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Joe Marconi

Boost Customer Retention, Smooth out the Roller coaster ride

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With so many uncertainties these days, there is one strategy that we can all do that will help to smooth out our overall sales and customer visits throughout the year.   Make sure the experience is always amazing during the entire customer visit. And perform the car delivery that gives the customer a reason to return.

Here's the key part before any customer leaves your shop: Make sure you discuss their next service appointment and any other future recommendation.  Let them know that they will get a reminder by either post card, email or text.  BUT, there is one more thing you can do to boost your customer retention, get permission from your customer to call them a week prior to their next appointment.  Yes, give them a phone call.  Try it, and give it time to work.

Oh....won't work, you're thinking??? Well, here's list of businesses that do it: Dentists, doctors, nail salons, hair dressers, chimney cleaners, boiler service companies and Successful Auto Repair shops. 

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