Management Coaching, Business Training, Consulting
Discussions regarding shop management and business help such as 20 groups, paid coaching, consulting, training, webinars, podcast, business seminars and business events, designed to help grow your business.
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Latest Posts
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Bringing back customers in 2026 is becoming less about discounts and more about staying connected. The most successful shops seem to have systems that automatically remind customers about maintenance, follow up on deferred work, request reviews, and reach out to customers who haven't visited in 6–12 months. -
With AI becoming more mainstream in 2026, I'd look for a company that goes beyond website design and actually helps automate parts of the customer journey. Things like AI-assisted content creation, reputation management, customer communication workflows, lead tracking, and performance reporting can save a lot of time while keeping marketing consistent. I'm curious what others are using. Are shops seeing better results from traditional marketing agencies, or are more people moving toward AI-powered platforms and automation tools that help them manage marketing in-house? That's where I think the industry is heading.
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You brought up a good point about looking beyond just the processing rate. A lot of business owners focus on the percentage fee, but things like contract terms, equipment costs, software integrations, support, and hidden fees can end up having a bigger impact over time. I also like the idea of having the POS system connected to inventory management. Anything that reduces manual work and helps keep operations organized can save a lot of headaches as the business grows.
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By carmcapriotto · Posted
Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode A viral social media clip about ADAS calibrations sparked thousands of comments and exposed a troubling reality: many automotive professionals still misunderstand when and why calibrations are required. In this episode, Carm Capriotto welcomes technical specialists and industry leaders Keith Perkins and Matt Fanslow to examine the industry's response, separate fact from fiction, and explain why following OEM repair procedures is essential for both vehicle safety and professional credibility. What You'll Learn The difference between static and dynamic ADAS calibrations, and why confusing the two leads to costly mistakes. Why programming, configuration, initialization, and calibration are separate procedures with different purposes. How fear of losing a sale often outweighs concerns about vehicle safety and liability. The real-world consequences of skipping OEM-required calibration procedures. How a properly calibrated vehicle helped protect Keith's wife and children during a serious highway rollover crash. How elevating the role of theCalibration Specialistreinforces professionalism and builds customer confidence. ADAS calibrations are not optional add-ons or revenue generators; they are critical safety procedures designed by vehicle manufacturers to ensure advanced safety systems perform as intended. Professional repair shops protect their customers by following OEM repair information, completing every required calibration, and returning every vehicle to the road safe and ready to perform. Why ADAS Calibrations Are Being Ignored in Auto Repair Shops [THA 484]: https://remarkableresults.biz/remarkable-results-radio-podcast/a484/ Keith Perkins, Previous episode HERE. L1 Automotive, https://www.l1diagnostics.com/, L1 Automotive Training: https://l1training.com/ Matt Fanslow, Riverside Automotive, Red Wing, MN, Diagnosing the Aftermarket A to Z Podcast: https://mattfanslow.captivate.fm/ Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/ Thanks to our Partner, Pit Crew Loyalty You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Connect with the Podcast: Download and Listen on Our Mobile App: https://automotiverepairpodcastnetwork.com/app/ Visit the Website:https://remarkableresults.biz/ Subscribe on YouTube:https://www.youtube.com/carmcapriotto Follow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/ Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/ Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/ Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmasters Join Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976 Join our Insider List:https://remarkableresults.biz/insider All books mentioned on our podcasts:https://remarkableresults.biz/books Our Classroom page for personal or team learning:https://remarkableresults.biz/classroom Buy Me a Coffee:https://www.buymeacoffee.com/carm Special episode collections:https://remarkableresults.biz/collections The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz: Weekly Inspiration with Business Coach Chris Cotton from AutoFix – Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication: Develop Interpersonal and Professional Communication Skills with Craig O’Neill. https://craigoneill.captivate.fm Click to go to the Podcast on Remarkable Results Radio -
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By Joe Marconi · Posted
No. Not advisable at all. No matter what arrange is made, the shop owner and the shop is still responsible. Plus, if the tech who did the work is not there, and the customer has an issue, who do you think will need to fix the problem??? If the tech floats in and out, what commitment does this person have to the shop? To the culture? And what do the other employees think? The shop owner must set the rules, the processes, and have control. Plus, why would a shop have a spare bay? I am not a fan of this, as you can see. -
I actually think that's a great idea, especially since your biggest challenge seems to be visibility rather than reputation. If people who've lived nearby for years don't know you're there, getting them onto the property could make a real difference. A family-friendly event with food, local vendors, kids' activities, and a charity component sounds like something the community could get behind. Even if it doesn't bring immediate repair work, it helps people connect your shop's name with a positive experience.
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Being hidden behind a gas station seems like the bigger challenge here. A billboard might help solve that by simply letting people know your shop exists and where to find it. My only thought is that with a town of 25,000 people, repetition is probably more important than a complicated message. Most residents are going to see the sign multiple times, so something simple and memorable would likely have the biggest impact.
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It sounds like you're already taking some good steps, especially with reactivating past customers. In my experience, that's often one of the highest-return activities because you're reaching people who already know and trust your shop. Before increasing ad spend, I will look at where your current customers are coming from. Are you tracking referrals, Google searches, repeat customers, and online reviews? Sometimes the biggest opportunity isn't finding new channels-it's getting more from the channels that are already working.
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