Quantcast
Jump to content

Flash Sale + Social Proof


Flash Sale + Social Proof


Flash Sale + Social Proof

Happy Labor Day!


Recommended Posts

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Have you checked out Joe's Latest Blog?

    • By Joe Marconi in Joe's Blog
         7
      There are many things to consider when creating a marketing plan. Among them are establishing a budget, what forms of media should be used, and whether traditional advertising, such as TV, radio, and print, is still relevant.  And of course, how much should be allocated to social media and digital advertising?
      All the above are essentials to any marketing plan. However, the first step is ensuring that you have a healthy workplace and that your employees understand your company’s culture and the overall mission and vision. 
      We all know that happy employees create happy customers. No form of advertising can overcome a toxic workplace with unhappy employees. If your employees are not creating an amazing customer experience, your marketing plan will not work.
      Advertising and marketing may bring in customers, but the people in your company creating an amazing customer experience will be the most important component of your marketing plan.  It’s the customer experience that sells work and gives the customer a reason to return. 
      Creating an amazing employee experience, which creates an amazing customer experience, is also the most cost-effective part of your marketing plan. In fact, it cost next to nothing.
  • Upcoming Events

    No upcoming events found
  • Similar Topics

    • By carmcapriotto
      Get a behind the scenes interview with Kristi and Donnie Hudson on their trifecta award winning year in 2022 as the NAPA AutoCare Shop Owner of the Year, Women in Auto Care Female Shop Owner of the Year and AAPEX Shop Owner of the Year. Jason Rainey and Joelle Pollak from NAPA AutoCare also join the conversation. Jason Rainey, Vice President, NAPA AutoCare. Jason's previous episodes HERE Joelle Pollak, Director of Sales and Marketing, NAPA AutoCare. Joelle's previous episodes HERE Kristi and Donnie Hudson, Troy Auto Care, Troy, MI. Kristi and Donnie's previous episodes HERE Key Talking Points
      2022 NAPA AutoCare Center of the Year 2022 Female Shop of the Year 2022 AAPEX Shop of the Year Mentorship with Joelle has helped Kristi come out of her shell- two way street  NAPA Business Development Group (BDG)- gives fellow shop owners facing the same challenges each and every day to get together and share strengths and weaknesses. Learn from each other with best practices. Save your strength, save your tools, save your funds, and put them into the community that supports you. Kristi was the only female in their BDG group in the beginning. She encouraged the wives to get involved. There are now 7 wives heavily involved in the day to day business of their husband’s shop. Donnie and Kristi brought 24 of their leadership members to AAPEX  Kristi’s goal is to get into schools, supply kids with the proper equipment Kristi went to vocational school in automotive, graduated and worked as a lube tech at a gas station. She applied to a local community college, and her instructor said, “Sweetheart, you’re in the wrong room.” The school counselor and the dean all told her she needed to find a different career. Switched to EMT and firefighting, where she met Donnie, and eventually transitioned to working in the shop on the front counter and now runs her own shop. Troy Auto Care has 7 females that work within the organization and 7 apprentices
      Connect with the Podcast: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partner: Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com
         
      Click to go to the Podcast on Remarkable Results Radio
    • By Joe Marconi
      Back in the 1990s, some shop owner's feared that fuel injection, 100 mile spark plugs, the elimination of the Distributor cap, rotor and extended fluid services would be our demise. But, that didn't happen. 
      Now I hear many in our industry state that "There is no needed work on an electric vehicle, they are problem free." 
      My opinion, let's not fall into thinking that the EV car will run forever of even for years without needed service.  The EV still has tires, suspension, brakes, and a whole new area of opportunities. It will be different, but there will be a need for the Automotive Technicians and for repair shops.
      Your thoughts? 
       
       
    • By Alex
      We now have a nice tool available to all premium and platinum members under the tools menu, where you can view labor rates entered by our members on an easy to use map, similar to our member map. This is designed to give you an idea of where you are vs the market in your area. As you zoom in, the circle averages open up to more specific areas.

       
      If you aren't currently a subscribed premium or platinum member, you can upgrade here.
    • By Joe Marconi
      For the first time in a VERY LONG time, I see a lot of positive news with regard to labor rates.  More and more shop owners and managers are crunching their numbers and increasing their labor rates to better ensure their companies achieves a profit and also to be able to pay their employees what they deserve. 
      Profit is needed in order to build for the future and to be able to attract quality people. 
      I really think that this is perhaps the best time in our recent history to revisit your labor rates and bottom line and adjust your rates accordingly.  
      Have you adjusted your labor rates recently, or plan on it? 
       
    • Advertise your services or products to passers-by attracting them towards your business
    • By carmcapriotto
      Guest Host and Shop Tour with Demeny Pollitt, Girlington Garage, South Burlington, VT. Demeny believes in a transparent business and lists her labor rates and menu prices on her website. Demeny Pollitt, Girlington Garage, South Burlington, VT.
      Key Talking Points 
      Lists labor rate and prices on website Menu board in the shop also lists prices Be transparent- customers know what to expect  Experiences as a woman getting car repairs- unfortunate situations occurred. Wanted to go to a woman technician and realized other women probably felt the same. Wanted to open her own shop where women and men didn’t feel like they were getting ‘ripped off’   Went to school to be a technician- gets bored easily and wanted an engaging career.  Took a local women's small business startup course Opened for 13 years- hired business coach 3 years ago. Felt close to being done after 10 years and needed support in a business coach. Hired a manager to run the day-to-day.  Looks outside of the automotive industry for hires- hospitality  
      Connect with the Podcast:
      Aftermarket Radio Network
       
      Subscribe on YouTube
      Visit us on the Web
      Follow on Facebook
      Become an Insider
      Buy me a coffee
      Important Books
      Check out today's partner:
      Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
       

      Click to go to the Podcast on Remarkable Results Radio


  • Our Sponsors


Grammarly Writing Support


The #1 Writing Tool


Grammarly Writing Support

×
×
  • Create New...