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A Great Management Resource From Tom Peters


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22 hours ago, Transmission Repair said:

The very first management book I ever purchased helped  me immensely.   It was Tom Peters' book, In Search of Excellence.  Here's Tom's YouTube channel loaded with sage advice.  https://www.youtube.com/c/TomPetersExcellenceNow/videos

 

"In Search of Excellence" was a book that changed my way of thinking, way back in the 80s. 

One of the best strategies I gained from the book was MBWA (Management By Walking Around).  To think that a simple process of walking through your shop and talking to your employees about all different topics, not just business either, would become a key part of employee management, boost business, and improve morale. 

Great book. Recommend reading, even though is nearly 40 years old. 

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  • Have you checked out Joe's Latest Blog?

    • By Joe Marconi in Joe's Blog
         7
      There are many things to consider when creating a marketing plan. Among them are establishing a budget, what forms of media should be used, and whether traditional advertising, such as TV, radio, and print, is still relevant.  And of course, how much should be allocated to social media and digital advertising?
      All the above are essentials to any marketing plan. However, the first step is ensuring that you have a healthy workplace and that your employees understand your company’s culture and the overall mission and vision. 
      We all know that happy employees create happy customers. No form of advertising can overcome a toxic workplace with unhappy employees. If your employees are not creating an amazing customer experience, your marketing plan will not work.
      Advertising and marketing may bring in customers, but the people in your company creating an amazing customer experience will be the most important component of your marketing plan.  It’s the customer experience that sells work and gives the customer a reason to return. 
      Creating an amazing employee experience, which creates an amazing customer experience, is also the most cost-effective part of your marketing plan. In fact, it cost next to nothing.
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      As a business coach with Elite Worldwide, I speak to many shop owners around the country about their struggles and concerns. At the top of that list is driving more profit to the bottom line.  Some of the questions I hear are: Should I increase my marketing budget?  Should I raise prices and my labor rate? Is it a car count issue or an ARO issue?  Or should I improve my procedures and policies? All of these are great questions and the right questions. 
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