Quantcast
Jump to content

What Message Should You Communicate during the COVID-19 Crisis?


Recommended Posts

Agreed Joe. The most important part is communication. Get in touch with your customer. Let them know you are thinking about them. Let them know you care. And yes, (if you are) let them know you're open and available for them. My group of car count hackers have all reached out and have gone as far as telling customer what they're doing. I detailed it all in this video, and you're welcome to take notes and use the exact wording that I detail in the video. 

Stay safe. Keep calm. We ARE in this together!

Hope this helps!
Matthew
"The Car Count Fixer"

 

  • Like 1
Link to comment
Share on other sites

On 3/29/2020 at 3:17 PM, Joe Marconi said:

What we do now, matters when this is over.  Thank you!

Agreed! The issue that I'm seeing more and more of is best wrapped up by saying that are so many shop owners "trying to buy fire insurance when the house is on fire!" Really?!? At no other time would you want to be a month too early then a day too late! In so many that I talk with, they're (almost) too late.

With that said, it's not about getting car count today. Sure, there are repairs out there that need to be completed - and there's safe ways to make that happen. But the reality is that it's about maintaining the car count you've had so it comes back to you when this blows over. 

Right now, it's about communicating with customers. Yes, tell them you're open (if you are) and the steps you're taking to make it safe. Remember, those car owners have busy lives that are interrupted. But they still need to get out to get groceries, medications and other things. It's time the repair shop market step up to the plate and communicate with their customers. 

And for a majority of shops who haven't looked at their customer list for years... thinking that they're all customers (not just names, ha!) they could find themselves being a day to late. 

I just released this brand new training about 3 things shop owners need to do right now to not only protect their business, but prosper in the future.... because if you haven't noticed, we ARE in a new economy.  

Hope this helps!

Matthew
"The Car Count Fixer"

 

  • Like 1
Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
  • Similar Topics

    • By carmcapriotto
      In this episode, Hunt tackles the pressing issues facing the housing market in 2024, discussing the impact of interest rates and the real affordability of homes.
      • Interest Rates Surge: Exploring how doubled interest rates are drastically affecting monthly payments.
      • Affordability Crisis: Delving into how rising home prices are outpacing income growth, making home ownership a distant dream for many.
      • Economic Insights: Analyzing the mismatch between the growth in home prices and stagnant wage increases.
      • Future Risks: Assessing potential market corrections and their consequences on homeowners and the economy.
      Thanks to our partners, NAPA TRACS and Promotive
      Did you know that NAPA TRACS has onsite training plus six days a week support?
      It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.
      Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com
       
      It’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
       
      Paar Melis and Associates – Accountants Specializing in Automotive Repair
      Visit us Online: www.paarmelis.com
      Email Hunt: [email protected]
      Get a copy of my Book: Download Here
      Aftermarket Radio Network
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.
      Show Notes
      What do you think has been the most significant change in marketing for auto repair shops over the last decade? How do you anticipate the rise of electric vehicles will change the marketing needs of auto repair shops? What's a common marketing mistake you see auto repair shops make and how can they avoid it? With the evolution of social media, which platforms do you find most effective for auto repair shop marketing today? How important is content marketing for auto repair shops, and what kind of content do you find resonates best with their customers? Looking ahead, what emerging marketing technologies or strategies do you believe will become crucial for auto repair shops in the next few years? How can auto repair shops differentiate themselves in a crowded market through their marketing efforts? What role do you see AI and automation playing in the future of marketing for auto repair shops? What's the most underrated marketing tactic that auto repair shops should pay more attention to? How can auto repair shops leverage local SEO to their advantage? In what ways do you think customer expectations from auto repair shops have evolved and how should marketing strategies adapt? What advice would you give to a new auto repair shop about setting up their marketing strategy for the first time? How do you see the role of customer reviews and online reputation management evolving in the marketing strategies for auto repair shops? Can you predict any major shifts in the auto repair industry that might necessitate changes in how shops market themselves?  
      How To Get In Touch
       
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected]
      Click to go to the Podcast on Remarkable Results Radio
    • By Joe Marconi

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

    • By Changing The Industry
      NOW is the time to register!
    • By carmcapriotto
      Join Hunt in this important discussion about financial planning for auto repair shop owners. This episode explores why breaking even isn't enough and how to set financial targets that ensure long-term business health and growth.
      • Understanding Break-even: Why merely covering costs can jeopardize business sustainability, and how to calculate real financial targets.
      • Strategic Planning Tips: Learn conservative financial planning techniques to safeguard your business against unexpected downturns.
      • Team Communication: The importance of setting clear financial goals and maintaining transparency to motivate your team.
      • Actionable Financial Advice: Step-by-step guidance on setting sales and profit targets based on your gross profit percentage.
      Thanks to our partners, NAPA TRACS and Promotive
      Did you know that NAPA TRACS has onsite training plus six days a week support?
      It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.
      Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com
      It’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
      Paar Melis and Associates – Accountants Specializing in Automotive Repair
      Visit us Online: www.paarmelis.com
      Email Hunt: [email protected]
      Get a copy of my Book: Download Here
      Aftermarket Radio Network
      Click to go to the Podcast on Remarkable Results Radio


  • Similar Tagged Content

  • Our Sponsors










×
×
  • Create New...