Quantcast
Jump to content

And now we have, Repair Jungle?

Joe Marconi
 Share

Recommended Posts



nmikmik Enthusiast

nmikmik

Posted
Posted

I agree with you Joe,

 

The statement above sounds like an oxymoron, but unfortunately does not surprise me a bit.

What i think (and hope) this will achieve, is to do exactly what it is intended - give the "price shopper" customers the lowest possible price and give the "car count only" shops what they want - the car count.

It should also give us another boost to remind us why are we in this business and why we should give our customers reasons to not even consider a service as "Repair Jungle" .

I'd really like to see the Yelp (and alike) reviews of the business after it goes through the "Jungle". They may as well call it a "Bait and switch Jungle" imo

I am also wondering how much this "service" cost to the shop. I doubt it's free even to the customer, considering his "satisfaction" :)

nmikmik Enthusiast

nmikmik

Posted
Posted

So the "winning" shop not only gives up the very last bit of possible profit (please note I am not using it as a dirty word) but also has to pay for it. I mean, that's a great business model for the Mr. Fred Yu, but for the shop is literally and figuratively speaking a loosing proposition. If the "bait and switch" tactics used to be pretty much a move out of despair, now with the "improved system", it will become a rule of the road for these shops.

  • Like 1
FROGFINDER Rising Star

FROGFINDER

Posted
Posted (edited)

The customer is armed with more "knowledge" but little wisdom. In most cases people just hear BLAH BLAH BLAH PRICE. Check out what your GOOD customers tweet about you. It might surprise you. I saved a customer $1000.00 on a repair only to have her daughter curse us on twitter. Wait until the Liars app becomes common. The customer will be able to record your voice pattern and scan your face to be able to tell if your employees are lying or not.

Edited by FROGFINDER
5 Star Auto Spa Community Regular

5 Star Auto Spa

Posted
Posted

Hey Joe, in that situation you described above with the broken valve spring, do you charge the customer a diagnostic fee to find the "real" issue or just the parts and labor required to fix the issue after you have found it? If you do charge a diagnostic fee to find the issue in these type of situations, do you think you lose out on some customers who feel as though they do not want to pay for the diag. fee because they THINK they already know what the issue is?

Gary A Community Regular

Gary A

Posted
Posted

This is the most bizarre thing I've heard of. Just keep building solid relationships and trust with "the right customers" and this will not even phase you. Drive down prices? When the parts manufacturers, insurance companies and tax collectors lower their prices I'll lower mine. Even though more people seem to be price conscious with the information on the internet we must stand our ground to remain in business. As an industry we must not give in to these types of customers for they make up a low percentage of work that we really don't need. It is always the high maintenance, price shopping, high demanding customer that give the most grief and least profit. Why do we fall for this?

mspecperformance Mentor

mspecperformance

Posted
Posted

I do my best to brush off the price shoppers but here is a better question... Do you give out phone quotes? If the customer says "I've had it check and I need this" do you just give them a price?

 

I have been debating on a policy of not giving phone estimates however I don't think that would go over well without the right approach. I've seen it done in the martial arts business industry, many franchise schools don't give phone quotes to get people to come in rather than price shop.

phynny Community Regular

phynny

Posted
Posted

Yes, we do charge a diagnostic testing fee. We must. We knew from the sound of the engine and the way that is was running that it was an engine related problem. We sold a compression test, leak down test and once we determined the cylinder, we went back to the customer to ask for time to remove the valve cover.

 

The customer was actually greatfull at that point, for not just doing a decarb. Many shops fear charging for diag testing. If explained correctly you will not have the a problem. We always give the customer a visual inspection and a road test, with pulling any codes and a consultation before we start, for no charge.

 

Joe I'm confused at your posts. I seems to me that you clearly don't charge for diagnostic time... Could you further elaborate on your reasoning?

ATLAuto Rising Star

ATLAuto

Posted
Posted

Joe I'm confused at your posts. I seems to me that you clearly don't charge for diagnostic time... Could you further elaborate on your reasoning?

 

I asked myself the same thing. However, read further down, and Joe explains it. They don't sell generic diagnostic time; rather, they sell diagnostic tests, like a charge for a leakdown test or a compression test (see below).

 

With that said, I am very interested in hearing this elaborated upon myself.

 

But, after that we sell Diagnostic Tests...not time...we don't sell time. No likes to buy time. You go to the doctor with a pain in your shoulder and the doctor orders an X-ray. You pay for the X-ray, not time.

 

Then, as with a doctor, we disucss the results of the test and then the repair to get the car fixed.

 

Make sense?

 

Oh, the only fear I have with diag testing is doing work for the wrong customer. Again, when explained correctly and offer them a visual inspection and consultation first at no charge, they are fine.

phynny Community Regular

phynny

Posted
Posted

For example, a customer comes in the shop complaining of a noise in the wheel when they turn right. To "diagnose/troubleshoot" a noise like that you would test drive the vehicle. So would you charge for that or no?

Dan Reichow Contributor

Dan Reichow

Posted
Posted

I got online and reviewed Repair Jungles site , not sure what the issue is we have a half a dozen sites out thier now , some of us as shop owners use software that are partners with these estimating sites.

The one thing that did shine on thier site is that the client will have reviews to look at and lets face it , most clients our already looking at reviews to help determine the shop they will use.

 

My belief window is that clients our still looking for Quality first , Convienance ,Warranty, Then Price.

With this said I think you can use any of these sites without being the lowest.

 

We as shop owners have a tough road to follow with the internet influence. We still have not even touched the surface of what one will do and what is to come out of the internet.

 

I do not belong to any of these sites nor do I intend to. I still like the most of who is on this forum believe to keep a clean , well trained staff and give more then is asked for will win the majority of the time.

 

Thanks Dan

 

 

FROGFINDER Rising Star

FROGFINDER

Posted
Posted

I guess I caused a lttle confusion with my testing diag policy? Let me explain. If a customer comes to us with a check engine light, one of the first things asked is, "How much will it cost to fix" or "How much to diagnose it". Years back I would tell the customer to read the codes and diagnose the problem is $xx.xx. That would lead us down a path of no return, "How Much, just to see what's wrong? Will you take the diag fee off the repair? Other shops don't charge diagnostic charges!" On and On and on.

 

Soooo, now when the customer comes in with a check check engine light, here is the process:

  • Educate the customer about the check engine light
  • Inform the customer that until we access the on board computer, we really do not have a direction
  • We inform the customer to access the codes, a road test (if possible) and visual inspection will be performed at no charge
  • After the intial checks, we will then discuss what testing is needed to start the diagnostic process
  • We then sell the tests after the intial no charge checks
  • Perform the tests that were authorized
  • We get back to the customer after the tests are done
  • We sell the repair
  • End of process

There are other variables, such as more testing needed, intermitent problems, etc. But this process has been a gold mine for us. We give a little in the beginning, and we end up selling the needed tests, with very little push back, if any, from customers.

Treat others as you would want to be treated.

 

 

"You have to attract the minnows or the BIG FI$H WON'T COME" B)

mspecperformance Mentor

mspecperformance

Posted
Posted

Joe,

 

When you say "visual inspection" does that include time on the lift if something needs to be inspected? What if you are required to remove SOME or A LOT of covers, shields, etc to properly visually inspect. Do you charge then or do you still comp.

 

I am intrigued by your process it looks like it would work really well for those on the fence customers that can be good customers. I am just worried about all the wasted time with cheapy price shoppers. One of my pet peeves is I HATE dealing with price shoppers so my initial fee for checking, inspecting, diag usually turns them away. It has been my philosophy for the last few years that giving things away is devaluing your product/service so I always try to throw a price on anything we do as long as there is value and work that has been put forth.

phynny Community Regular

phynny

Posted
Posted

Do what works for your business obviously, but Joe, that is not charging for diag. It symantics right? At best your giving half off diag which really suprises me after reading most of your posts on here. The vast majority of the time the problem can be discovered by the handy-dandy scan tool so to me that is diag time. But hey, if it works then carry on :).

 

Jeff, we are $80/hour and when someone calls for a "scan", I tell them it will either take 1/2hr or an hour to diag 95% of vehicles we see. If we need more time we call the customer but that is extremely rare and when it does happen the customer almost always knows it's coming because its normally an ongoing problem.

phynny Community Regular

phynny

Posted
Posted

Jeff, these free scans will be gone soon. I know of at least 2 if the major parts distributors that are stopping them. And the free battery, wiper and whatever else they do. Too much liability and kickback when the scan a car, sell a part and it doesn't fix the problem. Batteries are just too hard to get to for them.

5 Star Auto Spa Community Regular

5 Star Auto Spa

Posted
Posted

Joe,

 

Since you do the following for free: pull codes, test drive, and visual inspection, do you ever have issues where after the test drive and putting it on the lift to do the visual inspection you are able to find the issue without charging the customer for diagnostic testing? I think people are getting confused here as sometimes a test drive and visual inspection is all you need to find the problem but time is still spent in performing the test drive and putting the car on the lift and doing the visual inspection. To me, obviously this is part of the diagnostic process, and requires time and money to be completed even through a lot of the general motoring public does not think the same way. How do you handle these types of diagnostic charges?

mmotley Proficient

mmotley

Posted
Posted

That is the point I wanted to make Joe. Give them 10 minutes up front. You will spend that much or more trying to explain why you need the test time anyway. Then after pulling codes and doing a visual you are better "equipped" to sell the testing time. I will give 10 minutes to make 1-2-3 hours and the customer will be more comfortable with the process going forward.

 

I completely agree with Joe and Jeff. Just my opinion, but I think even saying that the customer is getting "10 minutes" is a stretch. A ~$50 scanner from Harbor Freight, that you keep in your desk drawer, and use to pull codes for free is GENIUS. I am assuming a lot here, but I bet this is how things probably go for a customer at Joe's business

 

Cust - "My check engine light is on. What does it cost to find out what is wrong with it?"

 

Joe - "Well, we don't charge anything to hook our scanner up to your car. Let's go out there real quick and take a look"

 

~Literally a 30 sec. walk out the front door and plug in the scanner~

 

Joe - "Hmmm, that's weird. It is showing a P0300. That is kind of a vague code, so we'll have to let one of the mechanics/technicians do some diagnostic work to figure out what is setting that code"

 

TIMER ENDS HERE. At this point, Joe probably walks the customer back inside and starts taking down customer information. Lets them know about a $49.99 fee to check spark plugs, fuel test, etc. All in all, he spent $50 on a cheap scanner and AT MOST 10 MINUTES. In reality, probably more like 4 minutes. And he will get more customers in his shop because he 'doesn't charge to check out cars'

 

Scenario #2:

 

Customer - "My car shakes when I drive down the road. How much do you charge to check it out"

 

Joe - "We don't charge just to take a look at it. Let's go for a quick ride"

 

At this point, you could walk outside and see a flat tire in the back on the passenger side. Skip the test drive and sell a flat repair. Inspect brakes while you have it in the shop. Or maybe the tire shop down road forgot to tighten a wheel and it's about to fall off. You see it and save the day! Now you are a hero, tightened the wheel for free, and probably have a customer for life. Or you go on to test drive...

 

Literally drives the car 3 miles and come back

 

Joe - "Hmmmm, I've never felt or heard something like that. Strange. I think we'll have to put it on the lift and get some diagnostic tools on the car to locate the source."

 

Again, Joe walks a new customer into his shop and starts taking down information. All while the other shops who told that customer they charge 1 hour diagnostic time to even look at it, are sitting around wondering why no one is coming in. And it's all because Joe is giving away FREE diagnostics

 

Let's admit it. Refusing to even look at a car without diagnostic time is really translated as "I want money up front because if it's something easy, I wan't to get that money for doing nothing." If it's hard or complicated, stop, ask for diagnostic time, then proceed. Something tells me Joe has given away more "free" diagnostic time that, in the end, made him 10x what a 'diagnostic fee' would have made him.

.

.

.

.

Or I could be completely wrong, and Joe will correct it... for free ;)

  • Thanks 1
mspecperformance Mentor

mspecperformance

Posted
Posted

Been getting a lot of phone calls for price quotes and "check my problem" out. Lots are getting turned off by the initial diag fee. Wondering if I should try Joe's method. I can't help but think these are bottom feeder customers that I am trying to avoid.

mspecperformance Mentor

mspecperformance

Posted
Posted

Jeff,

 

 

I am going to work on some phone scripts to try out. Try to get out the reluctant ones to come in. I always feel if the customer is borderline, I think the difference will be in customer service and showing how different our operation is than practically every other shop.

  • 4 years later...

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
 Share
Go to topic listing

  • Available Subscriptions

    See all Subscription Plans

  • Have you checked out Joe's Latest Blog?

    • Joe Marconi
      The Toolbox is Last to Leave, First is the Heart
      By Joe Marconi in Joe's Blog
         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.

  • Similar Topics

    • carmcapriotto
      Creating a Shared Vision for Your Organization [E150] - The Auto Repair Marketing Podcast
      By carmcapriotto
      In this episode, we’re diving into the powerful concept of creating a shared vision and how a lack of clarity could be holding your shop back from real growth.
      I’ll walk you through what I learned in a deep dive after my own leadership team challenged me to cast a vision that reaches every level of our company. We’ll talk about how to get out of the “small thinking” trap, how to define your goals with laser precision, and why your employees need to see, feel, and believe in the same future you do.
      Plus, I’ll share real tools, like how to craft your vision statement, how to communicate it across your team, and how to create a business where everyone’s pulling in the same direction.
      If you want to stop playing small and start building something truly great, this episode is for you.
      Thank you to our friends at RepairPal for providing you this episode. RepairPal will help you grow your auto business and you can learn more at RepairPal.com/shops.
      Declined repairs don’t have to be lost revenue. AppFueled’s call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com 
      Lagniappe (Books, Links, Other Podcasts, etc)
      EOS One
      Vivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future - Cameron Herold 
      The Vision Driven Leader - Michael Hyatt
      Stop Delaying Your Dreams: Time to Take Action
      Show Notes with Timestamps
      Introduction and Sponsors (00:00:01) Overview of the podcast and thanks to sponsors RepairPal and App Fuel. Creating a Shared Vision (00:00:10) Brian discusses the importance of establishing a shared vision for the company. Leadership Team Meetings (00:01:13) Details about offsite leadership meetings and the exercise called "the one thing." Feedback and Growth (00:02:08) Brian reflects on receiving feedback from his leadership team and its impact on personal growth. Shifting Mindset on Growth (00:03:07) Brian shares his fears about growth and how he overcame them to embrace larger ambitions. Disney's Service Model (00:04:17) Comparison of Disney's customer service model to his company's approach to client service. Processes and Procedures (00:05:26) Discussion on the importance of processes in maintaining service quality while growing. Inbound Marketing Strategy (00:07:25) Brian explains the effectiveness of inbound marketing in attracting clients. Outbound Sales Shift (00:09:26) Introduction of outbound sales strategies and the team's initial reactions to the change. Creating a Shared Vision Deep Dive (00:10:34) Brian's focus on developing a shared vision after receiving feedback from his leadership team. Researching Shared Vision (00:11:42) Challenges in finding resources on creating a shared vision and discovering related literature. Book Recommendations (00:12:42) Brian reviews two books on vision creation and his thoughts on their content. Simplicity of Creating Vision (00:13:34) Brian concludes that creating a shared vision is simpler than expected, emphasizing clarity. Vision, Mission, and Values Explained (00:14:45) Brian differentiates between vision, mission, and values with a practical example. Big Dreams and Ambitions (00:15:45)  Brian discusses the importance of dreaming big and outlines a fictional company's ambitious goals. Vision, Mission, and Values (00:16:48)  He explains the significance of having a clear vision, mission, and values for a successful organization. Sponsor Message: RepairPal (00:17:48)  Introduction to RepairPal and its services that help auto repair shops attract tech-savvy customers. Sponsor Message: App Fuel (00:18:48)  Overview of App Fuel's customer loyalty app designed for auto service shops to enhance customer retention. Core Values and Their Importance (00:19:57)  Brian shares his realization of the value of core values in decision-making and company culture. Litmus Testing New Hires (00:20:59)  He describes how to evaluate potential hires against the company's vision, mission, and values. Understanding What You Want (00:21:55)  Brian emphasizes the importance of defining personal and business desires beyond just financial goals. Creating a Clear Vision (00:23:51)  Discussion on the necessity of a detailed, clear vision for a business to guide its direction. Proximity to Your Dreams (00:26:56)  Encouragement to immerse oneself in environments that inspire and reflect personal dreams and aspirations. Crafting Your Vision (00:28:50)  Brian advises on the process of creating a vision, emphasizing the need for time and space away from routine.  The Importance of a Clear Direction (00:29:46)  He compares running a business without a clear vision to aimlessly shooting an arrow, highlighting the risks involved. Creating a Target (00:30:41)  Discusses the importance of having a detailed vision as a target for business goals. Vision Details (00:31:37)  Explains the components of a business vision, including specifics about services and operational metrics. Dream Big (00:34:25)  Encourages thinking big without worrying about how to achieve those goals initially. Historical Example: JFK (00:35:32)  Uses JFK's moon landing vision as an example of effective goal-setting and inspiring leadership. Sharing the Vision (00:37:33)  Stresses the need to communicate the vision clearly to the entire team for buy-in. Selling Down the Ladder (00:38:27)  Describes the process of sharing the vision, starting with leadership and moving downwards. Feedback and Buy-In (00:39:19)  Highlights the importance of receiving feedback and fostering genuine buy-in from team members. Repetition of Vision (00:40:12)  Discusses the necessity of repeatedly communicating the vision to ensure team alignment. Crafting the Vision (00:42:20)  Brian reflects on his personal goal to create a detailed vision for his organization. Importance of Shared Vision (00:43:34)  Concludes with the significance of a shared vision for team alignment and achieving business goals.
      How To Get In Touch
      Join The Auto Repair Marketing Mastermind Group on Facebook
      Meet The Pros
      Follow SMP on Facebook
      Follow SMP on Instagram
      Get The Ultimate Guide to Auto Repair Shop Marketing Book
      Email Us Podcast Questions or Topics 
      Thanks to our Partners,
      RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.
      App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”
      Aftermarket Radio Network
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
      Click to go to the Podcast on Remarkable Results Radio
    • carmcapriotto
      Preparing for June's Marketing [E149] - The Auto Repair Marketing Podcast
      By carmcapriotto
      Summer’s heating up and so should your marketing! In this episode of the Auto Repair Marketing Podcast, hosts Brian Walker and Caroline Legrand get real about what actually works for shop owners when it comes to June marketing.
      From summer travel prep and cooling system services to creative promotions for Tire Safety Month and celebrating your hardworking team during Automotive Service Professionals Week, this episode is your go-to guide for planning ahead and filling those bays.
      You’ll also hear how to make the most out of offbeat holidays (like National Donut Day or World Juggling Day), how to promote community involvement without sounding like you’re bragging, and why some services (like AC repair) don’t need a discount to sell like crazy.
      Packed with fun ideas, real-life shop stories, and actionable tips, this episode is everything you need to kick your June marketing into high gear. 
      Don’t miss it, hit play and get inspired! 🚀
      Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops 
      Revolutionize Your Shop
      Want to revolutionize your marketing? AppFueled does it all—email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.
      Lagniappe (Books, Links, Other Podcasts, etc)


      Show Notes with Timestamps
      Thank you to our friends at RepairPal for providing you this episode. RepairPal’s Certified
      Network of shops are trusted by millions of customers each month. Learn more at
      RepairPal.com/shops.
      Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.
      Lagniappe (Books, Links, Other Podcasts, etc)
      Panhandle Eurotech
      Show Notes with Timestamps


      How To Get In Touch
      Join The Auto Repair Marketing Mastermind Group on Facebook
      Meet The Pros
      Follow SMP on Facebook
      Follow SMP on Instagram
      Get The Ultimate Guide to Auto Repair Shop Marketing Book
      Email Us Podcast Questions or Topics 
      The Aftermarket Radio Network: https://aftermarketradionetwork.com/
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
      Click to go to the Podcast on Remarkable Results Radio
    • champtires
      Now Available: New Hankook Tires
      By champtires

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

    • Joe Marconi
      Consumer Confidence is Down! Time to Bump Up the Customer Experience!
      By Joe Marconi

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

    • carmcapriotto
      A Genius Move - Playing Games With Your Community [E148] - The Auto Repair Marketing Podcast
      By carmcapriotto
      Want to create marketing that actually excites your customers and keeps them coming back for more? In this episode, host Brian Walker and co-host Kim Walker sit down with Robert Morton from Panhandle Eurotech to uncover how a simple treasure hunt turned into a marketing powerhouse, boosting website traffic, improving SEO rankings, and creating a stronger connection with their community.
      Robert shares how his shop designed a treasure hunt that got people actively searching for clues, engaging with their website, and following their business more closely than ever before. From increasing customer interaction to enhancing their shop’s online visibility, this strategy has proven to be a game-changer.
      You'll hear wild stories from past treasure hunts, how people got hooked, and why this strategy keeps working time and time again. Plus, we dive into the impact of gamification, creative ways to engage your audience, and how to build a marketing strategy that actually works for your shop.
      Don't miss this episode, tune in now and start thinking outside the box with your marketing! 🚀
      Thank you to our friends at RepairPal for providing you this episode. RepairPal’s Certified
      Network of shops are trusted by millions of customers each month. Learn more at
      RepairPal.com/shops.
      Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.
      Lagniappe (Books, Links, Other Podcasts, etc)
      Panhandle Eurotech
      Show Notes with Timestamps
      How To Get In Touch
      Join The Auto Repair Marketing Mastermind Group on Facebook
      Meet The Pros
      Follow SMP on Facebook
      Follow SMP on Instagram
      Get The Ultimate Guide to Auto Repair Shop Marketing Book
      Email Us Podcast Questions or Topics 


      The Aftermarket Radio Network: https://aftermarketradionetwork.com/
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
      Click to go to the Podcast on Remarkable Results Radio


  • Similar Tagged Content

  •
    Joe Marconi

    Marketing Strategies To Attract and Retain Your Ideal Customers

    By Joe Marconi, in Automotive Marketing,

    0 comments 767 views
    Joe Marconi

    Isn’t It Time We Rethink What a Master Level Technician Is?

    By Joe Marconi, in Automotive Industry,

    1 comment 1 1,721 views
    Joe Marconi

    Five Proven Tips to Improve Your Bottom Line

    By Joe Marconi, in Selling Automotive Repair,

    0 comments 1,546 views

  • Our Sponsors



Main Sections

More Sections

Discussion Forums

×
×
  • Create New...