Joe’s Business Tips For Shop Owners
Tips from Joe Marconi, co-founder of AutoShopOwner. His tips are shared to help you in your day to day shop operations, sales, customer service, marketing, advertising, and more!
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By Joe Marconi · Posted
I know exactly what you are describing. In my 41 years in business, I lived through many economic rollercoasters. You also make great points. I agree, we are in different times, and I don't know why some areas around the country are affected more than others. One thing I do know, doing all you can with the customers right in front of you every day is crucial for future success. Business is never easy, especially the auto repair business. Keep pushing, create the right culture in your shop, take care of each customer, and continue to market for new customers. Keep us posted and good luck. -
By Transmission Repair · Posted
Try https://www.convirza.com/pricing/ for all of your call-tracking needs. It is very economical and accurate, letting you know what works and, more importantly, what doesn't. 🙂 -
By juanpablo4219 · Posted
Good day to every one and very thankful for the responses, everything helps. I already took some action and reduced our advertising to the zip codes where we get the most on google ads. working up on a list of follow up from our current customers Also working on an advertising campaign for the coming holiday, Memorial Day and the summer, it's just around the corner and the traveling starts right after the memorial day, since school is out. Thanks again, I will come back with a report right after the end of this month -
By Transmission Repair · Posted
With any paid advertising, the use of a call tracking pool is the only way to accurately measure the ROI. -
In my shop we heavily focus on each and every customer we HAVE, getting new ones have been much harder to get through Google, Instagram, and FB. FB is pretty much a joke. It's been much slower from last Nov to current. I talked with our World Pac rep and he said it's even worse on the west coast. Focusing on your customers is excellent advice, I agree but when you don't have enough of them to focus on because people aren't even doing brakes when they are at 2%, then what? Trying to keep an open mind is also good advice, but that gets hard as the percentage of sales to the last fiscal year grows further apart! I know many shops in this same situation too.....we've had some HUGE dealers go out of business here, and one comes to mind that's been in business for a very, very long time with 5 HUGE lots, all gone, 144 employees lost their jobs, business closed, land owners probably freaking out now wondering what to do with their space...it's just a horrible time period right now. Usually, when we are in a recession or recession-like period customers still fix their cars because they know buying new isn't an option, that is VERY different from where we are now. -
By Joe Marconi · Posted
I cannot speak for all shops and all insurance policies, but many garage keeper's policies do not cover technician's tools. It might worth a call or meet with your insurance rep to discuss this. I am not an insurance agent, but I was shocked a few years back when I found this out, and had to modify my insurance coverage. -
By Joe Marconi · Posted
As a business coach (former shop owner) I see that many areas around the country are having a slow down in business. However, a lot can be done. Focus on your existing customers. Make sure that all deferred and declined work is followed up and reminders sent out. Regarding your advertising, local is always better. Just don't cut your advertising too much. Perhaps the most important factor is to have a positive open mindset. Look for ways to improve, discuss with your team. Don't sit on your hands and say nothing can be done. With the right approach, things will improve. Good luck! -
By Transmission Repair · Posted
The average household income in Draper is $164,948 with a poverty rate of 4.1%. The median age in Draper is 33.6 years: 32.5 years for males, and 34.7 years for females.
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