What's the Most Important Strategy in Your Marketing Plan?

[Joe Marconi]

Before you spend a dime on any advertising or marketing, you need to realize that it's the employee experience that will determine how effective your overall marketing plan is.  Everyone in your repair shop and everything you do on a day-to-day basis is the foundation of your marketing plan.  

We have all heard, "Happy employees create happy customers."  This is more important today than ever before. 

 Remember this: Your advertising and marketing programs do one thing; it brings you, people. It's your job to make the sale, and more importantly, create a customer experience so amazing it gives your customers a compelling reason to return! 

[Transmission Repair]

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[Joe Marconi]

1 hour ago, Transmission Repair said:

The most important strategy that we had was our curb appeal.  We had to move locations to find the building that had very good curb appeal.  Our old shop had no curb appeal as did all of our competitors.  People see the curb appeal of any shop before they ever set foot in the front door.  The curb appeal sets the customers expectations.  We had 3/4 of an acre of paved parking that was double fenced.  We kept the parking spaces next to the front door always clear for our customers.  If somebody left a car there we would move it to keep it clear.  The customer waiting area was as nice as the outside.  I tried to have the curb appeal new car dealership.  I've been asked several times if we were a franchise because it looks so nice.  I had one customer say "This place looks expensive." speaking about our pricing.  Let's face it, most transmission shops have bad curb appeal.  Here's a video about our curb appeal.  I've posted the following video before.

 

I can't argue with curb appeal. While you can't judge a book by its cover, the consumer likes to look at something appealing before they consider it. 

[Transmission Repair]

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