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Breaker, Breaker… In my many years of repairing cars I’ve helped out a countless number of other shops with their electrical problems. Some shops I would see a few times a month, and others only once in awhile. This was years before the internet was around, and cell phones were only a fad and way to expensive to have. So, most everything was done by a land line or over the CB radio. Back in the mid 80’s and 90’s I had one shop that I talked with nearly every day. Great guys, but not so great as mechanics. The owners name was Joe. His shop was small and seemed to be a place for wayward towed vehicles and obscure customers looking for dirt cheap repairs. His main business was his tow service, and the repair shop seemed to be there just to fill in the gaps on those slow days. One afternoon I got a call from Joe about a car his crew had given up on. They threw the parts cannon at it, but couldn’t get this car to come back to life. Joe was with tows, and needed the mechanics he had to drive the other tow trucks. This particular car had been in his shop for quite some time and I don't think the customer was too happy about it. So, to speed things up a bit, he dropped it off at my shop. “I’ll be on the road all day. I've got to get back out there. I've got tows lined up all day. If you get it going, could ya run it back to my shop,” Joe said, as he made a dash for his tow truck. “No problem Joe, I’ll get right on it,” I said, just as he drove off. The car was an 80’s GM. I could see all kinds of shiny new components under the hood, and could tell they put a lot of effort into swapping parts to find out what was going on. The symptom was; if you flipped the key to the crank position it would immediately start, but die just as quickly. The parts they changed were the predictable parts cannon fodder that the typical parts slapper would try. Tune-up parts, an IAC, TPS, MAP, ECM, etc… etc… all of which might, could, should’ve, probably, maybe, and of course, eventually with enough darts thrown at it, could have hit the target and fixed it. But it didn’t. I wasn’t about to go that route. Time for some real diagnostics and not just shoot from the hip. Why not start with the basics- fuel, air, and fire. Spark was good, timing looked good, and the intake had a good air pull. I gave it a shot of carb. cleaner, and as long as I kept spraying… it kept running. Ok, time to check the fuel pressure. Interesting... there was pressure. Hmmm, now what to do? The next obvious thing (to me) was to check fuel volume. I disconnected a fuel line and gave the key a flick into start. The fuel shot out into the drainage bucket, but then trickled to a stop. I did it a second time. Not as much fuel made it out this time, but the scenario was basically the same. It was always a quick burst followed by a trickle. Maybe I should look at that gas gauge. Well, wouldn’t ya know it, the gauge is ready E. It had just enough in the tank to pressurize the fuel lines but not enough to keep it going. Might as well grab a gas can, and put some in the tank. I’ll try it again… vroom, vroom, vroom, alright! It’s running great! Looks to me as if the entire problem was that it was out of gas. However, with all the new parts they installed, I couldn’t be sure if this was the 'only' problem or an after affect of having the car in the shop so long while trying to solve another problem. It could have been any one of the other components (within reason) they changed that really 'did' need to be changed. Later that day I drove the car back to Joe’s shop. He wasn’t there, but his dispatcher was in the office sorting out tow tickets and monitoring the CB with the volume up full blast. In the background you could hear the CB chatter from all the area’s tow companies. About then I heard Joe’s voice over the CB, “Did Gonzo call yet? Need to check in on him, we need to get that car back to the owner.” “He just walked in Joe, over,” the dispatcher told him. “So what was wrong with it,” Joe asked between the squelch of the CB radio and all the other chatter from the other tow companies. The dispatcher turned to me and pointed at the mic. So, I told him . The dispatcher, with a stunned look on his face, said, “I can’t tell him that. He is going to be so pissed.” “I don’t think you should either. At least not until he gets back,” I said, while breaking into an ear to ear smile. The CB comes back to life with Joe’s voice again; “So what did he find out, over,” Joe's frustration was showing through as his voice barked out of the CB speaker. The dispatcher said to me, " Old Joe sounds pretty pissed." I don’t know whether it was the way his day was going or how much time and money he's spent on this car. Either way, he’s not going to like this answer. “Go ahead… tell him,” I said to the dispatcher, still sitting there hold the mic button, “He wants the answer, so let him have it.” “Alright, Joe, are ya ready for this, over?" the dispatcher said, then waited for a response from Joe. "Yea, go ahead, over." "It was out of gas.” A dead silence came over the CB. No chatter, nothing, not another sound for what seemed to be an eternity. Then, all hell broke loose. Tow drivers from all over the city were razing poor Joe. The CB was full of laughter and goof ball comments, but not a word from Joe. Poor Joe, you asked for it, and now you got it. “Tell Joe to stop by the shop, he can settle up with me then,” I said, while trying to hold back the laughter. As I walked out the door, the CB chatter could be heard all the way to the parking lot, and the comments were still flying. It was one of the funniest moments I’ve ever had for doing nothing more than putting gas in a car. When Joe came up to pay the bill I told him I had a little something for him. I handed him a little tiny gas can on a key chain. I figured it might be a good reminder for him to always check the basics before loading up the parts cannon again. After all these years I’m sure he hasn’t forgotten about it, and I’ll bet he doesn’t tell too many people where he got that little gas can key chain from… but now, it wouldn't be so much on the CB, but over the internet.
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By Ron Ipach
I'm going to go out here on a limb here and tell you -
YOUR ONLINE REVIEWS ARE THE MOST IMPORTANT FACTOR IN ATTRACTING MORE CAR COUNT!
First of all, the reviews given by your customers reveal the health of your business. If your customers aren't saying good things about you, that's a warning sign that you better get your act together right now and start providing a better experience for your customers.
Also, if you only have a few handfuls out of all the hundreds or thousands of customers you've worked saying good things - that's not a healthy sign either. They may like, or even love, doing business with you, but if they aren't telling the world (aka writing an online review), their little secret is hurting your chances to attract more car count.
You see, studies show that 92% of folks will read reviews before making a buying decision, and if you don't have a stellar reputation (4.7 or higher), they'll move on to the next shop.
In fact, I advise that you completely stay away from any form of online advertising for new customers unless your score is at least a 4.7 out of 5.0. Why? Because your prospective new customer will easily be able to compare you with everyone else and will more than likely choose the shop with the better reputation - negating all the time, money, and effort you've put into your advertising efforts.
Look, you can argue with me all you want, but we're talking human nature here. Most will always go with the higher recommended shop. Why not? If you don't have a great reputation score, all you're really doing is advertising for your competitors that do.
But your score isn't the only factor being looked at. There are actually three factors that are important about your reviews.
1. Quality (4.7 or higher overall score is needed)
2. Quantity (These days, a minimum of 75 reviews are needed, but in highly competitive areas, 150+ is needed)
3. Recency (You must be getting 1 or 2 new reviews every single week)
=== So you say you do a great job, your customers love you, but they just aren't writing those positive reviews that you need in order to let the rest of the world know how awesome you are, right? Here are three ways to get more reviews:
1. Ask. (Duh!)
2. Bribe. This has been very effective for a lot of my clients in the past, however it's also considered a no-no by the review sites and may get your account shut down if they find out.
3. Use an automated service like Soapboxx to do it for you that will email or text your customers after their service, ask if they were happy, and then send them directly to Google, Facebook, YP, or wherever you wish so they can write a quick word about their experience.
Soapboxx is the only automated review-boosting service created specifically for the auto repair industry and the beta-testing of the software has just been completed. (See just a few of the remarks from the users below) Go to www.Soapboxx.io for more details.
Check out what some of the members of the new Soapboxx platform are saying...
Whatever you choose to do, ask, bribe, or automate the whole thing - put getting more 4-5 star reviews at the top of your to-do list. It's simply the best thing you can do to help attract more car count to your shop!
Auto Care Association Supports Supreme Court Decision Allowing States to Collect Online Sales Tax
POSTED BY AUTO CARE NEWS ON JUNE 21, 2018 The Auto Care Association applauds today’s decision by the Supreme Court to permit states to collect sales tax on purchases of products made over the Internet. The 5-4 decision means that online sellers will now be on a level playing field with brick and mortar retailers regarding charging sales tax. The Auto Care Association had filed an amicus brief with other retail groups urging the Supreme Court to hear the case based on the price advantage that the current system provided on-line sellers. The decision overturns a previous Supreme Court decision that required companies to have a physical presence in the state where the purchaser resided in order to charge sales tax.
“This is an important decision for many of Auto Care’s retail members and we are pleased that the Supreme Court saw the unfairness in the current system and determined to make everyone play by the same rules,” said Aaron Lowe, senior vice president, regulatory and government affairs, Auto Care Association. “We hope that implementation of the sales tax will be done uniformly across state lines to ensure a fair and efficient system of tax collection.
By Elite Worldwide Inc.
We wanted to give all shop owners out there a heads up that Elite’s Online High Impact Sales Course begins on April 4th. There are only 100 seats available on a first come, first served basis. Because the course is sponsored by JASPER Engines & Transmissions, JASPER customers receive an exclusive discount! Please find the course details below, and if you have any questions at all, feel free to contact us or give us a call at 800-204-3548. Hope to see you there!
Online High Impact Sales Course details:
Course web page: http://www.eliteworldwide.com/event/633/online-high-impact-customer-care-sales-course-april.html
Content that will be covered:
Selling multiple repairs & big ticket items Selling diagnostic testing & maintenance Building powerful relationships in 60 seconds Overcoming the most challenging sales objections Generating higher sales and happier customers Generating more repeat and referral business Presenting service recommendations in a way that makes customers want to buy Note: Course will come with a workbook, homework assignments and testing to ensure accountability and lasting results
Presenters: Jen Monclus and Doris Barnes of Elite
Price: $179 (JASPER customers receive a $50 discount)
Course Dates and Times:
Session #1 – April 4, 10:00am–10:45am PST
Session #2 – April 11, 10:00am–10:45am PST
Session #3 – April 18, 10:00am–10:45am PST
Session #4 – April 25, 10:00am–11:00am PST (optional AMI testing at end of session)