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Have you checked out Joe's Latest Blog?
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By Joe Marconi in Joe's Blog2 commentsMy son is not in the automotive industry. He is in the commercial real estate business. However, the workplace problems are the same. Recently, his frustration with the heads of the company reached an all-time high. When I asked him why he doesn’t speak up and let the leadership know how he is feeling, he responded, “Anyone who has voiced concerns or issues has been viewed as weak and incapable of doing their job. I don’t want to be viewed like that.” This is an example of a toxic work environment.
If you are a shop owner, you are a leader. And leaders must be approachable. That means that you are willing to hear the concerns of others and have them express themselves. It also means that while you may not agree with someone’s perspective on an issue, it is their perspective, and that viewpoint needs to be recognized and respected.
Make it known that you want to hear the opinions of others. Literally, ask for input from others. And thank those that speak up. Now, I am not saying that you need to act on every concern or opinion. That would not be realistic. But just listening may be enough. And you never know, someone in your company may have an idea that you never thought about and even improve your business.
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By Joe Marconi
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By carmcapriotto
In 2023 content is still king, but it’s hard to create content that hasn’t already been done by someone else. This keeps a lot of people from creating content. But different people are attracted to different people, and they say the same things in different ways. Maybe you are the person who can get through to someone with your own way of saying something or doing show-and-tell. That’s what this episode of the ARM Podcast is all about. Making it your own!
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Show Notes with Timestamps
Content Creation and the Fear of Repetition (00:00:10) Brian discusses the common fear of creating content that has already been covered by someone else and emphasizes that in the age of the internet, it is unlikely to find a topic that hasn't been covered. The Success of Alex Hormozi's Book Launch (00:01:12) Brian mentions the successful book launch event of Alex Hormozi, where he had half a million people join the event on YouTube. The speaker highlights that the content discussed in the event has been previously covered by Russell Brunson. The Importance of Making Content Your Own (00:04:23) Brian encourages content creators to make the content their own by adding personal experiences, details, and stories. They emphasize the significance of geographic relevance in the world of auto repair and building trust with the audience.
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Aftermarket Radio Network
Lagniappe (Books, Links, Other Podcasts, etc)
Alex Hormozi’s Book Launch - https://www.youtube.com/live/k834E6OTGTM?si=Ma7i5V-CIS64gd92
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Carm Capriotto introduces a special edition of Remarkable Results Radio featuring the Joe's Garage training bay at AAPEX that provides training and career opportunities this fall. Our panel discusses the unique opportunity at Joe's Garage, where they will bring together people from distribution, trainers, shop owners, and lead technicians to work on vehicles in real time. They also discuss the importance of quality parts, attracting the youth to the industry, professionalism, continuous learning, and the impact of attending AAPEX. They are passionate about the future of the automotive industry and encourage young talent to join.
Jason Rainey, Vice President, NAPA Auto Care. Jason’s previous episodes HERE
Dwayne Myers, Dynamic Automotive, 6 locations, Maryland. Dwayne’s previous episodes HERE. Frank Scandura, Frank’s European Service, Las Vegas, NV. Frank’s previous episodes HERE. Bill Nalu, Interstate Auto Care, Madison Heights, MI. Listen to Bill’s previous episodes HERE. Andy Bizub, Midwest Performance Cars, Chicago and Northbrook, IL. Andy’s previous episodes HERE. Vic Tarasik, CEO of Shop Owner Coach. Vic’s previous episodes HERE. Show Notes
The Training Bay at AAPEX (00:00:01) Discussion about Joe's Garage, a teaching and repairing opportunity at AAPEX, and the upcoming service awards. Bringing Industry Professionals Together (00:02:11) Explaining the unique opportunity at Joe's Garage to bring together people from distribution, teachers, shop owners, and lead technicians to work on vehicles. Benefits and Opportunities (00:04:15) Discussion about the benefits of attending AAPEX, including exposure for products, software demonstrations, and the opportunity to help veterans and educate the next generation. The push for skilled trades (00:08:48) Discussion about the opportunity and importance of skilled trades in the industry, and the potential career path for students. The bridge between generations (00:09:49) Exploring the role of experienced technicians and shop owners in mentoring and fostering the younger generation in the industry. Challenges of organizing the event (00:11:46) Discussion about the challenges faced in bringing together various industry stakeholders and working towards a common vision for the event. The importance of quality parts (00:16:47) Encouraging suppliers to make better parts to avoid returns and ensure customer satisfaction. The role of NAPA in the industry (00:17:20) Acknowledging NAPA's support and their understanding of the importance of selling good parts for good money. Promoting career opportunities in the automotive industry (00:18:40) Highlighting the various career paths available in the industry and the need to attract and retain young talent. The importance of introducing young talent to the automotive industry (00:24:56) Discussion on the value of encouraging young individuals, particularly sons, to pursue a career in the automotive industry. The professionalism and growth of the industry (00:26:36) Emphasis on the need for professionalism and growth within the automotive industry, and the role of events like Joe's Garage in promoting these values. The transformative impact of attending AAPEX (00:29:36) Personal testimonies on the transformative impact of attending AAPEX, including gaining knowledge, improving oneself, and discovering opportunities within the industry.
Thanks to our Partners, AAPEX and NAPA TRACS.
Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR
NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/
Connect with the Podcast:
-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
"There isn't a technician shortage," Said no one ever.
Please welcome our panel of guests to discuss the topic of recruiting talent with a staffing agency in the automotive industry. Shop owners Kathleen Callahan and Michelle Tansey share their experiences and challenges in finding skilled technicians and how partnering with Promotive, a full-service staffing agency, has been a game-changer for them. Joelle Pollak and Amy Gerardi, Cofounders of Promotive, discuss the process of understanding individual shop needs, sourcing candidates, and the importance of communication and partnership between the agency and shop owners.
Kathleen Callahan, Xpertech Auto Repair, Englewood, FL
Michelle Tansey, Euro Clinic, Santa Clara, CA.
Joelle Pollak, CoFounder, Promotive. Joelle’s previous episodes HERE
Amy Gerardi, CoFound, Promotive.
Show Notes:
The Importance of Outsourcing Recruitment (00:05:19) Kathleen discusses her experience using a staffing agency and the benefits of outsourcing recruitment. Challenges of Finding Skilled Technicians (00:07:16) Michelle talks about the high demand for skilled technicians and the challenges of attracting and retaining talent in the industry. Creating an Attractive Work Environment (00:08:04) The panel discusses the importance of creating an attractive work environment. The recruiting process (00:09:04) Explains how Promotive partners with shops to find the right candidates and the process of understanding the shop's needs and culture. The role of the recruiting team (00:10:09) Promotive writes job descriptions, sources candidates, and maintains a passive network for potential future positions. Partnership and communication (00:16:28) The importance of partnership and communication between the staffing agency and the shop owners to save time and ensure a successful hiring process. Challenges of Finding Good Talent in the Industry (00:18:21) The challenges of finding good talent in the industry and the unfairness of blaming shop owners for employees seeking better opportunities. Constantly Recruiting and the Importance of Always Being Prepared (00:25:25) The importance of constantly recruiting and being prepared for unexpected staff changes in the industry. Benefits of Building Relationships (00:27:33) Exploration of the benefits of building relationships with staffing agencies, such as having access to a pool of skilled candidates and the importance of retention. Responsibility of Shop Owners (00:34:47) Discussion on the role of shop owners in retaining employees and the importance of creating a positive work environment to ensure employee satisfaction and longevity. Recruiting Young Technicians (00:39:20) The importance of recruiting young technicians right out of college and suggests the idea of hiring them as production apprentices. Cost-effectiveness of using a staffing agency (00:45:52) Explains the cost of hiring and recruiting on their own versus using a staffing agency. Hiring and retaining employees (00:47:00) Emphasizes the importance of the shop owner's role in growing the organization and providing benefits to retain employees. Thanks to our Partners Shop-Ware and Delphi Technologies
Shop-Ware: More Time. More Profit. Shop-Ware Shop Management https://getshopware.com/
Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. http://DelphiAftermarket.com
Connect with the Podcast
-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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