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  • 3 months later...
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  • 2 weeks later...
Posted

My first thought is that you shouldn't advertise for techs on your public page any more than a restaurant should put "chef wanted" on theirs. I'm not in a position to critique, but ATI conducts a media class that is mind-blowing. Whether you do your own site or farm it out, you need to know what's effective.

Posted

Nice sites everyone!

 

Our website gets a lot of traffic, due to engagement via blog, fb, and events.

 

www.trackspecauto.com

 

We feel that the most effective are simple, yet new and modern looking. Why? If its busy on the first initial page, people get overwhelmed and often skim info shown. If you start with a simple home page, they can decide via your menu what they need to see. Which, in my opinion, is more comforting than being shown everything all at once on the first visit.

 

Some people go to your site just so find contact info or location. Some go to see what you're all about, read about the employees, etc. Each person has a different mindset going into it, so it is my opinion that its better to let them choose what to see first.

Posted

Gutsy first impression. Not gonna attract a lot of soccer moms. Some people might move on the the next Google search listing in hopes of finding a phone number. Might scare me off if I want my 2005 Honda accord serviced. But cool visual layout.

Posted
  On 11/13/2015 at 2:23 AM, flacvabeach said:

Gutsy first impression. Not gonna attract a lot of soccer moms. Some people might move on the the next Google search listing in hopes of finding a phone number. Might scare me off if I want my 2005 Honda accord serviced. But cool visual layout.

 

Thanks for the tips! We do have a specific target market, which is very abundant in the San Francisco Bay Area. Majority of our customers are car enthusiasts, not so much soccer moms. They are people that love to take their cars to driving events, such as autocrosses and trackdays, or just car meets and drives. We wouldnt turn down a 2005 Honda accord or soccer moms, but it isnt the type of car or clientele we are going after either.

 

Regarding the phone number, it is in the footer and in "The Shop" page. We deliberately made it so that the contact form is easier to find first because we are still a young shop and very busy. We find that we are more efficient with our time and more accurate with our quotes if we can get requests via email/contact form. We know some people prefer to talk to a human, so our phone number is also on yelp, facebook, instagram, and google.

 

  On 11/13/2015 at 3:30 AM, xrac said:

 

I agree. The font is also a little to small and hard to read for us old folks.

 

Thanks for the feedback! That is something to think about.

Posted

Family Service Day started with our company in 2009, in 2013 we formalized into a benefit corporation and gained sponsorship from TECHNET making their network of over 7,000 shops exclusive service providers for Family Service Day events across the country. We just had our national day of service last weekend where FSD events were held in 16 states across the country. We expect FSD to be a true asset within the tools available to TECHNET shops helping them sustain and grow.

 

I would be happy to explain it to you in greater detail by phone.

Posted
  On 11/20/2015 at 2:27 AM, lakesidetire said:

Any suggestions on how my site could be better? Www.lakesidetireandlube.com

 

I really like how you have a customer feedback survey on there. Do you find customers fill those out more on their own? Or do you usually mention its there...

  • 2 weeks later...
Posted (edited)

Www.alfredauto.com

 

Its the free site provided by iatn so I don't stress too much about how much income it generates. Honestly, after running an internet company for 10 years and spending $10,000+ and 100 hours a month on my old site I didn't want to have a website at all for my brick and mortar business but I don't like telling people "I don't have a website". Besides, google ad words have to point to something.

 

Repairpal was used for a little bit, and I have a ton of reviews on there, but I disagree with their business model so I stopped linking to it.

Edited by alfredauto
  • Like 1
Posted (edited)

Over at Last Chance Auto Repair our team offers quality auto repair & service that you can trust plus afford. Our team has been serving Plainfield, Naperville, Bolingbrook, IL, plus all surrounding Chicago South West suburbs since 1978. You brake it, we'll fix it, domestic & foreign A-Z. Family owned, priced right. Quality you can trust & afford.

 

In need of an auto repair Plainfield, Naperville, Bolingbrook, IL, or any surrounding suburbs? Our knowledgeable team is here for all your car, van, suv, auto, truck, classic, domestic & foreign vehicles. We specialize in diagnostic, repair, maintenance & rebuild services. We offer engine, emissions, transmission, timing belt, brake, suspension services & a whole lot more. Offering complete auto care, auto repair & service a-z, a quality & low cost guarantee. Were a family owned, priced right, no corporate mouths to feed kind of repair shop. How can we help you? Call day or night, rain or shine, sleet or snow, were here for you.

 

Whether you're in need of an automotive repair in Plainfield, auto repair in Naperville, a mechanic you can trust in Bolingbrook or maybe just an auto repair shop you can afford in one of the surrounding towns, we have you and your vehicle service needs covered. Last Chance Auto Repair has highly educated ASE trained auto mechanics that specialize on domestic automobiles such as Chevy, Ford, GMC, Chrysler, Dodge, Jeep, Pontiac, Cadillac, GM, Hummer, Saturn & Corvette. Also mechanics that specialize on import vehicles like Honda, Acura, Toyota, Infinity, Nissan, Audi, BMW, Mercedes Benz, KIA, Saab, Volvo, Land Rover, Porsche, Lexus, Scion, Mazda, VW, Volkswagen, Mini Cooper, Suzuki & Mitsubishi. Our skills plus many years of experience lead to quality automotive repair & service that you can trust & afford.

 

Last Chance Auto Repair For Cars Trucks

www.LastChanceAutoRepairs.com

12052 S Naper-Plainfield Rd

Plainfield, IL, 60585

(815)577-0327

post-1093-0-99351400-1450387243_thumb.jpg

Edited by Last Chance Auto Repair
  • 3 weeks later...
  • 7 months later...
Posted

Hi all. We just launched a new website 2 weeks ago, would like to hear your feedback please:

 

www.midwestperformancecars.com

 

Also, we are very active on Google+ and it has a big impact on our new customer acquisition. Shoot me a message or reply to this post if you would like to find out how we use Google+ in our marketing plan. It's free, not selling anything.

 

Andy Bizub

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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