Quantcast
Jump to content


    • You can post now and register later. Already registered? sign in now to post with your account.
    • ×   Pasted as rich text.   Paste as plain text instead

        Only 75 emoji are allowed.

      ×   Your link has been automatically embedded.   Display as a link instead

      ×   Your previous content has been restored.   Clear editor

      ×   You cannot paste images directly. Upload or insert images from URL.


      Once you submit your question, a new topic will be created for you in our forums. Our moderators may move your topic to a more suitable forum category if one exists. Members will see your topic and be able to respond to your question.

    • This will not be shown to other users.

Recommended Posts

THIS IS DIFFERENT

I know, I know.
Yet ANOTHER message about the Coronavirus.
But this one's different. Let's get to work.

Here’s What I know:

1. What's going to happen: Things are going to get weird. Then they will get better. 
It's a new virus. It's contagious. It gets people really sick. A small percentage of those people die. That  sucks.

2. What is "everybody" going to do?
 People are going to continue to panic and then they'll stop.

They're going to panic for two reasons.
First, because this is a new virus and it's pretty nasty and that's pretty scary.
Second, because of the media ...specifically social media.

It's full of anecdotal "reports" ...and light on facts.We humans like to pass on "information" without checking it out.
And traditional media (the news) gets paid for viewership ...and nothing drives viewership like FEAR.

In my opinion, World Health Organization is probably the best place to get your info about this situation.

3. What this means for Your Repair Shop: The best answer I can give you here is ...IT DEPENDS. 
The best advice I can give you is actually a quote from one of my long time mentors, Mr. Jim Rohn.

Mr. Rohn once said… (this isn’t a direct quote, but you’ll get the gist of it)...

“You can not change the direction of the winds.
You can change the setting of your sails.”

Are you going to spend your time browsing social media, watching the news all day, and talking back and forth with people about this situation?

Or are you going to FOCUS on business?
I'd suggest you focus on business, avoid crowds, and wash your hands.

If you step up and LEAD them, you'll stand out. (And it's good Karma.)

Think about it this way.

Most of your competition will be following the herd and doing the whole "let's sit around and talk about the corona virus ...while simultaneously browsing social media and reading stuff about the coronavirus...while simultaneously watching the news for updates on the coronavirus thing.

That means they're NOT promoting. They're NOT in front of the market. They're NOT in the game.

What I'm doing personally:

1. Avoiding large crowds, washing my hands, and keeping my immune system strong.

2. Not paying attention to anyone other than non-biased expert health organizations. 
That means no social media.No news media. Just the facts.

3, I’ve got new free training being released in the next couple of weeks. Stay tuned and I’ll keep you posted. 

If you have any specific questions or need some help right now - it’s 100% totally free to talk to me about your specific problem. Just AskTheCarCountFixer.com

Stay safe - Talk soon!


Matthew
“The Car Count Fixer”

P.S.: You could take this FREE TRAINING: How to Double Your Car Count in 89 Days. Over 2 hours and 20 minutes of video on demand. 

P.P.S.: Join me on YouTube at Car Count Hackers! FREE Help to grow your Car Count, Income and Profit! 

P.P.P.S.: Like and Follow Car Count Hackers on Facebook


 

  • Like 2

Share this post


Link to post
Share on other sites


Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

  • Similar Topics

    • By Alex
      Has the Coronavirus (COVID-19) impacted your auto shop business? If it hasn't yet, it has the potential to do so soon. Please share what you are currently doing, how your business is impacted, what plans you have in place, etc.
      Some things to consider:
      Do you have a plan in place should you or one of your employees become ill? With school, event, and business closures, how will this affect your shop? Are you sending anything to your customers in terms of sharing your plans around keeping your customer and employees healthy and doing your part in your community? Many small and large businesses have been sending email communications to their customers. Are you marketing to your customers in terms of not delaying car repair, should there be a need to temporarily close? Are your parts suppliers sharing their plans, should the pandemic affect supply chains?  Are you stocking up on business and shop necessities? Please share your experience in this topic and stay healthy!
      In the media:
      The coronavirus and its growing tally of sick and dead victims around the world have been roiling financial markets, prompting countless hand-washing reminders and ruining more than a few vacations, and that’s before anyone knows exactly how widespread the effect will be on the automotive industry, including your local repair shop. Source
      “By mid-March, the shortage of supplies will be felt and members are projecting they’ll experience disruption through May or June,” even if operations in China soon get back to normal, said Stacey Miller, senior director of communications at the Auto Care Association, a trade group representing 150,000 auto aftermarket and service businesses. Source
       


       
    • By Elite Worldwide Inc.
      Good morning,
       
      With business slowing down for most, we feel that there's never been a better time for shops to take advantage of online training. We know that everyone in our great industry is in this together, and want to help shop owners in any and every way that we can, so have decided to team up with Jasper Engines & Transmissions to make our Online High Impact Customer Care Sales Course available to the industry at no charge. 
       
      The recordings for this 4-part online sales training course are usually sold for $179, but the below link will provide you with complimentary access. You'll see that the page also provides access to an Action Plan that you can follow to help you navigate through the coronavirus pandemic.
       
      As you take on this challenge, please don't forget that you're not alone, and that this pandemic will pass. If there's anything else that Elite may be able to do to help you, please feel free to Contact Us, or give us a call at 800-204-3548.
       
      Click Here for complimentary access to our Online High Impact Course and COVID-19 Shop Owner Action Plan
       
      Wishing you the best,
       
      Your Friends at Elite
    • By Joe Marconi
      I have been contacted by many shop owners about the decision to close or not. In most cases across the nation, Auto Repair Professionals are considered essential workers. Which means that we can stay open for business.  However, even though we are essential, I personally will not demand my employees to come to work. If business fails because of this virus, it will fail in the short term.  We will all eventually find a way to come back and rebuild our businesses.  
      Things are changing by the hour, and that makes our decisions as leaders even more difficult. I don’t want to get sucked into panic, but I don’t want to turn a blind eye to the fact that we are in uncharted territories and that we are all learning from this crisis together.
      The decision to close your business is yours.  There is no wrong or right decision here.  The safety and well-being of our families are our number one concern.  If it makes it any easier, make your next decisions from the heart, not from a business standpoint.  Be strong, be a leader, and know that we will get though this.
      When the dust begins to settle, we will have learned a lot about business and even more about who we are are as a culture and a society. 
      I cannot tell you what I am doing tomorrow.  I plan on having a meeting with my staff, and a decision will be made to stay open, cut staff, cut hours or perhaps another scenario will surface.  I will keep you updated and try to bring a little sanity to everyone during these crazy times.
      You are all leaders; you are automotive shop owners. You are the toughest of the toughest.  I know you and I will prevail through these troubling times and I look forward to the future when we can all look back and say…”We may it through, and we’re better off for it.”
    • By Joe Marconi
      Whatever your normal advertising and marketing strategy is, now is the time to tone down call to action advertising and promotions and communicate your brand to your community. In times of crisis, it’s crucial that your customers and community know what you stand for and there to help if at all possible.
      Contact your customers by phone, email, text, etc.  Not to sell them anything, but to ask if they are ok. Let them know that you are thinking about them.  Connect with them emotionally, like a friend or family member would.
      For many shops across this great nation, there will be significant sales drops.  With the new financial package, there will be help on the way. Contact your accountant, payroll company, financial advisor, bank rep and find out about the help that is coming your way.
      We will get through this together.

    • By Joe Marconi
      My Thoughts on the Coronavirus and Business
      In my 40 years in business, I have lived through many economic downturns. From the stock market crash of the late 1980’s, the housing bust of 1990’s, the tragic event of 911 and the great recession of 2008. This is different.  The fears and the realities of the coronavirus has affected us all.  And some areas of the country have been hit harder than others.  In all other situations, I fought like hell to make a difference and beat the circumstances.  Again, this is different.
      I am not an alarmist, not a defeatist and I do not get sucked into the sensationalism of the press. Just today, I heard a sports announcer on a talk radio show advise her listeners to stay at home, don’t go to work, don’t go to the movies, don’t go out of the house and isolate yourself from other people. Is this rational?  I can’t do that. 
      I am an automotive shop owner. What I do matters to my family and the community. I…WE….need to be there to ensure that the doctors, nurses, police, public officials and everyone else has their transportation ready to perform. Stay home? Us? Is that an option?
      But again…this is different.  This afternoon, I was getting ready to go to Church;  4:00pm Mass, when my wife got an alert that Church as been canceled.  Wait; let me say this again real slow…Church… has…. been…canceled.
      Fear has a way of eating at the fabric of our rational being.  I fully understand the reality of what is happening. This virus will take people’s lives. But, do we run away in the face of a threat?  Is this who we are?  What do we do? Close our businesses for a few weeks? A month or two? How many of us can afford that?  We all know the answer to that question.
      As automotive shop owners, technicians, service advisors and all the other valuable employees of this great profession, we need to take the proper precautions. Do all you can to protect yourself and your family. If you decide to continue to operate your shop during this challenging time, have a meeting with all your employees. Take the proper steps to protect yourself, your employees and your customers.
      Business may get ugly for some.  My company has taken a  40% drop in business the past three weeks, directly contributed to the coronavirus outbreak.
      I write this to tell you how I feel; not to decide for anyone what to do.  I will not force my employees to do anything they feel would put themselves or their families in harm’s way.  For me, I intend to fight. I will take care of myself, take care of my family. But there are too many people depending on what I do, and way too may years behind me to hunker down and wait this out.
      Stay safe, stay healthy. Take this situation serious. But please don’t give up. We will prevail and we will get through this together.  We are the hardest working, most resilient, toughest people on the planet.
      Let’s show the world and this virus who we are!


  • Similar Tagged Content

    • By Joe Marconi
      Due to COVID-19, many repair shops experienced a severe economic downturn, some with a drop in sales over 50%.  Without a strong cash reserve and/or SBA funding help, many shops would have gone under. 
      My 40 years as a shop owner has taught me to always have a cash reserve.  However, never would I have ever imagined a downturn like the one with COVID-19.
      So, how do we plan for the next financial crisis.  And, it will happen. Perhaps not as bad as the the virus crisis, but it will happen.
      Here are a few things to consider: Have a separate, and hard to access, cash reserve bank account that has least two months of expenses. Also, secure a line of credit for at least one to two months of expenses.  Also, know your numbers, keep payroll in line, and make sure your prices are fair to you too, not just your customers.  Keep in good standing with all your vendors and keep your credit score high! 
      The bottom line here, is truly the bottom line.  To weather the next financial downturn, you need a strong balance sheet and net profit to the bottom line.
      What other strategies are you considering or implementing? 
    • By Joe Marconi
      A ride to the Mall with my wife today (yes, I went to the Mall, got a problem?) gave me assurance that things are really getting back to normal. The stores were full, the roads were packed and expect for the masks people are wearing, you would think it's just another ordinary summer weekend! 
       
    • By Elite Worldwide Inc.
      Although COVID-19 has brought our industry plenty of challenges, it has also taught us a valuable lesson. Many of us have seen a drop in our car counts, but have simultaneously witnessed an increase in our AROs and happier customers. These slower days give us the opportunity to spend more time with each and every individual and vehicle that enters our shop, yielding positive results for both our business and our customers.
      From this point forward, in order to maximize every single opportunity at your shop, I recommend you implement the following three items.
      First, I recommend you hold a meeting with your employees as soon as possible and make sure they know that each vehicle that comes in should be properly, professionally and ethically inspected. Make sure they also know that everything should be documented.
      Next, it’s important that every single customer that enters your facility gets full disclosure on what is going on with their vehicle. This includes what needs to be done now, what should be done in the near future, and what may need to happen in the long run.
      Lastly, make sure that everyone in your company believes in all of your products and services. When a tech or advisor is on the phone with a customer, they must truly believe in their recommendations in order to really get through to that customer. The customer will be far more likely to listen if they know the recommendations are coming from a place of honesty and care.
      If you can implement the three items above, not only will you see sales go up, but you will have happier customers as well. I can assure you that the more time you spend on each vehicle and with each customer, the more successful you will be. 
       
      For additional help making the most of your shop’s opportunities, visit the Elite website or call 800-204-3548.

      View full article
    • By Joe Marconi
      Whatever your normal advertising and marketing strategy is, now is the time to tone down call to action advertising and promotions and communicate your brand to your community. In times of crisis, it’s crucial that your customers and community know what you stand for and there to help if at all possible.
      Contact your customers by phone, email, text, etc.  Not to sell them anything, but to ask if they are ok. Let them know that you are thinking about them.  Connect with them emotionally, like a friend or family member would.
      For many shops across this great nation, there will be significant sales drops.  With the new financial package, there will be help on the way. Contact your accountant, payroll company, financial advisor, bank rep and find out about the help that is coming your way.
      We will get through this together.

  • AutoShopOwner Sponsors



×
×
  • Create New...