AutoShopOwner Announcements
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Upcoming Events
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Latest Posts
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By Joe Marconi · Posted
Frank; thoughts and prayers go out to you and your employees. You are right, this is no joke, let's not get complacent at this point! Speedy recovery my friend! -
I started having symptoms on the 7th and tested positive for the virus on January 9th. My symptoms were fairly mild but breathing became an issue by the 14th. My oxygen level was dropping. I had to sleep setting up. I received antibody infusion therapy on Saturday, January 16. I started feeling better yesterday and feel better today. If you have Covid and can get the antibody infusion therapy go for it. It is a game changer. I drug my feet when I could have had 5-6 days earlier. Three of the seven people at our shop tested positive. Be sure you take this serious. It is no joke. -
By Stevens Automotive Service · Posted
Very good advise Joe. Get the most out of what you have first. Explain what they need now and what to be budgeting for in the near and distant future always building that personal relationship CONTANTLY ! I can guarantee if you build this type of business relationship with your customers in a few visits to your shop they will lay there keys on the counter and say fix it It happens with every shop I work with and it amazes them. I smile and say, its just being a people person and we are in the people business. Services advisers should be talking to the customer to become there friend and extract information. Put a comment in the customer info on what he or she likes from your conversation and you will be very happy in the return you will receive. I have always said a service advisor is NOT a sells people but a problem solver. Solve there problems and be friendly. Always ask to set up there next appointment ,as Joe stated everyone does it. -
This is where I started (as stated by others) "Create an exit strategy, or succession plan". I would take that a step further and say "make a personal plan" for your next 20 years. For me, I would by the property, let the rental income be the return on my money, for the time being(assumes no banks or mortgages involved). I would not feel pressured to decide today, what ultimately would be the plan. I would be comfortable in the knowledge, that I just improved my real estate position substantially. But that's just me. My plan is to be no more than a landlord within three years, and that plan is well in place. Here's a good guy to talk to" https://www.perpetualbusiness.co/ You would not have a wasted minute, in a conversation with Bob -
By carmcapriotto · Posted
I want you to invest in this episode, beginning to end. It is one of the most important topics we can discuss today. You’ve heard me say that apprenticing will be an essential strategy to fill the technician ranks. We need to collectively engage a reliable apprentice program at every professional shop in North America. This is an episode where there is a lot of ‘HOW TO’ discussed. With me is Mike Davidson, shop owner and creator of an apprentice program that has been put through all the rogers. Mike is president of Industry Essentials. Also speaking is. Pete McNeil and Jake Sorenson from McNeil's in Sandy, Utah who created their own apprentice program and it was picked up by NAPA nationally. This episode will help you get started. There is a lot in here to understand and learn. Yes, we need to do this, but there is no super easy button that makes it happen. I challenge you to commit to an apprentice program and engage a willing ‘student’ who wants to become a journeyman technician. The show notes page contains a link to the PowerPoint slides and links to important sites to help you start. You can find our guest’s other episodes and the key talking points for this episode at https://remarkableresults.biz/e605/ https://player.captivate.fm/episode/6447a547-aef0-4977-aa31-3d68f1d042ff -
By Elite Worldwide Inc. · Posted
Take Your Shop's Profits to the Next Level New Online Event for Shop Owners! Small Changes That Bring Huge Profits Tuesday, January 19 – 10:00 AM – 11:30 AM PST Wednesday, January 20 – 10:00 AM – 11:30 AM PST We know how hard shop owners work, but when you know exactly what numbers you need to hit, and where your time should be spent to have the greatest impact on your bottom line, you’re able to work smarter. Join us for this powerful course and industry superstars Bob Cooper, Kevin Vaught and Rachel Spencer are going to take a deep dive into: · Where small changes can be made to have a huge impact on your profits · How to ensure you have accurate data to make the right decisions · Which KPIs are most important to monitor, and how to move them · The 6 timeless rules of profitability · Exactly where you need to land with GP on parts, GP on labor, advertising investment, sales closing ratio and 18 of the most important KPIs! If you’re unable to join us live, no problem – the recordings will be available to you for 90 days. It's only $395 to enroll and seating is limited by design, so take advantage of this rare opportunity to ensure 2021 is your shop’s best year yet! ENROLL NOW Enroll Now -
We seem to be having a catalytic converter theft problem throughout most of Michigan right now. Our shop was hit by thieves twice now, they manage to avoid the camera ID with hoodies and masks. One was in the parking lot, when the customer didn't pick up as planned over Christmas. Others were in our fenced in, locked yard. They cut the chain link. They look like pros as they slither through the lot. Every one has been hit around here in our small town, as well as dealerships in surrounding towns. How do they cash in on 50+ brand new catalytic converters at the scrap yard anyway? We have cameras pointing in every direction, but they see those and find a way around detection. A private security guard runs upwards of $3,000 a week. Scrap is at $2.10. I think as long as they can catch a few bucks that way they will. So tell me, are you having problems and what are you doing to deter theft? -
By Joe Marconi · Posted
First, I would be the last person to tell anyone that car counts is not a measurable and important KPI. Every shop needs to know their needed car count and what their sweet spot is. And then use that KPI to understand other important KPI's - ARO, Labor margin, part margins, etc. Now, with that said, the industry in general, has and will see, a decline in the amount of times your customers will visit your shop. It was not that long ago when we had customers bring their cars in 4 to 5 times per year. That has changed. Plus with COVID and many people not using their cars as they used to, we cannot rely on trying increasing car counts. We should, rather, making sure that we make every vehicle visit...COUNT. Here is my strategy to drive up sales per visit, while promoting the right culture with your customers: Ensure that the customer experience is the best on the planet! - Give every customer a reason to return back to you. Perform a complete MPI on each vehicle, but find out the particular needs of customers. What is their car used for? Get your entire staff to understand that the customer is everything and their safety and their car care needs are most important. Promote your Culture of taking care of people, not sales - Believe me, sales will come and so will the profits. Promote vehicle maintenance, safety, and reducing the overall cost of owning their car. NOW HERE'S THE TOUGH ONE: PLEASE BOOK THE NEXT APPOINTMENT AT CAR DELIVERY! Doctors do it, dentists do it, boiler service companies do it, hair dressers do it, nail salons do it, ..even chimney cleaning companies do it! It's not hard, just do it. Hope this helps. Thoughts???
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