The Tire Rotation is the New Oil Change!

[Joe Marconi]

This tip actually comes from a fellow Elite Business Coach; The Tire Rotation is the New Oil Change Service! 

I agree!  With extended oil changes and people waiting until the oil change maintenance light to tell them when they need an oil change, rather than your Windshield Oil Sticker, shops need a way to get people back into the bays.  Also, let's face it, the average consumer DOES NOT change their oil as often as they should. 

One of the best ways to get your customer to return to you is to schedule a tire rotation every six months. Wrap the tire rotation around a vehicle multipoint inspection and you now have a new powerful sales strategy and customer retention plan.  

 

 

[newport5]

So you're going to recommend the oil service while they are in there for the free tire rotation?

Why not just convince/educate them on the real-world oil change schedule? 

And the value of inspections every 7500 miles instead of ??? miles ...

[Joe Marconi]

40 minutes ago, newport5 said:

So you're going to recommend the oil service while they are in there for the free tire rotation?

Why not just convince/educate them on the real-world oil change schedule? 

And the value of inspections every 7500 miles instead of ??? miles ...

I would  not recommend a free tire rotation, unless that is the shop's marketing strategy.  I like to sell the rotation with a balance, and of course the multipoint is included. 

And I do agree that we need something to educate the customer and get them back into the shops, due to so many people extending their oil services.