  4. I’ll never forget the day when Mrs. Obrien brought her car back for me to look at. She was furious. I stayed late the night before, well into the night, to finish her car so she could have it for work the next day. I even did a few little things on the house because I felt she may be a little inconvenienced picking the car up so late. Why did she bring the car back? A comeback? Well, not in the conventional way. It was the greasy smudge on her seat that she was angry about. But what about me staying late? Or giving away a few minor services? Doesn’t that count? She is upset a
  5. Let me start off by asking you a very important but very quick question: what BS story are you telling yourself? Let me repeat that: What BS story are you telling yourself? We all have these stories and shop owner excuses that we keep telling ourselves that we think are true, that when you really look at it, they're really utter bullshit, but we've been telling ourselves the same story over and over that we actually believe it's true. Case in point, now if you've ever been on one of my live webinars, you know that because I'm live, I can have a conversation with some of the people that ar
  6. Car Count Daily | Episode 14 Click Here To Subscribe For DAILY Car Count Daily Tips Straight To Your Inbox Car Count Daily | Episode 14 Click Here To Subscribe For DAILY Car Count Daily Tips Straight To Your Inbox TRANSCRIPTION: Hey Shop Owners. Captain Car Count here, sometimes known as Ron Ipach. Welcome to yet another edition of Car Count Daily. Now, on a previous episode, I talked about the number one group of people that you should be marketing to. Now this is the low hanging fruit. The people that know, love and trust you, and people that are wil
  7. This is something that I'm hearing from shop owners constantly when we're talking about car count levels in their auto repair shop: "Car count is down in my shop because cars are made better." If I've heard it once, I've heard it a thousand times, and chances are you've probably said it yourself. Look, I'm not going to tell you cars aren't made better because that would be sheer stupidity. The fact is that cars are made better. Cars are made to last much, much longer than they used to. But... That's not the reason why car count is down in shops. How do I
  8. As shop owners, our focus is on business, for the most part. There is nothing wrong with this mindset, but it may push employees away from you. Whether you like it or not, people are more concerned about their own lives and what’s important to them. When speaking to your employees, find ways to engage in conversation that has nothing to do with business. Find out about their interests, and what’s going on in their lives. Simply asking, “How was your weekend? Do anything special?” can work wonders to motivate people. When speaking with employees, be more concerned about them, not
  9. Car Count Daily | Episode 9 Click Here To Subscribe For DAILY Car Count Daily Tips Straight To Your Inbox Car Count Daily | Episode 9 Click Here To Subscribe For DAILY Car Count Daily Tips Straight To Your Inbox -------------------- Welcome to today’s issue of Car Count Daily. Now, you’re probably wondering why am I driving a car, and not only doing something so stupid as driving a car and recording a video, but I’m drinking an iced coffee at the exact same time. In other words, why am I multitasking here, doing something vitally important which is dri
  10. All auto repair shop owners should know the importance at this point of having an auto repair website for the shop. This idea was brought to me by a client who sent me an e-mail letting me know that she's going to be updating her website, which is a really good idea - If your website is old or if you don't have one, you really do need to have a newer updated website. I suggest that for everybody. Her question was really to the point, how much should she spend on a website and how important, really, is having a website right now? Let me go ahead and cover the second question fir
  11. Every day during a shop owner's work week I'm going to deliver one tip, trick, tactic, strategy or insight that can be put to use right away to immediately start to boost the car counts in every shop. That means over the next year you're going to get over 250 videos, audios, and blogs that you can consume in less than three minutes per day and then act on them in less than two. CLICK HERE TO SUBSCRIBE TO CAR COUNT DAILY
  12. Free Report: Everyone knows how expensive advertising the repair shop can seem at times. So much so that many auto repair shop owners are hesitant to even begin to construct an auto repair marketing game plan. Because of this, in a file attached, we dug a little deep to provide you with 10 absolutely free ways to market your automotive business in order to boost the car count in your shops. Check out these 10 Strategies to Increase Your Car Count Without Spending Any Money (file attached) Enjoy. - Captain Car Count 😃 P.S. For more free daily content pleas
  13. One thing I often repeat over and over again is this; "Back in the 1980's, there were three things that made repair shops successful; General Motors, Ford and Chrysler." Those cars broke down a lot, and there was an endless supply of cars that required a lot of profitable work. Well, those days are gone. Cars today are build better, last longer (thankfully), and have ever-increasing service intervals. Consumers are also conditioned to think that their cars don't need maintenance. It wasn't that long ago when your customers were coming to you 4 to 5 times a year for service. Now, you ar
  14. Perhaps one of the best ways to motivate employees is to give them regular positive feedback. Too often, employees only hear when things go wrong. And while we all need to know when we fail, it’s more important to recognize when things go right. People want to know when they win. People also like to be included in on the progress of the company. It’s important that everyone in your shop feels that what they do really matters to the success of the company. This also promotes the right culture and builds a strong team. Create a strategy where you give your employees feedback on their p
  15. Got your attention? Good. I often hear shop owners say, "I wouldn't ask any employee to do something that I would not do." While this may appear to be effective leadership, lets dig a little deeper. Lets say you had an illness that required a specialist. You make an appointment to see the doctor and the day you walk into his office you find him scrubbing the toilet bowl? In defense of his actions, he says, "I can't ask my employees to do something I am not willing to do." I use this ridiculous analogy only to prove a point. Effective leadership does not mean performing every req
  16. When a workplace suffers from poor morale, so does productivity. When a company enjoys high morale, productivity improves and profit follows. It all starts with the leader; the shop owner. You set the tone. Your attitude will dictate the direction of every employee. Too many work places suffer from poor morale. And it doesnt matter that you have the best tools, the best training, top techs and top service advisors. Without a healthy workplace environment, you will never reach your potential. You will also lose key employees. People do not want to work in an environment filled with stress and
  17. Source: High shop morale improves productivity
  18. A common discussion this time of the year is how business slows down in the mid-winter months. Not that you can always predict it. I have experienced some winters that were banner sales months. But in general, business does slow down for a number of reasons, especially in the colder climates: Credit Card bills from holiday spending, home heating bills, tax season, lost days due to storms and more. So, the question is, how does a shop prepare? Here's a few things that I do. Perhaps you add your owner strategies, which would benefit all ASO members: * Prepare in advance and flood
  19. According to a Gallup poll, 99 out of 100 people say they want a more positive environment at work. The study also says that employees are more productive when they are around positive people. If you stop and think about it, this speaks volumes. A positive workplace produces happier employees, which ultimately improves shop production. And one of the best ways to promote a more positive workplace is with praise and recognition. Everyone wants to be recognized for the work they do and want to know that what they do matters to the overall success of the shop. Without enough praise and recog
  20. As we close out another year, it’s only natural to look back and reflect on our accomplishments and shortcomings. While this process has merit, we need to focus more on our accomplishments and strengths, than on our weaknesses. Take time to review your accomplishments and use them to spring-board your business and your life in the right direction in 2015. This strategy will help to encourage your future outlook and help to direct your behavior to think in the positive. Let’s face it; there will always be obstacles to overcome. That’s called…life. But business, as in life, is not
  21. I got a call the other from a shop owner friend asking me to help calculate his labor rate. I told him that before you calculate your labor rate, you should check your labor production (also known as effective labor rate). I asked him to total up his total tech paid hours for the month and then divide those hours by his total labor dollars sold for the month. He got back to me and was surprised that although he posted a $90.00 labor rate, his actual labor dollars per hour was only $62.00. I pointed out that this is a production problem, not a labor rate price issue. Raising labor p
  22. My manager took day off yesterday, so I decided to step into his role and oversee shop production for the day. Boy, the things I uncovered! How does anything ever get done? The schedule is a mess, jobs not checked out early enough, too many wait customers, too much conversation among the techs, and they even took a lunch break! By noon, I was so frustrated that I needed a gin-n-tonic to calm down. (Just kidding, actually drank an Ice tea). I pushed all morning long MY WAY, and everyone pushed back. So, after their “Lunch break”, I decided to do more observing than interfering. And g


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