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Joe Marconi

What Message Should You Communicate during the COVID-19 Crisis?

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Whatever your normal advertising and marketing strategy is, now is the time to tone down call to action advertising and promotions and communicate your brand to your community. In times of crisis, it’s crucial that your customers and community know what you stand for and there to help if at all possible.

Contact your customers by phone, email, text, etc.  Not to sell them anything, but to ask if they are ok. Let them know that you are thinking about them.  Connect with them emotionally, like a friend or family member would.

For many shops across this great nation, there will be significant sales drops.  With the new financial package, there will be help on the way. Contact your accountant, payroll company, financial advisor, bank rep and find out about the help that is coming your way.

We will get through this together.

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    • By Joe Marconi
      We, automotive shop owners of America,  must take the opportunity of a lifetime and turn it into a bunch of success stories. What opportunity?  Look around you. The world is in turmoil. COVID-19, social unrest, uncertainty about the presidential election, the economy, how are we going to get out kids back to school, on and on and on.
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      View full article
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